Recall from #TwitterFiles2.According to Twitter staff, "We control visibility quite a bit. And we control the amplification of your content quite a bit. And normal people do not know how much we do."

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Roth immediately DMs a colleague to ask that they add "stopthesteal" & [QAnon conspiracy term] "kraken" to a blacklist of terms to be deamplified.

Roth's colleague objects that blacklisting "stopthesteal" risks "deamplifying counterspeech" that validates the election.

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Indeed, notes Roth's colleague, "a quick search of top stop the steal tweets and they’re counterspeech"

But they quickly come up with a solution: "deamplify accounts with stopthesteal in the name/profile" since "those are not affiliated with counterspeech"

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But it turns out that even blacklisting "kraken" is less straightforward than they thought. That's because kraken, in addition to being a QAnon conspiracy theory based on the mythical Norwegian sea monster, is also the name of a cryptocurrency exchange, and was thus "allowlisted"

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Employees struggle with whether to punish users who share screenshots of Trump's deleted J6 tweets

"we should bounce these tweets with a strike given the screen shot violates the policy"

"they are criticising Trump, so I am bit hesitant with applying strike to this user"

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What if a user dislikes Trump *and* objects to Twitter's censorship? The tweet still gets deleted. But since the *intention* is not to deny the election result, no punishing strike is applied.

"if there are instances where the intent is unclear please feel free to raise"

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Around noon, a confused senior executive in advertising sales sends a DM to Roth.

Sales exec: "jack says: 'we will permanently suspend [Trump] if our policies are violated after a 12 hour account lock'… what policies is jack talking about?"

Roth: "*ANY* policy violation"

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What happens next is essential to understanding how Twitter justified banning Trump.

Sales exec: "are we dropping the public interest [policy] now..."

Roth, six hours later: "In this specific case, we're changing our public interest approach for his account..."

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The ad exec is referring to Twitter’s policy of “Public-interest exceptions," which allows the content of elected officials, even if it violates Twitter rules, “if it directly contributes to understanding or discussion of a matter of public concern”

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Roth pushes for a permanent suspension of Rep. Matt Gaetz even though it “doesn’t quite fit anywhere (duh)”

It's a kind of test case for the rationale for banning Trump.

“I’m trying to talk [Twitter’s] safety [team] into... removal as a conspiracy that incites violence.”

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Around 2:30, comms execs DM Roth to say they don't want to make a big deal of the QAnon ban to the media because they fear "if we push this it looks we’re trying to offer up something in place of the thing everyone wants," meaning a Trump ban.

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That evening, a Twitter engineer DMs to Roth to say, "I feel a lot of debates around exceptions stem from the fact that Trump’s account is not technically different from anybody else’ and yet treated differently due to his personal status, without corresponding _Twitter rules_.."

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Roth's response hints at how Twitter would justify deviating from its longstanding policy. "To put a different spin on it: policy is one part of the system of how Twitter works... we ran into the world changing faster than we were able to either adapt the product or the policy."

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The evening of January 7, the same junior employee who expressed an "unpopular opinion" about "ad hoc decisions... that don’t appear rooted in policy," speaks up one last time before the end of the day.

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Earlier that day, the employee wrote, "My concern is specifically surrounding the unarticulated logic of the decision by FB. That space fills with the idea (conspiracy theory?) that all... internet moguls... sit around like kings casually deciding what people can and cannot see."

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The employee notes, later in the day, "And Will Oremus noticed the inconsistency too...," linking to an article for OneZero at Medium called, "Facebook Chucked Its Own Rulebook to Ban Trump."

https://onezero.medium.com/facebook-chucked-its-own-rulebook-to-ban-trump-ecc036947f5d

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"The underlying problem," writes Will Oremus , is that “the dominant platforms have always been loath to own up to their subjectivity, because it highlights the extraordinary, unfettered power they wield over the global public square...

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"... and places the responsibility for that power on their own shoulders… So they hide behind an ever-changing rulebook, alternately pointing to it when it’s convenient and shoving it under the nearest rug when it isn’t.”

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“Facebook’s suspension of Trump now puts Twitter in an awkward position. If Trump does indeed return to Twitter, the pressure on Twitter will ramp up to find a pretext on which to ban him as well.”

Indeed. And as Bari Weiss will show tomorrow, that’s exactly what happened.

/END

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