Online Personal Branding Tips and Tricks
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Do you know what distanced self-talk is and how it can help in coping with stress? Instead of using the first person “I” in your internal monologue, you can use your name, the second-person generic “you,” the third-person pronouns “he, she, they". This helps to distance from a stressful situation and assess it better. https://www.psychologytoday.com/us/blog/insight-therapy/202012/science-based-technique-coping-stress
Networking advice from the Harvard Business Review IdeaCast podcast.

Susan McPherson, communications consultant, says many people feel strange reconnecting in person with colleagues after an extended period working in physical isolation.

To help shake off the rust, she offers simple tips in a “Gather, Ask, Do” method. It’s not just about networking, she says, but about finding simple connection points with others that can truly help you succeed.

https://hbr.org/podcast/2021/07/stop-networking-start-connecting
Forwarded from Digital Marketing Roundup (Natasha Kvitka)
Facebook will allow up to five profiles

“As part of the test, some Facebook users will have the ability to create up to four additional profiles tied to their original account. The idea is that additional profiles can be used for different purposes, like one for friends, one for co-workers, and others for interacting with interest groups and influencers.”, — The Verge reports.

@dmroundup
"Building a personal brand may seem promotional at first glance, but it’s not. Your personal brand is how you define the distinctive value that you bring to your career. It has the potential to strengthen your connections and engage more deeply with colleagues. Being able to articulate your brand will help others understand who you really are, what you stand for, build authentic relationships, and ultimately, realize your goals." -- Harrison Monarth advises on Harvard Business Review.

https://hbr.org/2022/02/whats-the-point-of-a-personal-brand
Finding your own voice in the workplace training from Entrepreneur

Sign up to learn how to:
• Find your voice & chart your own course
• Build a learning mindset
• Become a stronger leader through communication
• Talk about tough or sensitive issues 
• Combat introversion as a leader
• Use the “traffic light framework”
👨‍🏫 Being present on social media and communicating with colleagues and peers is one activity of building a personal digital brand.

But what if you are in a management position? How appropriate this is to “befriend” subordinates online and to what extent it’s possible to share personal updates?

Knowledge at Wharton, a business journal from the Wharton School of the University of Pennsylvania, published a new study co-authored by Wharton Deputy Dean Nancy Rothbard that explores the dilemma of digital etiquette for employees who befriend co-workers and managers online.

What Happens When Your Boss Sends You a Friend Request? Aug 1, 2022
Working on personal brand (digital or not) starts with understanding one's own purpose and values. McKinsey Institute suggests the following matrix that allows to tie life purpose to nine universal values. Individual mix is unique for every person, but there are three main patterns: free spirit, caregiver, and achiever. This interactive chart will allow you to explore the setup.
Harvard Business Review published tips to remote mentoring in the workplace

Building an effective relationship with a mentee when you’re not in the same location takes extra care. Here’s how to do it.

👯‍♂️First, focus on trust. Of course, trust is foundational to any developmental relationship and requires even greater intentionality in virtual mediums. Talk about how to make the virtual relationship a safe space for both of you, including agreeing on confidentiality in terms of what will and will not be recorded or shared, and deliver on any promises you make. Your mentee can’t drop by your office to remind you about an introduction you’d offered to make, so earn their trust by following through without being prompted. 

🤝Clarify boundaries and the rules of engagement. In addition to deciding the frequency of communication (which may be different than if you were meeting in person), discuss your preferred mediums for communication. You might opt for a mix of synchronous options such as video-based platforms, internal mentoring systems, and phone calls, as well as asynchronous ones, such as email, messaging, and social media platforms such as LinkedIn. 

👩‍🏫Finally, when possible, collaborate with your mentee. Opportunities to work together on projects won’t be as apparent in the remote environment so seek them out. This will give you a chance to coach your mentee and see their strengths and weaknesses in practice.

Read the full article: “How to Mentor in a Remote Workplace.”
In a recent survey (Duolingo and Slack polled 9,400 hybrid workers in North America, Asia, and Europe--1,000 of whom were based in the U.S) of employees globally, 58 percent of respondents said using emoji at work allows them to communicate more nuanced feelings with fewer words, and 55 percent said using emoji can speed up workplace communication. Two thirds of global respondents said they felt closer and more bonded in a conversation when messaging someone who understands the emoji they're using.

So, how to make sure emojis are an efficient part of your digital communication and are not hurting your professional image? https://www.inc.com/xintian-tina-wang/emoji-workplace-messages.html
CMOs are spending more time, and increasingly spending money, to build their personal brands, Patrick Coffee reports for WSJ's newsletter CMO today.

Their methods include carefully composed LinkedIn, Instagram and even TikTok posts about everything from leadership to their costumes at the company’s Halloween party. Some get help from ghostwriters.

Modern marketers have to invest in their own brands to do their work effectively, according to Jonathan Mildenhall, co-founder and chair of consulting firm TwentyFirstCenturyBrand.
Radical Candor: The Communication Shift That Can Transform Your Career. Author Kim Scott in conversation with Stanford Graduate School of Business podcast host about "how we can all move our communication into the radical candor quadrant, “to learn what we don't know and to help other people learn what they don't know.”" https://www.youtube.com/watch?v=WOEwIADEmNY
Effective focus on deep work is probably single most important thing for any work you would like to bring into the world. This Google Talk explores how to stay "indistractable" in current attention economy with innumerable distractions.

🎯 International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, discusses his book “Indistractable: How to Control Your Attention and Choose Your Life.” Nir reveals the hidden psychology driving us to distraction and describes why solving the problem is not as simple as swearing off our devices.
We’ve been waiting for this! The new phone etiquette is: Text first and never leave a voice message, according to The Washington Post (paid subscription required to read the entire article, but I do think that the title is enough to cheer) 😇
The Economist published “Networking for introverts: a how-to guide”.

🤝 The real secret is to save your energy for the people who are most likely to be interesting to you. In the online realm the study does not find that the weaker the tie, the better. The sweet spot in networking on LinkedIn is someone with moderately weak ties to you: connecting with a person with ten mutual friends markedly increases the probability of changing jobs compared with someone with just one shared friend.

🤝 In other words, networking pays off if you can identify people who can bring you new information but are close enough to your world that this information is useful. In the offline world, a tool like Chatgpt should make it easier to find useful prospects in a list of event attendees. But you still need to overcome all your instincts and approach them.