I'm really impressed by the success of the auction TON recently conducted for their domain/wallet names. Wallet.ton was sold for 215,250 Toncoin (~$260000) while casino.ton was sold for ~$244000.

If TON has been able to achieve these results, imagine how successful Telegram with its 700 million users could be if we put reserved @ usernames, group and channel links for auction. In addition to millions of catchy t.me addresses like @storm or @royal, all four-letter usernames could be made available for sale (@bank, @club, @game, @gift etc).

This would create a new platform where username holders could transfer them to interested parties in protected deals – with ownership secured on the blockchain via NFT-like smart-contracts. Other elements of the Telegram ecosystem, including channels, stickers or emoji, could later also become part of this marketplace.

When it comes to scalability and speed, TON probably has the best technology to host such decentralized sales. Our team can write bullet-proof smart contracts for TON (since it was us who invented its smart-contract language), so we are inclined to try out TON as the underlying blockchain for our future marketplace.

Let's see if we can add a little bit of Web 3.0 to Telegram in the coming weeks.

Until recently, 70% of all Telegram usernames had been reserved in inactive channels by cybersquatters from Iran. This created a graveyard of dead usernames that cluttered search results and prevented millions of Telegram users from selecting appropriate public addresses for their accounts, groups and channels.

Users who wanted to acquire these reserved usernames often received no response or ended up being scammed.

Fortunately, this situation has started to change. In mid-August, we withdrew all public Telegram addresses linked to channels that were empty or inactive for the last year. We will gradually reintroduce 99% of these addresses into public use, this time with algorithmic and geolocation limitations so that more users, and not just a select few, can benefit.

As for the highest-valued short usernames, the most efficient and fair way to distribute them seems to be by the auction I mentioned in my previous post. This way, those who acquire these catchy links will be motivated to put them to good use and bring value to our users with original content hosted at recognizable t.me addresses.

I don't doubt that those who hoarded Telegram usernames are disappointed, but this change will benefit the vast majority of our users. I look forward to seeing how millions of great Telegram addresses will be revived and finally start serving our community.

P.S. In anticipation of the things to come, today we are adding support for dedicated links like username.t.me for every username on Telegram (in addition to t.me/username). These web sites are already functional in any browser.