How to highlight your offer on the market using video?

In today's digital market, it is becoming increasingly difficult to highlight your offer. The commoditization of goods and services forces brands to look for new non-standard approaches or to look for ways to rationally improve the value of their products.

As the experience of the Second Brief team has shown - Unusual and having a strong synesthesia effect, creativity helps not only to show the product in all its glory, but also to create an extra reason to remember first the video and then the product. See a similar effect in our cases
https://vimeo.com/709979609 and https://youtu.be/3wPVQIp4BTM

And for creativity and other creativity
@AlexVasutin

Why the price of 2D/3D graphics in production can fluctuate from 80 thousand to millions of rubles

Depending on the task that 2D or 3D will solve, the cost will also vary. In this post, we can figure this out for you:
Usually the price of animation is affected by: Timing, number and complexity of scenes, the presence of characters and stylization.

In simple execution, 2D animation starts from 1000 rubles per second, usually this is a minimalistic execution without complex scenes with a minimum of moving elements
For more complex animation, with characters and a more advanced animation style, the price starts from 2000 rubles to 5000 rubles per second.
Examples:
https://vkvideo.ru/video-35416122_456239035
https://vk.com/clip-35416122_456239040

In simple execution, 3D animation starts from 3000 rubles per second. Such videos have simple 3D graphics, and most simply show the product.
When a character/characters or complex scenes with several light sources or liquids appear, the price will be from 3000 rubles to 10000 rubles per second.
Videos with large complex scenes, visualization of huge mechanisms with hundreds of parts or a request for photorealism range from 15-20 thousand rubles per second to 30 thousand rubles/sec
Examples:
https://vkvideo.ru/video-35416122_456239034
https://vkvideo.ru/video-35416122_456239027

And it is always worth remembering that 2D and 3D can be mixed to make 3D a little cheaper or 2D a little more beautiful.

News from the Second Brief team
We suggest recalling the past 2024 and highlighting the key results of this year for the Digital world

-The Russian advertising market grew by 14-20% in 2024
-Global change in SEO algorithms. An even greater bias towards white SEO
-After YouTube slowed down, about 30 percent of Russians switched to other video services.
-The 2D/3D advertising market grew by an average of 6%

We'll be back with new news from the Digital world in a week

Animated Advertising - Or What 2D Animation Is Ideal For
We have collected for you the top most common scenarios for using animation, which our studio will help you implement.

1. Animated ads on websites and social networks.
2D animation can be used to create bright and attractive banners and ads.

2. Educational videos
If you have a complex product or service, then 2D animation can be used to create interactive or educational videos.

3. Animated logos
A good way to make your logo more memorable, as attention quickly focuses on moving or prominent objects.

4. Commercials
2D animation can be used to advertise almost any product or service.

5. Video product reviews
Animation can be used to create video product reviews and a more detailed explanation of all the features of this product. And suggest an idea for the next post or ask a question @AlexVasutin

Latest Trends in the 3D Graphics and Modeling Market
Explore ultra-realistic real-time rendering such as ray tracing and global illumination. This allows for highly detailed and realistic visualizations, revolutionizing games, movies, and interactive applications.
Integrate VR/AR into 3D. With virtual and augmented reality modeling, professionals can create designs with a deeper understanding of scale and space, making work more visual.

Use of Artificial Intelligence in 3D. Using AI automates work processes, freeing you from monotonous tasks and saving a lot of time.
Develop 3D printing skills. Possessing these skills allows you to create complex and functional objects, opening up new perspectives in the field of prototyping, manufacturing, and art.

Use of cloud technologies. Cloud platforms are convenient for team collaboration, simplifying communication between specialists and providing access to powerful resources for rendering.

Several Techniques for Capturing the Viewer's Attention

In today's world, it is very important to capture the viewer's attention in the first 2-4 seconds. This rule is relevant for all media and social networks.

We have collected 5 basic techniques for holding attention for articles or other publications

1) Special clickable title

Headlines with direct speech, numbers or an appeal to the audience are more likely to catch the eye, which is why the chance of missing them is much lower.

2) Optimal timing for videos

The duration of a text, presentation or video about a company should be calculated based on the amount of unique information that you can tell

3) Contrasting examples

By placing different contrasting images, like a bottle of refreshing water in the desert, you attract the viewer's attention to an object that contrasts with the background.

4) Storytelling

This is already a whole series of techniques based on storytelling.

How does Second Brief make analytics bright?

Case: New World with Marina Kim
How the Second Brief team created graphics for the analytical show of a State Duma deputy.

