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The Unscripted Entrepreneurial Network by MJ DeMarco: Business and Wealth Building Strategy for Fastlane Entrepreneurs
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After 18 years... you're fired!

First, an apology.

If you tried to access the forum or my website recently, you were likely met with a 403 error or an endless grinding screen. The server was under extreme duress.

I won't bore you with the technical details, but I will tell you who decided to take a nap while my business was bleeding: LiquidWeb.

For 18 years, I was a loyal customer.

I sent them thousands of dollars.

I even recommended them in one of my books (now I need to edit my book).

I praised their operation because their support was instantaneous and helpful.

"Heroic Support" they called it, and they lived it. 

Ticket response times were under 10 minutes, much like the company I started. They were an asset.

But over the last week, that asset became my greatest liability, and here what its important as a business owners:

Story continues...

https://news.thefastlaneforum.com/preview/364132/emails/173332439226124261
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👉How to Start 2026 Right: End 2025 Right.

Don’t sleepwalk into 2026 like most people.

Of course, that starts with a mental checklist of “New Year’s Resolutions” that will be abandoned by January 15th. Heck, if you can’t even write your goals on a piece of paper, let me save you the drama: You will fail.

Don’t be like most people. I’m guessing YOU ARE NOT.

Every moment you stand at the precipice. Most people? They see that precipice only on December 31st, or a few days before this calendar day. It is the blurry line between what was and what could be.

You know my proverb: If you want to change your life, you have to change your choices, or ultimately, you change nothing.

💡Newsflash: Most people don’t even know what choices they're making. They are NPCs in their own game.

Are you?

You can’t change the GPS destination if you don’t know your current coordinates.

As we end 2025, here are two thought experiments—diagnostic tools designed to show you exactly where you stand, and where to proceed.

####### Thought Experiment #1:
####### The 2025 Autopsy

Your 2025 is nearly dead. And every year needs an autopsy.

Do you actually self-reflect? I don’t mean staring out a window feeling sorry for yourself as a shiny Porsche drives by. I mean looking at the data—the tangible outcomes your choices have wrought, or won.

Here are 10 questions to expose the reality that lurks beneath. Feel free to complete this exercise on The Fastlane Forum, which many have already done, including me.

Be honest. Lying to me is irrelevant. Changes nothing. Lying to yourself is another nail in your regret-lined coffin.

What was your biggest triumph? Was there several, or none? Why?
What was your biggest struggle? Did you overcome it? If not, how can you change it?
What new habits did you form, if any? (And were they habits of growth, or habits of sedation and distraction?)
Are you better off financially at the end of 2025 versus the end of 2024? What worked here, and what didn’t?
Are you better off physically and mentally? What worked, or went off the rails?
Do you have any regrets? If so, what can you do in 2026 to ensure that regret doesn’t persist to your deathbed?
Did you learn anything new? Why or why not?
How have the relationships in your life evolved? Improved? Worsened? Are you surrounded by engines or anchors?
What triggered negative emotions? Guilt, anger, sadness, or disappointment?
What small joys or moments made your days brighter?

Newsletter continues.. thought expiriment #2.
https://news.thefastlaneforum.com/emails/webview/364132/175067108933108767
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Happy New Year everyone! Wishing you a healthy, prosperous 2026, the kind of year where you reflect back and say, "That was the year when I made a quantum leap!" ~ MJ DeMarco
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Decision-making isn’t that complicated when you understand the operating paradox of choice. In fact, it’s pretty simple, but its execution is not. It's literally an Art of War for Decision-Making

Fact #1: A hidden paradox underwrites your life story, and your mastery of it will determine the quality of your life. It literally is the Art of War for Decision-Making.

Here’s the paradox:

👉 Choosing Easy punishes persistent hardship.
👉
Choosing Hard rewards persistent ease.

Fact #2: If you choose EASY as a habit, you will live HARD as a state of existence.

Fact #3: Master this decision paradox and win a gilded life fit for a king. Fail it, and suffer predictable hardship— debt, depression, disease, and a deathbed of regret.

Fact #4: Hard is NOT optional— choose HARD under your terms, or have HARD choose you under its terms. Proper diet is HARD. Disease is HARDER.

One is a choice, the other is not.

Fact #5: What you choose, the opposite will persist. Choose easy? Fast food? Garbage? Laziness? Obesity and disease persists. You live it daily. Choose hard? Whole, minimally processed foods? Exercise? Live with energy, vitality, and without disease.

You live in the skin you sew.

This paradox is so profound, I spent the last 4 years writing a book about it.

Coming March 31st, 2026 as I promised (and albeit a bit late)

Choose Hard, Live Easy — Master the Art of War for Decision-Making.

