On January 7, Jack emails employees saying Twitter needs to remain consistent in its policies, including the right of users to return to Twitter after a temporary suspension

After, Roth reassures an employee that "people who care about this... aren't happy with where we are"

Join: The Twitter Files

But after the events of Jan 6, the internal and external pressure on Twitter CEO Jack grows.

Former First Lady Michelle Obama , tech journalist Karas Wisher , ADL , high-tech VC Chris Sacca , and many others, publicly call on Twitter to permanently ban Trump.

Join: The Twitter Files

“Progress!” exclaims a member of Roth’s Trust and Safety Team.

The exchange between Roth and his colleagues makes clear that they had been pushing Jack for greater restrictions on the speech Twitter allows around elections.

Join: The Twitter Files

The colleague wants to know if the decision means Trump can finally be banned. The person asks, "does the incitement to violence aspect change that calculus?”

Roth says it doesn't. "Trump continues to just have his one strike" (remaining).

Join: The Twitter Files

Roth's colleague's query about "incitement to violence" heavily foreshadows what will happen the following day.

On January 8, Twitter announces a permanent ban on Trump due to the "risk of further incitement of violence."

Join: The Twitter Files

The *only* serious concern we found expressed within Twitter over the implications for free speech and democracy of banning Trump came from a junior person in the organization. It was tucked away in a lower-level Slack channel known as “site-integrity-auto."

Join: The Twitter Files

"This might be an unpopular opinion but one off ad hoc decisions like this that don’t appear rooted in policy are imho a slippery slope... This now appears to be a fiat by an online platform CEO with a global presence that can gatekeep speech for the entire world..."

Join: The Twitter Files

Recall from #TwitterFiles2.According to Twitter staff, "We control visibility quite a bit. And we control the amplification of your content quite a bit. And normal people do not know how much we do."

Join: The Twitter Files

Roth immediately DMs a colleague to ask that they add "stopthesteal" & [QAnon conspiracy term] "kraken" to a blacklist of terms to be deamplified.

Roth's colleague objects that blacklisting "stopthesteal" risks "deamplifying counterspeech" that validates the election.

Join: The Twitter Files

Indeed, notes Roth's colleague, "a quick search of top stop the steal tweets and they’re counterspeech"

But they quickly come up with a solution: "deamplify accounts with stopthesteal in the name/profile" since "those are not affiliated with counterspeech"

Join: The Twitter Files

But it turns out that even blacklisting "kraken" is less straightforward than they thought. That's because kraken, in addition to being a QAnon conspiracy theory based on the mythical Norwegian sea monster, is also the name of a cryptocurrency exchange, and was thus "allowlisted"

Join: The Twitter Files

Employees struggle with whether to punish users who share screenshots of Trump's deleted J6 tweets

"we should bounce these tweets with a strike given the screen shot violates the policy"

"they are criticising Trump, so I am bit hesitant with applying strike to this user"

Join: The Twitter Files

What if a user dislikes Trump *and* objects to Twitter's censorship? The tweet still gets deleted. But since the *intention* is not to deny the election result, no punishing strike is applied.

"if there are instances where the intent is unclear please feel free to raise"

Join: The Twitter Files

Around noon, a confused senior executive in advertising sales sends a DM to Roth.

Sales exec: "jack says: 'we will permanently suspend [Trump] if our policies are violated after a 12 hour account lock'… what policies is jack talking about?"

Roth: "*ANY* policy violation"

Join: The Twitter Files