Q: Should I auto-approve affiliate applications or review each one?
Manual-review at launch, then graduate to rules-based auto-approval once you know what good looks like. Auto-approving from day one fills your program with bonus-hunters and brand-bidders you'll spend months cleaning out.
A workable application gate asks for:
— Their actual promotion method and primary traffic source
— A live URL or channel you can open and verify
— Whether they'll bid on your brand terms (this one question filters a lot)
Reject or hold anyone who won't name a traffic source, lists a parked domain, or whose 'site' is a thin coupon aggregator you didn't invite.
Once you've reviewed a few hundred, codify the patterns: auto-approve known-good sources, auto-hold the rest for human eyes.
Caveat: a slow approval queue kills momentum. If you make people wait a week, the motivated ones join a competitor instead. Aim for a 48-hour decision even while reviewing manually.
Got a question? Send it in.
Manual-review at launch, then graduate to rules-based auto-approval once you know what good looks like. Auto-approving from day one fills your program with bonus-hunters and brand-bidders you'll spend months cleaning out.
A workable application gate asks for:
— Their actual promotion method and primary traffic source
— A live URL or channel you can open and verify
— Whether they'll bid on your brand terms (this one question filters a lot)
Reject or hold anyone who won't name a traffic source, lists a parked domain, or whose 'site' is a thin coupon aggregator you didn't invite.
Once you've reviewed a few hundred, codify the patterns: auto-approve known-good sources, auto-hold the rest for human eyes.
Caveat: a slow approval queue kills momentum. If you make people wait a week, the motivated ones join a competitor instead. Aim for a 48-hour decision even while reviewing manually.
Got a question? Send it in.
Q: Should I let affiliates bid on my brand name in paid search?
Default to no, with narrow exceptions. When affiliates bid on your brand terms, they're charging you commission for a customer who was already searching for you. You pay twice: ad cost competition plus commission.
Your policy should state:
— No bidding on the brand name, common misspellings, or brand-plus-modifier ('[brand] coupon', '[brand] login')
— No brand in the ad copy or display URL
— Direct-linking to your site from a brand ad is an instant violation
The narrow exception: you can authorize specific trusted partners to defend your brand SERP against competitors, on terms you set, usually at a reduced commission.
Enforce it by monitoring your brand SERP on a schedule and from multiple geos, since violators often geo-target away from your office location.
Caveat: write the rule in plain language with examples. 'No trademark bidding' is ambiguous to a new affiliate. '[brand] discount = violation' is not.
Got a question? Send it in.
Default to no, with narrow exceptions. When affiliates bid on your brand terms, they're charging you commission for a customer who was already searching for you. You pay twice: ad cost competition plus commission.
Your policy should state:
— No bidding on the brand name, common misspellings, or brand-plus-modifier ('[brand] coupon', '[brand] login')
— No brand in the ad copy or display URL
— Direct-linking to your site from a brand ad is an instant violation
The narrow exception: you can authorize specific trusted partners to defend your brand SERP against competitors, on terms you set, usually at a reduced commission.
Enforce it by monitoring your brand SERP on a schedule and from multiple geos, since violators often geo-target away from your office location.
Caveat: write the rule in plain language with examples. 'No trademark bidding' is ambiguous to a new affiliate. '[brand] discount = violation' is not.
Got a question? Send it in.
Q: What should affiliate onboarding cover in the first 30 days?
Your goal in month one is a partner's first conversion, because partners who convert early stay, and ones who don't go dormant forever. Engineer toward that one event.
A tight onboarding sequence:
— Day 0: welcome with their links working, top 3 converting creatives, and the program terms in plain language
— Day 1-3: a short call or message offering your best-performing landing page and offer for their specific traffic type
— Day 7: check they've placed links; if not, ask what's blocking them
— Day 14: share a benchmark ('partners like you see X'), which sets expectation and nudges effort
— Day 30: review their first results together and recommend the next offer
Give new partners your converting assets, not a generic banner pack. The fastest path to their first sale is your existing proof.
Caveat: don't automate all of it. One human touch in the first week measurably lifts activation. Reserve your time for partners who've actually placed a link.
Got a question? Send it in.
Your goal in month one is a partner's first conversion, because partners who convert early stay, and ones who don't go dormant forever. Engineer toward that one event.
