๐ ๐๐จ๐ง๐ญ๐ข๐ง๐ฎ๐๐ญ๐ข๐จ๐ง ๐จ๐ ๐ญ๐ก๐ ๐ฉ๐ซ๐๐ฏ๐ข๐จ๐ฎ๐ฌ ๐ง๐๐ฐ๐ฌ ๐๐๐จ๐ฎ๐ญ ๐๐๐ ๐๐ก๐๐ง๐ ๐๐ฌ
We and colleagues have found a salvation for all ASO Tools.๐๐
๐ At the moment, we can get the current SAP from the Apple Search Ads account from the "Search for related keywords" field when manually searching for keywords.
___
Have a question? Discussion in ASO Busters > https://discord.com/invite/kr78W9aSDD in the App Store thread
We and colleagues have found a salvation for all ASO Tools.๐๐
๐ At the moment, we can get the current SAP from the Apple Search Ads account from the "Search for related keywords" field when manually searching for keywords.
___
Have a question? Discussion in ASO Busters > https://discord.com/invite/kr78W9aSDD in the App Store thread
๐8๐ฅ5โค3๐1
๐ Search Ads Popularity (SAP) drops again ๐
Apple has once again made changes to the SAP of certain keywords:
๐ Keywords in all languages that have special characters in different countries (delivery.com, trackerโ, 7-11)
๐ Keywords in Asian languages with spaces (้กบ ไธฐ ๅฟซ ้, ใ ใ ใใใฏ)
๐ Keywords in Asian (and other) languages that contain a combination with English keywords (ems-ไธญๅฝ้ฎๆฟ้้็ฉๆต, ใใใใฑใใใในใmini)
There are also problems with SAP in some keywords ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐ฆ๐ข๐ฌ๐ญ๐๐ค๐๐ฌ (lazada, h&m, disney+)
It looks like Apple is finally trying to fix a bug with SAP that has existed for years, now it will only show SAP to keywords that are ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ searched for.
โ Negative Consequences
โฌ ๏ธPreviously, Apple assigned the same popularity to one keyword in different modifications.
โก๏ธ Now, if ASO specialists consider such keywords unpopular and remove them from metadata, they may lose positions for the keywords in another modification with high SAP.
โ Positive Consequences
If the algorithm is finally fixed, ASO specialists will be able to clean the semantic core of "junk phrases" that are not truly popular.
Will these changes last? Subscribe to us and let's see. ๐
Let's discuss it on ASO Busters in Discord ๐
Kudos: @iryna_kuznietsova
Apple has once again made changes to the SAP of certain keywords:
๐ Keywords in all languages that have special characters in different countries (delivery.com, trackerโ, 7-11)
๐ Keywords in Asian languages with spaces (้กบ ไธฐ ๅฟซ ้, ใ ใ ใใใฏ)
๐ Keywords in Asian (and other) languages that contain a combination with English keywords (ems-ไธญๅฝ้ฎๆฟ้้็ฉๆต, ใใใใฑใใใในใmini)
There are also problems with SAP in some keywords ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐ฆ๐ข๐ฌ๐ญ๐๐ค๐๐ฌ (lazada, h&m, disney+)
It looks like Apple is finally trying to fix a bug with SAP that has existed for years, now it will only show SAP to keywords that are ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ searched for.
โ Negative Consequences
โฌ ๏ธPreviously, Apple assigned the same popularity to one keyword in different modifications.
โก๏ธ Now, if ASO specialists consider such keywords unpopular and remove them from metadata, they may lose positions for the keywords in another modification with high SAP.
โ Positive Consequences
If the algorithm is finally fixed, ASO specialists will be able to clean the semantic core of "junk phrases" that are not truly popular.
Will these changes last? Subscribe to us and let's see. ๐
Let's discuss it on ASO Busters in Discord ๐
Kudos: @iryna_kuznietsova
๐25โค4๐2
โ
Win-back offers for auto-renewable subscriptions now available in App Store
They allow us to reach previous subscribers and encourage them to resubscribe to our app or game ๐ช
Apple displays these offers to eligible customers in various places across the App Store, including:
- on your product pageโ๏ธ
- in personalized recommendations
- on editorial selections on the Today, Games, and Apps tabs
You can find them in the Subscriptions section of App Store Console, particularly in the Subscription Prices here. Also, you can read more about them here.
