Lock, Stock, and Web3 Product Metrics to Track in Your Project

📥 Acquisition

1. Wallet Connections: Tracks potential users connecting a wallet, showing interest.
2. Cost Per Wallet (CPW): Total spend (marketing, incentives, airdrops) per new wallet connected.
3. Conversion Rate: Percentage of visitors converting to wallet connections or sign-ups.

⭐️ Activation

1. Activated Wallets: Users who complete a meaningful first interaction (e.g., staking, minting, swapping, depositing).
2. Activation Rate: Measures percentage of new wallets that perform a core action shortly after onboarding.
3. Time-to-First Transaction: Tracks the time it takes new wallets to make their first transaction, a sign of early engagement.

🎯 Engagement

1. Active Wallets (DAW/WAW/MAW): Number of wallets interacting with the product within a given month. Shows ongoing user interest.
2. Unique Active Users: DAU/WAU/MAU: Measures the number of unique users interacting with your dApp. High activity from a few wallets (e.g., 100 wallets doing 1M actions) can skew stats, so tracking unique users gives a clearer picture of adoption.
2. Transaction Frequency: Average number of transactions per user over a set period.
3. Intensity of Use: Measures value and type of interactions (e.g., trades, swaps, staking) to gauge depth of engagement.

💱 Retention

1. Retention Rate: Wallets that come back regularly (daily, weekly, monthly).
2. At-Risk Users: Users that have decreased or stopped interactions; flag these to refine retention strategies.
3. Saved Users: Users who became inactive; monitoring churn helps adjust retention efforts.

🐳 Monetization

1. Average Revenue per User (ARU): Revenue generated per active wallet, indicating the average value contributed by each user.
2. Transaction Value per User: Measures the average transaction value per user over a set period, showing typical user spend.
3. User Lifetime Value (ULV): Expected revenue from a user’s lifecycle, critical for evaluating the balance between acquisition cost and value generated.
4. User Fee Contribution: Total fees generated per user, useful for assessing user impact on protocol revenue.

👀 Read the full guide to metrics in our blog

What’s your take on product-related content?

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😐 — Doesn’t really hit for me

⏺ From Complex to Seamless – A Case Study of Fireblocks Integration to Minto Finance

Gasless transactions, Web2 user onboarding, and in-app purchases were brought to Minto through Fireblocks integration, significantly optimizing the user experience.
Read on how we made it happen👇

➡️The Challenge | Onboarding Web2 Users to Web3

Minto Finance aimed to simplify Bitcoin mining by enabling users to participate through a hash rate token without the need for hardware. The challenge? Delivering a platform that’s user-friendly, secure, and appealing to both web2 users and crypto enthusiasts.

➡️ The Solution | Fireblocks Integration

To meet these challenges, Fireblocks became the cornerstone of Minto’s revamped platform:

1️⃣

Effortless Onboarding

: Firebase and Fireblocks enabled smooth account creation for all users.

2️⃣

Gasless Transactions:

The Gas Station module eliminated the need for manual gas fee management, simplifying the user experience.

3️⃣

Flexible Token Purchases:

Fireblocks supported diverse payment options, including credit cards, crypto invoices, and DEX swaps.

4️⃣

Enhanced Security:

All transactions—purchasing, staking, and DAO voting—were secured with Fireblocks’ robust infrastructure.

➡️The Results | A Transformed Platform

The integration produced measurable success:

1️⃣

Simplified Registration:

A smoother process reduced drop-off rates.

2️⃣

Increased Participation:

Flexible payments and frictionless transactions drove higher engagement.

3️⃣

User-Focused Design:

With blockchain mechanics managed in the background, users concentrated on mining and growing their assets.

🤩 Want the full story? Explore the details on our portfolio page: Fireblocks Integration Case Study

🔮 Behind the Scenes of Polymarket | How Prediction Markets Work

Polymarket has become a cornerstone in the Web3 prediction market space. But what makes this platform tick? Here’s a closer look at the powerful tech behind its success:

The Building Blocks of Polymarket

➡️ Tokenized Outcomes

Each outcome on Polymarket is tokenized and represented by an ERC-1155 token. This standard ensures that every prediction market outcome is tied to a unique blockchain token.

