🚀 THE FIRST STEPLAUNCH PROJECT - PRIMAL

WHAT IS PRIMAL?

PRIMAL combines 2 massively successful concepts: Move2Earn-style sports + Chiliz-style fan tokens.

Designed for Mass Adoption:

1. Connecting fans with celebrity athletes (200+ UFC or similar in pipeline)
2. Train & earn all types of fitness activities
3. Trade your favorite athlete fan tokens.

Current projects connect fans to institutions. PRIMAL seeks to decentralise away from large companies and connect fans directly to their favourite athletes. Athlete Fan Tokens are issued by athletes so fans get real, influential interactions, and train together with Celebrity Athletes.

Fans buy $PRIMAL to access Fan Tokens.

PRIMAL IS BUILT ON STEP NETWORK

PRIMAL is the first non-corporate project building on Step Network. PRIMAL is given deep, multi-resource support by the Step Team to aid a successful launch.

FITFI STAKERS GET ACCESS TO THE PRIMAL SALE

Step App is dedicated to its community and will provide exclusive access to FITFI Stakers. It is the first project supported by the Step App Eco Foundation, meaning the community (FITFI stakers) will get access to PRIMAL public sale via StepLaunch.

More information about this exciting partnership will follow in the near future.

Stay tuned!

Important links

PRIMAL News
PRIMAL Twitter
Learn & Earn
Twitter Space

Step Links
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🏯 STEP APP CONFERENCE IN TOKYO: EXCLUSIVE APP LAUNCH EVENT

Konnichiwa! Step App is coming to Japan!

We are proud to officially announce the first ever STEP APP CONFERENCE. It will take place at an exclusive venue in bustling TOKYO, JAPAN on DECEMBER 1.

This year’s edition will coincide with the LAUNCH OF THE APP and be a celebration for the entire Step Community to participate in. Conference attendees can expect:

- MAJOR SPEAKERS FROM THE FITNESS AND CRYPTO INDUSTRY
- LIVE ENTERTAINMENT
- MEET & GREETS
- EXCLUSIVE EVENT SWAG
- EPIC AFTER-PARTY

The Step App Conference series embodies Step’s goal to build a bridge between web3/metaverse/crypto and ‘the real world’ by using fitness and health as the common denominator. The event will legitimise and solidify Step App and its ecosystem in both worlds alike.

Detailed info such as venue, ticketing and schedule are coming in the following weeks.
But maybe we’ll let you know about our SPECIAL GUEST next week… 🏃‍♂️
(We told you it wouldn’t be a regular app launch.)

See you in Tokyo.
Sayonara, Steppers!

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🧨 STEP APP PUBLIC BETA NOW LIVE

We are extremely excited to announce that the PUBLIC BETA IS AVAILABLE FOR DOWNLOAD NOW!

For Android, the beta can be found in the Google Play Store

👉 bit.ly/step-app-android

For iOS: install TestFlight and then the beta. Follow these instructions

👉 apple.co/3Vs9i98

FYI - these links will also remain available in our Help Center

👉 bit.ly/step-app-download-links

To start on the beta, you can now get one of the LIMITED ACTIVATION CODES:

Discord 👉 https://discord.com/invite/stepappdc
Telegram 👉 https://t.me/stepappchat


The codes will be distributed on a regular basis. For today, we plan to give out 10x codes every hour on each of the channels. Lucky ‘whitelisted-through-staking’ lottery winners will receive an email by end of day about their priority codes.

For all info on HOW TO START RUNNING AND EARNING, head on over to our BRAND NEW HELP CENTER:

👉 help.step.app

Our support team is more than happy to help you out with any questions or feedback. (We kindly ask our community to direct their questions to the support team instead of Telegram or Discord. Your questions will be answered more timely that way.)

By using the beta, you provide the Step Team with valuable information on app performance. This helps us create an even better experience for all Steppers. So be sure to keep an eye out for REGULAR APP UPDATES, all thanks to your feedback!

Let’s go, Steppers!

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🎊 CLAIM YOUR LOOTBOXES ON STEP NETWORK NOW

ICYMI - the migration of FITFI tokens (including staked FITFI) to our native Step Network was completed last week. Since then, staking FITFI has become available again - staking.step.app

Lootboxes and drop tickets have also been migrated. It is now time for you to CLAIM YOUR LOOTBOXES ON THE STEP NETWORK.

