Media is too big
VIEW IN TELEGRAM
A lot of SEO advice still comes down to one thing:
"Get more clicks."
But what if the click can backfire? You can write a title that makes almost anyone curious enough to open the page.
But what happens 10 seconds later? Did they find the answer?
Or did they realize the headline was more interesting than the content itself?
One thing Cyrus Shepard said in our latest podcast stuck with us:
Google can tell when you're clickbait.
Because users react to content all day long, and those reactions leave signals behind.
The conversation is full of examples like this. Worth a watch if you're tired of SEO advice that stops at "improve CTR."
π
https://bit.ly/3QLO9ZM
"Get more clicks."
But what if the click can backfire? You can write a title that makes almost anyone curious enough to open the page.
But what happens 10 seconds later? Did they find the answer?
Or did they realize the headline was more interesting than the content itself?
One thing Cyrus Shepard said in our latest podcast stuck with us:
Google can tell when you're clickbait.
Because users react to content all day long, and those reactions leave signals behind.
The conversation is full of examples like this. Worth a watch if you're tired of SEO advice that stops at "improve CTR."
π
https://bit.ly/3QLO9ZM
β€1
βοΈ Ever noticed how some blogs seem to have an article for every question you can think of?
You start reading about SEO audits, then find guides on technical SEO, keyword research, site structure, reporting, and dozens of related topics. Everything is connected, and finding the next piece of information feels easy.
It's a content pillar strategy.
π A content pillar is a comprehensive page built around a broad topic. Instead of trying to answer every question in one article, it gives readers an overview and connects them to more detailed content covering specific subtopics.
According to our latest guide, strong content pillars have a few things in common:
β They cover a topic broadly enough to be useful, but stay focused on one subject.
β They organize information clearly, so readers can quickly find what they need.
β They connect related articles through internal links.
β They get updated regularly as new information appears.
Read the full guide here π
https://bit.ly/4efBKX3
You start reading about SEO audits, then find guides on technical SEO, keyword research, site structure, reporting, and dozens of related topics. Everything is connected, and finding the next piece of information feels easy.
It's a content pillar strategy.
π A content pillar is a comprehensive page built around a broad topic. Instead of trying to answer every question in one article, it gives readers an overview and connects them to more detailed content covering specific subtopics.
According to our latest guide, strong content pillars have a few things in common:
β They cover a topic broadly enough to be useful, but stay focused on one subject.
β They organize information clearly, so readers can quickly find what they need.
β They connect related articles through internal links.
β They get updated regularly as new information appears.
Read the full guide here π
https://bit.ly/4efBKX3
New High DA Sites β Weekly Update (06.15 - 06.21)
β https://techieknows.com
DA: 53
Business, Education, Finance
π° Buy from $17.50 per post
β https://www.randomnewsinfo.com
DA: 39
Business, Entertainment, Health
π° Buy from $17.50 per post
β https://hackaday.io
DA: 81
Technology, Internet, Leisure and Hobbies
π° Buy from $22.50 per post
β https://travelrockers.com
DA: 53
Places, Travelling, Transport
π° Buy from $24.50 per post
β https://pudelek.co.uk
DA: 32
Culture, Entertainment, Lifestyle
π° Buy from $17.50 per post
β https://techieknows.com
DA: 53
Business, Education, Finance
π° Buy from $17.50 per post
β https://www.randomnewsinfo.com
DA: 39
Business, Entertainment, Health
π° Buy from $17.50 per post
β https://hackaday.io
DA: 81
Technology, Internet, Leisure and Hobbies
π° Buy from $22.50 per post
β https://travelrockers.com
DA: 53
Places, Travelling, Transport
π° Buy from $24.50 per post
β https://pudelek.co.uk
DA: 32
Culture, Entertainment, Lifestyle
π° Buy from $17.50 per post
π Going global?
One of the easiest SEO mistakes to make is treating translation and localization as the same thing.
They aren't. And choosing the wrong approach can affect how easily people find your content in a new market.
