A framework for Crisis Information Design

Claude just showed us what replaced it.

We built a messaging-app architecture for knowledge work. The recall failure that followed is structural, not optional.*

AI didn’t create the gap. It made it impossible to ignore.

People do two things online. They are either consuming content or navigating to it.

AI chat made the conversation addressable and the message ephemeral. Knowledge work needs the opposite.

The work didn’t vanish with the screen. It fell one layer down.

Every AI problem you chase — hallucinations, wrong answers, poor retrieval — traces back to the IA projects you never funded. Now’s the…

How can we build systems where information goes to live?

How models change what we notice, question, and understand