The biggest sports betting traffic period starts June 11. Are your campaigns ready for the World Cup 2026? ⚽

Most brands wait until the group stage to launch − by then, CPMs are already 2-3x higher and the best audiences are gone, taken by brands that started earlier. The prep window isn't during the tournament. It's now.

We’ve put together a practical iGaming campaign guide for advertisers − from audience building and retargeting to choosing the right formats for each stage.

👀 Read it before your competitors do: https://adoperator.com/blog/post/2026-fifa-world-cup-advertising-guide-for-igaming-formats-timing-and-audience-strategy

When did you last seriously look at software offers?

They don’t generate the most buzz in affiliate marketing, but more and more media buyers are quietly moving budget into it.

We teamed up with CIPIAI, a CPA network focused on the tech vertical, to find out what's actually happening in this space in 2026. They shared campaign data, a real Vietnam case study with WPS Office on popunder traffic, and the GEO and optimization logic behind it.

🔎 If you’ve never tested software offers before, this is probably the best time to look at them differently: https://adoperator.com/blog/post/software-affiliate-offers-on-popunder-push-traffic-what-works-in-2026

June is dominated by one event: the FIFA World Cup. But that’s not the only opportunity to capture sports traffic 👇

⚽ Football
June 11 – July 19 – 2026 FIFA World Cup (the biggest sporting event of the year, massive global traffic, and premium CPMs)

🏏 Cricket
June 10-14 – ICC World Test Championship Final (UK, IN, AU, PK)
June 12 – July 5 – ICC Women’s T20 World Cup (UK, one of the biggest women’s cricket events globally)
June 18 – July 18 – Major League Cricket (USA and strong South Asian audience)

🎾 Tennis
June 4-7 – Roland-Garros Finals (FR, Grand Slam peak traffic)
June 15-21 – ATP Halle Open (DE, strong EU audience)
June 29 – July 12 – Wimbledon (UK, global tennis audience and premium traffic)

🏀 Other
June 4–21 – NBA Finals (USA, basketball audience spike)
June 15–21 – World Boxing Cup: Stage 2 (CN, strong engagement across Asia)

Want to make the most of these traffic peaks?
➡️ Read the article on how to prepare campaigns for major sporting events: https://bit.ly/3RJdzay

🏆 We’re excited to share that AdOperator is in the running for the Top Ad Network title in the Summer 2026 OfferVault Top Networks Survey.

This year, we’d love to prove once again that AdOperator remains a trusted choice for #advertisers and #publishers worldwide.

👉 If you enjoy working with us, please take a minute to vote: https://www.surveymonkey.com/r/SCY2J8C

Voting is open until June 30.

AdOperator is heading to iGB L!VE London 2026.

Every year, iGB L!VE brings together professionals from around the world to gain insights into the trends and challenges shaping the future of the iGaming industry.

We’re excited to be part of it once again and look forward to meeting both familiar faces and potential new partners. If you’ll be in London on July 1–2, reach out to our Business Development Manager and book a meeting in advance.

Let’s connect and talk business in person 🤝

World Cup 2026 is moving closer to its most competitive stage. A couple of reminders for #advertisers still deciding when to launch.

1️⃣ Retargeting is the difference-maker here. Audiences built during the group stage and the round of 16 become the pool you draw from once new sports betting traffic turns expensive during the knockout rounds. The earlier the pixel goes live, the cheaper it is to build that audience.

2️⃣ Speed matters more than usual. A win, an upset, a breakout team − betting interest shifts within hours, not days. The brands staying ahead are the ones adjusting creatives, GEOs, and budgets as it happens, not running the same setup from week one.

Let's get your iGaming campaigns running. Message our team − we'll handle the setup and have you up within hours.

⏳ Only 4 days left to vote in the Summer 2026 OfferVault Top Networks Survey! There’s still a chance to support AdOperator if you haven’t cast your vote yet.

We’ve worked hard to deliver the traffic, service, and support our partners rely on. If you believe we’ve earned your trust, we’d be grateful for choosing AdOperator as your Top Ad Network.

🗳️ Vote here: https://www.surveymonkey.com/r/SCY2J8C

The FIFA World Cup 2026 knockout stage begins this July, making it a key month for sports betting campaigns.

⚽ FIFA World Cup 2026
Jul 4-7 – Round of 16
Jul 9-11 – Quarterfinals
Jul 14-15 – Semifinals
Jul 18 – Third Place Play-off
Jul 19 – Final

🏏Cricket
Jul 5 – ICC Women’s T20 World Cup Final (UK, IN, AU, cricket season highlight)
Jul 15-18 – Playoffs & Final of Major League Cricket (US, IN, peak cricket engagement)

🥊 Combat Sports
Jul 12 – UFC 329 (US, major PPV card)
Jul 19 – UFC Fight Night (US, main card event)
Jul 25 – UFC Fight Night (UAE, Abu Dhabi fight week)
Jul 25 – Anthony Joshua (UK) vs Kristian Prenga (ALB) (Saudi Arabia, heavyweight showdown)

🌍 Others
Jul 4-18 – World Rugby Nations Championship | July Series (new global rugby tournament)
Jul 4-26 – Tour de France (EU, sustained attention)
Jul 9-12 – Semifinals & Finals at Wimbledon (Grand Slam finale, global tennis audience)
Jul 23 – Aug 2 – The 2026 Commonwealth Games (multi-sport 74 nations competing)

CPA or CPC/CPM – and which network actually fits your setup?

