And how to do hard things in general — based on dopamine addiction studies and the pleasure-pain principle.

A reverse-engineered drafting process that keeps humans in charge

Extensive experience and “new” ideas are among them.

A content designer's guide to not wasting your wishes on something stupid

The strange details we only notice when we slow down.

But not the sort of conflict you usually see on the news

Reading used to come with a guarantee that a person was on the other end. We spent it down, and now you check everything.

Insights from products that grow and grow.

What 100 articles taught me about thinking, friction, and the Shoggoth on the horizon

Designing an interface between writers, readers, and AI