Backend hack that takes 2 minutes to set up and will change your company culture.

The Sales Group.

The concept is simple: every time a chatter closes a sale over $50, they post it in the group.

That's it.

It's not about making your chatters jealous of each other, it's about motivation. Think Wolf of Wall Street energy 💸

What actually happens:
Chatters start hyping each other up. They celebrate wins together. The energy becomes contagious. And as a bonus, you can track sales in real time without having to check CH or Infloww. 😁

What I also do: a monthly challenge. The chatter with the best single sale of the month gets a bonus. Runs the full month, every month.

Takes 2 minutes to set up. Extremely effective in our Agency.

Why a chatting agency is costing you money long-term.

I ran one. So I'm not saying this from the outside.

We had a solid chatting agency. Good service, good chatters, real results. We scaled to $500k+/mo. We made money.

But here's what I realized from the inside and this is the part nobody talks about:

Even when we were good, we never went the extra mile like it was our own model.

Not because we didn't care. But because at the end of the day, it wasn't ours. It was a client account. You optimize for efficiency and margin, not for long term brand building. That's just the reality.

Most chatting agencies take 20–25% of your DM revenue. If you're doing $50k/mo, that's $10k–$12.5k gone. Every single month. Across multiple models, that's six figures per year, just for DMs.

And what do you own at the end of it? Nothing.

No team. No systems. No internal knowledge. No asset.

→ Agencies push aggressive PPVs and short term sales tactics because that's how they hit their numbers. Retention suffers. Your brand takes the hit, not theirs.

→ They bring creators to $10k–$20k and then can't hold it. The moment performance drops, attention shifts to the next client.

→ You become completely dependent. If they drop you or underperform – your entire revenue is at risk overnight. And you have no backup plan because you never built one.

This isn't me saying chatting agencies are trash. I ran one. There's a time and place for them.

But if your goal is to build something long-term, you need to own your backend.

Own your team. Own your margins. Own your systems. Own your growth.

Something every agency needs, whether you run the frontend, backend, or both:

EMERGENCY MEETINGS.

You wake up. Check your dashboard. Subs dropped from 100 to 30 overnight.

Most agency owners? "Views probably dropped. It'll bounce back."

Or your texting ratio was 6.0 yesterday when your standard is 8.0.

"Just a bad day."

No. It wasn't just a bad day.

If that's how you think, you have ZERO urgency. And an agency without urgency is an agency with an expiration date.

Every agency needs hard KPIs with clear minimum numbers. The moment your stats drop below your standard, you trigger an emergency meeting. Same day. Not tomorrow. Not "let's check next week." Today.

This isn't about micromanaging. This is about treating your agency like a real business.

Revenue doesn't just "drop for no reason." There's always a reason. Your job is to find it before it costs you thousands.

Set the rule: KPI drops below your standard → emergency meeting within 12 hours. 15–20 minutes. Identify the problem, fix it, move on.

Dropping a Q&A round. 🫡

Send me your questions about backend, team structure, KPIs, systems, chatting, scaling whatever is on your mind.

I'll answer the best ones here in the channel so everyone can benefit from it.

@marlonheidfeld

Someone asked me: "I don't know where to focus my time in my agency right now. I feel stuck. What should I do?"

Honest answer: If you feel stuck, it's usually not because you don't know what to do. It's because you're doing too many things at once and none of them properly.

You need every day a THE ONE THING

Here's what I'd tell you to do right now:

Write down every single thing you do in your agency on a daily basis. Everything. Checking chats, posting content, outreach, managing chatters, answering DMs, all of it.

Now split that list into two categories:

1. Things that directly make money (outreach, sales, content, chatting quality)

2. Things that keep the business running but don't grow it (admin, checking messages, fixing small problems, organizing)

Most agency owners spend 80% of their time on category 2 and wonder why they're not growing.

But here's what really helped me personally and still does to this day.

I ask myself one simple question: How can I make more money?

Sounds dumb. Almost too simple. But when you start breaking it down, you reverse engineer your own answer.

An agency has 3 big departments: Frontend, Backend, and Acquisition.