➡️ Gnosis CTF Framework

This system organizes all the betting options and calculates user winnings based on the results, making market operations smooth and reliable.

➡️ CLOB Mechanics (Central Limit Order Book)

Central Limit Order Book is Polymarket’s engine for managing trades. It organizes buy and sell orders, enabling users to trade seamlessly and maintain market liquidity.

➡️ UMA Oracle

UMA is a decentralised oracle with a unique arbitration system. It ensures accurate prediction outcomes and fair dispute resolution, acting as the backbone of Polymarket's ecosystem.

We’ve put together a detailed, easy-to-read overview of the tech that drives Polymarket—covering everything from tokenized outcomes to decentralized oracles—all explained in simple terms.

👉 Read in our Blog

🛡 How We Brought Perpetuals to Haven1 | DEX Development Case Study

Haven1 came to us with a clear demand: a perpetual DEX that would work perfectly with their REKT-Resistant Layer 1 blockchain. Their security-focused private network has a unique environment, so this project required going far beyond standard solutions. Let’s see how we did it.

🎯 What They Needed

⚪️A fully functional perpetual DEX running on the Haven1 blockchain.
⚪️Transaction fees baked into their native H1 coin.
⚪️In-depth documentation and onboarding of their in-house team into the project’s architecture and codebase (since Haven1’s private blockchain allows only owner-deployed contracts).

✨ How We Made It Happen

⚪️Customized GMX Fork: We modified the GMX architecture to fit Haven1's specs, getting rid of the governance logic but keeping all the essential features.
⚪️Smart Contracts: Our team created secure contracts for all the essentials: liquidity provisioning, liquidation mechanics, order management, and other functionalities tailored to Haven1’s ecosystem.
⚪️Backend Integration: Price data, order tracking, and advanced trading tools like Stop-Loss and Take-Profit were integrated to offer a smooth trading experience.
⚪️Frontend Development: We delivered a sleek, intuitive interface that makes all the main functionalities simple and accessible.

⭐️ What We Achieved

⚪️Real-Time Trading: Powered by Redstone oracles, traders get instant, accurate pricing.
⚪️Advanced Position Management: Precision tools to minimize risks, even in volatile conditions.
⚪️Stable Pricing Mechanisms: Reduced slippage and better market control.
⚪️Autonomy for Heaven1: Detailed documentation and in-house team onboarding for independent project management.
⚪️Future-Proof Design: Modular architecture ready for updates and scaling.

🤩 We've got a lot more to tell you about this project, so head over to the Dedicated Case Study Page for all the details!

⚡️ TGIF! Time to catch up on what happened this week


🚀 Andreessen Horowitz (a16z) shared their shortlist of narratives to watch in 2025.

🐰 PancakeSwap introduced Springboard, a new platform to launch meme coins on BNB Chain.

💡 Former BitMEX CEO Arthur Hayes posted an essay on how to make ICOs great again.

🗓 Sonic Labs announced the public launch of Layer-1 blockchain. Btw, we are now deploying ve3.3 DEX to their testnet. Once mainnet is live, we'll dive into it in a detailed case study!

💵 Bitcoin – $100K! Bitcoin crossed $100,000 peaking at $104,000 ATH.

🔝 For the second year running, nearly a third of Forbes 30 Under 30 are crypto founders.

🔗 Phantom Wallet added support for social auth.
Side note: this is one of the key trends in crypto wallet development for 2025.


Follow us, and don’t miss our blog for more insights.

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♾️ GMX Overview | How to Build a Perpetual DEX

GMX is a decentralized exchange for trading derivatives. Let's go through its main functionalities and see how to build a similar DEX.