So, for us as ASO-specialists, this is an additional free channel that can bring extra revenue with relevant users.โ๏ธ
Kudos: @ira_biz
They allow us to reach previous subscribers and encourage them to resubscribe to our app or game ๐ช
Apple displays these offers to eligible customers in various places across the App Store, including:
- on your product pageโ๏ธ
- in personalized recommendations
- on editorial selections on the Today, Games, and Apps tabs
You can find them in the Subscriptions section of App Store Console, particularly in the Subscription Prices here. Also, you can read more about them here.
So, for us as ASO-specialists, this is an additional free channel that can bring extra revenue with relevant users.โ๏ธ
Kudos: @ira_biz
๐ฅ22๐7โค2๐1๐ฑ1
๐ฅ Why SAP scores dropped after Oct 1st ๐
On October 1, 2025, Apple stopped showing Search Ads Popularity (SAP) for keywords with scores below ~50.
The first to notice this was Igor Kravchenko (@gorniv).
It looked like Apple killed low-frequency keyword dataโฆ but hereโs what really happened ๐
๐ Apple introduced a new โMonthly Search Term Rank Reportโ inside Apple Ads cabinet > Insights. ๐ And hereโs the kicker: Apple has never shared this data openly before
๐It shows Search Popularity by country and month, with up to 15 months of historical data.
๐ Two metrics are now interesting for us:
- Search Popularity (1โ100) โ the values all ASO/Apple Ads tools use ๐
- Search Popularity (1โ5) โ what was hidden behind "blue dots"
โ ๏ธ Current limitations
๐ธ Search terms with SAP<37 arenโt shown (didn't find a smaller value)
๐ธ Only 7,500 rows displayed
๐ธ Still in beta - some features (like charts) donโt work properly.
Takeaway
So, the SAP drop you see in ASO tools = Apple syncing it with this new report, where we cannot see low-frequency data by search terms.
Now we have to wait and hope that Apple will fix this.
๐ Official Apple manual: โSearch Term Rank Reportโ
___
Kudos: @max_foux
On October 1, 2025, Apple stopped showing Search Ads Popularity (SAP) for keywords with scores below ~50.
The first to notice this was Igor Kravchenko (@gorniv).
It looked like Apple killed low-frequency keyword dataโฆ but hereโs what really happened ๐
๐ Apple introduced a new โMonthly Search Term Rank Reportโ inside Apple Ads cabinet > Insights. ๐ And hereโs the kicker: Apple has never shared this data openly before
๐It shows Search Popularity by country and month, with up to 15 months of historical data.
๐ Two metrics are now interesting for us:
- Search Popularity (1โ100) โ the values all ASO/Apple Ads tools use ๐
- Search Popularity (1โ5) โ what was hidden behind "blue dots"
โ ๏ธ Current limitations
๐ธ Search terms with SAP<37 arenโt shown (didn't find a smaller value)
๐ธ Only 7,500 rows displayed
๐ธ Still in beta - some features (like charts) donโt work properly.
Takeaway
So, the SAP drop you see in ASO tools = Apple syncing it with this new report, where we cannot see low-frequency data by search terms.
Now we have to wait and hope that Apple will fix this.
๐ Official Apple manual: โSearch Term Rank Reportโ
___
Kudos: @max_foux
๐ฅ17โค9๐3
How can you update your #AppStore screenshots without a new build or release? ๐
Some ASO specialists (like @alexandra_tgm) have already written about this, but many people still don't know about this tip.
So if you find it difficult to constantly go through new app reviews, here's a life hack:
1๏ธโฃ Launch an A/B-test using Product Page Optimization (PPO)
2๏ธโฃ Once the test is reviewed and approved, hit โApply Treatment Aโ - and your new screenshots go live immediately for the current version. โ
The result?
So you can refresh your screenshot set, test its performance, and roll out visually updated assets - without waiting for a new version or build submission. ๐ฆพ
Some ASO specialists (like @alexandra_tgm) have already written about this, but many people still don't know about this tip.
So if you find it difficult to constantly go through new app reviews, here's a life hack:
1๏ธโฃ Launch an A/B-test using Product Page Optimization (PPO)
2๏ธโฃ Once the test is reviewed and approved, hit โApply Treatment Aโ - and your new screenshots go live immediately for the current version. โ
The result?
So you can refresh your screenshot set, test its performance, and roll out visually updated assets - without waiting for a new version or build submission. ๐ฆพ
๐ฅ21โค6๐ฑ1
#AppleAds: Search results expansion in 2026
Now:
- Ads appear only at the top of App Store search results
In 2026:
- Ads can appear both (โ๏ธ) at the top and further down in search results
No campaign changes needed - all Search Results campaigns are automatically eligible. You canโt choose or bid on a specific position.
