Reading a 100 books on swimming won't make you a top swimmer: eventually you have to jump in the water. 🏊🩱I mention this cuz a lot of folks commented on my prior text about the importance of sales, and what books to read? The best way to learn something isn't READING about it, it's DOING IT. 10 hours of DOING is like READING 1000 hours of books. ~MJ

Had several folks ask: If you want my new book early as a paperback, FYI, Amazon made it available prematurely b4 the release date. The audiobook is finished but waiting approval, should be available in 2 weeks, eBook available on release date June 29. For those who don't know: It's a unique 2 books in one: a novel+biz book. -MJ ✌️ https://amzn.to/3t2sqef

https://www.youtube.com/watch?v=2o0rSOKNq8U

Had a reader send this to me, while it is a content marketing piece for a business broker & isn't my endorsement of them, it is a nice story on the Fastlane/Unscripted philosophy: big incomes, building assets & selling it, and living your dream. 🎸Yea, it's hard, but not any harder than 8-6 for 50yrs. 🗓️

Thought this was poignant: "Fear does not prevent death. It prevents life." ~Buddha.

FYI for those who asked: The audiobook for The Great Rat Race Escape is now available worldwide on Audible, looked as if it had some delays. The book should be available now in all formats.

For buy options visit https://bit.ly/2TpZ5P3

Happy Wednesday! -MJ🙂👍📈

Here's a great behavioral economics pricing tactic: If your biz offers a very expensive product, even if you have no intent on selling it, you will sell more of your lower priced, normal products. The expensive product offers an "anchoring" to your other products, making them seem more valued. Eateries do this by offering very expensive wine which allows them to sell more of their normal priced wines. The high priced product is viewed in context of the other offers. Have a great weekend! ~MJ

Whenever you're faced with a decision with FEAR based concerns, try reminding yourself that one day, you will be dead. And it might be sooner than you think. I'm facing a big personal decision in my life and such perspective really helps minimize the FUD (fear,uncertainty,doubt) in the decision. Have a great day everyone! ~MJ

https://www.youtube.com/watch?v=j8v_XqFO8Bc

Amazing that a short 30 year old movie clip a mere 3 minutes long encapsulates the rat race and some of the sentiments I make in story behind The Great Rat Race Escape. You can't escape an economic religion until you admit you're trapped in one.

https://hbr.org/2016/09/the-elements-of-value

The 30 elements of "value": a must-read", almost as if I wrote it myself. At the end of the day, we're in the business of VALUE. But what is value? It is different for everyone, what's valuable to you, might be worthless to me. Strike more elements w/your audience = more money. Have a great weekend! 🏖️~MJ

A few times a week I visit the local park filled with ducks. I made a habit of feeding them sometimes. Now when I visit, they recognize me and follow me around the park, even when I don't have food. 🦆🦆🦆Ironic, business is similar. Show up to the park with nothing of value, the ducks don't care. Show up with value, and you'll have no problem attracting a crowd, and hence, customers.

Found this relevant to an Unscripted pursuit & taking the road less traveled: "The amount of satisfaction you get from life depends largely on your own ingenuity, self-sufficiency, and resourcefulness. People who wait around for life to supply their satisfaction usually find boredom instead." ~Dr. William Menninger

Fact you won't hear from your mainstream financial guru: Money loses utility value as you get older. $10M to a 35 year old is worth a lot more than $10M to a 75 year old. As you age, money loses its ability to generate peak experiences simply because aging is the undisputed world champion on debilitation, and eventually death. Money has a time value, but so does free time. ~MJ

How you do what is meaningless, is how you will do what is meaningful. From MLK: "If a man is called to be a streetsweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, here lived a great streetsweeper who did his job well." 👍

Here's a great SEO tactic that could generate $1000s, perhaps millions in no-cost sales (as the video claims). It was posted on the forum and is a bit too long to post as a text, so here is the link to the post/vid. A must add to your marketing arsenal.

https://twitter.com/SocialtyPro/status/1417555407539744771

The Storification Strategy (The Great Rat Race Escape, Chapter 93) is a powerful marketing strategy you can deploy that costs nothing. Attach a good story to your company, purpose, & products, & u will sell more. Humans love being part of a story which is why pro sports are so addictive. Ex: An abused dog profiled on TV will get 100s of adoption requests, but remains unadopted without the TV story. Narrative sells because it sparks emotional connections to your customer. ~ MJ

A "productocracy" is my own term to describe a "must have" product, or a product with recommendation power, the kind of offer that makes million/billionaires. I've heard Silicon Valley has a similar standard, a "40% metric" to determine a productocracy: If 40% of your active users would be "very disappointed" if your biz disappeared, you're running a productocracy! 👍 Have great weekend! -MJ

https://www.youtube.com/watch?v=gNFyLGlR-0w

There's a concept in The Great Rat-Race Escape called "The Apologize Later Strategy" which basically means: STOP ASKING FOR PERMISSION to live your dream. Sources of "permission" could be parents, spouses, peers, co-workers, & yea, even gov't. A great vid (attached) on the concept was recently shared via the Kyle Keegan podcast. Get it done! 💪😉 ~MJ

A big part of success (& failure) boils down to a concept called Asymmetric Returns/Events. Asymmetry is a huge topic in The Great Rat Race Escape and if you want an extraordinary life, pay attention to asymmetry. Ex: Street racing is asymmetric: short upside (adrenaline) huge downside (kill yourself/crash/etc). Fastlane ventures pack asymmetry!

Forum topic: https://bit.ly/3xvnDEk ✌️💪 MJ

Was reading an article about Elon Musk a few weeks ago, the kind where drive-by readers can comment. Musk, love or hate him, has impacted the world, but he still has many vocal "arm chair" do-nothings hating on him from their parent's basement. It's a sad fact: The more success you earn, expect more people to hate/doubt you. Learn to let it go. You can't worry about the vocal minority.✌️💪~MJ

"What's one thing that separates successful entrepreneurs from failed ones?" This "one thing" question I get often during interviews & convos.

My answer depends on what defines "successful."

Part 1: If success means having a profitable business, then that "one thing" is VISIBLE VALUE SKEW 💸 .

Your customer needs to recognize a compelling REASON to buy from you!

Part 2 later this week, have a great one! ~MJ

PART 2: "What's one thing that separates successful entrepreneurs from failed ones?" A visible VALUE SKEW was the 1st.

But a profitable business and a biz that puts you in the 1% are two different things!

You need the 2nd part of the formula: The answer is MATH, namely Asymmetric Returns.

Can you scale your value to thousands? Millions? IMO, SKEW and GOOD MATH are the TWO critical ingredients!

Another Commandment of Control lesson in the news: OnlyFans changed its Terms of Service to disallow certain "content": as such, 1000s of well-paid content providers went from a big income to nothing. Still, the owners of OnlyFans, who are also subject to the Control Commandment, probably made enough bank over the years to ride off into the sunset, 🎴 🛥️ regardless of outcome.