Life didn’t come with an instruction manual on how to make good decisions.

But now it does.

Hit https://ChooseHardLiveEasy.com to fire your first round at decision combat, and command decisions with clarity, confidence, and power. And live like a king who conquered.

Choose Hard. Live Easy.
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Master the Art of War for Decision-Making!
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"Carpe Diem" (Seize the Day) is worthless advice. 🗑️

Seen that on a wall? A cofee cup? LOL.

Think about it. 72% of Americans are overweight. Teenagers spend 5 hours a day on social media. Is anyone actually "seizing the day"?

No. Because you cannot seize a "day."

It's like seizing the moon, stars, or the sun.

A day is just a container of moments. The moment is the physical point where all decisions are made. It is the only place where you actually have power.

Think of life like an hourglass.

The sand at the top is the future. The bottom is the past. The narrow neck—the vortex—is the moment. That is where the grain of sand passes through. That is where you either win or lose.

If you can’t seize the moment (Carpe Momentum), you have zero chance of seizing the day.

Forget the day. Target the moment. Win the moment, and the day takes care of itself.

Read the full article, my latest from the Choose Hard, Live Easy ethos:

👇👇👇

https://news.thefastlaneforum.com/emails/webview/364132/177244220416853637

Have a great weekend! MJ
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What seems insane is likely your normal behavior.

Meet Bill. Bill is an idiot. 🍪💸

Every night, Bill’s house gets robbed. The burglars take his money, his jewelry, and his most precious valuables.

Does Bill call the police? No. Does he lock his doors? No.

He leaves the doors wide open. Windows. Everythin. Why?

Read this week's newsletter.

👇👇👇

https://news.thefastlaneforum.com/preview/364132/emails/178770557553083757
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The software industry is about to become a total dumpster fire. 🔥

If not, it will go through a Vitamix blender.

I recently got fed up with a SaaS service I was using, canceled my subscription, and used AI to build an better replica of their service in a few hours. It actually works better than what I was paying for. I saved the monthly fee. I could also sell my solution.

Think about the gravity of this.

Software is becoming commoditized. Cheap. Unremarkable. Anybody with a pulse and Wi-Fi can now build an app.

It’s exactly what happened to the self-publishing industry a decade ago—Amazon blew the doors off, and the space was suffocated by an avalanche of garbage. Millions of books, zero buyers.

The exact same bloodbath is coming to software.

If you're a Fastlane entrepreneur, how the hell do you stand out? Take advantage of this huge disruption?

Read the full article via the Fastlane Newsletter (and prepare for what's coming):
👇👇👇

https://www.thefastlaneforum.com/community/threads/the-ai-software-apocalypse.122670/
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Back in my days buying equity options (long), I learned one thing fast: If you aren't "In The Money," you're eventually going to expire worthless.

The same bloodbath is currently coming for the AI and SaaS industry.

Vibe coding has nuked the barrier to entry. The gated country club is now a public park, and anyone with a Wi-Fi connection can build your unique product in an afternoon.

So how do you win when solutions are becoming a commodity? You need ITM. Influence can outshine the other two, but the T and M are more powerful.

I — Influence
T — Training (Ontology & Data)
M — Marketing

Generic ChatGPT wrappers aren't the answer. If so, you become the SAAS version of a 2010 blog that no one reads.

Read Part 2 of the AI Revolution series here:
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https://preview.mailerlite.io/preview/364132/emails/181656709041751428
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Have you heard of “quiet quitting?”

Popularized where you'd expect. 📱 📱 📱

Most people think it is about slow-walking a job.

Doing the bare minimum at work while collecting a paycheck.

And yet, the reality is that most people have “quiet quit” their precious life.

But that’s not the real tragedy.

The real tragedy is they’re not even aware of it.

How do you know if you unknowingly “quiet quit” life?

The answer.

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https://news.thefastlaneforum.com/preview/364132/emails/182135880828323040
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Folks- I no longer own GoalSumo.com as I sold the company last year. This is old news. I’m no longer affiliated or responsible for service interruptions, and haven’t been for quite some time.
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Your life is nothing more than the sum of your decisions.

🏗️ ⚖️

If your results suck, your decisions suck.

Simple. But how deep does the rot go?

Is it just a minor leak in the roof, or is your entire foundation about to collapse under the weight of your Easy choices?

I’ve put together a diagnostic test to help you audit your current state: The DEFCON Test.

It measures your Decisional Fallout Condition. It’s measures that state of your current decision affairs, the difference between building a legacy with no regrets, and just digging a deeper hole that you must endure.

They say that Everything happens for a reason.

