Measuring success in iGaming revolves around these 3 KPIs.

Revenue KPIs: Gross Gaming Revenue, Net Gaming Revenue, NGR-to-Deposits, Bets-to-Deposits.
People KPIs: Сonversion Rate, Player Lifetime Value (LTV), Churn Rate, Attrition Rate.
Hybrid KPIs: Cost Per Acquisition, Average Revenue Per Use.
#indicators #kpi
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Traffic sources for crypto casinos:
Continuation. Start in RU channel @affplayer_ru
Adwise agency PPC
nongamstopcasinos.net
gamblecritic.net
slotogate.com
gambling.com
casinos.com
bonusfinder.com
casino.guru
onlinecasinogroups.com
onlinecasinogroups.com/crypto-casinos/
lcb.org
bitcoincasinokings.com
aboutslots.com
casinolistingonline.com
outlookindia.com
cassino360.com
jogoscrash.com
rodadasgratis.com
coingambling.info
mightytips.com
To be continued...
Start in RU channel @affplayer_ru
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Traffic source: SEO, good for NDB
Traffic 21.6K
Website: newfreespinsnodeposit(.)com
GEOs: ZA, NZ, AT, DE, UK
Skype:
live:edcarter89

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Website: Neueonline-casinos.com
Traffic: 16.9K
GEOs: DE, AT, RU, CH, US
Company: Green View Marketing Email: info@greenviewmarketing.com
Skype: live:c151c9ff85d5d36e

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Traffic source: Google PPC
Top GEOs: Australia, New Zealand, Sweden, the Netherlands, Germany, Austria, Finland, Norway, Poland, Czechia, Greece, as well as Canada
Company: Britex agency
Email: business@britexagency.com
Skype:
live:.cid.a23864e9f35f0408
live:.cid.913e924f1d7f7cd0
live:.cid.7f533475eb01257c

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Examples of key search queries for market research to find SEO partners.
Using Australia as an example.

casino review in Australia
online casinos Australia
Best online casinos
casino brand reviews
Top online casinos
Online casinos
Casino top
Casino welcome bonus
Real money online casinos
Crypto casinos
Australian online casinos
trusted online casinos
fast payout casinos

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#partners #seo #traffic #casino #research #marketing

Markets where gambling is illegal

Regardless of the government’s official position or enforcement measures, it’s a common practice for players to use VPNs, cryptocurrencies, and other means to visit offshore gambling platforms.

Africa: Algeria, Egypt, Guinea-Bissau, Libya, Mali, Mauritania, Somalia, South Africa, Sudan, Tunisia

Asia: Afghanistan,Azerbaijan, Bahrain, Bangladesh, Bhutan, Cambodia, China, Indonesia, Iraq, Iran, Israel, Japan, Jordan, Kazakhstan, Kuwait, Kyrgyzstan, Laos, Lebanon, the Maldives, Myanmar, Nepal, North Korea, Oman, Pakistan, Qatar, Saudi Arabia, Singapore, South Korea, Syria, Tajikistan, Thailand, Turkey, Turkmenistan, the UAE, Uzbekistan, Vietnam, Yemen

Europe: Albania, Cyprus, Iceland, Russian Federation

North America: Cuba, Guadeloupe, Martinique, Puerto Rico, Turks and Caicos Islands

South America: Chile, Ecuador, French Guiana, Uruguay, Trinidad and Tobago,

Oceania: Australia, Samoa, Tuvalu

Markets where online gambling is unregulated

Legal and regulated online gambling markets

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#regulation #markets #marketing

Markets where online gambling is unregulated

Countries in this category do not have an established licensing process or clear regulations for online gambling. However, at the same time, they have no law that explicitly outlaws online casino gaming.

