Roth's colleague's query about "incitement to violence" heavily foreshadows what will happen the following day.

On January 8, Twitter announces a permanent ban on Trump due to the "risk of further incitement of violence."

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The *only* serious concern we found expressed within Twitter over the implications for free speech and democracy of banning Trump came from a junior person in the organization. It was tucked away in a lower-level Slack channel known as “site-integrity-auto."

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"This might be an unpopular opinion but one off ad hoc decisions like this that don’t appear rooted in policy are imho a slippery slope... This now appears to be a fiat by an online platform CEO with a global presence that can gatekeep speech for the entire world..."

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Recall from #TwitterFiles2.According to Twitter staff, "We control visibility quite a bit. And we control the amplification of your content quite a bit. And normal people do not know how much we do."

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Roth immediately DMs a colleague to ask that they add "stopthesteal" & [QAnon conspiracy term] "kraken" to a blacklist of terms to be deamplified.

Roth's colleague objects that blacklisting "stopthesteal" risks "deamplifying counterspeech" that validates the election.

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Indeed, notes Roth's colleague, "a quick search of top stop the steal tweets and they’re counterspeech"

But they quickly come up with a solution: "deamplify accounts with stopthesteal in the name/profile" since "those are not affiliated with counterspeech"

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But it turns out that even blacklisting "kraken" is less straightforward than they thought. That's because kraken, in addition to being a QAnon conspiracy theory based on the mythical Norwegian sea monster, is also the name of a cryptocurrency exchange, and was thus "allowlisted"

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Employees struggle with whether to punish users who share screenshots of Trump's deleted J6 tweets

"we should bounce these tweets with a strike given the screen shot violates the policy"

"they are criticising Trump, so I am bit hesitant with applying strike to this user"

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What if a user dislikes Trump *and* objects to Twitter's censorship? The tweet still gets deleted. But since the *intention* is not to deny the election result, no punishing strike is applied.

"if there are instances where the intent is unclear please feel free to raise"

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Around noon, a confused senior executive in advertising sales sends a DM to Roth.

Sales exec: "jack says: 'we will permanently suspend [Trump] if our policies are violated after a 12 hour account lock'… what policies is jack talking about?"

Roth: "*ANY* policy violation"

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What happens next is essential to understanding how Twitter justified banning Trump.

Sales exec: "are we dropping the public interest [policy] now..."

Roth, six hours later: "In this specific case, we're changing our public interest approach for his account..."

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The ad exec is referring to Twitter’s policy of “Public-interest exceptions," which allows the content of elected officials, even if it violates Twitter rules, “if it directly contributes to understanding or discussion of a matter of public concern”

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Roth pushes for a permanent suspension of Rep. Matt Gaetz even though it “doesn’t quite fit anywhere (duh)”

It's a kind of test case for the rationale for banning Trump.

“I’m trying to talk [Twitter’s] safety [team] into... removal as a conspiracy that incites violence.”

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Around 2:30, comms execs DM Roth to say they don't want to make a big deal of the QAnon ban to the media because they fear "if we push this it looks we’re trying to offer up something in place of the thing everyone wants," meaning a Trump ban.

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