Here's a simple way to think about it:
π SEO translation focuses on language.
You take existing content and keywords and translate them into another language.
π SEO localization focuses on how people actually search.
Instead of translating keywords word for word, you adapt content to local search habits and intent.
A quick comparison is on the slide.
π‘ So how do you choose?
Ask yourself one question:
Do people in this market search the same way as your current audience?
If yes, translation may be enough.
If not, localization may work better.
Read the full guide π
https://bit.ly/4ejYbug
One of the easiest SEO mistakes to make is treating translation and localization as the same thing.
They aren't. And choosing the wrong approach can affect how easily people find your content in a new market.
Here's a simple way to think about it:
π SEO translation focuses on language.
You take existing content and keywords and translate them into another language.
π SEO localization focuses on how people actually search.
Instead of translating keywords word for word, you adapt content to local search habits and intent.
A quick comparison is on the slide.
π‘ So how do you choose?
Ask yourself one question:
Do people in this market search the same way as your current audience?
If yes, translation may be enough.
If not, localization may work better.
Read the full guide π
https://bit.ly/4ejYbug
β€1π₯1
Media is too big
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π What if your traffic is down... and marketing isn't the problem?
That's the question Rand Fishkin, co-founder of Moz and creator of SparkToro, tackles in the new Adsy Talks episode. ποΈ
While everyone is busy chasing clicks, AI visibility, and the next SEO acronym, Rand argues that many marketers are optimizing for metrics that matter less and less. π
In this conversation, we get into:
π why traffic is becoming a vanity metric;
π why Google is sending fewer visitors even as searches keep growing;
π why "zero-click" doesn't mean "zero results";
π why most attribution models are broken;
π and what marketers should focus on instead.
Whether you work in SEO, content, demand generation, or growth, this conversation will probably challenge a few assumptions you've been carrying for years.
π§ Watch the full episode: https://bit.ly/4ajBQdY
That's the question Rand Fishkin, co-founder of Moz and creator of SparkToro, tackles in the new Adsy Talks episode. ποΈ
While everyone is busy chasing clicks, AI visibility, and the next SEO acronym, Rand argues that many marketers are optimizing for metrics that matter less and less. π
In this conversation, we get into:
π why traffic is becoming a vanity metric;
π why Google is sending fewer visitors even as searches keep growing;
π why "zero-click" doesn't mean "zero results";
π why most attribution models are broken;
π and what marketers should focus on instead.
Whether you work in SEO, content, demand generation, or growth, this conversation will probably challenge a few assumptions you've been carrying for years.
π§ Watch the full episode: https://bit.ly/4ajBQdY
β€1π1
Not all links help you. Some are actively dragging you down. Here's how to find and kill them before Google does π
If you're reviewing your backlink profile, start with these steps:
π Export your backlinks from Google Search Console or an SEO tool.
π© Look for red flags:
β’ irrelevant websites
β’ spam-heavy pages
β’ suspicious anchor text
β’ obvious link farms
π Review links manually before making decisions.
Not every strange-looking backlink is toxic, and disavowing the wrong links can hurt more than help.
That's why disavowing should be the final step, not the first one.
Read the full guide π
https://bit.ly/4uUPefQ
If you're reviewing your backlink profile, start with these steps:
π Export your backlinks from Google Search Console or an SEO tool.
π© Look for red flags:
β’ irrelevant websites
β’ spam-heavy pages
β’ suspicious anchor text
β’ obvious link farms
π Review links manually before making decisions.
Not every strange-looking backlink is toxic, and disavowing the wrong links can hurt more than help.
That's why disavowing should be the final step, not the first one.
Read the full guide π
https://bit.ly/4uUPefQ
β€2
Every SEO has had this conversation at least once. π
"Can't we just do it faster?"
Unfortunately... that's not how SEO works.
SEO isn't a switch you turn on and instantly get results. It takes time for content to be published, pages to be indexed, links to be crawled, and authority to build up.
That's exactly why keeping everything organized matters.