- Go to the Staking page: staking.step.app

- Open the ‘History’ tab and click the ‘Claim’ button below your lootbox

- Repeat this action for every lootbox separately.

- FYI - opening of lootboxes will become available in the near future on the beta

👀 Next week: another exciting update about our Step App launch event in Tokyo!

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🚀 STEP APP REFERRALS HIT THE 10 MILLION MARK

Another milestone for Step App: we have reached a total of 10,000,000 REFERRALS! Thank you, Step Community! So far, over 497+ million (!) FAT points have been earned which will give rewards in the form of lootboxes.

There’s been accelerated growth in our referral traffic since announcing that earning FAT would end (Oct. 31). Combining this with the successful beta launch last week, referrals have been growing exponentially.

Invite your friends and get a piece of the pie: you can CONTINUE TO INVITE FRIENDS with your unique referral code:

👉 https://app.step.app

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📈 BETA ADOPTION STRONG.
More activation codes coming next week!

Since its launch last week, the beta has been DOWNLOADED BY TENS OF THOUSANDS of Android and iOS users. The activation codes are extremely coveted as well, with all distributed codes being used immediately by players to get started on the beta. Not on the beta yet?

👉 https://bit.ly/step-app-download-links


To meet the demand, we will allow for A SIGNIFICANT INCREASE IN iOS DOWNLOADS AND ACTIVATION CODES starting next week.

For us as a team, it’s extremely exciting to see the beta gaining real traction in such a short period of time (launched on Oct. 12). It means we are again one step closer to accomplishing our mission of motivating and enabling people around the globe to enjoy a healthier, wealthier lifestyle.

A WORD FROM KIRILL, CEO OF STEP APP

“It is important to note that everything that is happening inside the game right now is under the careful control of our gamedev team. We are watching the game balance closely, testing hypotheses according to our plan and adjusting various parameters. The end goal is to create the best possible experience for our community.

Many features may look new and unusual compared to other move-to-earn projects. As many community members have realised from the start: Step App is a completely different product. But we have always said that we’d go our own way and set ourselves apart by aiming only for the highest goals. We stay focused on accomplishing our mission of a healthier, wealthier lifestyle for all.”

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📍 RAISE TOKYO: HOME OF STEP APP CONFERENCE 2022

This year’s STEP APP CONFERENCE will take place at RAISE TOKYO on December 1. RAISE is a new and exclusive venue in the bustling Ginza district in the heart of Tokyo.

In the first portion of the conference, panels and keynote speakers will discuss a variety of topics. Ranging from crypto/web3/metaverse/NFTs to health and fitness, and how those two industries can learn and benefit from each other.

Afterwards, it is time to get your steps in. The venue will transform and come alive with live artists, DJ performances and side entertainment to celebrate the LAUNCH OF THE MAIN APP.

Have a look for yourselves at:

👉 raisetokyo.com

Detailed time schedule & ticketing to be confirmed soon.

Time to ‘raise’ the roof!

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🏃‍♀️ APP HIGHLIGHT: GET ACTIVATION CODES FOR RUNNING

We are putting the ‘fun’ back in ‘functionality’!
Did you know you can get an ACTIVATION CODE TO SHARE WITH FRIENDS WHEN YOU RUN? For every 50 Energy spent, you get one code. And yes: this is already available in the beta.

All details can be found here:

👉 bit.ly/run-for-activation-codes

Who will you give your code to?

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⚡ USAIN BOLT ATTENDING STEP APP CONFERENCE 2022

We are beyond excited to reveal that the one and only USAIN BOLT WILL ATTEND THE FIRST EVER STEP APP CONFERENCE IN TOKYO ON DECEMBER 1!

👉 https://step.app/event

The fastest man in the world will close out the conference’s panels, speaking about his own fitness journey and what it takes to become a champion. Attendees will be able to hear directly from Usain why he believes in Step App’s mission of ‘fitness and financial liberation for all’.

But it doesn’t stop there: Usain will also be PERFORMING A LIVE DJ SET at the event’s after-party to celebrate the launch of our app! And to top it all off: some lucky Steppers will also be able to do a MEET AND GREET with him. If you ever wanted to get close to Olympic greatness, this is a once-in-a-lifetime opportunity!

Tickets go on sale in the coming weeks. Stay tuned!

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⚡️ STEP APP - BIWEEKLY UPDATE
The previous weeks of October saw major milestones hit for Step App!

Here's a summary of what went down at Step HQ:

Tech:

- Step App public beta launched Oct.12.
- Beta optimisations and fix updates delivered.