LOL. I say no it doesn’t —I say it’s more likely you make shitty decisions.

💥 Future You must endure the sins of Present You. 💥

Incidentally, this is WHY your choice of AI is important.

I fed this test to 4 AI systems and asked for the average score based on available data, statistics and surveys.

-- ChatGPT: 60 (Sycophancy, which is why I no longer subscribe.)
-- Grok: 52
-- Claude: 24
-- Gemini: 16

Of course, most people lie on this test and will score in the 70s and 80s, and is not evidence by reality.

Lying is EASY. Being honest? HARD.

It's the first test in the Shadow War.

What is your current DEFCON level? Find out here and let us know what you scored! (I scored an 88 -- and I wrote the damn book, not an easy test!)

👇👇👇

https://choosehardliveeasy.com/defcon
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It's here! (Finally!)

Breaking News: If you suck at making decisions, your life will suck too.

The world doesn’t give you what you want.

You must choose it into reality.

The world doesn’t care about your vision board, your pronouns, your deadbeat dad, or your PhD in Philosophy. It cares about one thing: The decisions you make every moment of the day, from what you eat for breakfast to how you spend your free time.

🔥 Choose Hard, Live Easy - The Art of War for Decision-Making...
🔥 Life’s Decision Instruction Manual You Were Never Given

What makes Choose Hard, Live Easy different from any decision book?

I strip away the syrupy delusions of modern self-help to reveal the raw mechanics of how an amazing life is actually engineered. I always felt that most decision-making books are like bringing chopsticks to a gunfight. They get lost in academic minutiae so dense it could bore you to tears, or they list a bunch of worthless mental models you'll forget the second life punches you with a layoff or a cheating lover.

I don’t recite another list of cognitive biases that has been discussed 10,000 times.
I don’t give you another tired retelling of the Marshmallow Experiment.
I don’t tell you about Pomodoro time blocking or pros/cons… the stale chaff of decision.

I do give you something you can remember and execute for the rest of your life.

⚔️ Bare minimum: Choose Hard will protect your “worst life” from happening.
⚔️ Best case: Choose Hard will give you the memorable frameworks for winning your best life.

Today is release date and the book should now be available on your country's respective Amazon. The book is 344 pages. Audiobook 13 hours+.

https://mybook.to/choose-hard-live-easy

Unfortunately, the completed audiobook has not yet been approved because Audible has not released it. That could be any day this week, so check back often!

There is also a companion workbook as well.

https://mybook.to/chle-workbook

Enjoy, choose hard, and live the spoils of an easy life.
Best wishes,
MJ

PS: Over the coming months, I will be deep diving a lot of concepts in the book, concepts that have saved me from destruction, and earned me royalty!
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Over 2,000 people took the DEFCON test. The results? It doesn’t look very good.

In war terms, a bloodbath. 📉

The most heartbreaking stat? Nearly half (46%) admitted that your 10-year-old self would be disappointed in the life you’ve accepted. That wide-eyed kid who believed in greatness (astronaut, athlete, billionaire, scientist, firefighter) has been replaced by a jaded adult who has settled for a mundane existence pacified by "Easy" choices.

Read the full DEFCON diagnostic breakdown here: 👇👇👇

https://news.thefastlaneforum.com/preview/364132/emails/183378792449836827

PS: My new book Choose Hard, Live Easy should now be available in all formats, including audiobook via Audible. Whatever audiobook issues happened seem to be resolved.

https://mybook.to/choose-hard-live-easy

Live your best life. Protect against your worst. No matter which you choose, you will endure that reality as a state of existence. Will it be suffering? Or joy? 5 parables. 70 decision weapons. Memorable, actionable tactics to recall and execute in the crossfire of the moment. 344 pages. 13 hours. And like my other three books, it took me 4 long years to write, LOL. The book also has a 162-page companion workbook available for sale at Amazon or Viperion. Enjoy! - MJ 🏖🏝
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Will you die at 78 because society told you to? 💀

My wife and I were deep into a thought experiment the other night. She’s turning 50; I’m 57. Society says we should be winding down, hitting the meds, and eyeing the nearest recliner.
I say that’s total BS.

My genetic blueprint is a house of horrors; cancer, dementia, you name it. But my biggest threat isn’t my DNA.

It’s Normative Anchoring.

A normative anchor is the invisible speed governor embedded in your brain. It tells you that 78 is the finish line, so you start "declining" at 60. It’s a psychological splinter that limits your potential.

The body does what the mind believes.

I’m training for a life to 100, not a 20-year crawl to the grave.

I’ve refused the normative anchor. I’ve dismissed it as much as I dismissed “get a job and save for 50 years” orthodoxy.