With Adsy, you can manage your entire content distribution workflow in one dashboard - from finding relevant websites and publishing articles to tracking placements and keeping campaigns on track.
And while SEO still won't work overnight... at least your workflow won't be scattered across 17 spreadsheets π
Start building your SEO strategy today: https://bit.ly/4eGRIbz
π If you've heard this question from a client before, drop an emoji below.
"Can't we just do it faster?"
Unfortunately... that's not how SEO works.
SEO isn't a switch you turn on and instantly get results. It takes time for content to be published, pages to be indexed, links to be crawled, and authority to build up.
That's exactly why keeping everything organized matters.
With Adsy, you can manage your entire content distribution workflow in one dashboard - from finding relevant websites and publishing articles to tracking placements and keeping campaigns on track.
And while SEO still won't work overnight... at least your workflow won't be scattered across 17 spreadsheets π
Start building your SEO strategy today: https://bit.ly/4eGRIbz
π If you've heard this question from a client before, drop an emoji below.
π2β€1
New High DA Sites β Weekly Update (06.22 - 06.28)
β http://www.faststartfinance.org
DA: 36
Business, Finance, Home and Family
π° Buy from $27.50 per post
β https://www.coles.com.au
DA: 67
E-commerce, Shopping
π° Buy from $37.20 per post
β https://brasil.babycenter.com
DA: 91
Culture, Health, Home and Family
π° Buy from $3,208.27 per post
β https://www.pedrovazpaulobusinessconsultant.org
DA: 41
Business, Personal Blogs
π° Buy from $146.99 per post
β https://tabootube.com.au
DA: 42
Technology, Software development
π° Buy from $24.50 per post
β http://www.faststartfinance.org
DA: 36
Business, Finance, Home and Family
π° Buy from $27.50 per post
β https://www.coles.com.au
DA: 67
E-commerce, Shopping
π° Buy from $37.20 per post
β https://brasil.babycenter.com
DA: 91
Culture, Health, Home and Family
π° Buy from $3,208.27 per post
β https://www.pedrovazpaulobusinessconsultant.org
DA: 41
Business, Personal Blogs
π° Buy from $146.99 per post
β https://tabootube.com.au
DA: 42
Technology, Software development
π° Buy from $24.50 per post
π€ AI tools are everywhere right now.
A new one launches - Π΅veryone talks about it for a week, then another one shows up. A few months later, it's hard to remember which ones were actually worth trying.
At the same time, some tools do stick around. They become part of your workflow, help you get things done faster, and save you from doing repetitive tasks manually.
We put together a list of 18 tools that marketers, content teams, and creators use for different tasks:
π₯ Video editing
π¨ Design
βοΈ Writing
π SEO
π± Social media planning
No hype. Just a breakdown of what each tool does, where it helps, and where it doesn't.
If you're thinking about adding new tools to your workflow, this list is a good place to start.
π Full list:
https://bit.ly/4v6PHfi
A new one launches - Π΅veryone talks about it for a week, then another one shows up. A few months later, it's hard to remember which ones were actually worth trying.
At the same time, some tools do stick around. They become part of your workflow, help you get things done faster, and save you from doing repetitive tasks manually.
We put together a list of 18 tools that marketers, content teams, and creators use for different tasks:
π₯ Video editing
π¨ Design
βοΈ Writing
π SEO
π± Social media planning
No hype. Just a breakdown of what each tool does, where it helps, and where it doesn't.
If you're thinking about adding new tools to your workflow, this list is a good place to start.
π Full list:
https://bit.ly/4v6PHfi
β€2π1
Media is too big
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π€ AI, automation, targeting...
We talk about these things every day. But they're only part of the picture.
Rand Fishkin reminds us of something simple: long before all these tools existed, brands grew because they knew how to tell stories people cared about.
Technology changes all the time. People, on the other hand, don't change all that much.
π₯ Watch the full podcast:
https://bit.ly/3RaWy9l
We talk about these things every day. But they're only part of the picture.
