Seven design insights from taking Grammarly ads (too) seriously

Turns out, the more feelings in your text, the weirder it feels to let AI touch it.

Contrails’ potential—the totally unnoticed, yet the only small text worth reading, and why everyone missed it.

The essential (micro) copy rules I used at Google.

On stepping away and leaning in

How funny and totally unnecessary writing of this Amsterdam coffee roastery makes customers happier.

9 science-backed ways to get people to read your stuff (any stuff).

And how to do hard things in general — based on dopamine addiction studies and the pleasure-pain principle.

A reverse-engineered drafting process that keeps humans in charge

Extensive experience and “new” ideas are among them.