Elon Musk’s Masterclass in Selling to Yourself

Elon Musk has just sold X… to himself. Well, sort of. His AI company, xAI, has "acquired" X in a stock swap, slapping a $33 billion price tag on the platform. In reality, this isn’t much of a sale, just a shift in ownership under the same umbrella.

Meanwhile, xAI walks away looking like an $80 billion giant, proving once again that when it comes to business, Musk is rewriting the business playbook while the rest of us are still reading the rulebook.