Rand Fishkin reminds us of something simple: long before all these tools existed, brands grew because they knew how to tell stories people cared about.
Technology changes all the time. People, on the other hand, don't change all that much.
π₯ Watch the full podcast:
https://bit.ly/3RaWy9l
π₯2
Want to work with bigger SEO clients? π
One idea from our latest guide is surprisingly simple:
Pick a well-known brand, do a public SEO audit, and share your findings.
Why does it work?
β It shows how you think, not just what you claim you can do.
β Potential clients can see your expertise in action.
β One useful audit can bring attention from people who need the same help.
Just don't stop at the audit itself. Every piece of content should lead people to the next step - whether that's your website, a case study, or a free resource.
We covered this and 10 more practical ways to attract better SEO clients in our latest blog.
π Read the full guide here:
https://bit.ly/44FcXWI
One idea from our latest guide is surprisingly simple:
Pick a well-known brand, do a public SEO audit, and share your findings.
Why does it work?
β It shows how you think, not just what you claim you can do.
β Potential clients can see your expertise in action.
β One useful audit can bring attention from people who need the same help.
Just don't stop at the audit itself. Every piece of content should lead people to the next step - whether that's your website, a case study, or a free resource.
We covered this and 10 more practical ways to attract better SEO clients in our latest blog.
π Read the full guide here:
https://bit.ly/44FcXWI
πΊπΈ Happy Independence Day!
Most outreach campaigns are taking the day off.
But links?
They're still working.
While the grill is hot, the fireworks are flying, and everyone is debating who makes the best burgers, your campaigns can keep moving in the background.
No follow-ups.
No spreadsheets.
No inbox chaos.
Just a campaign status we all like to see:
β Running
Enjoy the BBQ. We'll handle the links.
Happy 4th of July from the Adsy team! π
Most outreach campaigns are taking the day off.
But links?
They're still working.
While the grill is hot, the fireworks are flying, and everyone is debating who makes the best burgers, your campaigns can keep moving in the background.
No follow-ups.
No spreadsheets.
No inbox chaos.
Just a campaign status we all like to see:
β Running
Enjoy the BBQ. We'll handle the links.
Happy 4th of July from the Adsy team! π
π2β€1
New High DA Sites β Weekly Update (06.29 - 07.05)
β https://wrongplanet.net
DA: 58
Education, Health, Society
π° Buy from $17.50 per post
β https://www.campings.com/en-gb/
DA: 52
Lifestyle, Society, Travelling
π° Buy from $1,388.79 per post
β https://bestbiocreator.com
DA: 27
Games, Science, Society
π° Buy from $33.50 per post
β https://www.bungalowspecials.nl
DA: 39
Lifestyle, Society, Travelling
π° Buy from $1,388.79 per post
β https://attitudeshayari2line.com
DA: 4
Movies, Society
π° Buy from $37.50 per post
β https://wrongplanet.net
DA: 58
Education, Health, Society
π° Buy from $17.50 per post
β https://www.campings.com/en-gb/
DA: 52
Lifestyle, Society, Travelling
π° Buy from $1,388.79 per post
β https://bestbiocreator.com
DA: 27
Games, Science, Society
π° Buy from $33.50 per post
β https://www.bungalowspecials.nl
DA: 39
Lifestyle, Society, Travelling
π° Buy from $1,388.79 per post
β https://attitudeshayari2line.com
DA: 4
Movies, Society
π° Buy from $37.50 per post
π€ Everyone wants AI to cite their content.
But AI doesn't just take your word for it. π
Before your article becomes part of an answer, it looks for signals that tell it your content is worth trusting.
Here are 5 of them:
β A real author bio with relevant experience
β Original data, stats, screenshots, or quotes
β Insights based on actual experience (not rewritten basics)
β References to credible sources
β Brand mentions across the web - even without backlinks
None of these are complicated on their own. But together, they make your content much easier for AI to trust and cite.