A tight onboarding sequence:
— Day 0: welcome with their links working, top 3 converting creatives, and the program terms in plain language
— Day 1-3: a short call or message offering your best-performing landing page and offer for their specific traffic type
— Day 7: check they've placed links; if not, ask what's blocking them
— Day 14: share a benchmark ('partners like you see X'), which sets expectation and nudges effort
— Day 30: review their first results together and recommend the next offer
Give new partners your converting assets, not a generic banner pack. The fastest path to their first sale is your existing proof.
Caveat: don't automate all of it. One human touch in the first week measurably lifts activation. Reserve your time for partners who've actually placed a link.
Got a question? Send it in.
Q: What KPIs should I hold my affiliate manager to?
Not 'number of affiliates recruited.' That metric rewards a bloated, dead roster. Hold them to activation and revenue quality instead.
The KPIs that drive a healthy program:
— Active partner count (placed a link and drove a sale in the period), not total signups
— Activation rate of new recruits within 60 days
— Revenue from partners outside your top 5, which measures whether the program has depth or one whale
— Net revenue after clawbacks and refunds, so they don't chase junk volume
— Partner retention / reactivation of dormant accounts
A good manager grows the middle of the roster and reduces single-partner dependency. That's the durable program.
Caveat: don't over-index on new recruitment in any single quarter. A manager can hit a recruiting target by lowering the application bar, which dumps cleanup work on you next quarter. Pair every growth metric with a quality metric.
Got a question? Send it in.
Not 'number of affiliates recruited.' That metric rewards a bloated, dead roster. Hold them to activation and revenue quality instead.
The KPIs that drive a healthy program:
— Active partner count (placed a link and drove a sale in the period), not total signups
— Activation rate of new recruits within 60 days
— Revenue from partners outside your top 5, which measures whether the program has depth or one whale
— Net revenue after clawbacks and refunds, so they don't chase junk volume
— Partner retention / reactivation of dormant accounts
A good manager grows the middle of the roster and reduces single-partner dependency. That's the durable program.
Caveat: don't over-index on new recruitment in any single quarter. A manager can hit a recruiting target by lowering the application bar, which dumps cleanup work on you next quarter. Pair every growth metric with a quality metric.
Got a question? Send it in.
Q: Are coupon and deal-site affiliates worth paying full commission?
Usually not full rate, but don't ban them outright. The problem is attribution: coupon sites often catch a customer at the last click after your own marketing did the work, so you pay commission on a sale you'd have made anyway.
How to handle them:
— Put coupon/loyalty/cashback partners in a separate commission group at a reduced rate
— Use last-click-excluding rules or a 'no-voucher' commission tier so they don't override an affiliate who actually introduced the customer
— Only issue exclusive codes you can track, never let them surface codes you didn't authorize (that trains customers to abandon checkout and hunt for one)
They do have real value for cart-abandonment recovery and price-sensitive closers. Just price that value correctly.
Caveat: audit your checkout for a 'have a code?' field that leaks margin. If it sends buyers off-site to find a code, you're funding coupon affiliates to solve a problem you created.
Got a question? Send it in.
Usually not full rate, but don't ban them outright. The problem is attribution: coupon sites often catch a customer at the last click after your own marketing did the work, so you pay commission on a sale you'd have made anyway.
How to handle them:
— Put coupon/loyalty/cashback partners in a separate commission group at a reduced rate
— Use last-click-excluding rules or a 'no-voucher' commission tier so they don't override an affiliate who actually introduced the customer
— Only issue exclusive codes you can track, never let them surface codes you didn't authorize (that trains customers to abandon checkout and hunt for one)
They do have real value for cart-abandonment recovery and price-sensitive closers. Just price that value correctly.
Caveat: audit your checkout for a 'have a code?' field that leaks margin. If it sends buyers off-site to find a code, you're funding coupon affiliates to solve a problem you created.
Got a question? Send it in.
Q: My roster is full of dead affiliates. Should I deactivate them?
Clean them out, but reactivate before you remove. A dormant partner once chose your program. That's a warmer lead than a cold stranger.
