The fundamental baseline for thinking about fundraising tranches in tokenomics
* Each investor wants to buy as many tokens as possible for as cheap as possible, wants to liquidate them as quickly as possible, and wants to not have other investors liquidate their tokens first.
* You, as the project, want to make sure that each investor is happy with their tranche, that you donβt give too much allocation to investors, that the overall sell pressure doesnβt come quicker than you can handle, and that fundraise enough capital.
* Each investor wants to buy as many tokens as possible for as cheap as possible, wants to liquidate them as quickly as possible, and wants to not have other investors liquidate their tokens first.
* You, as the project, want to make sure that each investor is happy with their tranche, that you donβt give too much allocation to investors, that the overall sell pressure doesnβt come quicker than you can handle, and that fundraise enough capital.
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Over half of the 7 million tokens launched since 2021 have failed, with 1.8 million collapsing in the first quarter of 2025 alone.
The CoinGecko report points to many reasons for token failures (like too many low-effort projects and memecoins), but makes one thing clear:
strong marketing and community building are key to a successful TGE.
β‘οΈ What top-performing TGEs actually do right?
- They build Telegram & Discord groups 3β6 months before TGE.
- Paid KOLs on X, YouTube, and TikTok push narrative 1β2 weeks BEFORE launch, timed with listings or airdrops.
- Featured in big crypto and niche media before the token is live, not after.
- Tokens tied to real onchain actions (staking, governance, access).
At Simplicity, we will guide you through the entire TGE process, making sure your project gets it - and keeps it.
The CoinGecko report points to many reasons for token failures (like too many low-effort projects and memecoins), but makes one thing clear:
strong marketing and community building are key to a successful TGE.
- They build Telegram & Discord groups 3β6 months before TGE.
- Paid KOLs on X, YouTube, and TikTok push narrative 1β2 weeks BEFORE launch, timed with listings or airdrops.
- Featured in big crypto and niche media before the token is live, not after.
- Tokens tied to real onchain actions (staking, governance, access).
At Simplicity, we will guide you through the entire TGE process, making sure your project gets it - and keeps it.
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There are 9 data points one has to keep in mind when designing the fundraising tranches.
These are all inter-related: you change 1, you need to change the others.
These are all inter-related: you change 1, you need to change the others.
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Daniel Malinovski is unpacking what VCs are really looking for in 2025.
Hosted by Laura K. Inamedinova (Gate.io & Gate Ventures)
Alongside:
β’ Petro Yanytskyi β Monolith VC
β’ Maks Charyev β AlfaCatalyst
β’ Andrey Baral β PrimeLink
β’ Sergey Khusnetdinov β Gain Ventures
π https://x.com/i/spaces/1dRKZYPnBmwxB
If youβre building or fundraising this year, donβt miss it.
Daniel Malinovski is unpacking what VCs are really looking for in 2025.
Hosted by Laura K. Inamedinova (Gate.io & Gate Ventures)
Alongside:
β’ Petro Yanytskyi β Monolith VC
β’ Maks Charyev β AlfaCatalyst
β’ Andrey Baral β PrimeLink
β’ Sergey Khusnetdinov β Gain Ventures
π https://x.com/i/spaces/1dRKZYPnBmwxB
If youβre building or fundraising this year, donβt miss it.
π5β€4π₯3
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92% of projects fail by confusing holders with users.
So how do you make people actually care about your product?
-
Worth the 4-minute read if youβre launching anything with a token:
https://www.simplicitygroup.xyz/blog/token-holders-are-not-users
So how do you make people actually care about your product?
-
Worth the 4-minute read if youβre launching anything with a token:
https://www.simplicitygroup.xyz/blog/token-holders-are-not-users
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Right now, weβre working on the biggest research project in the industry on successful TGEs.
Hereβs some alpha on what makes them work:
Tokenomics
Sustainable emissions and a launch strategy driven by supply and demand.
Marketing
Web3 performance ads targeted at wallet holders; hype-building starts at least 2β3 months in advance.
Secret sauce
You'll have to find out when reading the paper.
Hereβs some alpha on what makes them work:
Tokenomics
Sustainable emissions and a launch strategy driven by supply and demand.
Marketing
Web3 performance ads targeted at wallet holders; hype-building starts at least 2β3 months in advance.
You'll have to find out when reading the paper.
β€7π₯5π4
We're excited to partner with Portal to Bitcoin - the only custodyless, cross-chain infrastructure for native Bitcoin!
Portal is building tools for global financial self-sovereignty. Trust-minimized swaps across BTC, ETH, SOL, and more. No bridges, wrapping, or custodians.
Portal to Bitcoin is the safest and easiest path to $BTC from other chains and L2s. Their Bitscaler-based infrastructure makes cross-chain transactions fast, simple, and secure.
Portal is building tools for global financial self-sovereignty. Trust-minimized swaps across BTC, ETH, SOL, and more. No bridges, wrapping, or custodians.
