A Minute of Advertising
In the late 1920s, a new popular marketing strategy known as “product placement” emerged.
Today, major brands actively use this approach, but it was first used by the manufacturer of canned spinach Spinach Can in 1929. A can with the logo of this company regularly appeared in the cartoon about the sailor Popeye, who received incredible strength by eating spinach. According to statistics, spinach consumption in the United States increased by 30%. This is certainly one of the most successful marketing moves in history!
In the late 1920s, a new popular marketing strategy known as “product placement” emerged.
Today, major brands actively use this approach, but it was first used by the manufacturer of canned spinach Spinach Can in 1929. A can with the logo of this company regularly appeared in the cartoon about the sailor Popeye, who received incredible strength by eating spinach. According to statistics, spinach consumption in the United States increased by 30%. This is certainly one of the most successful marketing moves in history!
Top 8 tips for a good marketer or brand manager
1) Expand your horizons. Yes, this is a very vague and vague piece of advice, but in fact, a broad outlook, firstly, goes hand in hand with a flexible mind, and secondly, it simultaneously develops variability of thinking, which is especially important in a constantly changing world
2) Read the classics of marketing if you haven’t already. It is important not only to read, but also to comprehend it, transfer it to yourself or your company
3) Don’t get hung up on well-known or popular solutions: marketing and communications are a constant change and search for something new
5) Don’t get hung up on conventional promotion channels, such as Yandex, Google, VK, Telegram, and other social networks.
7) Don’t scatter yourself on all tasks at once. Organize an exhibition there, order a calendar with a logo here, call a supplier, partner, and so on. Sort all tasks by the matrix “Important, not important” and “urgent, not urgent”
😍 Follow trends every day. Read, watch or listen about changes in the market and in the technological world in general
1) Expand your horizons. Yes, this is a very vague and vague piece of advice, but in fact, a broad outlook, firstly, goes hand in hand with a flexible mind, and secondly, it simultaneously develops variability of thinking, which is especially important in a constantly changing world
2) Read the classics of marketing if you haven’t already. It is important not only to read, but also to comprehend it, transfer it to yourself or your company
3) Don’t get hung up on well-known or popular solutions: marketing and communications are a constant change and search for something new
5) Don’t get hung up on conventional promotion channels, such as Yandex, Google, VK, Telegram, and other social networks.
7) Don’t scatter yourself on all tasks at once. Organize an exhibition there, order a calendar with a logo here, call a supplier, partner, and so on. Sort all tasks by the matrix “Important, not important” and “urgent, not urgent”
😍 Follow trends every day. Read, watch or listen about changes in the market and in the technological world in general
Guerrilla Marketing
Remember the Orbit chewing gum ads, where the characters always put two pieces in their mouths at once. Or the cosmetic brands that advise washing your hair with shampoo twice? This is a simple but brilliant guerrilla technique.
We tell you - In the 1960s, PR agency Tinker Partners managed to double the sales of a hangover remedy with the help of a simple idea: Impose a double dose of the product on the buyer through advertising. The result - exceeded all expectations!
Remember the Orbit chewing gum ads, where the characters always put two pieces in their mouths at once. Or the cosmetic brands that advise washing your hair with shampoo twice? This is a simple but brilliant guerrilla technique.
We tell you - In the 1960s, PR agency Tinker Partners managed to double the sales of a hangover remedy with the help of a simple idea: Impose a double dose of the product on the buyer through advertising. The result - exceeded all expectations!
How to Use a Commercial Video?
The modern world is overflowing with all kinds of advertising, and many companies are faced with the problem of how to attract the attention of viewers in this "battle for attention".
1. Define your target audience
Study your audience and understand what topics and problems would be most interesting and significant for them.
2. Storytelling
The best commercials are those that tell a good story. If you want to attract people to your brand, talk about what makes your product or service unique and unusual.
3. Use social networks
Social networks are a powerful tool for promoting videos, especially when using viral videos and stories
4. Promote on video platforms and use “Shorts”
5. Work with video bloggers
If you need to increase your reach or increase your brand awareness with videos, you can use the services of bloggers who have their own audience.
The modern world is overflowing with all kinds of advertising, and many companies are faced with the problem of how to attract the attention of viewers in this "battle for attention".
1. Define your target audience
Study your audience and understand what topics and problems would be most interesting and significant for them.