⚙️ GMX Features at a Glance

🔴 Perpetual Contracts: Decentralized perpetual contracts with leverage, no expiration, and low fees, supported by a multi-asset liquidity pool for efficient price execution.
🔴 Leverage Trading
Long and short positions are supported with multiple collateral choices and with liquidation mechanisms.
🔴 Advanced Order Types
Limit and stop-loss/take-profit orders enhance precision and flexibility in trade management.
🔴 Market Types & ADL
Features fully backed and synthetic markets, employing Auto-Deleveraging (ADL) to safeguard market stability.
🔴 One-Click Trading
Streamlines the trading process by reducing manual transaction approvals.
🔴 Decentralized Governance
Gives the community full control over key protocol decisions.

😓 Steps to Build a DEX like GMX

1️⃣ Research and Define Your Vision: Research, identify market opportunities, define UVP, and choose a blockchain that aligns with your target audience and tech needs.
2️⃣ Build a Team: Hire developers, marketers and advisors, or consider outsourcing to a dev house to streamline the process with their expertise, workflows and fast time-to-market.
3️⃣ Build the Protocol: Fork GMX’s codebase, customize its features and mechanics to align with your functional requirements, and rigorously test for performance, security, and scalability.
4️⃣ Conduct a Security Audit: Even if you fork GMX, hire a blockchain auditing company to review your customizations, as any changes may introduce new vulnerabilities.
5️⃣ Go-to-Market Strategy: Consider a phased rollout, supported by liquidity bootstrapping and partnerships with market makers to ensure deep liquidity, along with a marketing campaign to build awareness, drive adoption, and sustain growth.

🔗 For the full overview, check out our blog post: Create a DEX Like GMX: Perpetual Exchange Guide!

🤩 METAZ Case Study – How We Built Custom NFT Marketplace for E-Commerce

MetaZ, a sneaker e-com platform, partnered with us to create a cutting-edge NFT marketplace enabling users to unlock new value for limited-edition sneakers through custody service and redeemable NFTs.

🎯 Key Objectives:

Enhance liquidity: Enable sneaker collectors to access instant liquidity and facilitate global financial interactions through tokenization.

Enable Advanced Trading Features: Implement buy, sell, and auction functionalities to enhance liquidity and trading options for sneaker collections.

Streamline Operations with Admin Tools: Develop a robust admin panel to efficiently manage custody, authenticity verification, and NFT minting.

⚡️The Solution – Key Functionalities:

Discovery: Provides users with an intuitive interface to browse, sort, and explore trending limited-edition sneakers, ensuring seamless navigation through the marketplace.

Trading: Offers robust functionalities for buy, sell, and auctioning sneakers and other NFTs, enhancing liquidity and trading flexibility within the marketplace.

Collection Creation and Mint: Enables admins to create and mint NFTs for physical sneakers held securely in custody, ensuring secure digital representation.

NFT Redemption: Facilitates the secure exchange of NFTs for physical assets, with manual verification ensuring authenticity and integrity throughout the process.

😎 Results:

⚪️ Feature-rich NFT platform with a seamless user experience and advanced admin tools.

⚪️ METAZ recognized as a leader in NFT-driven e-commerce at NFT NYC 2023

🚀 Read the full case study in our portfolio

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🎉 Happy Friday! Here’s your weekly roundup of the key crypto news


💭 Bitwise shared predictions for the market’s future in 2025.

🔼 Stablecoins’ market cap hit $200B, leading all crypto asset types in adoption.

⭐️ BlackRock forecasts a big growth for Bitcoin and AI over the next year.

⚙️ Electric Capital published its annual report on the activity of crypto developers.

💼 CoinShares predicted growing interest in Bitcoin yield strategies, as more companies adopt it as a treasury asset.

🔒 The U.S. court handed down its first sentence for crypto tax evasion.

🚩 Binance has closed its Bitcoin Inscriptions marketplace less than a year after it launched.


Stay tuned for next week’s highlights!

Follow us, and don’t miss our blog for more insights.