Ad format and billing (CPT / CPI) remain the same.
๐ก In theory, this unlocks the ability to measure how much traffic actually reaches lower search positions and how it converts vs top placement - a new signal for understanding user intent and scroll depth in App Store search.
๐ฆ๐ผ๐๐ฟ๐ฐ๐ฒ: ๐๐ฆ๐ข ๐๐๐๐๐ฒ๐ฟ๐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ and Apple
Kudos: @max_foux and @Mariia_Povolotska
Now:
- Ads appear only at the top of App Store search results
In 2026:
- Ads can appear both (โ๏ธ) at the top and further down in search results
No campaign changes needed - all Search Results campaigns are automatically eligible. You canโt choose or bid on a specific position.
Ad format and billing (CPT / CPI) remain the same.
๐ก In theory, this unlocks the ability to measure how much traffic actually reaches lower search positions and how it converts vs top placement - a new signal for understanding user intent and scroll depth in App Store search.
๐ฆ๐ผ๐๐ฟ๐ฐ๐ฒ: ๐๐ฆ๐ข ๐๐๐๐๐ฒ๐ฟ๐ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ and Apple
Kudos: @max_foux and @Mariia_Povolotska
โค15๐ฅ6
๐ Insights Report in Apple Ads
Since March 3, Apple introduced an additional ad placement in App Store search, replacing the 2nd organic position. As of March 17, it has been rolling out WW.
Yesterday, Apple released an updated Insights report โ you can now see Daily Search Term Impressions Share across All Ad Positions.
๐กSince the First Ad Position share is shown separately in this report, itโs easy to calculate how many Impressions the new 2nd placement is capturing.
For example:
1st Ads Position = 500 Impressions
All Ads Position = 750 Impressions
So, the 2nd placement gave 250 Impressions
Everything else in the report remained the same, except for the design.
It's good that Apple updated it, because it used to be less user-friendly.
But it's a shame that we still don't know the Search Popularity for search terms less than 44 (2nd screenshot). ๐
Main source
ASO Discord Community
Yesterday, Apple released an updated Insights report โ you can now see Daily Search Term Impressions Share across All Ad Positions.
๐กSince the First Ad Position share is shown separately in this report, itโs easy to calculate how many Impressions the new 2nd placement is capturing.
For example:
1st Ads Position = 500 Impressions
All Ads Position = 750 Impressions
So, the 2nd placement gave 250 Impressions
Everything else in the report remained the same, except for the design.
It's good that Apple updated it, because it used to be less user-friendly.
But it's a shame that we still don't know the Search Popularity for search terms less than 44 (2nd screenshot). ๐
Main source
ASO Discord Community
๐10โค1
๐ฅ ๐ WWDC 2026 โ ASO updates
Apple finally gave us more tools for creatives.
What's now possible:
1. The big Product page header - for ALL apps. Video or image at the top of your product page. Works in CPP too.
2. This large banner also works right in Search Results. You can run it instead of screenshots - so the 1st thing a user sees in the results is under your control.
The same goes for Apple Ads (Search Ads & Today tab).
3. You set all of this up in App Store Connect in the new sections.
4. ๐ Asset Library - one place to store all your creatives (screenshots, headers). Best part: you upload them separately from the build. Want to refresh a creative? No need to wait for a release ๐
Rolling out this fall 2026. Start prepping your assets now. ๐
Source: ASO Busters & Apple
Apple finally gave us more tools for creatives.
What's now possible:
1. The big Product page header - for ALL apps. Video or image at the top of your product page. Works in CPP too.
2. This large banner also works right in Search Results. You can run it instead of screenshots - so the 1st thing a user sees in the results is under your control.
The same goes for Apple Ads (Search Ads & Today tab).
3. You set all of this up in App Store Connect in the new sections.
4. ๐ Asset Library - one place to store all your creatives (screenshots, headers). Best part: you upload them separately from the build. Want to refresh a creative? No need to wait for a release ๐
Rolling out this fall 2026. Start prepping your assets now. ๐
Source: ASO Busters & Apple
โค20๐ฅ11๐8
๐ค How do users discover apps?
More and more people skip App Store search and go straight to ChatGPT, Gemini, and other AI tools:
๐ฌ โBest budgeting app?โ
๐ฌ โBest habit tracker?โ
๐ฌ โAI assistant for work?โ
AI is becoming the new discovery layer for mobile apps.
And hereโs the reality:
If AI doesnโt understand your productโs brand, it wonโt recommend it.
