🔴درس هجدهم کتاب 504 لغت ضروری همراه با مثال ، تلفظ و ترجمه فارسی 👇👇

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🔴The Technology Of Storytelling

#Creativity #Design #Entertainment #Storytelling #Technology

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🔴The Technology Of Storytelling

Ladies and gentlemen, gather around. I would love to share with you a story.
Once upon a time in 19th century Germany, there was the book. Now during this time, the book was the king of storytelling. It was venerable. It was ubiquitous. But it was a little bit boring. Because in its 400 years of existence, storytellers never evolved the book as a storytelling device. But then one author arrived, and he changed the game forever. (Music) His name was Lothar, Lothar Meggendorfer. Lothar Meggendorfer put his foot down, and he said, "Genug ist genug!" He grabbed his pen, he snatched his scissors. This man refused to fold to the conventions of normalcy and just decided to fold. History would know Lothar Meggendorfer as -- who else? -- the world's first true inventor of the children's pop-up book. (Music) For this delight and for this wonder, people rejoiced. (Cheering) They were happy because the story survived, and that the world would keep on spinning.
Lothar Meggendorfer wasn't the first to evolve the way a story was told, and he certainly wasn't the last. Whether storytellers realized it or not, they were channeling Meggendorfer's spirit when they moved opera to vaudville, radio news to radio theater, film to film in motion to film in sound, color, 3D, on VHS and on DVD. There seemed to be no cure for this Meggendorferitis.
And things got a lot more fun when the Internet came around. (Laughter) Because, not only could people broadcast their stories throughout the world, but they could do so using what seemed to be an infinite amount of devices. For example, one company would tell a story of love through its very own search engine. One Taiwanese production studio would interpret American politics in 3D. (Laughter) And one man would tell the stories of his father by using a platform called Twitter to communicate the excrement his father would gesticulate.
And after all this, everyone paused; they took a step back. They realized that, in 6,000 years of storytelling, they've gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. And this was a cause for celebration. The art of storytelling has remained unchanged. And for the most part, the stories are recycled. But the way that humans tell the stories has always evolved with pure, consistent novelty.
And they remembered a man, one amazing German, every time a new storytelling device popped up next. And for that, the audience -- the lovely, beautiful audience -- would live happily ever after.

#Creativity #Design #Entertainment #Storytelling #Technology

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🔴A taste of Mexico's ancient chocolate-making tradition

#Culture #Social_Change #Indigenous_Peoples #History #Food #Society #TED_Fellows

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🔴Why are stolen African artifacts still in Western museums?

#Art #Culture #Museums #Africa #History #TED_Fellows

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🔴درس بیستم کتاب 504 لغت ضروری همراه با مثال ، تلفظ و ترجمه فارسی 👇👇

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🔴How to make a splash in social media?

#Internet #Animals #Business #Culture #Entertainment #Entrepreneur #Ocean

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🔴How to make a splash in social media?