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UniswapX Overview | What Are Intent-Based Apps

🦄 UniswapX is an advanced DeFi protocol by Uniswap. It's designed to streamline cross-chain trades while making them easier for users by introducing intent-based trading.

⭐ What’s different about UniswapX?

⚪️ Aggregated liquidity: Combines liquidity from different sources for better prices.
⚪️ Gas-free swapping: Traders don’t pay gas fees directly, which simplifies transactions.
⚪️ MEV protection: Shields users from frontrunning and sandwich attacks.
⚪️ Dutch orders: Enables flexible pricing mechanisms for fair trades.
⚪️ Intent-driven trading: Users express their desired outcome, and the app handles the execution.

👨‍💻 What are intents?

Intents are user-defined trading goals – like “swap token A for token B at the best price.” The system translates such requests into actionable blockchain transactions, handling all the rest actions instead of a user.

💠 How do intents work?

1️⃣ A swapper submits an order and approves it via Permit2 (a token approval standard).
2️⃣ A filler (trade executor) receives the order and processes it using UniswapX’s smart contracts, called Reactors.
3️⃣ Reactors validate the order, execute it, and securely complete the asset exchange.

💎 Check out our blog post for a full UniswapX overview and tips to build your own intent-based app!

🕺 Friday is here, and so is your weekly crypto news!


🌱 Binance released Binance Alpha, a new hub for discovering early-stage crypto projects.

💡 Stanford lab partnered with team behind ‘ai16z’ AI agent project.

✨ Tether will roll out its asset tokenization platform, Hadron, in early February 2025.

It's been a busy week for blockchain launches, with six mainnets going live:

🤩 Sonic Labs L1 from the Fantom team.

🤩 Saga L1, partnering with Uniswap.

🤩 HashKey Chain L2, built with OP-Stack.  

🤩 Ink L2 by Kraken exchange.  

🤩 Sophon L2, for onchain entertainment.

🤩 Swellchain L2, powered by Proof of Restake.

Development announcements:

⚙ Deutsche Bank is building its own L2 blockchain on ZKsync.

⚙ ENS Labs has partnered with Linea to create a new L2 blockchain called Namechain.


Have a great weekend!

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🪙 50 Blockchain Ecosystem Grants List

From the newcomers like Saga and HashKey Chain to industry leaders like TON and Solana, we’ve rounded up the best blockchain grants out there. Find all of them on our blog!⚡️

🔗 Check it out here 🔗

🛒 How we’ve built a DPoS blockchain for D2C commerce | CratD2C Case Study

CratD2C is a blockchain ecosystem that aims to make D2C commerce more efficient, transparent and secure. It connects businesses and consumers directly, offering safe, low-cost transactions through smart contracts.

🎯 Project goals:

⚪ Create a blockchain ecosystem with integrated marketplaces, supported by a universal payment gateway and crypto debit card.
⚪ Build a high-performance architecture to scale and sustain the client’s e-commerce ecosystem.
⚪ Create a native CRAT coin for all transactions across the platforms..

🎮 Key solutions we delivered:

⚪ CratD2C Blockchain: A secure and scalable DPoS Layer-1 infrastructure, supported by native CRAT coin.
⚪ Blockchain Infra: Essential tools, including an explorer, testnet faucet, and staking for validators and delegators.
⚪ ICO Platform: ICO contracts and UI for a token sale to support further development.
⚪ Giveaway Program: Point-based giveaway program for user acquisition.
⚪ Airdrop Campaign: CratD2C-Air token on the BNB Chain and a multisender tool for token distribution.
⚪ Bridge Development: Token bridge for secure transfers between BNB Chain and CratD2C.
⚪ CratD2C DEX V3: Concentrated liquidity DEX based on a fork of Uniswap V3.

⭐ Results:

⚪ The platform secured $1.5 million in funding through ICO and Pre-ICO rounds.
⚪ Smart contracts successfully passed security audits by Hacken.
⚪ Proven high-speed, low-cost transactions on testnet, promising mainnet excellence.

🚀 Visit our website to explore the full CratD2C case study!

