History of the commercialization of Saint Nicholas. As early as the 1920s the Gimbal brothers started as tradition of having a thanksgiving day parade that featured Santa Clause in his secular consumerist role. These parades would be the progenitors of the Macy’s day parade which all feature the same secular gift giving Santa.

Adam Gimbal was a Bavarian Jew.

Newspapers would also use Santa Clause as a gimmick to get people hyped up to spend money on Christmas. By the 1940s these ads had their own section, most of the major periodicals in America were run by Jewish families. One notable example is the New York Post owned and run by Dorothy Schiff of the international Jewish banking Schiff family.

Later movies like miracle on 34th street directed by a “Catholic” who had a Bat mitzvah and called himself a shabbos goy.

There are of course a couple movies that were less famous but had the same themes in the early days of cinema written by and produced by Protestants but they were not as large or successful