We’ve brought together a clear explanation of each model and a side-by-side comparison of 10 leading ad networks, with enough detail to help you make an informed decision.

If you're new to media buying or looking to expand your traffic mix, this guide should answer most of the questions without jumping between dozens of reviews and websites.

🎯 Find your best option: https://adoperator.com/blog/post/cpa-vs-cpc-vs-cpm-how-to-choose-the-best-ad-network

The results are in! AdOperator has ranked among the Top 3 Ad Networks in the OfferVault Summer 2026 Top Networks Survey 🏆

The rankings are based on votes from the affiliate marketing community, and we’re proud to hold our top place for the second year in a row. Seeing your trust in AdOperator continue to grow is the best motivation to keep moving forward.

Thank you to everyone who voted for us!

👉 Read more and check the full results here: https://adoperator.com/blog/post/adoperator-named-a-top-3-ad-network-again-in-offervaults-summer-2026-survey

If you built audiences during the FIFA World Cup, now is the perfect time to put them to work. Use August’s packed sports calendar to reconnect with engaged users through retargeting and keep your betting campaigns performing as new competitions begin.

(Part 1)

⚽ Football
Jul 24 – Aug 26 – ASEAN Championship (Southeast Asia; regional football traffic)
Aug 11-20 – CONMEBOL Libertadores: Round of 16 (South America, strong engagement during the knockout stage)
Aug 12 – UEFA Super Cup (AT; European football season opener)
Aug 16 – Women’s Africa Cup of Nations Final (MA, peak women’s football audience in Africa)
Aug 15-28 – Europe’s major football leagues return: La Liga, Premier League, Serie A, Ligue 1, and Bundesliga (ES, UK, IT, FR, DE; season kick-offs driving football traffic across Europe)

Continued below 👇

Major Sports Events in August 2026

(Part 2)

🥊 Combat Sports
Aug 1 – UFC Fight Night (SRB, European fight card)
Aug 8 – UFC Fight Night (US, main card event)
Aug 16 – UFC 330 (Global, major PPV event)
Aug 23 – UFC Fight Night (US, strong MMA audience)
Aug 29 – UFC Fight Night (CN, growing MMA audience across Asia)

🌍 Others
Aug 7 – Sep 20 – Caribbean Premier League (Caribbean and South Asia; peak T20 cricket traffic)
Aug 12-16 – International Premier Kabaddi League (NL, growing South Asian audience)
Aug 19-23 – England vs Pakistan, ICC World Test Championship (UK and South Asia; peak Test cricket engagement)
Aug 21-23 – Formula 1 Dutch Grand Prix (NL; global Formula 1 audience)
Aug 21 – Sep 3 – Mediterranean Games (Southern Europe and MENA; regional multi-sport audience)
Aug 27-31 – England vs Pakistan, ICC World Test Championship (UK and South Asia; peak Test cricket engagement)
Aug 30 – Sep 13 – US Open (Global, final Grand Slam of the season)

Don’t let warm traffic disappear. Audience retargeting gives you one more chance to reach users who have already interacted with your website – at no extra cost.

To help you get started, we’ve put the answers into a new Advertisers FAQ, with step-by-step instructions for setting up audience retargeting on AdOperator.

If you’re running iGaming, betting, or eCommerce campaigns, it works especially well for reconnecting with interested users and increasing conversions.

👉 Want to bring your visitors back? Here’s how: https://adoperator.com/blog/post/how-to-set-up-audience-retargeting

#advertisers

🆕 Your conversion postbacks can now do more. If you’re already sending them to AdOperator, retargeting audiences are now created automatically – no additional setup required.

Automatic Audiences let #advertisers build separate ad campaigns for different user segments, making every offer more relevant to where customers are in their journey.

Start getting more value from the users you’ve already acquired.

👉 See how it works: https://adoperator.com/blog/post/automatic-retargeting-audiences-from-conversion-postbacks

From one-time visitors to repeat buyers, audience retargeting lets you get more value at every stage of the funnel.

We’ve analyzed the most common situations where #advertisers lose potential customers and put together 5 practical retargeting strategies to help increase revenue and ROAS. Each strategy explains what to track, how to build the audience, and how to turn missed opportunities into more sales.

💡If you’re looking for practical ideas, start here: https://adoperator.com/blog/post/audience-retargeting-strategies-how-to-increase-revenue-and-roas