A lot of people don’t fail because their idea is wrong.
They fail because they showed up too early and ran out of fuel.
Educating a market is expensive, exhausting, and often thankless.
The ones who come later enjoy the awareness you paid for.
So be honest with yourself, are you building a solution or chasing FOMO?

Most people don’t even know they have a problem yet
That’s where real marketing comes in
You don’t just sell, you open their eyes first
Email marketing, AI, all these tools mean nothing if people don’t understand why they need them
Money is one thing, but knowing how to create it consistently is a different game

You don’t win just by being good
You win by being good in the right place
If the market is expanding
There is room for everyone to grow
If the market is shrinking
It turns into survival mode
Be strategic with where you play
It can change everything

Perhaps a CEO needs to hear this

Everybody wants to be first.
First to start, first to launch.
But being first is expensive… you’re the one that makes all the mistakes.
You educate the market, take the hits, and others come, learn from you, and do it better.

Waiting for mistakes to teach you everything will slow you down
Take time to learn your craft properly
The more you understand, the more sure of yourself you become
And that confidence will show in your work and your price
If you’re still unsure, go back and learn more

Give your friends honest feedback!

Would everybody be an entrepreneur?

I have a session in covenant university tomorrow!

Find it! Find me!

Post the session, I'll take extended time to have personal conversations with as many people as possible

Looking forward to having a conversation with as many of you as possible, answering as many questions as possible!

Plus, I may give out cash prizes in my session, you never can tell.

Love y'all

Registration details?
Venue details ?
How to get there ?
Can I still sign up?

For all details about the event, please send a dm to @Salome_o_kalu

Na speaker I be, I no be organizer

For now, I only entertain questions like, how can I send you 2 billion, send your akant 🤣.

Sho get?

Love y'all

As a young person, one of the most repeated pieces of advice you’ll hear is this:
“Work hard.”

And you should.

But if you’re paying attention, you’ll notice something strange:
People who work hard… are everywhere.
People who get exceptional outcomes… are not.
So clearly, hard work is not the scarce resource.

What really is scarce… is judgment.

Let me explain it with a practical example,
You see, back then in school, we all had various courses, and these courses carried different weights

Some 6 units, some 3 units, some 1 unit.
In some cases, all would be equally stressful, however your effort would yield different outputs, because of the VALUE OF THE COURSES.

Life is a simple extension of this principle.

Hard work only matters when the work itself is valuable.

I like how Oga Solo put it, he said, “The labour of fools wearies them, for they do not know the way to the city.”

It’s one of the most precise descriptions of modern ambition I’ve seen.
Because it describes someone who is not lazy…yet lacking results.

The first hardwork principle is actually finding WHAT TO WORK HARD ON!
Because once you answer that correctly, then you can exert yourself PROPERLY.

We were only taught exertion, meanwhile, its first direction, then exertion.

So if you’re serious about your life,
slow down enough to ask better questions.

What actually moves the needle?
What is the 6-unit course of my destiny right now?

Like I'll fondly say;
Everything is important.
But everything is not equally important. (Read that again)

And if you miss that…
you’ll work hard,
you’ll be tired,
and you’ll quietly start wondering why your effort is not translating to results.

Again, don’t forget,

Direction first.
Then exertion.

Love y'all

-Okunade Boluwaduro

P.S: Join my WhatsApp channel for faster updates here: cutt.ly/boluwhatsapp

Employment is about responsibility, not pity
A role must be handled by someone who can deliver

Your friends are trying.
They buy from you, post your stuff, even recommend you…
but deep down, they know your product isn’t good enough yet.
Now you’ve put them in a difficult position.
Support you again… or go somewhere better?
Don’t make people choose between loyalty and quality.
Give them both.


Kindly join our WhatsApp channel so you get notifications on our next event. Kindly unmute the notifications in the settings once you get in, (it's muted by default)

Join here: https://cutt.ly/boluwhatsapp

Take all the calculated risks that you can as a young person while you're under the shelter of your parents.

If you've done your calculations and come to the conclusion that

1. You will have where to sleep
2. You will have what to eat

Perhaps you should pull the trigger.

Just saying 😌

P.S: This is not financial advice, abi how do they say it again

Till our next live session,

-Bolu Okunade

I'm playing with the ideas of holding a series of live mentorship session particularly for students running businesses in school.

There's a reason I'm segmenting "business owners in school"

It'll be a free program, perhaps about 6 weekends or slightly more or less.

If this is something you'll be interested in, leave a comment under this.

If I see good numbers, ill do it.

A crash course on how to get your business to become more structured

Sprinkles salt and seasoning.... food will be delivered soon

The entrepreneur in school is sandwiched between 2 dilemmas,

1. Abundance of opportunity
2. Scarcity of experience

This unfortunate interplay usually is the reason why many students either don't excel in business at school, or they run a "just-to-feed-myself" business, keeping things small and never scaling into a big business.

Over a 4-week period, I will sit down with as many student entrepreneurs as possible and help increase the possibility of you arriving at a great entrepreneurial enterprise.

At no cost

Does this sound like you?

Sign up with the link below

https://cutt.ly/studentceo

Have you signed up for this already?

Have you shared the poster to every single student group that you know?

I don't know when next I'll have a program dedicated to helping students.

The link remains the same - https://cutt.ly/studentceo

This is a bigger problem than I envisaged,

Initially, I planned the STUDENT CEO program as a light-weighted webinar.

I mean, just 4 weekends to help straighten, optimize students running businesses in school.

While the team was finalizing the content of the form, there was a column for current revenue monthly.

I looked at the maximum, and it was #500k+ monthly, I laughed sheepishly.

"You are underrating these students", many of them are doing millions now o."

Alas, I looked at the backend today, and it was as if cold water was poured on my head.

Less than 3% of the people who filled in the form are doing over the stipulated amount.

For context, 500,000 naira is barely about $380.

While I'm never one to incite an unhealthy appetite for material things, I must say, a lot of people are fishing in the shallow side of this deep pond called the university market.

Take it from someone who had "bastard workings" back then in the university.

I became concerned afresh, perhaps the "light work" I anticipated is actually heavier than I thought.

I had to revamp the program, and currently contemplating even bringing some external speakers.

The wound is deeper than I thought, we need surgical operations guys.

It's going to be detailed, dense, surgical and intense.

I'll take a longer while to prepare, thus you have a longer registration window time.

If you haven't done so

https://cutt.ly/studentceo

Flood every group with students you know with the program poster and links

If after this workshop series, your revenue remains the same, we can thus conclude that your village people are quite efficient.

Again, the link is https://cutt.ly/studentceo