Found this relevant to an Unscripted pursuit & taking the road less traveled: "The amount of satisfaction you get from life depends largely on your own ingenuity, self-sufficiency, and resourcefulness. People who wait around for life to supply their satisfaction usually find boredom instead." ~Dr. William Menninger

Fact you won't hear from your mainstream financial guru: Money loses utility value as you get older. $10M to a 35 year old is worth a lot more than $10M to a 75 year old. As you age, money loses its ability to generate peak experiences simply because aging is the undisputed world champion on debilitation, and eventually death. Money has a time value, but so does free time. ~MJ

How you do what is meaningless, is how you will do what is meaningful. From MLK: "If a man is called to be a streetsweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, here lived a great streetsweeper who did his job well." 👍

Here's a great SEO tactic that could generate $1000s, perhaps millions in no-cost sales (as the video claims). It was posted on the forum and is a bit too long to post as a text, so here is the link to the post/vid. A must add to your marketing arsenal.

https://twitter.com/SocialtyPro/status/1417555407539744771

The Storification Strategy (The Great Rat Race Escape, Chapter 93) is a powerful marketing strategy you can deploy that costs nothing. Attach a good story to your company, purpose, & products, & u will sell more. Humans love being part of a story which is why pro sports are so addictive. Ex: An abused dog profiled on TV will get 100s of adoption requests, but remains unadopted without the TV story. Narrative sells because it sparks emotional connections to your customer. ~ MJ

A "productocracy" is my own term to describe a "must have" product, or a product with recommendation power, the kind of offer that makes million/billionaires. I've heard Silicon Valley has a similar standard, a "40% metric" to determine a productocracy: If 40% of your active users would be "very disappointed" if your biz disappeared, you're running a productocracy! 👍 Have great weekend! -MJ

https://www.youtube.com/watch?v=gNFyLGlR-0w

There's a concept in The Great Rat-Race Escape called "The Apologize Later Strategy" which basically means: STOP ASKING FOR PERMISSION to live your dream. Sources of "permission" could be parents, spouses, peers, co-workers, & yea, even gov't. A great vid (attached) on the concept was recently shared via the Kyle Keegan podcast. Get it done! 💪😉 ~MJ

A big part of success (& failure) boils down to a concept called Asymmetric Returns/Events. Asymmetry is a huge topic in The Great Rat Race Escape and if you want an extraordinary life, pay attention to asymmetry. Ex: Street racing is asymmetric: short upside (adrenaline) huge downside (kill yourself/crash/etc). Fastlane ventures pack asymmetry!

Forum topic: https://bit.ly/3xvnDEk ✌️💪 MJ

Was reading an article about Elon Musk a few weeks ago, the kind where drive-by readers can comment. Musk, love or hate him, has impacted the world, but he still has many vocal "arm chair" do-nothings hating on him from their parent's basement. It's a sad fact: The more success you earn, expect more people to hate/doubt you. Learn to let it go. You can't worry about the vocal minority.✌️💪~MJ

"What's one thing that separates successful entrepreneurs from failed ones?" This "one thing" question I get often during interviews & convos.

My answer depends on what defines "successful."

Part 1: If success means having a profitable business, then that "one thing" is VISIBLE VALUE SKEW 💸 .

Your customer needs to recognize a compelling REASON to buy from you!

Part 2 later this week, have a great one! ~MJ

PART 2: "What's one thing that separates successful entrepreneurs from failed ones?" A visible VALUE SKEW was the 1st.

But a profitable business and a biz that puts you in the 1% are two different things!

You need the 2nd part of the formula: The answer is MATH, namely Asymmetric Returns.

Can you scale your value to thousands? Millions? IMO, SKEW and GOOD MATH are the TWO critical ingredients!

Another Commandment of Control lesson in the news: OnlyFans changed its Terms of Service to disallow certain "content": as such, 1000s of well-paid content providers went from a big income to nothing. Still, the owners of OnlyFans, who are also subject to the Control Commandment, probably made enough bank over the years to ride off into the sunset, 🎴 🛥️ regardless of outcome.

As u get this text, I am probably in the middle of Utah with no cell service. But with technology, you can work, while not working. Likewise, technology has allowed ordinary Joes/Janes like u & I to learn anything as long we're disciplined. Sadly, few are. Vast infinite knowledge is at your disposal. IOW, nothing should stop you from living the life u want. Be steady-- and it won't be slow.

Context matters for EVERYTHING. You got a 7% raise at your job and you're happy. Later you learned everyone else got 15%. Now you're angry. The same type of "positioning" and "context" matters for products/services via branding. Have an estate sale with identical items in a $5M house VS one that is $500K. The same items in the more costly house will sell for a lot more!! CONTEXT! Have great week! MJ

My best business progress was always made on the weekends. While everyone was partying, I was working my Fastlane. For some reason, I found weekend work more productive and "feedback loop" producing. I left relaxation for the weekdays, while everyone was working. This "reversal of the days" also reminded me that "freedom" was my goal. Don't fear weekend work or weekday leisure. -MJ

This is relevant to the message I sent last week regarding PERSPECTIVE! Some people would just love a hot shower, a clean glass of water, and a place to sleep. Remember this wherever you are in your progress. Have a great week! 🙂 MJ

https://bit.ly/2VFPBk0 - A wealth coach who isn't wealthy. A fitness coach who isn't fit. A social media expert with 87 followers but claims he can get you 1M follows. Dismiss the coaches/experts who don't embody their claims. Unlike a good tennis/golf coach where genetics/injuries+other factors can stymie real world results, wealth & fitness has real world, 100% accountability. 💪💪

"Tell me what to do! Give me the roadmap! I want a recipe!" The fact is, most people could be given the EXACT STEPS to succeed as an entrepreneur and 95% of them wouldn't follow those steps. Instead, they'd complain about it those steps being "too hard" or "not guaranteed" or "it doesn't work in my city" as if no money (or value) is exchanged where they live. Change your mind, or change nothing.

Another must read: The Surrender Experiment by Michael Singer which is about his journey "surrendering" to whatever life throws at him. Don't let title fool you: It is entrepreneurial as Singer starts multiple companies with great success. I've been mindfully practicing "surrender" since I read the book: I'm quite impressed with how things are unfolding. Stories to come on the forum soon...

https://bit.ly/3ig9VjP

As many of you know, I recently moved from Arizona to Utah, which had me neglecting my email for a few weeks. Upon review of those backlogged emails, it reminded me that winning a life unlike 99.3% of the rest of the world is like winning a rigged carnival game. Yes it is hard, but if you know thy enemy, you can defeat thy enemy--and the enemy is closer than you think.

I need to hire a new lawyer. Called one on Tues and left a voicemail, stressing urgency. To date, my call hasn't been returned. When (if?) I hear back, I will NOT be hiring this lawyer, despite a slick website and good reviews. Lesson: Negative skew = deal-killers that force buyers to other businesses. Fix neg skew = more $. Not calling me back in 5 days? Nope, next! 👎 Have great weekend! 🙂-MJ