Getting rid of the bad bishop and reducing White's control over the light squares, in particular c4.
After 2.Bxb5?! axb5 the weak pawn on c2 and the entry square on c4 are more relevant factors than the doubled b-pawns.
This sacrifice is hardly any correct, but White was short of active plans.
Intending Bh4-g3 to swap Black's good bishop and prevent the ...Nh5-f4 manoeuvre. The bishop transfer to g3 is indeed a common idea in this French structure.
Preparing ...Kh7 and ...Bh6 in order to swap the "bad" bishop for the "good" one.