Marketing & Ops:

- Step App Conference 2022 to take place in Tokyo, Japan on Dec.
- Exclusive app launch event.
- Usain Bolt to speak at Step App Conference, perform live DJ set and do meet and greets.
- Referrals for Step App surpassed the 10 million mark.
- Primal co-campaign kick-off for Step Launch, our native launchpad.

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📣 MORE ACTIVATION CODES STARTING TODAY

We’ve heard you, Step Community!

At Step HQ, we are happy to see such a strong interest in the beta from our Pioneers. As you know, we have distributed activation codes at an initial slow pace to learn and adapt. Of course, we do understand that this leaves some people disappointed not to get codes in time, and we thank you for sticking by us. And to our stakers, keep reading as well 👇

Now with the first thousands of Steppers onboarded and active on the beta, we are moving into the NEXT PHASE OF ACTIVATION.

Starting today:
- Increase in activation codes to almost 3,500 codes per week - more than a doubling compared to the previous weeks (codes are distributed hourly in our Discord and Telegram)
- Increase in the amount of iOS users allowed on the Testflight to 3,500 per week (download links: https://bit.ly/step-app-download-links )

And a NOTE TO OUR COMMITTED STAKERS: we have not forgotten about you!
Start of next week, we will send ALL our whitelisted stakers an email with activation codes exclusively for you. As well as some pre-reserved spots on the iOS Testflight. Keep an eye on your inbox. 📬

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EARNING FAT POINT REFERRALS ENDS ON MONDAY

As they say “Show Me Your Friends and I’ll Show You Your Future” 🙌

So, do you and your friends motivate and support each other? Are you all focused on building a healthy, abundant future together? 🔥 If the answer was yes to either of those questions, you only have a few days left to: EARN FAT POINTS FOR REFERRALS and get LOOTBOXES filled with KCAL, GEMS AND ENERGY.

So, what are you waiting for? 🤔 It’s time to refer a friend

➡️ https://app.step.app

FYI - In case you missed it, there will be a cooldown period after Oct 31st followed by a period where you can claim your lootboxes. We’ll share more details on this soon.

Stay tuned, Steppers!

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🔥 FEHRPLAY LIVE AT STEP APP CONFERENCE 2022 🔥

Fehrplay is a DJ that will transport you to another world through his music. ✨ Join us on December 1st at the Step App Conference in Tokyo to celebrate the launch of our Main App and let his music sweep you away into a state of pure bliss and freedom. 🎉 Fehrplay is a Norwegian artist who quickly rose in the global music scene through his music that has been redefining the sound of modern progressive house.

Want to know what the hype is about? Take a listen to his music here:
➡️ https://www.youtube.com/user/fehrplaymusic

After our conference and keynote panels with leaders in the Web3 and Fitness industries, Fehrplay will perform a live set alongside other phenomenal talents, including our global ambassador, Usain Bolt! 🕺🏽💃🏽

Keep an eye out for our upcoming announcements … one of them might just be the link to tickets for the Step App Conference 😉

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🎙INTRODUCING YOUR HOST FOR THE STEP APP CONFERENCE, MAXWELL POWERS!

At our Step App Conference in Tokyo on December 1st we will be holding two panels where our keynote speakers will discuss topics ranging from Web3 to Fitness. These panels will be moderated by the one and only, MaXwell Powers! Following these panels, our President, Dharpan Randhawa will be interviewing World Record holding Olympic runner, Usain Bolt about his road to excellence in his sporting career.

MaXwell Powers is highly experienced and he has worked with numerous globally recognised brands and companies such as Disney, Google, Adidas, LVMH and so many more.

Explore his work here:

➡️ https://www.maxpowervoice.com/

These panels are just a few of the things you have to look forward to at our event. We created this conference for our community of Steppers, and would love to see you there! 🙌

We will be releasing the tickets for this event very soon, stay tuned 🎉

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🎟️ TICKETS ARE ON SALE! BE PART OF THE FUTURE OF FITNESS.

