A phone-filmed clip that outsold the studio ad

Here's a case that humbles big budgets. A beauty brand paid for a glossy studio video. It got sales at $19 each.

— First, they asked a customer to film a plain review on her phone (this is UGC = User Generated Content, meaning everyday people, not brands, make the video).
— Next, they ran that messy clip as a Spark Ad.

The homemade version brought sales at $8.50, less than half the cost.

Why? On TikTok, people scroll past 'ads' but stop for real faces and real rooms.

The lesson: relatable beats polished, almost every time.

Try this: ask one happy customer to film 20 honest seconds. Don't worry if it looks plain, that's the point.

ChatGPT 5.6 Luna и Terra подешевели

OpenAI резко снизила цены на GPT-5.6 Luna и Terra спустя три недели после релиза, сделав их заметно дешевле для массового использования. Sol осталась премиальной по прежнему прайсу, но получила Fast mode с ускорением до 2,5 раза. Вывод: компания давит ценой и скоростью, чтобы быстрее нарастить спрос и долю рынка.

➡️ Читайте на сайте: https://aff.top/blog/chatgpt-5-6-luna-i-terra-podesheveli

🧠 Ещё больше инсайтов → в канале AFF.top

Доменная зона .web делегирован в корневую зону DNS

Verisign вывела .web в корневую зону DNS: теперь это полноценный TLD, но открытая регистрация ещё не стартовала. Сначала доступ получат владельцы совпадающих доменов в .com через LRP. Вывод для рынка: хорошие EMD в .com могут стать входным билетом в .web, если успеть занять брендовые имена раньше общего запуска.

➡️ Читайте на сайте: https://aff.top/blog/domennaia-zona-web-delegirovan-v-kornevuiu-zonu-dns

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В Facebook Ads появился раздел «Conversations»

Facebook Ads добавил Conversations с автоответом на комментарии: по ключевым словам можно сразу отправлять сообщение в личку. Для арбитража это новый способ прогрева и передачи ссылки без клоаки: в креативе можно просить оставить комментарий, а заинтересованных уводить с вайта на блэк уже в ДМ. Идея спорная, но её стоит тестировать.

➡️ Читайте на сайте: https://aff.top/blog/v-facebook-ads-poiavilsia-razdel-conversations

🧠 Ещё больше инсайтов → в канале AFF.top

Testing one thing at a time finally found the winner

Let me share a tidy testing story. A seller kept changing video, caption, and audience all at once, then couldn't tell what worked.

— First, she froze everything and changed only the caption across 3 ads.
— Caption A got clicks at $0.60. Caption B at $0.44. Caption C at $0.71.
— Now she knew, clearly, that B's wording won.

Then she repeated this with just the thumbnail.

Why? If you change three things, a win tells you nothing.

The lesson: change one variable, learn one clear answer.

Try this: pick a single element, caption or hook, and test only that this week. One question at a time, that's how you build real knowledge.

A retargeting ad that brought back window-shoppers

Here's a gentle case about second chances. A shoe store had lots of people viewing products but not buying.

— First, they built a Custom Audience of site visitors (retargeting = showing ads to people who already visited but didn't buy).
— Next, they ran a simple 'still thinking about it?' video to just those 9,000 people.
— They added a small discount in the caption.

That warm audience bought at $5.40, versus $14 from brand-new viewers.

Why? Reminding interested people is far cheaper than convincing strangers.

The lesson: your warmest buyers are often people who already visited once.

Try this: build one audience of recent site visitors and show them a friendly reminder. Easy first retargeting step.

Spotting tired creative before it drained the budget

Let's learn to read a warning sign. A toy seller had a winning video for 3 weeks, then sales quietly got pricier.

— Cost per sale crept from $8 to $15 over 5 days, with the same ad.
— First, they checked frequency (frequency = how many times the average person has seen your ad).
— It had climbed to 4.2, meaning people were tired of it.
— Next, they swapped in 3 fresh videos.

Cost per sale fell back to $9 within days.

The lesson: even great ads wear out as people see them again and again.

Try this: watch your frequency, and when it passes about 2.5 to 3, prepare a fresh video. Plan ahead, no panic.