How can you update your #AppStore screenshots without a new build or release? ๐
Some ASO specialists (like @alexandra_tgm) have already written about this, but many people still don't know about this tip.
So if you find it difficult to constantly go through new app reviews, here's a life hack:
1๏ธโฃ Launch an A/B-test using Product Page Optimization (PPO)
2๏ธโฃ Once the test is reviewed and approved, hit โApply Treatment Aโ - and your new screenshots go live immediately for the current version. โ
The result?
So you can refresh your screenshot set, test its performance, and roll out visually updated assets - without waiting for a new version or build submission. ๐ฆพ
Some ASO specialists (like @alexandra_tgm) have already written about this, but many people still don't know about this tip.
So if you find it difficult to constantly go through new app reviews, here's a life hack:
1๏ธโฃ Launch an A/B-test using Product Page Optimization (PPO)
2๏ธโฃ Once the test is reviewed and approved, hit โApply Treatment Aโ - and your new screenshots go live immediately for the current version. โ
The result?
So you can refresh your screenshot set, test its performance, and roll out visually updated assets - without waiting for a new version or build submission. ๐ฆพ
๐ฅ21โค6๐ฑ1
#AppleAds: Search results expansion in 2026
Now:
- Ads appear only at the top of App Store search results
In 2026:
- Ads can appear both (โ๏ธ) at the top and further down in search results
No campaign changes needed - all Search Results campaigns are automatically eligible. You canโt choose or bid on a specific position.
Ad format and billing (CPT / CPI) remain the same.
๐ก In theory, this unlocks the ability to measure how much traffic actually reaches lower search positions and how it converts vs top placement - a new signal for understanding user intent and scroll depth in App Store search.
๐ฆ๐ผ๐๐ฟ๐ฐ๐ฒ: ๐๐ฆ๐ข ๐๐๐๐๐ฒ๐ฟ๐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ and Apple
Kudos: @max_foux and @Mariia_Povolotska
Now:
- Ads appear only at the top of App Store search results
In 2026:
- Ads can appear both (โ๏ธ) at the top and further down in search results
No campaign changes needed - all Search Results campaigns are automatically eligible. You canโt choose or bid on a specific position.
Ad format and billing (CPT / CPI) remain the same.
๐ก In theory, this unlocks the ability to measure how much traffic actually reaches lower search positions and how it converts vs top placement - a new signal for understanding user intent and scroll depth in App Store search.
๐ฆ๐ผ๐๐ฟ๐ฐ๐ฒ: ๐๐ฆ๐ข ๐๐๐๐๐ฒ๐ฟ๐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ and Apple
Kudos: @max_foux and @Mariia_Povolotska
โค15๐ฅ6
๐ Insights Report in Apple Ads
Since March 3, Apple introduced an additional ad placement in App Store search, replacing the 2nd organic position. As of March 17, it has been rolling out WW.
Yesterday, Apple released an updated Insights report โ you can now see Daily Search Term Impressions Share across All Ad Positions.
๐กSince the First Ad Position share is shown separately in this report, itโs easy to calculate how many Impressions the new 2nd placement is capturing.
For example:
1st Ads Position = 500 Impressions
All Ads Position = 750 Impressions
So, the 2nd placement gave 250 Impressions
Everything else in the report remained the same, except for the design.
It's good that Apple updated it, because it used to be less user-friendly.
But it's a shame that we still don't know the Search Popularity for search terms less than 44 (2nd screenshot). ๐
Main source
ASO Discord Community
Yesterday, Apple released an updated Insights report โ you can now see Daily Search Term Impressions Share across All Ad Positions.
๐กSince the First Ad Position share is shown separately in this report, itโs easy to calculate how many Impressions the new 2nd placement is capturing.
For example:
1st Ads Position = 500 Impressions
All Ads Position = 750 Impressions
So, the 2nd placement gave 250 Impressions
Everything else in the report remained the same, except for the design.
It's good that Apple updated it, because it used to be less user-friendly.
But it's a shame that we still don't know the Search Popularity for search terms less than 44 (2nd screenshot). ๐
Main source
ASO Discord Community
๐10โค1
๐ฅ ๐ WWDC 2026 โ ASO updates
Apple finally gave us more tools for creatives.
What's now possible:
1. The big Product page header - for ALL apps. Video or image at the top of your product page. Works in CPP too.
2. This large banner also works right in Search Results. You can run it instead of screenshots - so the 1st thing a user sees in the results is under your control.
The same goes for Apple Ads (Search Ads & Today tab).
3. You set all of this up in App Store Connect in the new sections.
4. ๐ Asset Library - one place to store all your creatives (screenshots, headers). Best part: you upload them separately from the build. Want to refresh a creative? No need to wait for a release ๐
Rolling out this fall 2026. Start prepping your assets now. ๐
Source: ASO Busters & Apple
Apple finally gave us more tools for creatives.
What's now possible:
1. The big Product page header - for ALL apps. Video or image at the top of your product page. Works in CPP too.
2. This large banner also works right in Search Results. You can run it instead of screenshots - so the 1st thing a user sees in the results is under your control.
The same goes for Apple Ads (Search Ads & Today tab).