2. Storytelling
The best commercials are those that tell a good story. If you want to attract people to your brand, talk about what makes your product or service unique and unusual.
3. Use social networks
Social networks are a powerful tool for promoting videos, especially when using viral videos and stories
4. Promote on video platforms and use “Shorts”
5. Work with video bloggers
If you need to increase your reach or increase your brand awareness with videos, you can use the services of bloggers who have their own audience.
Today is April 17, and spring is coming into its own again. In honor of this, we have collected the latest news from our graphics and animation agency
Showreel 2025 https://vk.com/wall-35416122_55
Second Brief is now a member of the ARDA association
Now even more active, Second Brief on RBC and VC.RU
Showreel 2025 https://vk.com/wall-35416122_55
Second Brief is now a member of the ARDA association
Now even more active, Second Brief on RBC and VC.RU
VK
Second Brief - медиа и 2D/3D агентство. Пост со стены.
Second Brief 3D Showreel 2026
Не будем как Адобе, чтобы два раза не вставать в следующем году ^^< Смотрите полностью ВКонтакте.
Не будем как Адобе, чтобы два раза не вставать в следующем году ^^< Смотрите полностью ВКонтакте.
Asian Market and VR
VarMix | Interview with Alexander Vasyutin | About the Asian VR market | 2018-02-25
https://youtu.be/lEk9kmNIFtw
VarMix | Interview with Alexander Vasyutin | About the Asian VR market | 2018-02-25
https://youtu.be/lEk9kmNIFtw
YouTube
VarMix / Интервью с Александром Васютиным / Про азиатский VR-рынок
Мечтай и мир тебе покорится. Именно таким жизненным принципом руководствуется Александр Васютин. Интервью с этим успешным предпринимателем в сегодняшнем выпуске VarMix.
Если в России ты не нужен, не переживай, в остальном мире тебе все равно найдется место.…
Если в России ты не нужен, не переживай, в остальном мире тебе все равно найдется место.…
In today’s world, 2D video is playing an important role in a variety of industries, from marketing to entertainment. Here are a few popular formats that are worth considering:
1) Animated videos - ideal for explaining complex concepts, they are visually appealing and easy to digest.
2) Infographics - combine text and graphics to present statistics and facts, making information more accessible and interesting.
3) Product reviews - short videos that showcase the features and benefits of products, helping consumers make purchasing decisions.
4) Promotional videos - short and catchy videos that grab attention and inspire action, often used on social media.
Each of these formats allows you to effectively convey information to the viewer, making the content more engaging and memorable.
1) Animated videos - ideal for explaining complex concepts, they are visually appealing and easy to digest.
2) Infographics - combine text and graphics to present statistics and facts, making information more accessible and interesting.
3) Product reviews - short videos that showcase the features and benefits of products, helping consumers make purchasing decisions.
4) Promotional videos - short and catchy videos that grab attention and inspire action, often used on social media.
Each of these formats allows you to effectively convey information to the viewer, making the content more engaging and memorable.
Stages of creating 3D video
Modeling - creating basic geometry
Sculpting - Refinement of the geometry of objects and giving them finer features
Retopology - A stage for optimizing resources when calculating objects
UV unwrapping - preparation for texturing
Texturing - applying textures to the objects themselves
Applying shaders and physical materials
Next comes animation, the first stage of which is Rigging
Rigging - Adding a skeleton and control elements for animation.
Skinning - adding geometry to the skeleton
Creating animation - animation by going through certain scenes
Simulations - adding liquids or hair
Working with light - calculating shadows and lighting
Setting the camera and reducing noise - processing for the visual appeal of the 3D video
These stages are not all the stages in creating an advertising 3D video, since many stages will be added depending on the task. However, this list is basic for all 3D videos of any complexity.
Modeling - creating basic geometry
Sculpting - Refinement of the geometry of objects and giving them finer features
Retopology - A stage for optimizing resources when calculating objects
UV unwrapping - preparation for texturing
Texturing - applying textures to the objects themselves
Applying shaders and physical materials
Next comes animation, the first stage of which is Rigging
Rigging - Adding a skeleton and control elements for animation.
Skinning - adding geometry to the skeleton
Creating animation - animation by going through certain scenes
Simulations - adding liquids or hair
Working with light - calculating shadows and lighting
Setting the camera and reducing noise - processing for the visual appeal of the 3D video
These stages are not all the stages in creating an advertising 3D video, since many stages will be added depending on the task. However, this list is basic for all 3D videos of any complexity.