The request of the State Duma deputy and journalist Marina Kim to create a full graphic accompaniment to her analytical show "NEW WORLD" became an interesting challenge for Second Brief.
https://www.alladvertising.ru/info/creative/new_world_show.html

Why is outsourcing profitable?

Cost reduction: By outsourcing, companies can reduce costs on salaries, taxes, employee training, and much more. In addition, outsourcing allows you to avoid the costs of maintaining a large staff.
Professionalism and expertise: By turning to professionals in their field, companies gain access to highly qualified specialists and new technologies, which helps improve the quality of products or services.
Work around the clock: Some companies provide services at any time of the day, which allows them to increase productivity and customer service.
Concentration on core activities: Outsourcing helps companies focus on key processes and strategic business development, without wasting time and resources on auxiliary functions.
Flexibility and scalability: By outsourcing, companies can easily adapt to changing market conditions and expand (or reduce) the scope of services depending on needs.

How does the background affect perception?
1. Unique environment or recognizable metropolis:
The choice is up to the author - whether he wants to immerse the viewer in fantasy or tell a story close to reality. This choice should be made depending on the goal: to introduce the product into the viewer's everyday life or to contrast life before the product and after it.

2. Harmony and contrast: these techniques help to emphasize the atmosphere in the frame or certain properties of the product. For example, show a bottle of water in a natural environment for water - against the background of leaves and stones, and show it, but already in a hot and busy metropolis, where the product stands out brightly and resembles a "saving oasis".

The examples show how much the background of a video or graphics can complement the main composition of a video or screensaver. An example of such a case https://drive.google.com/drive/folders/1YkgvJxHvNqMBGKCLPOwQhU8NTGdR_1sC?usp=drive_link

Over the past 200 years, the market has shifted from the producer to the consumer

Many marketers are already familiar with this story, but it is especially important to understand where this trend is heading.

Let's start from the beginning:
After the emergence of the "global industrial market", the focus shifted from the consumer and his needs to those producers who had the most resources. A striking example is Ford T.

But over time, people got tired of the same products and their lack of adaptation to real needs. Startups appeared offering something more personalized, which later grew into global giants
In the 21st century, the trend for personalization became so strong that a new group of consumers appeared - "pro-consumers"

Pro-consumers are those who began to expect not only personalized products and offers, but also brought the format of "Products that he customized or assembled for himself"

A selection of our cases with the development of concept art and creativity

Our main profile is 2D/3D graphics, but for our partners we also complete tasks on creativity, identity and promotion.

3D BACKGROUNDS For ROSATOM conference https://drive.google.com/drive/folders/1-Q1r_Wa7bx_6Gol2zpU2yuSNDgHilq02

DESIGN OF TV SHOW for State Duma deputy
https://drive.google.com/drive/folders/1YkgvJxHvNqMBGKCLPOwQhU8NTGdR_1sC

3D PROJECTIONS on Zotov Center cylinder turnkey
https://drive.google.com/drive/folders/1Qxz951443bikYI_lRKuJonLD-ZoyjQ44?usp=drive_link

CREATION OF ONLINE MEDIA “ZAKROMA”
https://drive.google.com/drive/folders/1OSYD8f-5WlM3C18GcWQg8qWEw5SJhgUS

CREATION OF THE NEWS SHOW “MEWS NEWS”
https://drive.google.com/drive/folders/13djkP8vgMBZbXJT4ZqS-0ZgfAxd8lhJm?usp=drive_link

Creation of 360 SHORT FILM ABANDON
https://drive.google.com/drive/folders/1OedJvzVgPjoms2unmOocB3SPPzvhCx8G?usp=drive_link

And with a request, write @AlexVasutin

Top 4 Video Platforms to Upload Videos to

1. YouTube
YouTube is one of the most popular platforms for storing and publishing video content. This is possible because it is a free platform that allows anyone to upload their video without any restrictions. In addition, YouTube has the largest audience and convenient internal tools.

2. Vimeo
Vimeo is a platform for storing and publishing video content with a focus on professionals. In addition, Vimeo comes with built-in analytics tools that help you understand how users interact with your video content.

3. Wistia
Wistia is one of the best platforms for storing and publishing video content for business and marketing.
4. Dailymotion
Dailymotion is similar to YouTube, but has stricter rules and more limited capabilities.

A Minute of Advertising
In the late 1920s, a new popular marketing strategy known as “product placement” emerged.
Today, major brands actively use this approach, but it was first used by the manufacturer of canned spinach Spinach Can in 1929. A can with the logo of this company regularly appeared in the cartoon about the sailor Popeye, who received incredible strength by eating spinach. According to statistics, spinach consumption in the United States increased by 30%. This is certainly one of the most successful marketing moves in history!