Europe: Andorra, Faroe Islands, Kosovo

North America: The Bahamas, Barbados, Bermuda, Costa Rica, Grenada, Guatemala, Haiti, Honduras, Saint Lucia, Saint Vincent and the Grenadines, Saint-Martin

South America: Bolivia, Ecuador, Guyana, Mexico, Paraguay, Peru, Falkland Islands

Oceania: Kiribati, Micronesia, Nauru, Northern Mariana Islands, Palau, Samoa, East Timor, Tonga

Africa: Ethiopia, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central, African Republic, Congo, Djibouti, DR Congo, Eritrea, Equatorial Guinea, Gabon, Côte d'Ivoire, Lesotho, Liberia, Madagascar, Malawi, Morocco, Mozambique, Namibia, Niger, Sao Tome and Principe, South Sudan, Swaziland, Tanzania, Togo, Uganda, Western Sahara, Zambia, Zimbabwe

Asia: Mongolia

Markets where gambling is illegal

Legal and regulated online gambling markets

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#regulation #markets #marketing

Legal and regulated online gambling markets

In these markets, it’s legal to offer gambling activities over the internet, provided the business doing so has a license and remains in compliance with its licensing conditions.
In some of these markets, players may only legally visit sites licensed by the local regulator. In some, players are free to visit both domestic and offshore platforms.

Europe: Austria (state monopoly), Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia (land-based casino license required), Czechia, Denmark, Estonia, Finland (state monopoly), France, Germany, Greece, Hungary (state monopoly), Ireland, Italy, Netherlands, North Macedonia, Poland (state monopoly), Romania, Spain, the UK, Gibraltar, Norway (state monopoly), Latvia, Lithuania, Macedonia, Moldova, Montenegro, Portugal, Slovenia, Sweden, Switzerland

North America: Antigua and Barbuda, Virgin Islands (USA), Belize, Saint Kitts and Nevis, Aruba, Canada, Curacao, Dominica (licensees may not accept local players), Dominican Republic (licensees may not accept local players), Greenland, Nicaragua, Panama, the United States

South America: Brazil, Colombia, French Guiana, Argentina, Falkland Islands, French Guiana, Suriname, Venezuela

Oceania: French Polynesia, Fiji, Vanuatu, New Caledonia, New Zealand, Papua New Guinea, Solomon Islands

Africa: Angola, Chad, Mayotte, Comoros, Eswatini, Gambia, Ghana, Guinea, Kenya, Mauritius, Nigeria, Reunion Island, Rwanda, Senegal, Seychelles, Sierra Leone, Uganda, Zimbabwe

Asia: The Philippines (licensees may not accept locals), India, Georgia (land-based casino license required by law), Armenia

Markets where online gambling is unregulated

Markets where gambling is illegal

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#regulation #markets #marketing

Features of opening a crypto casino:

• Savings on license fees
• Activities are not subject to taxation
• Quick start
• Increased trust from users
• Complete anonymity for users
• Full control over finances
• Fast payment processing
• Ability to quickly convert bitcoins to any currency
• Irreversibility of payments
• Payment confirmation time is 15 minutes or less

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#crypto #casino #cryptogambling

We accept applications for interviews with iGaming representatives and posts on our channels; questions and suggestions from subscribers are also accepted: playeraff1@gmail.com

✅ List of trusted affiliate programs:

1. mateaffiliates(.)com
Brands: ZetCasino, FezBet, Joker8, OhMySpins, GreatWin, QuickWin,
GEOs: EN, RU, DE, FI, HU, NO, PL, PT, SV, TR, CN

2. alpha-affiliates(.)com
Brands: Neospin, Rakoocasino, Casinoinfinity, Onluck, EUslot
GEOs: Australia, Canada, Germany, New Zealand, Denmark, Hungary, Austria, Switzerland, Ireland, Netherlands, France, Spain, Italy, Greece, Portugal, Chile, Mexico, Iceland

3. starzpartners(.)com
Brand – Bitstarz(.)com
Markets – All countries
Restricted: UK, Slovenia (SI), Croatia (HR), Bosnia and Herzegovina (BA), Republic of North Macedonia (MK), Montenegro (ME), Austria (AT), Kosovo (XK) and Finland (FI)

4. iwildpartners(.)com
Brands: iWildcacino, Snatch casino
GEOs: wide list of countries