There are a lot of web 2.0 consultants who make a lot of money. In fact, they make their living on this stuff. I'm going to try to save you all the time and money and go through it in the next three minutes, so bear with me. Started a website in 2005 with a few friends, called Reddit.com. It's what you'd call a social news website;
basically, the democratic front page of the best stuff on the web. You find some interesting content -- say, a TED Talk -- submit it to Reddit, and a community of your peers votes up if they like it, down if they don't. That creates the front page. It's always rising, falling; a half million people visit every day. But this isn't about Reddit. It's about discovering new things that pop up on the web. In the last four years, we've seen all kinds of memes, all kinds of trends get born right on our front page.
This isn't about Reddit itself, it's actually about humpback whales. Well, technically, it's about Greenpeace, an environmental organization that wanted to stop the Japanese government's whaling campaign. The whales were getting killed; they wanted to put an end to it. One of the ways they wanted to do it was to put a tracking chip inside one of the whales. But to personify the movement, they wanted to name it.
So in true web fashion, they put together a poll, where they had a bunch of very erudite, very thoughtful, cultured names. I believe this is the Farsi word for "immortal." I think this means "divine power of the ocean" in a Polynesian language. And then there was this: "Mister Splashy Pants."
And this was a special name. Mister Pants, or "Splashy" to his friends, was very popular on the Internet. In fact, someone on Reddit thought, "What a great thing, we should all vote this up." And Redditors responded and all agreed. So the voting started. We got behind it ourselves; we changed our logo for the day, from the alien to Splashy, to help the cause. And it wasn't long before other sites like Fark and Boing Boing and the rest of the Internet started saying, "We love Splashy Pants!"
So it went from about five percent, which was when this meme started, to 70 percent at the end of voting. Pretty impressive, right? We won! Mister Splashy Pants was chosen. Just kidding -- Greenpeace actually wasn't that crazy about it, because they wanted one of the more thoughtful names to win. They said, "No, just kidding. We'll give it another week of voting."
Well, that got us a little angry, so we changed it to Fightin' Splashy.
And the Reddit community -- really, the rest of the Internet, really got behind this. Facebook groups were created. Facebook applications were created. The idea was, "Vote your conscience, vote for Mister Splashy Pants." People were putting up signs in the real world about this whale.
This was the final vote: 78 percent of the votes. To give you an idea of the landslide, the next highest name pulled in three.
There was a clear lesson: the Internet loves Mister Splashy Pants. Which is obvious. It's a great name. Everyone wants to hear their news anchor say, "Mister Splashy Pants."
I think that's what helped drive this. What was cool were the repercussions. Greenpeace created an entire marketing campaign around it -- Mister Splashy Pants shirts and pins, an e-card so you could send your friend a dancing Splashy. But even more important was that they accomplished their mission. The Japanese government called off their whaling expedition. Mission accomplished: Greenpeace was thrilled, the whales were happy -- that's a quote.
And actually, Redditors in the Internet community were happy to participate, but they weren't whale lovers. A few, certainly, but we're talking about a lot of people, really interested and caught up in this meme. Greenpeace came back to the site and thanked Reddit for its participation. But this wasn't really altruism; just interest in doing something cool.

This is how the Internet works. This is that great big secret. The Internet provides a level playing field. Your link is as good as your link, which is as good as my link. With a browser, anyone can get to any website no matter your budget. That is, as long as you can keep net neutrality in place.
Another important thing is it costs nothing to get content online. There are so many publishing tools available, it only takes a few minutes to produce something. and the cost of iteration is so cheap, you might as well.
If you do, be genuine. Be honest, up-front. One of the great lessons Greenpeace learned is that it's OK to lose control, OK to take yourself a little less seriously, given that, even though it's a very serious cause, you could ultimately achieve your goal. That's the final message I want to share: you can do well online. But no longer is the message coming from just the top down. If you want to succeed you've got to be OK to lose control.
Thank you.

#Internet #Animals #Business #Culture #Entertainment #Entrepreneur #Ocean

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🔴How COVID 19 human challenge trials work and why I volunteered?

#Coronavirus #Virus #Science #Vaccines #Medicine #Health #Pandemic #Disease

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🔴How COVID 19 human challenge trials work and why I volunteered?