Top 8 tips for a good marketer or brand manager

1) Expand your horizons. Yes, this is a very vague and vague piece of advice, but in fact, a broad outlook, firstly, goes hand in hand with a flexible mind, and secondly, it simultaneously develops variability of thinking, which is especially important in a constantly changing world

2) Read the classics of marketing if you haven’t already. It is important not only to read, but also to comprehend it, transfer it to yourself or your company

3) Don’t get hung up on well-known or popular solutions: marketing and communications are a constant change and search for something new

5) Don’t get hung up on conventional promotion channels, such as Yandex, Google, VK, Telegram, and other social networks.

7) Don’t scatter yourself on all tasks at once. Organize an exhibition there, order a calendar with a logo here, call a supplier, partner, and so on. Sort all tasks by the matrix “Important, not important” and “urgent, not urgent”

😍 Follow trends every day. Read, watch or listen about changes in the market and in the technological world in general

Guerrilla Marketing

Remember the Orbit chewing gum ads, where the characters always put two pieces in their mouths at once. Or the cosmetic brands that advise washing your hair with shampoo twice? This is a simple but brilliant guerrilla technique.

We tell you - In the 1960s, PR agency Tinker Partners managed to double the sales of a hangover remedy with the help of a simple idea: Impose a double dose of the product on the buyer through advertising. The result - exceeded all expectations!

How to Use a Commercial Video?

The modern world is overflowing with all kinds of advertising, and many companies are faced with the problem of how to attract the attention of viewers in this "battle for attention".

1. Define your target audience
Study your audience and understand what topics and problems would be most interesting and significant for them.

2. Storytelling
The best commercials are those that tell a good story. If you want to attract people to your brand, talk about what makes your product or service unique and unusual.

3. Use social networks
Social networks are a powerful tool for promoting videos, especially when using viral videos and stories

4. Promote on video platforms and use “Shorts”

5. Work with video bloggers
If you need to increase your reach or increase your brand awareness with videos, you can use the services of bloggers who have their own audience.

Today is April 17, and spring is coming into its own again. In honor of this, we have collected the latest news from our graphics and animation agency

Showreel 2025 https://vk.com/wall-35416122_55

Second Brief is now a member of the ARDA association

Now even more active, Second Brief on RBC and VC.RU

Asian Market and VR
VarMix | Interview with Alexander Vasyutin | About the Asian VR market | 2018-02-25
https://youtu.be/lEk9kmNIFtw

In today’s world, 2D video is playing an important role in a variety of industries, from marketing to entertainment. Here are a few popular formats that are worth considering:

1) Animated videos - ideal for explaining complex concepts, they are visually appealing and easy to digest.
2) Infographics - combine text and graphics to present statistics and facts, making information more accessible and interesting.
3) Product reviews - short videos that showcase the features and benefits of products, helping consumers make purchasing decisions.
4) Promotional videos - short and catchy videos that grab attention and inspire action, often used on social media.

Each of these formats allows you to effectively convey information to the viewer, making the content more engaging and memorable.

Stages of creating 3D video

Modeling - creating basic geometry
Sculpting - Refinement of the geometry of objects and giving them finer features
Retopology - A stage for optimizing resources when calculating objects
UV unwrapping - preparation for texturing
Texturing - applying textures to the objects themselves
Applying shaders and physical materials
Next comes animation, the first stage of which is Rigging
Rigging - Adding a skeleton and control elements for animation.
Skinning - adding geometry to the skeleton
Creating animation - animation by going through certain scenes
Simulations - adding liquids or hair
Working with light - calculating shadows and lighting
Setting the camera and reducing noise - processing for the visual appeal of the 3D video

These stages are not all the stages in creating an advertising 3D video, since many stages will be added depending on the task. However, this list is basic for all 3D videos of any complexity.

Latest trends in the 3D graphics and modeling market:

-Learning about ultra-realistic real-time rendering, such as ray tracing and global illumination.

-Integrating VR/AR into 3D. With virtual and augmented reality modeling, professionals can create projects with a deeper understanding of scale and space, making the work more visual.
-Using artificial intelligence in 3D. Using AI automates work processes.
-Developing 3D printing skills. Possessing these skills allows you to create complex and functional objects, opening up new perspectives in the field of prototyping, manufacturing, and art.
-Using cloud technologies. Cloud platforms are convenient for team collaboration, simplifying communication between specialists.