Latest trends in the 3D graphics and modeling market:
-Learning about ultra-realistic real-time rendering, such as ray tracing and global illumination.
-Integrating VR/AR into 3D. With virtual and augmented reality modeling, professionals can create projects with a deeper understanding of scale and space, making the work more visual.
-Using artificial intelligence in 3D. Using AI automates work processes.
-Developing 3D printing skills. Possessing these skills allows you to create complex and functional objects, opening up new perspectives in the field of prototyping, manufacturing, and art.
-Using cloud technologies. Cloud platforms are convenient for team collaboration, simplifying communication between specialists.
-Learning about ultra-realistic real-time rendering, such as ray tracing and global illumination.
-Integrating VR/AR into 3D. With virtual and augmented reality modeling, professionals can create projects with a deeper understanding of scale and space, making the work more visual.
-Using artificial intelligence in 3D. Using AI automates work processes.
-Developing 3D printing skills. Possessing these skills allows you to create complex and functional objects, opening up new perspectives in the field of prototyping, manufacturing, and art.
-Using cloud technologies. Cloud platforms are convenient for team collaboration, simplifying communication between specialists.
We know that sometimes you may not have enough free time to read, and that's why we've put together a list of the top books you can listen to on your way to work or home.
Classic books about finding new promising markets and getting out of the competitive struggle.
Authors: Chum Keane/Rene Maborn
“Blue Ocean Strategy”
https://www.litres.ru/audiobook/rene-moborn/strategiya-golubogo-okeana-kak-nayti-ili-sozdat-rynok-svobodny-6604149/
A book about the tricks of deals using the example of major congressmen in the USA
Author: Ivan Nedelko
“What unusual whales say”
https://www.litres.ru/book/ivan-nedelko/o-chem-govoryat-neobychnye-kity-69134980/
A book about market research and marketing tricks
Author: Cindy Alvarez
“How to create a product that buy”
https://www.litres.ru/book/sindi-alvares/kak-sozdat-produkt-kotoryy-kupyat-metod-lean-customer-develo-14480193/
A book about how to set the ideal USP and conquer the market, correctly justifying the value of your offer.\
Authors: Igor Mann, Anna Turusina
“Why you?”
Classic books about finding new promising markets and getting out of the competitive struggle.
Authors: Chum Keane/Rene Maborn
“Blue Ocean Strategy”
https://www.litres.ru/audiobook/rene-moborn/strategiya-golubogo-okeana-kak-nayti-ili-sozdat-rynok-svobodny-6604149/
A book about the tricks of deals using the example of major congressmen in the USA
Author: Ivan Nedelko
“What unusual whales say”
https://www.litres.ru/book/ivan-nedelko/o-chem-govoryat-neobychnye-kity-69134980/
A book about market research and marketing tricks
Author: Cindy Alvarez
“How to create a product that buy”
https://www.litres.ru/book/sindi-alvares/kak-sozdat-produkt-kotoryy-kupyat-metod-lean-customer-develo-14480193/
A book about how to set the ideal USP and conquer the market, correctly justifying the value of your offer.\
Authors: Igor Mann, Anna Turusina
“Why you?”
A reliable contractor is the key to the successful completion of any project. Here are some key features to look for:
-Experience and reputation: Make sure the contractor has experience in your industry.
-Transparency: A reliable contractor is always ready to provide documents, such as licenses, certificates
-Clear planning: A professional will always offer a detailed work plan.
-Communication: A good contractor maintains constant contact and is ready to answer questions at all stages.
-Warranty on work: A long-term guarantee on all work or services provided speaks of the high quality and confidence of the contractor.
Clear price offer: -Transparency in pricing and no hidden payments. And you can read about our cases and experience here https://secondbrief.com/ru
-Experience and reputation: Make sure the contractor has experience in your industry.
-Transparency: A reliable contractor is always ready to provide documents, such as licenses, certificates
-Clear planning: A professional will always offer a detailed work plan.
-Communication: A good contractor maintains constant contact and is ready to answer questions at all stages.
-Warranty on work: A long-term guarantee on all work or services provided speaks of the high quality and confidence of the contractor.
Clear price offer: -Transparency in pricing and no hidden payments. And you can read about our cases and experience here https://secondbrief.com/ru