In April 2020, I made what many perceive as a risky decision. I volunteered to be deliberately infected with COVID-19. This infection would be part of what is called a human challenge trial, where young, healthy people are given a vaccine and are deliberately exposed to the virus that causes COVID-19. These trials help researchers figure out more quickly if a vaccine is working.
I think this research is crucial, because today, I'm going to speak to you for six minutes. In that time, roughly 1,250 people will be confirmed infected with COVID-19. Twenty-one people will die. And then this pattern will repeat hour after hour and day by day, until we're able to vaccinate most of the eight billion people affected by this global crisis.
Scientists have been working around the clock to make those vaccines a reality. But what should we do when the human cost of waiting for those vaccines is rising by the day? This is where human challenge trials come in. They're different from the traditional phase three vaccine trials taking place now, where people are given a vaccine or placebo and asked to go about their everyday lives. Here, researchers have to wait to see how many people in each group become infected. Until enough of them get sick, we don't have enough data to know whether a vaccine is working.
Finding an effective vaccine with this method can take months or sometimes years, and it requires thousands of volunteers. A challenge trial works faster because researchers control exposure, instead of waiting for people to get sick. So instead of a year, we could know in as little as a month whether a vaccine seems effective. Instead of thousands of volunteers, a challenge trial relies on just 50 to 100.
Because we know for certain when people are exposed and develop disease, these trials also allow us to gather data about the early stages of infection and our immune response. This data is impossible to gather in any other way, especially for people who become infected but never show symptoms. This knowledge is important for designing policies that limit COVID-19 transmission. The time saved translates into precious months' head start on manufacturing, getting us more working COVID-19 vaccines faster. These trials are useful -- even though recent phase three results sound encouraging.
The arrival of the first vaccine is going to be a monumental breakthrough. It just isn't quite the fairytale ending we're all hoping for. We're going to need multiple vaccines, because we just don't have the infrastructure needed to immunize all eight billion people on the planet with just one kind. Each type of vaccine requires its own special process and equipment to make, store and deliver it. If we had multiple working COVID-19 vaccines, we could make use of all of our equipment at the same time. Some of the leading candidates need to be kept extremely cold before they are delivered to people. This can be really hard, especially in countries where there isn't reliable electricity or a secure method to store them.
Scientists have been using human challenge trials for hundreds of years. They've sped up the development of vaccines against typhoid and cholera, and they've helped us better understand how immunity develops to things like the flu, malaria and dengue. We've even used them for other types of coronavirus before.

There's been a lot of debate about whether challenge trials are too risky. I happen to think that those risks are worth taking. A challenge trial would only recruit young and healthy participants -- think between the ages of 20 and 29. Fewer than one percent of people in that age-group need to be taken to hospital after becoming infected with COVID-19. So it would likely be even lower in a challenge trial, because researchers check to make sure that participants have no preexisting conditions. The risk of a young healthy person dying of COVID-19 is around five thousandths of a percent. That means for every 100,000 20-year-olds who become infected with COVID-19, about five die. If I were to give birth in the United States, my risk of dying would be higher than that.
Or you could choose to think about it this way. If my little sister needed a kidney, I wouldn't hesitate for a moment before I offered her mine. And if I can take on that risk to benefit a loved one, it makes sense to allow people to take on a similar risk to speed up the development of a vaccine that would benefit not just their loved ones, but everyone around them as well.
There's a lot we still don't know, especially about the long-term effects of COVID-19 infection. I volunteered despite that uncertainty because like many of you, I feel frustrated knowing that hundreds of thousands of people are dying. And that's without mentioning the millions more who are struggling as measures to stop the spread take a toll on their physical, emotional and mental well-being.
It turns out I'm not alone in feeling this way. Since May, over 39,000 people from across the world have volunteered to participate in potential COVID-19 challenge trials through a nonprofit I helped found called 1Day Sooner. We advocate for challenge trial participants and have been encouraging stakeholders to begin preparing for these trials. As early as May, when challenge trials were still being considered for their role in the fight against COVID-19, the World Health Organization cited 1Day Sooner as an example of the kind of public engagement needed to run a challenge trial. In mid-October, the UK government formally announced their intention to conduct a challenge trial at the beginning of 2021.
It is clear that the COVID-19 pandemic is a global crisis. It has inspired record-shattering innovation, and it has highlighted the heroic acts of many frontline workers, but is has also taken a catastrophic toll. The arrival of each new vaccine brings us one step closer to rebuilding. But the true global solution lies in those vaccines being in the hands of people all over the world. Challenge trials could be a part of that solution.
Thank you.

