It only takes a MINOR shift in perspective to make a MAJOR shift in a lifetime. Never underestimate the power of paradigm shift and what it can mean in 1, 5, 10, or 30 years. You're the CEO of your life. You're the leading role in the movie. In the Great Rat Race Escape I mentioned looking at life like a video game. Grab that joystick 🕹️ 🎮 and play to win! ~MJ 💪

https://bit.ly/3oKZMQs - Beware of unintended consequences as you make life/biz decisions, the effects of a choice as it is practiced in reality, as opposed to theory. My experience at Bank of America is a perfect example (the link posted) of a decision with good intentions that only delivered disastrous results- the exact opposite of its goal. Have a fantastic weekend! 🙂 ~MJ

What you are doing, even though it might seem meaningless, DOES matter. KAIZEN as a life philosophy works. I say this cuz I've read a lot of texts from Unplugged Unscriptees who are focusing on daily improvement with their skills and mindset while also working menial jobs. Trust the process. Trust Kaizen. Despite some bill-paying job, your effort will eventually compound into great things!

https://www.thefastlaneforum.com/community/threads/0-to-10m-users-the-story-of-jotform-value-bomb.101500/ - From 0 users to 10M: don't miss this great value bomb shared on the forum. It's an excellent story which reads like a Fastlane case study reflecting many of the things I've been preaching for the last 10yrs. Yes you can create a profitable biz FAST and w/o investors. Yes you don't need to reinvent the wheel or disrupt. So much more... enjoy!

Muhammad Ali said, "I hated every minute of training", but followed with, "Don't quit. Suffer now and live the rest of your life as a champion." The road to a great life involves suffering & other tedious grinds. Don't buy into culture's BS, that a great life can be won with shortcuts, hacks, and passionate work. I was willing to "do what I hate" so I can live the rest of my life like a champ.

If u missed the post about 0 users to 10M, the CEO mentioned that "customer service is the new marketing." Couldn't agree more. All biz likes to say, "We provide superior customer service" but few do, like less than 5%. Remember that lawyer I messaged some weeks ago? Still no call back despite some BS about "your call is important to me" - great CS can make an average product/service, great.

A forum user recently said something poignant. "Don't ask a butterfly how to crawl." In wealth terms, you need crawling advice, not flying advice. Advice from a small biz multimillionaire (0 to 10M) might be better advice than wisdom from a billionaire, a guy/gal who hasn't needed to crawl in decades. When you're ready for 9- and 10-figures, perhaps it's time for the billionaire advice. 🤔

I talk a lot about asymmetry for Fastlane returns. I got started w/$900, that biz investment made millions. However what needs more urgent attention is not mathematical asymmetry, but decisional asymmetry, or what I call Downside Asymmetrical Risk Events: 1 bad choice can erase 1000s of good ones. Think DUI, fraud or Jon Gruden blunders. Identify DARE choices & u can save your life from ruin. And perhaps others.

At 16, Chuck Norris was hired as a grocery bagger. After 1 day, he was fired for poor work. Afterward, he convinced his boss for 1 more day, a chance to improve & get better. He did. Today he admits this experience changed his life. It made him realize, "If you want to accomplish anything in life, you can't just sit back and hope it will happen. You've got to make it happen." Fight for yourself! 💪👊👊👊

On Oct 26, I messaged the group about Downside Asymmetric Risk Events. If you don't know, there is a story behind that text and it is posted on the forum complete with a GoFundMe for the victim of such a D.A.R.E. Please read, if want to donate a dollar or two, that'd be great too. https://www.thefastlaneforum.com/community/threads/can-this-thread-save-your-life-and-perhaps-countless-others-yes.101638/

Poignant message in this graphic about risk, pursuing what matters, and life itself. A bit too word heavy to share via text. Enjoy. ~MJ 💪

Don't be afraid to compete against big business. If you stole $50M in revenue and $10M in profits away from Google, Apple, or some other big biz, they might not even notice. Mosquito meet elephant. In the last month, 2 stories have been posted on the forum of small companies competing in tech-giant spaces. FACT: Most people want to do business with small, responsive private companies, not nebulous non-responsive monolithic corporations.

Following is the link to the story referenced in the last message: From 0 to $500K/ARR competing against Google. Reveals, once again, the power of a Productocracy... via the founder: "If you hear about [us] these days, it likely comes from one of our 4,802 paying customers. People who use and enjoy using Plausible help us spread the word to even more people. We have a $0 paid advertising budget & we don’t have an affiliate program either. We pretty much ignore all the best marketing practices." Good marketing is a good product! Have great weekend! ~ MJ

https://bit.ly/3BNQu9g

Via The Great Rat Race Escape: The definitive guide to living your best life. If you want to live unlike anyone else, the 1%, you can't think like the 99%. This chart explains the difference between someone who lives a Scripted mediocre life, and someone living Unscripted exceptionally. Change your mind, and you change everything.

Productivity Pro Tips: 1) Every morning write a to-do list, I prefer pen/paper over digital. 2)Tackle urgent/important tasks first 3) Write down “needle moving” goals daily to keep top-of-mind 4) If u think a task will take longer than 2hrs, break it down into component parts: Ex: Task A(33%) Task A(33%) Task A(33%), this fires the feedback loop as u complete, big projects made more manageable!

Here is my personal to do list that I use daily. I also have a modified version coming soon that builds on the 1/5/10 Strategy as outlined in The Great Rat Race Escape. Please do NOT distribute, for your personal use only. Enjoy!

Any kind of failure can be simplified into 1 of 3 things: 1) A failure to create value in the market's eyes 2) A failure to communicate (& then execute) on that value or 3) A failure to reach the right folks who WANT your value. If you miss the target on any 3, you will fail. Great value poorly communicated can false flag a fail. The latter 2 proves/disproves 1: It defines when to quit or go on.

Tip: Whenever you find yourself needing a solution in your business, visit AppSumo first. Often they will have a solution offered, and even better, it will be sold at a 1-time flat fee, not recurring. Countless times I've found reasonable solutions there, & to problems I didn't know I had. Link below is an aff link, but feel free to just do a type in. Highly recommend! https://appsumo.pxf.io/c/1242131/416948/7443?subId1=dtxt&u=https%3A%2F%2Fappsumo.com%2F

Resource Tip: If you need to find hard-to-find email addresses for marketing and cold outreach, I've heard a lot of entrepreneurs recommend Hunter.io which is a plugin for Chrome. I installed it and it looks like it could be quite a valuable tool to have in your marketing arsenal as you try to grow; finding JV partners, suppliers, influencers. etc.

Just an FYI, someone posted on the forum that tonight is one of the worst days (nights) for drunk driving, at least in the USA for the Thanksgiving holiday. Please be careful and always be mindful of DARE potentialities as you celebrate any upcoming holiday. Hope you have a great holiday with friends and/or family! Best, ~MJ 👍🙂

Sorry I haven't posted in days, been really sick (non-Covid) and feel a bit better now. In fact, a new emerging business is responsible for me feeling better. I was so impressed, made a forum thread about it, perhaps it can help someone either in business, health, or better, both.

https://www.thefastlaneforum.com/community/threads/medical-mobile-iv-service.102008/post-975917