Question is, what normative anchors are keeping you… well… normal?

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https://news.thefastlaneforum.com/preview/364132/emails/184220386763736776

Better decisions = Better life.
Choose Hard, Live Easy — Master the Art of War for Decision-Making
Now Available in eBook, paperback, hardback, and audiobook (Audible.)
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How much is 10 years of quality life worth to you?

🏝🏰🏖

No, I'm not talking about staring at a wall while using a walker to get to the bathroom.

When it comes to lifespan, the most important currency isn't money... it's something everyone has, but mostly neglects.

What is it?

The Art of Choosing Hard.

Case in point: I just hit a major goal this week: getting my “Whoop Age” 10 years younger than my actual age. It's a seminal example of the Hard/Easy Paradox, specifically, The Rule of Persistence as highlighted in my new book, Choose Hard, Live Easy - The Art of War for Decision-Making.

---- THE RULE OF PERSISTENCE ---
Whatever you repeatedly choose in the short term, its Polarity will persist and endure in the long term.

👉 Choose Easy? You not only GET Hard, you LIVE Hard.
👉 Choose Hard? You not only GET Easy, you LIVE Easy.

Back to my biometric achievement of being 10 years younger... the thing is, I don’t feel 56 (real age) or 47 (biometric age)... I feel more like 35.

The point is, this state of EASE persists! I live it every moment of the day; it has become my DEFAULT STATE OF BEING.

And yet, what is the price of this ease? What is the cost of enjoying this level of health and fitness?

I Choose Hard. And those "discomforts" of Hard are short-term and transient. Fleeting ghosts.

1) I choose Hard: I banish screens from my bed.

2) I choose Hard: I’m in bed and ready for sleep by 10:30 PM.

3) I choose Hard: I do not eat three hours before bedtime.

4) I choose Hard: I regularly exercise, lift weights, jump rope, and stretch.

5) I choose Hard: I eat a mostly plant-based diet and avoid processed junk and fast food.

6) I choose Hard: I don't drink alcohol.

Each "HARD" I choose is a temporary sacrifice-- a fleeting discomfort that doesn't last. The result? I get EASE as a permanent state of being.

The question is... how much MONEY would you pay for an extra 10 QUALITY YEARS of life?

I mean 10 years of whatever stirs your soul: Travel, pickleball, skiing, time with the grandkids...

$500K? $5 million? $10 million?

Whatever the number, THAT PRICE CANNOT BE PAID WITH MONEY, IT MUST BE PAID WITH HARD.

Of course, none of this might matter.

I could get hit by a bus tomorrow or struck down by some random disease. 😮😰

But the point is twofold:

1) I’m putting the probability and the odds in MY FAVOR.
2) I’m making the hard choices and accepting temporary sacrifices so I can endure EASE every minute of the day. That Ease is not felt for a weekend or a few days a month—it's felt EVERY. DAMN. MOMENT.

Eventually, that “future self” will become your “present self” and that person will either suffer or savor. My present self THANKS my past self for its hard choices.

Of course, this goes beyond health; it applies to every facet of your existence. Your career. Your finances. Your relationships.

What Hard investment are you refusing to make right now? By dodging the cost today, you are forcing “future you” to pay the bill for your current negligence.

Choose Hard so you may Live Easy. But of course, it's your choice, your move, and your life.

https://news.thefastlaneforum.com/emails/webview/364132/184584006414632332
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The spoils of Hard, is Easy.
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HOW TO PREDICT YOUR SUCCESS (OR FAILURE)... 🧙‍♂️

The following is a direct excerpt from my new book, Choose Hard, Live Easy - The Art of War for Decision-Making

For the last 17 years, I’ve led a community of aspiring entrepreneurs and business owners. Millions (yes, millions) of people have visited, posted, and contributed, hoping to start a business that creates generational wealth. During that time, I’ve become a Nostradamus at predicting failure.

Whenever a new user posts, I can tell immediately whether they have what it takes to succeed in business. No, I don’t have a magic jar of tea leaves; I can smell the parasite of Expectosis as if I were a bloodhound. I see dead people? No, I see entrepreneurs who will never survive.

How do I do it? And how can you leverage the same knowledge to predict your own success or failure?

Read on...

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https://news.thefastlaneforum.com/preview/364132/emails/184832189915989692
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Found in the wild on X ... pay now, or pay much harder later.
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{{{ THIS }}} is the easiest decision any human can make… and it will also be your best…

Even better, you can do it sitting on your couch.

But to obtain life’s ultimate status symbol, you’ll need to get off that couch.

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https://news.thefastlaneforum.com/preview/364132/emails/185473847712023827
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