#Coronavirus #Virus #Science #Vaccines #Medicine #Health #Pandemic #Disease

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🎃Halloween🎃

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🎧🎃Halloween🎃

#British_History

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🔴3 rules to help you build a successful business

#Creativity #Entrepreneur #Business #Leadership

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🔴درس بیست و یکم کتاب 504 لغت ضروری همراه با مثال ، تلفظ و ترجمه فارسی 👇👇

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🔴The Birth Of Wikipedia

#Business #Collaboration #Culture #Invention #Media #Technology #Software

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🔴آیلتس چیست؟ [همه چیز از 0 تا 100 آزمون آیلتس]

🔻واژه IELTS مخفف ۵ کلمه ی International English Language Testing System به معنای سیستم بین المللی ارزیابی زبان انگلیسی می باشد. آیلتس معتبرترین آزمون بین المللی سنجش زبان انگلیسی است که ... 

📃 ادامه مطلب

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🔴Being Human

#Spoken_Word #Poetry #Nature #Art #TED_Fellows

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🔴 5 tips for dealing with meeting overload

#Business #Work_Life_Balance #Work #Leadership

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🔴5 tips for dealing with meeting overload

Have you ever reached the end of what feels like a grueling workday only to realize you didn’t actually accomplish anything? That it was just meeting after meeting after meeting after meeting after meeting --
As a recovering corporate executive, I know we all feel like our time isn’t our own, like other people are controlling our calendars and we’re simply reacting to their whims. But calendar creep isn’t inevitable. There's so much in the world we can't control. We can’t control our senior leaders, we can’t control our customer demands, and we certainly can’t control a global pandemic. But we can actually control our time, we’ve just forgotten how to do it.
I’ve come up with five, easy-to-implement steps that can take your calendar from working against you to working for you. And they really work. We worked with a big global company and asked some of their leaders to put these tips into practice while others didn’t. And guess what? The leaders who used these steps saw significant hours open up on their calendars for, you know, actual work.
Tip number one: Ask yourself, “Do you really need the meeting?” We’re under the illusion that we need a meeting for everything. We think “I need to make sure so-and-so is OK with this so I’ll book time.” Or “I’ve got a quick question on process, I’ll grab a meeting.” The reality is for almost half of the meetings we schedule, we could simply pick up the phone or shoot a text for a quick answer.
A trick to stop this: when you’re thinking of calling a meeting, write the invitation first. And if you can’t start with a subject line with an action verb, you shouldn’t have the meeting. “Decide, finalize, create next steps.” Those are reasons to call a meeting. “Review,” on the other hand, isn’t an action verb. If you're calling a meeting to review something, send it out ahead of time and schedule a 15-minute meeting for questions. That should get Joe to finally read the deck.
Related to that action verb, if you’re going to call a meeting you should be able to create a clear purpose statement. “In this meeting we’re going to decide boom, boom, boom. Come prepared.” You don’t need a whole agenda; nobody’s going to read it anyway. But that purpose statement is enough so that when you start, everybody is sitting up, paying attention and focused on the goal.
Tip number two: invite the least number of people possible. Let’s be honest, most of us invite people to meetings defensively. We know that Raco’s the one we need but if Dion doesn’t feel like he’s involved, he’s going to be cranky, so you invite him and then Shannon and then Jane. And now we’re wasting all of these people’s time instead of just going directly to the decision maker. It’s time to let go of those grade-school fears and just invite the people who are necessary for the objective. Everyone else can be informed later.
Let’s also agree it’s OK if we’re not invited to everything. Research has found that the optimal size of a decision-making meeting is around five to eight people. Any time you're inviting more, you're making it less likely you'll achieve your goal.
Tip number three: make your meetings shorter. If you want your time back, ditch the hour-long meeting. I schedule 30- and 45-minute meetings. That’s it, period. Full stop. That gives people time to digest, figure out next steps, then take a breath and maybe, I don’t know, go to the bathroom. It stops that horrible snowball of lateness that rolls downhill over the course of a day.
Tip number four: say no to other’s people’s meetings. We’re in the habit of saying yes to every meeting we’re invited to. Often we show up out of fear of missing out, or worse yet, ego. Neither of those is a reason to spend your precious time in a meeting. A better way to decide: Ask yourself, “Is my opinion absolutely vital to the purpose of this meeting?” Even better, “Does this meeting move my goals, my team’s goals or my customers’ goals forward?” If not, just say no.