Q: What's your step-by-step for vetting a new affiliate application?

Don't auto-approve, and don't rely on gut feel. Run this in order before you click approve:

— Check the promo method field. If it's blank or says "social media," reject or ask for specifics. Real partners name their angle.
— Open every URL they listed. Confirm the site exists, has traffic signals (real content, dates), and isn't a parked domain or coupon scraper.
— Search the email and domain against your existing accounts. Duplicate signups under new emails are your most common fraud vector.
— Cross-check their declared geo against where their site actually ranks. A "US fitness blog" pulling Tier-3 traffic is a mismatch.
— Set them to a probation tier: lower commission or held payouts for the first 30 days.

The caveat: speed matters for good partners, so build a fast lane. If their domain has clear authority and a clean history, approve same-day. Save the friction for the unknowns.

Got a question? Send it in.

Claude Cowork, Claude Design объединили в один Claude

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Microsoft планирует вставлять рекламу в игры

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Q: I'm launching my first affiliate program next month. What do I do in the first 30 days?

Resist the urge to mass-recruit on day one. Here's the sequence that prevents a messy launch:

— Week 1: Lock your terms. Commission rate, cookie window, payout threshold, what counts as a valid sale, and your reversal policy for refunds. Write it down before anyone signs.
— Week 1: Set up tracking and run three test conversions yourself end to end. Confirm the postback fires and the sale attributes correctly.
— Week 2: Hand-pick 5 to 10 partners you already trust. A small, high-quality cohort surfaces tracking bugs without exposing you to fraud.
— Week 3: Watch their first results. Fix attribution gaps, clarify confusing terms.
— Week 4: Open wider recruiting only after the core works.

The caveat: don't offer a launch bonus you can't sustain. A temporary boost is fine, but partners anchor to whatever they earn first, and clawing it back later costs you trust.

Got a question? Send it in.

Q: How do I decide on a minimum payout threshold?

The threshold is the minimum a partner must earn before you send money. Set it with this checklist, not a copied number:

— Calculate your cost per payout. Wire fees, PayPal cuts, accounting time. If sending $50 costs you $4, a $50 threshold burns 8 percent on overhead.
— Match it to your average order value. A program with $300 sales can hold $100; a program with $20 sales should sit near $50 so partners actually hit it.
— Decide your hold period separately. Threshold and the wait for refunds to clear are two different levers.
— Offer faster payouts as a reward tier, not the default. Trusted partners at $25, new ones at $100.

The caveat: a high threshold quietly demotivates small affiliates who'll never reach it, leaving balances you owe but never pay. Cap unpaid time: if a partner sits below threshold for 6 months, pay out anyway or refund the network.

Got a question? Send it in.

Q: How do I run a fraud audit on my existing program?

Block a quiet afternoon and pull your last 90 days. Work top-down:

— Sort affiliates by conversion rate. Anyone converting at 3x the program average gets flagged for review, not a payout.
— Check time-to-conversion. Clicks converting in under 10 seconds are cookie stuffing or direct linking, not real referrals.
— Group conversions by IP and device fingerprint. Repeat buyers from one source under different customer accounts is self-referral.
— Match refund and chargeback rates per affiliate. A partner with clean traffic refunds like your baseline; a fraudster's cohort spikes.
— Review coupon and brand-bidding partners separately. They often intercept sales you'd have made anyway.

For each flagged account, pause payouts and ask for traffic-source detail before reversing anything.

The caveat: high conversion rate alone isn't proof. Some partners are just good. Use it as a trigger to look closer, never as an automatic ban, or you'll lose your best people to a false positive.

Got a question? Send it in.

На Anthropic, OpenAI, Google и SpaceXAI подали в суд из-за ИИ

В Калифорнии против ИИ-компаний подали антимонопольный иск: регулятору показалось подозрительным, что игроки синхронно призывают ограничить развитие нейросетей ради безопасности. Смысл спора в том, что инвестиции в ИИ уже обгоняют реальный прогресс, а бизнесу выгодны правила, которые защитят капитал. Вывод: быстрых прорывов ждать не стоит, лучше выжимать максимум из текущих инструментов.

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Google ads начал показывать расходы конкурентов

Google Ads запустил Peer Spending — инструмент, который сравнивает расходы аккаунта с рекламодателями из той же ниши без раскрытия чужих данных. Он показывает, тратите вы больше, меньше или примерно на уровне конкурентов на уровне кампаний и групп объявлений. Для арбитража это скорее ориентир по бенчмаркам, чем инструмент прямого усиления залива.

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Минфин РФ планирует выпустить собственный стейблкоин

Власти РФ обсуждают запуск рублёвого стейблкоина: сейчас решают, как его обеспечить, какие операции разрешить и будет ли на него спрос. Основной кейс — международные переводы, а не использование физлицами. Если проект доведут до запуска, он может стать частью новой криптоинфраструктуры и альтернативой токенам, привязанным к дружественным валютам.

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