What will always make your agency more money comes down to two things:

1. More fans = more money
2. New creators = new opportunities to generate traffic

Now depending on your situation, maybe you have enough creators but you're not getting enough fans. So you ask the next question: How do I get more fans?

Still simple. But break it down further.

What brought me the most new fans before? Instagram. Okay, so something on Instagram must be off right now.

Is it the video quality? Are the videos not matching to the the model ? Is the posting frequency too low? Did the content style get stale?

Now you have something specific to solve.

That's what I call reverse engineering. You start with the big dumb question and keep breaking it down until the answer is right in front of you.

And obviously you can do the exact same thing for your backend and your acquisition. Same process, same logic. Just different questions.

If you're not tracking your backend KPIs, you're running your agency blind.

Most agency owners look at one number: revenue. Revenue went up? Good month. Revenue went down? Bad month.

That's not management. That's guessing.

Here are a few numbers that actually tell you what's going on in your backend:

Texting Ratio
This is one of the first things I check to get a quick overview of what's going on.

A good new sub texting ratio sits at 10+. A rough benchmark I always use: for every 100 paid subs, you should be generating at least $3k+.

It's not exact but it gives you a solid indicator. But here's the thing, a good texting ratio can also be deceiving.

A high number doesn't automatically mean your chatting is good or your backend is running well. It's just the first layer. You need to dig deeper.

Reply Time
Your chatters need to be fast. Anything over 3 minutes is a problem.

Why? We live in a dopamine driven world.

One Instagram notification is all it takes for a fan to leave the chat and start scrolling Reels.

And just like that, a sales chat is gone. Every second counts.

This alone can make or break your conversion.

PPV Purchase Rate
What percentage of fans are actually buying?

Here's how I look at it:
70% = very good.
60–65% = solid.
Below 55% = there's a problem.

If you're sitting under 55%, your chatters most likely aren't doing real custom chatting.

They're just blasting hotkeys and hoping for the best.

A high purchase rate comes from backreading, objection handling, and actually leading the conversation.

Welcome Message Conversion
How many new subs actually reply and enter a buying conversation?

Rule number one: track your subs daily. Not weekly. Daily.

If this number drops you need to know immediately, not 5 days later. And if it's consistently low, it's not always the welcome message itself. Sometimes it's a frontend problem, bad feed and more.

These are just a few.

There are more.

And each one has specific benchmarks that tell you if you're performing well or losing money.

The point is: every single drop in revenue has a reason.

And if you're tracking the right numbers, you'll find that reason in hours instead of weeks.

if you have questions feel free to DM me!

"Marlon, what can I do to get more fans to reply?"

I get this question a lot. And most people have the same reaction when fans don't answer: "Time wasters."

But I'm telling you, with that mindset, you're leaving a lot of money on the table.

Let's start with the basics. A fan usually has a reason for not replying. Could be a lot of things:

→ The first impression of the profile didn't hit. Banner, bio, pinned post, something turned them off before chatting even started.

→ The welcome message didn't hook them. It was too basic, too aggressive, or just didn't match what they expected.

→ They were just curious. Subscribed to take a look, had no real intention to chat, yet.

But here's the thing, you can work against all of that. It's just a question of how well you can sell without it feeling like selling.

You need to get them out of their shell. Hook them. Create a reason for them to engage.

Now the easy answer is mass messages. And yes, they work. But they won't fix the root problem. You're just putting a bandaid on it.

So what actually works to get fans replying without spamming them?

Two words: FOMO and CTAs.

Most people only use the basics on OnlyFans and then wonder why engagement is low. Use the full platform:

→ Stories. Post 2 to 3 times a day. This keeps you visible and top of mind. A fan who sees your story is 10x more likely to open a chat than one who forgot you exist.

→ Feed posts. Not just content drops. Use captions that pull fans into the DMs. Ask a question. Tease something. Make them want to respond.

→ Tweets on OnlyFans. Most people don't even use this. Just a short text post. Something personal, something playful. It feels different from everything else and that's exactly why it works.

