Reflections on the 2025 DNDA Summit and Don Norman’s vision for the next era of design, community, and artificiality.

UX isn’t decoration; it is the mechanism that converts product value into business revenue.

AI has made work faster almost everywhere. But, are many organisations confusing sheer speed for actual organisational intelligence?

Moving from “feature factories” to systems architecture

When building and growing a company, you must be able to step away from numbers and KPIs and look at it from a human perspective — as a…

Why design decisions take 5x longer to approve — and what to do about it

Should product design teams be 100% creative, effective, or a middle ground between both? How do you know a product design is succeeding…

Daniel Kahneman and the feeling of being caught

The invisible walls for designers have been broken down. Maybe we don’t know it yet, but this year is the perfect time to start reframing…

How to create annotations that let your design work shine