We covered each point (and more ways to optimize for AI search) in our guideπ
https://bit.ly/44d7KFC
But AI doesn't just take your word for it. π
Before your article becomes part of an answer, it looks for signals that tell it your content is worth trusting.
Here are 5 of them:
β A real author bio with relevant experience
β Original data, stats, screenshots, or quotes
β Insights based on actual experience (not rewritten basics)
β References to credible sources
β Brand mentions across the web - even without backlinks
None of these are complicated on their own. But together, they make your content much easier for AI to trust and cite.
We covered each point (and more ways to optimize for AI search) in our guideπ
https://bit.ly/44d7KFC
π₯1
Media is too big
VIEW IN TELEGRAM
π€ What if your brand doesnβt exist for AI at all?
Thatβs exactly what we talk about in the new Adsy Talks episode with Thomas Peham, co-founder of Otterly AI.
Itβs not a conversation full of big predictions or magic formulas.
Instead, we dig into practical things:
β’ why AI Search is no longer just SEO;
β’ how AI decides what to trust;
β’ why one Reddit comment can shape a brandβs reputation;
β’ why marketers should pay as much attention to YouTube and LinkedIn as they do to Google.
If you work with SEO, content, or brand building, this episode is definitely worth your time.
βΆοΈ Watch the new episode below
https://bit.ly/4y3FLWB
Thatβs exactly what we talk about in the new Adsy Talks episode with Thomas Peham, co-founder of Otterly AI.
Itβs not a conversation full of big predictions or magic formulas.
Instead, we dig into practical things:
β’ why AI Search is no longer just SEO;
β’ how AI decides what to trust;
β’ why one Reddit comment can shape a brandβs reputation;
β’ why marketers should pay as much attention to YouTube and LinkedIn as they do to Google.
If you work with SEO, content, or brand building, this episode is definitely worth your time.
βΆοΈ Watch the new episode below
https://bit.ly/4y3FLWB
πΆ MISSION: SEO ESTONIA
Agent Eddie has officially accepted his next assignment.
Tomorrow, Adsy lands in Tallinn as a Golden Sponsor of SEO Estonia 2026. πͺπͺ
This mission comes with a dress code. Our team will be wearing special owl T-shirts, so if you spot one of these agents in the crowd... you've found us. π¦
This time, we're bringing not just the team, but the people shaping Adsy every day. Our leadership will be there too, so if you've been meaning to ask a question, share feedback, or talk ideas - here's your chance.
Want to talk about...
π¦ The future of Adsy? β Vladimir Yaroshenko, our CTO.
π¦ Marketing, partnerships, or brand? β Nikolay Marchenko, our CMO.
π¦ Product, features, or roadmap? β Constantin Onyshchenko, our CPO.
π¦ Customer success, outreach, or Adsy Talks? β Anthony Fedosenko, Customer Success Officer & host of Adsy Talks.
π¦ How modern SEO works? β Daniil Denchik, our Head of SEO.
The mission starts tomorrow.
See you in Tallinn. πΈ
Agent Eddie has officially accepted his next assignment.
Tomorrow, Adsy lands in Tallinn as a Golden Sponsor of SEO Estonia 2026. πͺπͺ
This mission comes with a dress code. Our team will be wearing special owl T-shirts, so if you spot one of these agents in the crowd... you've found us. π¦
This time, we're bringing not just the team, but the people shaping Adsy every day. Our leadership will be there too, so if you've been meaning to ask a question, share feedback, or talk ideas - here's your chance.
Want to talk about...
π¦ The future of Adsy? β Vladimir Yaroshenko, our CTO.
π¦ Marketing, partnerships, or brand? β Nikolay Marchenko, our CMO.
π¦ Product, features, or roadmap? β Constantin Onyshchenko, our CPO.
π¦ Customer success, outreach, or Adsy Talks? β Anthony Fedosenko, Customer Success Officer & host of Adsy Talks.
π¦ How modern SEO works? β Daniil Denchik, our Head of SEO.
The mission starts tomorrow.
See you in Tallinn. πΈ
β€3