3. You set all of this up in App Store Connect in the new sections.
4. ๐ Asset Library - one place to store all your creatives (screenshots, headers). Best part: you upload them separately from the build. Want to refresh a creative? No need to wait for a release ๐
Rolling out this fall 2026. Start prepping your assets now. ๐
Source: ASO Busters & Apple
โค20๐ฅ11๐8
๐ค How do users discover apps?
More and more people skip App Store search and go straight to ChatGPT, Gemini, and other AI tools:
๐ฌ โBest budgeting app?โ
๐ฌ โBest habit tracker?โ
๐ฌ โAI assistant for work?โ
AI is becoming the new discovery layer for mobile apps.
And hereโs the reality:
If AI doesnโt understand your productโs brand, it wonโt recommend it.
In 2026, your brand is incomplete if itโs not visible in AI.
And if your competitors are already there โ youโre not just behind. Youโre invisible in a growing discovery channel.
Thatโs why RadASO is launching AI App Visibility.
We help apps:
โ get visible in AI systems
โ improve AI understanding
โ increase chances of recommendations
๐ Free AI App Visibility Analysis is available for early requests.
๐ https://radaso.com/ai-app-visibility
More and more people skip App Store search and go straight to ChatGPT, Gemini, and other AI tools:
๐ฌ โBest budgeting app?โ
๐ฌ โBest habit tracker?โ
๐ฌ โAI assistant for work?โ
AI is becoming the new discovery layer for mobile apps.
And hereโs the reality:
If AI doesnโt understand your productโs brand, it wonโt recommend it.
In 2026, your brand is incomplete if itโs not visible in AI.
And if your competitors are already there โ youโre not just behind. Youโre invisible in a growing discovery channel.
Thatโs why RadASO is launching AI App Visibility.
We help apps:
โ get visible in AI systems
โ improve AI understanding
โ increase chances of recommendations
๐ Free AI App Visibility Analysis is available for early requests.
๐ https://radaso.com/ai-app-visibility
๐6โค3๐ฅ3๐1
Impressions have appeared in the Google Play Console ๐ฅ
Only page views (Store listing visitors) and installs (Store listing acquisitions) were available previously. Impressions weren't tracked.
It appears that traffic from generic keywords is now categorized under Explore, while Search impressions - including branded and closely associated searches - are now grouped under Paid & Direct.
๐น If you have few Impressions, it means you have poor rankings for your keywords.
๐ธ If you have many Impressions but poor conversion rates, revamp your visuals (icon, screenshots, video).
You can find it under Statistics > Reach
ASO Discord Community
Only page views (Store listing visitors) and installs (Store listing acquisitions) were available previously. Impressions weren't tracked.
It appears that traffic from generic keywords is now categorized under Explore, while Search impressions - including branded and closely associated searches - are now grouped under Paid & Direct.
๐น If you have few Impressions, it means you have poor rankings for your keywords.
๐ธ If you have many Impressions but poor conversion rates, revamp your visuals (icon, screenshots, video).
You can find it under Statistics > Reach
ASO Discord Community
๐11โค5
๐จ Google Play Console gets a major UI/UX refresh
Google has redesigned the interface and changed how ASO performance is analyzed.
What's new:
1๏ธโฃ The Conversion analysis section is gone ๐ซ
Analytics now live under Store Listings with updated charts.
All familiar filters remain available.
2๏ธโฃ Metrics were renamed:
Store listing visitors โ ๐ฉ๐ถ๐๐ถ๐๐ผ๐ฟ๐
Store listing acquisitions โ ๐จ๐ป๐ถ๐พ๐๐ฒ ๐๐๐ฒ๐ฟ ๐ถ๐ป๐๐๐ฎ๐น๐น ๐ฐ๐น๐ถ๐ฐ๐ธ๐
3๏ธโฃ Store Listing Experiments are now created directly from each Store Listing instead of a separate section. So you can run experiments for both the Default page and CSLs.
You can "Import an asset from current listing" ๐
Looks like Google is turning Store Listings into the main hub for both analytics and A/B testing.
// There's no data available yet for July 10, but we think Google will fix that.
Have you already tried the new interface?
ASO Discord Community
Google has redesigned the interface and changed how ASO performance is analyzed.
What's new:
1๏ธโฃ The Conversion analysis section is gone ๐ซ
Analytics now live under Store Listings with updated charts.
All familiar filters remain available.
2๏ธโฃ Metrics were renamed:
Store listing visitors โ ๐ฉ๐ถ๐๐ถ๐๐ผ๐ฟ๐
Store listing acquisitions โ ๐จ๐ป๐ถ๐พ๐๐ฒ ๐๐๐ฒ๐ฟ ๐ถ๐ป๐๐๐ฎ๐น๐น ๐ฐ๐น๐ถ๐ฐ๐ธ๐
3๏ธโฃ Store Listing Experiments are now created directly from each Store Listing instead of a separate section. So you can run experiments for both the Default page and CSLs.
You can "Import an asset from current listing" ๐
Looks like Google is turning Store Listings into the main hub for both analytics and A/B testing.
// There's no data available yet for July 10, but we think Google will fix that.
Have you already tried the new interface?
ASO Discord Community
โค13๐ข4