Tickets for our Step App Conference in Tokyo are AVAILABLE NOW here:

👉 https://stepapp.zaiko.io/e/conference2022

We'll be kicking off the conference with two panels and keynote speakers who will discuss the future and intersection of blockchain, web3, NFTs, health, and fitness! And then … with the help of live DJs, artists and entertainment, we’re going to turn it up a notch and get moving as we celebrate the LAUNCH OF OUR MAIN APP! Didn’t you hear that dancing is one of the best ways to get your steps in? 😉💃🏽🕺🏽

We created this conference for our community of Steppers, and would love to celebrate our App Launch with you! 🙌

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👋 EARNING FAT POINTS FOR REFERRALS ENDS TODAY. 👋

It’s time to say goodbye to FAT earning and HELLO to rewards 🔥.

Thank you to everyone who participated! We are thrilled to announce that we had 12.7 MILLION REFERRALS and 566 MILLION FAT points were earned during this period! We hope that you are one of these lucky people who will be claiming rewards soon 🎉

Just a reminder: now that the earning period has ended, there will be a cooldown period. Afterwards, the FAT claiming period will start. To be able to claim your lootboxes when the app goes live you MUST claim your FAT points on-chain first! The claiming period for FAT points will END ON DEC 31st, so make sure you claim your FAT by then!

Detailed instructions on how to claim your FAT will be released when the claiming period begins.

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🎙️ Step App x PRIMAL Twitter Spaces

Introduction to StepLaunch and the first project - PRIMAL!

We will discuss:

✔️ What is the StepLaunch?

✔️ Why did we choose PRIMAL?

✔️ Participation details

Don't miss our joint AMA next week!

We are looking forward to your questions!

Twitter - Chat - News - Discord - Web - PRIMAL

💥 AK-69 LIVE AT THE STEP APP CONFERENCE IN TOKYO 💥

Many of you may know him as AK-69, others may know him as Kalassy Nikoff, and some of you may be hearing his name for the first time, regardless, this is a performance you do not want to miss, trust us. AK-69 is one of Japan’s hottest hip-hop artists and was named Independent Artist of the Year at the 2011 Billboard Japan Awards. With over 330K monthly listeners and fans across the world, AK-69’s music will have you dancing in bliss and lost in his musical mastery.

Check out his music!

You can also look forward to:

🙌 CELEBRATING OUR APP LAUNCH
🎙 Major Guest Speakers from the Fitness and Crypto Industry
💥 Live Entertainment from World-Renowned Artists
🤝 Meet & Greets
🔥 Exclusive Event Swag
🎉 An Unforgettable After-Party

We are stepping it up. Are you?

📍 Raise Tokyo, Japan
🗓 December 1st, 2022

If you haven’t already, you can purchase tickets here.

See you soon in Tokyo.

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🚀 PRIMAL on StepLaunch - NOVEMBER 14th
PRIMAL will be launched on the Step Launchpad

Step ecosystem is reaching an enormous global appearance, with support of the world's biggest athletes. Now StepLaunch will explode the developer activity on the network.

Rather than letting VCs acquire seed/early tokens in Step ecosystem projects, these opportunities are internalized to the community! Major new value to FITFI token.

A. FITFI Stakers Get Exclusive Access
Step ecosystem is community-owned. This opportunity is exclusive to FITFI Stakers.

This is the first product supported by Step Eco Foundation.

B. About PRIMAL
With 250,000+ beta registrants, PRIMAL is ready to be a major app on Step chain.
- 100+ athletes will issue their fan tokens, a model inspired by unicorn CHZ
- global fan bases get (private) inner circles with fans
- the first fan token & M2E oriented crypto app (300M+ customer target)

Enrol to the StepLaunch by staking FITFI:
👉 https://staking.step.app

PRIMAL Links
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Step Links
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Step App is Center of World's Biggest Event
— November 13

#RoadTo10Million is real. It is pursued relentlessly.

Step App is going in front of more than 250 million people soon. An exciting campaign that releases partners 1 by 1 begins on Monday.

1. Exposure
- Step App adoption led by many of the biggest mainstream influencers in the world.

2. Growth
- A new product that bolsters Step App liquidity.

Stay tuned!

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⚡️Step App - Biweekly Update
October was a month of high achievements, here's a summary of what went down in the second half of October and at the beginning of November:

Tech:
- Adjusted burn reward calculation
- Improved sneaker stats calculation
- Fixed the bonus energy value after the sneaker is stored on the shelve

Ops:
- Introduction of Sports.gg
- Step App Launch conference in Tokyo on December 1st.
- AK-69, Fehrplay, and Maxwell Powers shows at the Step App conference
- Primal launch date - November 14th.
- The 7-day release campaign starts on Monday
- Step DEX TVL is now almost 2x of Stepn DEX

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