Portal to Bitcoin is the safest and easiest path to $BTC from other chains and L2s. Their Bitscaler-based infrastructure makes cross-chain transactions fast, simple, and secure.
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So many projects who contact us struggle to fundraise.
The first issue is always the same: the blurb.
It's the very first thing a VC sees.
The dating profile of your project.
Youβve got 5 seconds before they swipe left.
The blurb gets them to open the deck.
The deck gets them on a call.
The call gets them to read the docs.
The docs (maybe) get you a wire.
Hereβs one we wrote, and it works.
Why?
It explains what they do at a high level with zero filler.
It shows traction, even at a super early stage.
It highlights the team cleanly. Because at this stage, team is the product.
Itβs quick, clear, and built to make investors stop, read, and reach out.
The first issue is always the same: the blurb.
It's the very first thing a VC sees.
The dating profile of your project.
Youβve got 5 seconds before they swipe left.
The blurb gets them to open the deck.
The deck gets them on a call.
The call gets them to read the docs.
The docs (maybe) get you a wire.
Hereβs one we wrote, and it works.
Why?
It explains what they do at a high level with zero filler.
It shows traction, even at a super early stage.
It highlights the team cleanly. Because at this stage, team is the product.
Itβs quick, clear, and built to make investors stop, read, and reach out.
π6π₯6β€5π€2
Today, our co-founder Daniel Malinovski talks tokenomics with alpha speakers from Sushi, GDA Capital, IoTeX, GEODNET, and Cork Protocol.
Yay Protocol hosts the conversation as part of The Founders Show, episode 42: Tokenomics: Million Ways to Ruin Your Project
Dan will cover common issues 98% of teams face, like
- how to balance investor and community allocations
- common tokenomics mistakes
- how to set up incentives that actually work
π 3 PM UTC
Set a reminder: https://x.com/i/spaces/1mrxmPevQLzJy
Yay Protocol hosts the conversation as part of The Founders Show, episode 42: Tokenomics: Million Ways to Ruin Your Project
Dan will cover common issues 98% of teams face, like
- how to balance investor and community allocations
- common tokenomics mistakes
- how to set up incentives that actually work
π 3 PM UTC
Set a reminder: https://x.com/i/spaces/1mrxmPevQLzJy
β€5π5π₯3
π Analysis of Revenue Generating Web3 Projects
Narratives come and go. But at the end of the day, every protocol is a business. And businesses need revenue to survive.
Together with Solus Group, the alliance of Web3 degen-companies, we dug into the data to answer one question:
Which protocols are actually earning in Web3?
βͺοΈ $4.2B in total protocol revenue
βͺοΈ $2.1B in the last 12 months
βͺοΈ Dominant model: transaction fees
Some takeaways:
- Solanaβs Jupiter, Jito, and Meteora are leading through real usage, not incentives.
- Ethereumβs Lido, Ethena, and Morpho show how capital flows can be monetized predictably.
- Tokenless products are quietly printing, proving you donβt need complexity to capture value.
πRead the full report:
https://solus.partners/Revenue-Generating-Apps-with-Simplicity-Group
Narratives come and go. But at the end of the day, every protocol is a business. And businesses need revenue to survive.
Together with Solus Group, the alliance of Web3 degen-companies, we dug into the data to answer one question:
Which protocols are actually earning in Web3?
βͺοΈ $4.2B in total protocol revenue
βͺοΈ $2.1B in the last 12 months
βͺοΈ Dominant model: transaction fees
Some takeaways:
- Solanaβs Jupiter, Jito, and Meteora are leading through real usage, not incentives.
- Ethereumβs Lido, Ethena, and Morpho show how capital flows can be monetized predictably.
- Tokenless products are quietly printing, proving you donβt need complexity to capture value.
πRead the full report:
https://solus.partners/Revenue-Generating-Apps-with-Simplicity-Group
5β€5π₯3π€2
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One of our portcos, Zoth, went through a serious exploit during mainnet expansion.
Instead of vanishing or stalling, the team handled it.
They added AI-powered monitoring, external audits, open-source infrastructure, a public bug bounty, and improved governance. Compensation came in the form of stable assets and vested $ZOTH, backed by the ecosystem.
The community stayed, with retention above 80%. Investors backed them with a $15M token commitment from Bolts Capital.
best in class crisis management, rebuilding the roadmap, and back on track.
Instead of vanishing or stalling, the team handled it.
They added AI-powered monitoring, external audits, open-source infrastructure, a public bug bounty, and improved governance. Compensation came in the form of stable assets and vested $ZOTH, backed by the ecosystem.
The community stayed, with retention above 80%. Investors backed them with a $15M token commitment from Bolts Capital.
best in class crisis management, rebuilding the roadmap, and back on track.
5β€5π₯4π4π1
Excited to be working with Folks Finance!
Folks Finance is a community-driven, permissionless DeFi platform live across multiple networks. With over $123M in total value locked, Folks offers a full suite of tools to lend, borrow, stake, and trade.