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🎉 Happy New Year, friends, partners, and the Rock’n’Block team! 🎉

2024 was full of innovation, hard work, and results. We built, we grew, we overcame challenges – and we did it all together. ❤️
Let's reveal some of the key achievements we're proud of:

⭐ Delivered over 30 innovative blockchain projects! Among them:
– K9 Finance: #1 liquid staking platform on Shibarium
– Minto: Cloud mining platform with Fireblocks integration
– SwapX: Next-level DEX ve(3,3)
– Heaven1: Perpetual DEX on REKT-Resistant L1 chain
– CratD2C: Complex blockchain ecosystem for D2C commerce
– Under NDA: account abstraction wallet & prediction market
– and that’s just part of our portfolio!

⭐ Broadened our partnerships: We partnered with Blum for blockchain indexers development for Solana and TON – more details to come!

⭐ Refined our workflows: We streamlined workflows for greater efficiency, reliability, and tech advancement, for exceptional results for every project.

⭐ Expanded our expertise: We worked with emerging tech like account abstraction, AI integrations, zkEVM, and prediction markets to deliver future-ready apps.

⭐ Actively shared our expertise: We published over 250 guides, tutorials, checklists, and other resources on our blog to make Web3 development understandable to everyone.

🚀 None of this would’ve been possible without our team’s hard work and your trust. Thank you for making this an unforgettable year. Let’s aim even higher in 2025!


🤩 Your Blockchain Developers 🤟

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✨ Must-read blog posts for Web3 founders

If you're building, scaling, or just getting started, these will save you time and headaches.

🤩 “How-to Guide to Web3 App Development in 2025”. Stay ahead of the curve with this future-focused guide.
👉 Read Here

🤩 “How Long Does Web3 Platform Development Take?”. Plan smarter by understanding the timeline for your project.
👉 Read Here

🤩 “How Much Does It Cost to Build a Web3 App?”. Get a clear breakdown of Web3 development costs.
👉 Read Here

🤩 “Choosing the Right DeFi App Development Company”. Make your DeFi project a success with the right team by your side.
👉 Read Here

🤩 “Choosing a dApps Development Company: 10 Tips for Founders”. Avoid costly mistakes with these essential tips.
👉 Read Here

🤩 “Top Trends Driving DeFi Development in 2025”. Spot the opportunities shaping the DeFi landscape.
👉 Read Here

Have questions or ready to build?
💬 Reach out to our team: @rocknblockbd

Gm gm, builders!

We’re Rock’n’Block, your Web3-native dev shop. 🚀 

We create first-class dApps for startups, offering end-to-end development—from research and UX/UI design to development and maintenance—so you can focus on scaling and growth.


📈 Rock’n’Block in Numbers:

⚪️400+ blockchain solutions delivered
⚪️7+ years in blockchain development
⚪️150 in-house devs


🌟What sets us apart:

⚪️Web3 Native Expertise: We understand the unique challenges Web3 founders face—and we’ve got the experience to solve them.
⚪️On Time, Every Time: We always deliver on schedule—no excuses, no delays.
⚪️Security is Our Top Priority: Every project is built to meet the highest standards of safety and protection.
⚪️Proactive Problem-Solving: We work closely with founders to understand goals and offer multiple approaches to solve every challenge.


👨‍💻 Our Expertise: 

⚪️DeFi: AMM, CLAMM, Perpetuals, Liquid Staking, Yield Farming
⚪️NFTs: Marketplaces, Minting Platforms, Custody Solutions, NFT as a Service
⚪️Blockchain Infrastructure: Custom Blockchains, Node Management, Explorers
⚪️Wallets: Custodial, Non-Custodial, Account Abstraction


📂 Recent Projects we've worked on:

K9 Finance, BeamSwap, MetaZ, Heaven 1, Ducatus & more


👀 Want to know more? Check out rocknblock.io
See our work: rocknblock.io/portfolio


💬 Need help building? Reach out: @rocknblockbd

We ♥️ Development