The key with all of this: it needs to feel natural. Not desperate, not pushy. Natural FOMO and soft CTAs that make fans feel like they're missing out if they don't engage.

And here's one more thing we used to do that most agencies completely overlook: Sentiment Analysis !!

For fans who stopped buying or never replied at all, ask them directly. Not with a boring "hey why aren't you chatting" but with something that feels personal and real.

For example with a new fan, once you've been chatting for a bit:

"btw Leon I have something on my mind and I feel like you're the right person for this"

"please be honest with me :pp"

"if there's one thing you really like about my page, what would it be? And tell me one thing you don't like or something I should post more of?"

This does two things at once. You get real feedback about what's working and what's not. And you build a deeper connection with the fan, even if they're brand new. It gives the creator a personality. It makes things feel real.

And you can flip this around for fans who didn't buy. Something like:

"btw leon, I don't want to be upset with you but I was thinking about something yesterday.."

"please just be completely honest with me, I'm not mad at all but I'd love to understand. Was there anything I did wrong yesterday? Just so I can do better in the future <33"

You'd be surprised how many fans open up when you approach it like this.

And what they tell you is pure gold, because now you know exactly what to fix.

We used this in our agency all the time and it gave us insights that no dashboard or KPI tracker ever could.

One thing I'd never do again.

Stop doing acquisition.

Sounds simple. But the ones of you who are already doing decent revenue know exactly what I'm talking about.

Here's what happens. Things are going well. Revenue is coming in. Profits are solid. Your creators are performing. And you think, "I'm good right now. I don't need to look for new creators."

Let me tell you from experience: that's one of the most dangerous positions you can be in.

Because the moment you stop looking, you stop growing. And in this space, if you're not growing, you're slowly dying.

What's the worst that can happen if you keep doing acquisition?

You find better creators and replace your weaker ones. Your overall quality goes up.

Or even better, you scale. You add another creator, another revenue stream, another opportunity.

Everyone in this space knows how you scale an agency. It's two things:

1. New creators
2. More traffic

That's it.

And it sounds dumb but think about it, you wouldn't just stop posting content and get traffic because things are going well right now. So why would you stop looking for new creators?

I've seen it happen too many times. Agency is doing $30k, $40k a month. Owner gets comfortable. Stops acquisition. Then one creator leaves or underperforms and suddenly revenue drops 40% overnight. And now you're scrambling to find someone new from zero.

So never stop your acquisition. And if you don't have an acquisition system in place yet, build one ASAP. There are so many ways to do it.

Treat acquisition like breathing. You don't stop just because things are going well right now.

Agree or disagree? 👍, 👎

Quick anonymous question round 

I want to understand where you guys are at and what you're struggling with the most. Be honest, it's anonymous!

Dropping a Q&A round, for Creators & Agency's

https://www.instagram.com/stories/marlon.ofm/3866408283649353918?utm_source=ig_story_item_share&igsh=dnR4Z29ydjJxYnZv

It's been a bit quiet here the last few days. The reason: I've been building my personal brand on TikTok and Instagram.

But I want to share a learning with you.

A little over a month ago I started posting on both platforms. ( TikTok & IG)

The goal was simple: get creator leads without sending daily outreach messages.

Before that, we were doing outreach every single day. DMs on OnlyFans & Instagram.

The result: about 1 model lead per week. And I'm not talking about creators who've never heard of OnlyFans. I'm talking about creators who are already in the game.

So I just started posting. Consistently. Value & Fun contentEvery single day on both platforms.

Fast forward to today: 9 creator leads in the last 7 days. Without sending a single outreach message.

And here's the crazy part. I don’t even have a lot of followers.

200 followers on TikTok.
100 followers on Instagram.

It doesn't matter. The right content attracts the right people.

What I want you to take away from this: start building a presence. It doesn't have to be with your personal name. It can be your agency account. But if you want to stay in this game long term, you need a source that brings quality creators to you.

I post once a day on both platforms. Value, insights, real talk. That's it.

If you want to follow along:

TikTok: https://www.tiktok.com/@marlon.ofm

Instagram: https://www.instagram.com/marlon.ofm/