A "productocracy" is my own term to describe a "must have" product, or a product with recommendation power, the kind of offer that makes million/billionaires. I've heard Silicon Valley has a similar standard, a "40% metric" to determine a productocracy: If 40% of your active users would be "very disappointed" if your biz disappeared, you're running a productocracy! 👍 Have great weekend! -MJ

https://www.youtube.com/watch?v=gNFyLGlR-0w

There's a concept in The Great Rat-Race Escape called "The Apologize Later Strategy" which basically means: STOP ASKING FOR PERMISSION to live your dream. Sources of "permission" could be parents, spouses, peers, co-workers, & yea, even gov't. A great vid (attached) on the concept was recently shared via the Kyle Keegan podcast. Get it done! 💪😉 ~MJ

A big part of success (& failure) boils down to a concept called Asymmetric Returns/Events. Asymmetry is a huge topic in The Great Rat Race Escape and if you want an extraordinary life, pay attention to asymmetry. Ex: Street racing is asymmetric: short upside (adrenaline) huge downside (kill yourself/crash/etc). Fastlane ventures pack asymmetry!

Forum topic: https://bit.ly/3xvnDEk ✌️💪 MJ

Was reading an article about Elon Musk a few weeks ago, the kind where drive-by readers can comment. Musk, love or hate him, has impacted the world, but he still has many vocal "arm chair" do-nothings hating on him from their parent's basement. It's a sad fact: The more success you earn, expect more people to hate/doubt you. Learn to let it go. You can't worry about the vocal minority.✌️💪~MJ

"What's one thing that separates successful entrepreneurs from failed ones?" This "one thing" question I get often during interviews & convos.

My answer depends on what defines "successful."

Part 1: If success means having a profitable business, then that "one thing" is VISIBLE VALUE SKEW 💸 .

Your customer needs to recognize a compelling REASON to buy from you!

Part 2 later this week, have a great one! ~MJ

PART 2: "What's one thing that separates successful entrepreneurs from failed ones?" A visible VALUE SKEW was the 1st.

But a profitable business and a biz that puts you in the 1% are two different things!

You need the 2nd part of the formula: The answer is MATH, namely Asymmetric Returns.

Can you scale your value to thousands? Millions? IMO, SKEW and GOOD MATH are the TWO critical ingredients!

Another Commandment of Control lesson in the news: OnlyFans changed its Terms of Service to disallow certain "content": as such, 1000s of well-paid content providers went from a big income to nothing. Still, the owners of OnlyFans, who are also subject to the Control Commandment, probably made enough bank over the years to ride off into the sunset, 🎴 🛥️ regardless of outcome.

As u get this text, I am probably in the middle of Utah with no cell service. But with technology, you can work, while not working. Likewise, technology has allowed ordinary Joes/Janes like u & I to learn anything as long we're disciplined. Sadly, few are. Vast infinite knowledge is at your disposal. IOW, nothing should stop you from living the life u want. Be steady-- and it won't be slow.

Context matters for EVERYTHING. You got a 7% raise at your job and you're happy. Later you learned everyone else got 15%. Now you're angry. The same type of "positioning" and "context" matters for products/services via branding. Have an estate sale with identical items in a $5M house VS one that is $500K. The same items in the more costly house will sell for a lot more!! CONTEXT! Have great week! MJ

My best business progress was always made on the weekends. While everyone was partying, I was working my Fastlane. For some reason, I found weekend work more productive and "feedback loop" producing. I left relaxation for the weekdays, while everyone was working. This "reversal of the days" also reminded me that "freedom" was my goal. Don't fear weekend work or weekday leisure. -MJ

This is relevant to the message I sent last week regarding PERSPECTIVE! Some people would just love a hot shower, a clean glass of water, and a place to sleep. Remember this wherever you are in your progress. Have a great week! 🙂 MJ

https://bit.ly/2VFPBk0 - A wealth coach who isn't wealthy. A fitness coach who isn't fit. A social media expert with 87 followers but claims he can get you 1M follows. Dismiss the coaches/experts who don't embody their claims. Unlike a good tennis/golf coach where genetics/injuries+other factors can stymie real world results, wealth & fitness has real world, 100% accountability. 💪💪

"Tell me what to do! Give me the roadmap! I want a recipe!" The fact is, most people could be given the EXACT STEPS to succeed as an entrepreneur and 95% of them wouldn't follow those steps. Instead, they'd complain about it those steps being "too hard" or "not guaranteed" or "it doesn't work in my city" as if no money (or value) is exchanged where they live. Change your mind, or change nothing.

Another must read: The Surrender Experiment by Michael Singer which is about his journey "surrendering" to whatever life throws at him. Don't let title fool you: It is entrepreneurial as Singer starts multiple companies with great success. I've been mindfully practicing "surrender" since I read the book: I'm quite impressed with how things are unfolding. Stories to come on the forum soon...

https://bit.ly/3ig9VjP

As many of you know, I recently moved from Arizona to Utah, which had me neglecting my email for a few weeks. Upon review of those backlogged emails, it reminded me that winning a life unlike 99.3% of the rest of the world is like winning a rigged carnival game. Yes it is hard, but if you know thy enemy, you can defeat thy enemy--and the enemy is closer than you think.

I need to hire a new lawyer. Called one on Tues and left a voicemail, stressing urgency. To date, my call hasn't been returned. When (if?) I hear back, I will NOT be hiring this lawyer, despite a slick website and good reviews. Lesson: Negative skew = deal-killers that force buyers to other businesses. Fix neg skew = more $. Not calling me back in 5 days? Nope, next! 👎 Have great weekend! 🙂-MJ

It only takes a MINOR shift in perspective to make a MAJOR shift in a lifetime. Never underestimate the power of paradigm shift and what it can mean in 1, 5, 10, or 30 years. You're the CEO of your life. You're the leading role in the movie. In the Great Rat Race Escape I mentioned looking at life like a video game. Grab that joystick 🕹️ 🎮 and play to win! ~MJ 💪

https://bit.ly/3oKZMQs - Beware of unintended consequences as you make life/biz decisions, the effects of a choice as it is practiced in reality, as opposed to theory. My experience at Bank of America is a perfect example (the link posted) of a decision with good intentions that only delivered disastrous results- the exact opposite of its goal. Have a fantastic weekend! 🙂 ~MJ

What you are doing, even though it might seem meaningless, DOES matter. KAIZEN as a life philosophy works. I say this cuz I've read a lot of texts from Unplugged Unscriptees who are focusing on daily improvement with their skills and mindset while also working menial jobs. Trust the process. Trust Kaizen. Despite some bill-paying job, your effort will eventually compound into great things!

https://www.thefastlaneforum.com/community/threads/0-to-10m-users-the-story-of-jotform-value-bomb.101500/ - From 0 users to 10M: don't miss this great value bomb shared on the forum. It's an excellent story which reads like a Fastlane case study reflecting many of the things I've been preaching for the last 10yrs. Yes you can create a profitable biz FAST and w/o investors. Yes you don't need to reinvent the wheel or disrupt. So much more... enjoy!

Muhammad Ali said, "I hated every minute of training", but followed with, "Don't quit. Suffer now and live the rest of your life as a champion." The road to a great life involves suffering & other tedious grinds. Don't buy into culture's BS, that a great life can be won with shortcuts, hacks, and passionate work. I was willing to "do what I hate" so I can live the rest of my life like a champ.