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Myth: narrow targeting saves money

You'd think a tiny, precise audience is efficient. On TikTok, super-narrow targeting often costs MORE per result. Let me explain kindly.

TikTok's strength is its algorithm finding buyers inside a big pool. When you box it into a tiny audience (say, 3 interests stacked plus narrow age plus one city), you give it little room to optimize, and competition for those few people pushes your costs up.

A broad audience lets the system do its job.

Try this approach:
— Start broad: wide age range, maybe one interest, your country
— Let TikTok narrow it for you through learning

Try this: open your best ad group and count your targeting layers. More than two filters? Loosen one. You're not losing control, you're trusting the engine.