Their flagship products include xChain, which allows users to deposit and borrow across chains like BNB, Polygon, Arbitrum, Monad, Base, Ethereum, Avalanche; and the Algorand app, the largest protocol on Algorand offering everything from lending and liquid staking to DEX routing and loan looping.
Folks Finance is a community-driven, permissionless DeFi platform live across multiple networks. With over $123M in total value locked, Folks offers a full suite of tools to lend, borrow, stake, and trade.
Their flagship products include xChain, which allows users to deposit and borrow across chains like BNB, Polygon, Arbitrum, Monad, Base, Ethereum, Avalanche; and the Algorand app, the largest protocol on Algorand offering everything from lending and liquid staking to DEX routing and loan looping.
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One of our clients, Nebulus Finance: The AUM Protocol, came in for a light audit, just to "confirm" their token utilities and economy were fine.
But they werenβt. At all.
The audit was brutal. Token had no real connection to the product. Utilities looked good on paper but did nothing to drive usage, revenue, or value accrual. We told them exactly that.
And that was the problem - the product was the real deal, but the token didnβt do it justice.
They didnβt argue. They rebuilt.
A month later, the client came back. We are doing the re-audit now, and the difference is massive:
The economy makes sense.
Utilities are actually tied to the product.
Buy pressure, value sinks, user flows - all clicks.
The documentation is one of the most comprehensive sets of policy notes weβve seen from any project.
-
If you think your token's fine, always double-check. If youβre not sure where the value comes from, fix it.
Weβll tell you if itβs broken. And weβll help you make it work.
But they werenβt. At all.
The audit was brutal. Token had no real connection to the product. Utilities looked good on paper but did nothing to drive usage, revenue, or value accrual. We told them exactly that.
And that was the problem - the product was the real deal, but the token didnβt do it justice.
They didnβt argue. They rebuilt.
A month later, the client came back. We are doing the re-audit now, and the difference is massive:
The economy makes sense.
Utilities are actually tied to the product.
Buy pressure, value sinks, user flows - all clicks.
The documentation is one of the most comprehensive sets of policy notes weβve seen from any project.
-
If you think your token's fine, always double-check. If youβre not sure where the value comes from, fix it.
Weβll tell you if itβs broken. And weβll help you make it work.
π₯8β€6π4π2
Not all top protocols are actually earning. So we checked.
Here are the top 10 protocols on Ethereum (selected based on market cap), ranked by annualized revenue.
Read the full 76-page analysis we put together with Solus Group:
https://solus.partners/Revenue-Generating-Apps-with-Simplicity-Group
Here are the top 10 protocols on Ethereum (selected based on market cap), ranked by annualized revenue.
Read the full 76-page analysis we put together with Solus Group:
https://solus.partners/Revenue-Generating-Apps-with-Simplicity-Group
β€7π₯6π4π1
Lightweight, high-volume models without native tokens outperform in absolute revenue terms.
Among the top 5 protocols by annual revenue, 4 are tokenless:
Meteora
Pump.fun
Photon
Phantom
The only one with a native token is Solana-native Jupiter.
We analyzed the projects actually generating revenue - and weβre sharing the full 76-page report completely free:
https://solus.partners/Revenue-Generating-Apps-with-Simplicity-Group
Appreciate you spreading the word.
Among the top 5 protocols by annual revenue, 4 are tokenless:
Meteora
Pump.fun
Photon
Phantom
The only one with a native token is Solana-native Jupiter.
We analyzed the projects actually generating revenue - and weβre sharing the full 76-page report completely free:
https://solus.partners/Revenue-Generating-Apps-with-Simplicity-Group
Appreciate you spreading the word.
π6π5β€3π1
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Simplicity didnβt start by accident
Here is the why behind it all.
Watch the full episode with Alex: https://youtu.be/nXdk5oEnoWE?si=o0rCx1P2_-T3ut4j
Here is the why behind it all.
Watch the full episode with Alex: https://youtu.be/nXdk5oEnoWE?si=o0rCx1P2_-T3ut4j
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Some university students are already building better products than teams that raised millions.
This weekend, our co-founder Daniel Malinovski represented Simplicity Group at the AVAX Workshop & Pitch Competition for UCL students, where he presented our work, served as a judge, and offered internship opportunities to students entering crypto.
It was impressive to see how many participants were already thinking in systems, designing for users, and pitching actual business ideas.
We hope to work with a few of them soon!
Big thanks to the AVAX team for having us.
This weekend, our co-founder Daniel Malinovski represented Simplicity Group at the AVAX Workshop & Pitch Competition for UCL students, where he presented our work, served as a judge, and offered internship opportunities to students entering crypto.
It was impressive to see how many participants were already thinking in systems, designing for users, and pitching actual business ideas.
We hope to work with a few of them soon!
Big thanks to the AVAX team for having us.
β€11π5π₯5