SOP: Repeat-visitor handling — round-robin vs sticky routing

Step 1 — Decide what a returning user should see. Same offer again (sticky) or the next in rotation (round-robin)?
Step 2 — Use sticky routing when:
☐ The offer has a multi-step funnel — sending a returning user to a different offer wastes the warm-up
☐ Attribution needs consistency for the advertiser
Step 3 — Use round-robin / fresh roll when:
☐ Single-action offers where a repeat visitor likely won't convert on the same one
☐ You want to test a second offer on bounce-backs
Step 4 — Implement stickiness with a short-lived cookie or click_id map, expiry matched to the conversion window.
Step 5 — Always have a non-sticky fallback for cookie-less returns, or returning in-app users break the logic.

Tradeoff: sticky preserves funnel continuity; round-robin gives a second shot but breaks attribution.

Review repeat-visitor conversion lift per method monthly.

Checklist: Where routing logic lives — in the smartlink vs in the tracker

Logic in the smartlink/router (your own layer):
☐ Full control, custom rules, no per-event cost
☐ You own the latency and the maintenance
☐ Best for complex geo/device/connection logic

Logic in the tracker (Voluum/Keitaro-style rules):
☐ Visual, fast to edit, built-in reporting on every branch
☐ Per-event cost at high volume; vendor-defined rule limits
☐ Best for standard country + device flows

Step — Don't split routing across both layers. Pick one home for the decision, or QA can't trace why a click went where it did.
Step — Keep the tracker in the path for reporting even if routing lives in your router — but make it pass-through, not decision-maker.

Tradeoff: router gives control and cost-efficiency; tracker gives speed-to-edit and reporting out of the box.

Audit for duplicated routing logic across layers each quarter.

Network picks — affiliate marketing & traffic:

— @NutraTrench — Boots-on-the-ground nutra: pre-lander angles that convert today,…
— @SwipeMyths — We debunk the recycled 'truths' of dating affiliate marketing — the…
— @SweepsStarter — Your plain-English on-ramp to sweepstakes affiliate marketing — what…
— @thechainleaks — The crypto-affiliate grapevine: which networks just changed payouts,…
Different voices, same beat. Pick your favorites.

В роликах Youtube теперь можно рекламировать товары Amazone

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Google выпустил Gemini Omni 1.1 Flash

Google обновил Gemini Omni для генерации видео: модель умеет продолжать сцены с учётом до 10 секунд контекста и собирать ролик до 40 секунд, работать по референсу и делать переходы между кадрами. Главный вывод — инструмент стал практичнее для продакшена, а посекундная цена делает его заметно доступнее для тестов и рабочих задач.

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🧠 Ещё больше инсайтов → в канале AFF.top

Топ 5 PWA-сервисов для залива дейтинга

Статья показывает, что PWA выгодны не только для гемблы: в дейтинге они дают пуш-базу, больше траста и помогают маскировать оффер под бренд. Главный выбор зависит от цены инсталлов и теста GEO: для старта лучше бесплатные или дешёвые решения, а Progressier выделяется как самый практичный вариант для залива дейтинга.

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🧠 Ещё больше инсайтов → в канале AFF.top

SOP: Order Geo Rules So They Don't Shadow Each Other

Problem: geo rules fire top-down. A broad rule above a narrow one eats its traffic.

— Step 1: List every geo rule by specificity. City > region > country > continent > tier group (Tier 1/2/3).
— Step 2: Sort the rule stack narrowest-first. Place city/state targets above country defaults.
— Step 3: Put the 'rest of world' default dead last as the explicit final rule.
— Step 4: Tag each rule with the offer it points to and its expected geo, so overlaps are visible.
— Step 5: Send 5 test clicks per key country through a proxy. Confirm each lands where the rule intends.
— Step 6: Log any country that hits the ROW default but shouldn't. That's a missing rule, not a default.

Rule of thumb: if two rules could match one click, the specific one must sit higher.

Repeat weekly, and after every new geo offer add.

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SOP: Set Weighted Split-Test Traffic Across Offers

Use when rotating 2+ offers in one geo slot without an even 50/50.

— Step 1: Assign integer weights, not percentages. Offer A=70, B=20, C=10. Sum = 100 for easy reading.
— Step 2: Reserve at least 10 weight for any new/unproven offer so it gathers data.
— Step 3: Pin weights for 72 hours minimum. Changing mid-test corrupts the sample.
— Step 4: Set a minimum-clicks gate (e.g. 300/offer) before you read results.
— Step 5: Record the start timestamp and weight snapshot in a change log.
— Step 6: After the gate, shift 10-15 weight toward the winner. Don't jump straight to 100.

Never rebalance off the first hour of data. Early variance lies.

Repeat: review weights weekly, rebalance only after the clicks gate is met.