In 2026, your brand is incomplete if itโs not visible in AI.
And if your competitors are already there โ youโre not just behind. Youโre invisible in a growing discovery channel.
Thatโs why RadASO is launching AI App Visibility.
We help apps:
โ get visible in AI systems
โ improve AI understanding
โ increase chances of recommendations
๐ Free AI App Visibility Analysis is available for early requests.
๐ https://radaso.com/ai-app-visibility
More and more people skip App Store search and go straight to ChatGPT, Gemini, and other AI tools:
๐ฌ โBest budgeting app?โ
๐ฌ โBest habit tracker?โ
๐ฌ โAI assistant for work?โ
AI is becoming the new discovery layer for mobile apps.
And hereโs the reality:
If AI doesnโt understand your productโs brand, it wonโt recommend it.
In 2026, your brand is incomplete if itโs not visible in AI.
And if your competitors are already there โ youโre not just behind. Youโre invisible in a growing discovery channel.
Thatโs why RadASO is launching AI App Visibility.
We help apps:
โ get visible in AI systems
โ improve AI understanding
โ increase chances of recommendations
๐ Free AI App Visibility Analysis is available for early requests.
๐ https://radaso.com/ai-app-visibility
๐6โค3๐ฅ3๐1
Impressions have appeared in the Google Play Console ๐ฅ
Only page views (Store listing visitors) and installs (Store listing acquisitions) were available previously. Impressions weren't tracked.
It appears that traffic from generic keywords is now categorized under Explore, while Search impressions - including branded and closely associated searches - are now grouped under Paid & Direct.
๐น If you have few Impressions, it means you have poor rankings for your keywords.
๐ธ If you have many Impressions but poor conversion rates, revamp your visuals (icon, screenshots, video).
You can find it under Statistics > Reach
ASO Discord Community
Only page views (Store listing visitors) and installs (Store listing acquisitions) were available previously. Impressions weren't tracked.
It appears that traffic from generic keywords is now categorized under Explore, while Search impressions - including branded and closely associated searches - are now grouped under Paid & Direct.
๐น If you have few Impressions, it means you have poor rankings for your keywords.
๐ธ If you have many Impressions but poor conversion rates, revamp your visuals (icon, screenshots, video).
You can find it under Statistics > Reach
ASO Discord Community
๐11โค5
๐จ Google Play Console gets a major UI/UX refresh
Google has redesigned the interface and changed how ASO performance is analyzed.
What's new:
1๏ธโฃ The Conversion analysis section is gone ๐ซ
Analytics now live under Store Listings with updated charts.
All familiar filters remain available.
2๏ธโฃ Metrics were renamed:
Store listing visitors โ ๐ฉ๐ถ๐๐ถ๐๐ผ๐ฟ๐
Store listing acquisitions โ ๐จ๐ป๐ถ๐พ๐๐ฒ ๐๐๐ฒ๐ฟ ๐ถ๐ป๐๐๐ฎ๐น๐น ๐ฐ๐น๐ถ๐ฐ๐ธ๐
3๏ธโฃ Store Listing Experiments are now created directly from each Store Listing instead of a separate section. So you can run experiments for both the Default page and CSLs.
You can "Import an asset from current listing" ๐
Looks like Google is turning Store Listings into the main hub for both analytics and A/B testing.
// There's no data available yet for July 10, but we think Google will fix that.
Have you already tried the new interface?
ASO Discord Community
Google has redesigned the interface and changed how ASO performance is analyzed.
What's new:
1๏ธโฃ The Conversion analysis section is gone ๐ซ
Analytics now live under Store Listings with updated charts.
All familiar filters remain available.
2๏ธโฃ Metrics were renamed:
Store listing visitors โ ๐ฉ๐ถ๐๐ถ๐๐ผ๐ฟ๐
Store listing acquisitions โ ๐จ๐ป๐ถ๐พ๐๐ฒ ๐๐๐ฒ๐ฟ ๐ถ๐ป๐๐๐ฎ๐น๐น ๐ฐ๐น๐ถ๐ฐ๐ธ๐
3๏ธโฃ Store Listing Experiments are now created directly from each Store Listing instead of a separate section. So you can run experiments for both the Default page and CSLs.
You can "Import an asset from current listing" ๐
Looks like Google is turning Store Listings into the main hub for both analytics and A/B testing.
// There's no data available yet for July 10, but we think Google will fix that.
Have you already tried the new interface?
ASO Discord Community
โค13๐ข4