5. miomedia(.)com
Brands: SlotsPalace, Neon54, MyEmpire
GEOs: wide list of countries

6. gypsyaff(.)com
Brands: rockwin(.)io, Gslot, Goodmancasino, Casinobuck, Gioocasono
Markets: Australia, Germany, Denmark, Canada, New Zealand, Austria, Ireland, Switzerland, Brazil, Poland, Norway, Crypto

7. Fortunate(.)partners
Brands: Justcasino, Letslucky, Luckydreams
GEOs: wide list of countries
...to be continued. Let us know if you are interested in affiliate programs for specific GEOs

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#affiliate #marketing #brands

Indicators of gambling volumes in the world

✅ 2 million people work in gambling globally, and this number keeps growing every year

🌍 The European online gambling market’s size is estimated at $52.30 billion in 2024

💎 It is anticipated that total revenue in Asia's online gambling market will reach €10.88 billion in 2024

🔎 User penetration, which measures the percentage of the population using online gambling, is projected to be 2.5% in 2024

💰 The overall value of the offline and online casino sector size worldwide was as high as $263.3 billion in 2023

It’s noteworthy that these numbers only represent legal and registered businesses. The size of the black market is difficult to measure

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#gambling #indicators #world

🔎 What is retention rate?

Retention rate refers to the percentage of users who install your app and return to play it, calculated on a specific day from the day it was downloaded.

When should I measure retention?
When you measure retention is up to you — and varying this can lead to valuable information on your games performance.
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Why is retention rate important?
You need users to return to your app in order to effectively monetize. This is a big challenge for developers and if you can get it right you’re well on the way to success.
By measuring retention rate, you can analyze when users stop interacting with your app and take actions to improve it — like new levels, features, or updates. This helps to increase lifetime value (LTV) of your users and grow your revenue.
Retention is also an important metric used to analyze LTV.

How to calculate retention rate
We have multiple ways to calculate retention rate, here are the most popular ones:

Classic Retention Rate:
Number of users who open the app on day (insert day) / Number of users who installed and used the app on day 0 * 100
With the classic retention rate, you can create a retention curve that will help you calculate LTV.

DAU/MAU
Using your daily active users (DAU) and monthly active users (MAU) can help you identify how many days in a month your average user interacts with your app. This is also called stickiness and is valuable to track over time to understand and predict the success of your app.

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#indicators #retention #marketing

Global iGaming in 2026 is moving beyond simple gamification. We are witnessing the definitive rise of Trust-as-a-Service models. With the convergence of Web3 and hyper-regulation the focus has shifted from high-volume acquisition to sustainable transparency.

The modern affiliate is no longer just a traffic broker but a gatekeeper of reputation. Partners who prioritize provably fair mechanics and blockchain-based verification are seeing a 40 percent higher LTV compared to traditional legacy funnels. Real innovation today is not found in the UI but in the verification layer. If your conversion path does not demonstrate integrity at every touchpoint it is already obsolete. Content is still king but transparency is the new currency.

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The sovereign player and data ownership

By early 2026 global players have changed their mindset. They no longer want to be just a line in your database. They want to own their data and their history. This shift is moving the industry toward decentralized identity solutions where the player brings their reputation from one platform to another.

Market insight. Operators who try to lock players in with old school restrictions will fail. The new winners are those who embrace portability. If your system allows a player to verify their status without sharing sensitive personal data, you win the global trust race. Transparency is the only way to scale in a world where everyone is tired of being tracked.

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Crypto dominance and trustless future

The 2026 global market shift is undeniable. Crypto is no longer an alternative payment method - it has become the primary infrastructure for high-growth operations. Decentralized protocols are solving the industrys biggest headache: the trust gap between operators and players.

Provably fair mechanics powered by smart contracts are replacing the need for traditional audit seals. For affiliates, this means instant, automated settlements without the risk of shave or payment delays. If your partnership model still relies on fiat bank wires and manual reporting, you are running on 20th-century tech. Transparency is the only currency that scales globally. Moving to trustless systems is not a choice anymore, it is a survival requirement in the new iGaming landscape.

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