Run this sequence:
— Segment partners with zero clicks in 90+ days
— Send a targeted reactivation: a new top offer, a temporary rate bump, or fresh creative aimed at their original traffic type
— Give it two touches over a few weeks
— Deactivate only the truly silent, and keep their data so you can re-invite later
A bloated roster isn't just cosmetic. It distorts your active-rate metrics, slows your reporting, and hides which partners actually matter.
Caveat: don't deactivate a partner who drives one big sale a year (seasonal or event-driven traffic is real). Check lifetime value, not just last-90-days activity, before you pull anyone with a meaningful history.
Got a question? Send it in.
Clean them out, but reactivate before you remove. A dormant partner once chose your program. That's a warmer lead than a cold stranger.
Run this sequence:
— Segment partners with zero clicks in 90+ days
— Send a targeted reactivation: a new top offer, a temporary rate bump, or fresh creative aimed at their original traffic type
— Give it two touches over a few weeks
— Deactivate only the truly silent, and keep their data so you can re-invite later
A bloated roster isn't just cosmetic. It distorts your active-rate metrics, slows your reporting, and hides which partners actually matter.
Caveat: don't deactivate a partner who drives one big sale a year (seasonal or event-driven traffic is real). Check lifetime value, not just last-90-days activity, before you pull anyone with a meaningful history.
Got a question? Send it in.
Q: How long should my attribution window be?
Match it to your actual buying cycle, not to what sounds generous. The window is the period after a click during which a conversion still credits the affiliate. Too short and you under-credit real influence; too long and you pay on sales the affiliate barely touched.
A practical approach:
— Look at your real lag from first touch to purchase. Impulse products convert in hours; considered purchases take days or weeks
— Set the window just past where most of your conversions land (often 30 days for ecommerce, longer for high-consideration or B2B)
— Decide your model: last-click is simplest, but consider first-click or split credit if affiliates do top-of-funnel introduction
Longer windows attract content affiliates who build durable assets; short windows favor last-click closers. You're choosing which behavior to reward.
Caveat: a very long window plus last-click means a coupon site can hijack credit weeks after a content partner did the introducing. Pair window length with your attribution rules deliberately.
Got a question? Send it in.
Match it to your actual buying cycle, not to what sounds generous. The window is the period after a click during which a conversion still credits the affiliate. Too short and you under-credit real influence; too long and you pay on sales the affiliate barely touched.
A practical approach:
— Look at your real lag from first touch to purchase. Impulse products convert in hours; considered purchases take days or weeks
— Set the window just past where most of your conversions land (often 30 days for ecommerce, longer for high-consideration or B2B)
— Decide your model: last-click is simplest, but consider first-click or split credit if affiliates do top-of-funnel introduction
Longer windows attract content affiliates who build durable assets; short windows favor last-click closers. You're choosing which behavior to reward.
Caveat: a very long window plus last-click means a coupon site can hijack credit weeks after a content partner did the introducing. Pair window length with your attribution rules deliberately.
Got a question? Send it in.
Reading rec
If this channel's your speed, @BuyersTrenches runs a sharp feed on Media buying. Different angle, same depth — worth a follow.
If this channel's your speed, @BuyersTrenches runs a sharp feed on Media buying. Different angle, same depth — worth a follow.
Forwarded from Потрачено! Клуб спящих бизнесменов!
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🧠 Блог про арбитраж и ИИ — как нейросети меняют залив и антифрод
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Алиса AI будет конкурировать с Google AI Studio
Яндекс разворачивает экосистему AI-агентов на базе Алисы с доступом сначала для компаний, затем для всех. Агенты уже работают в Яндекс Такси и Лавке, скоро появятся в браузере и студии разработки. Платформа интегрирует стандартные функции — заказ такси, покупки, анализ данных. Алиса AI показывает неплохие результаты: менее известна, чем конкуренты, поэтому предлагает щедрые лимиты на видеогенерацию и работу с контентом. Яндекс планирует внедрить…
➡️ Читайте на сайте: https://aff.top/blog/alisa-ai-budet-konkurirovat-s-google-ai-studio
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Яндекс разворачивает экосистему AI-агентов на базе Алисы с доступом сначала для компаний, затем для всех. Агенты уже работают в Яндекс Такси и Лавке, скоро появятся в браузере и студии разработки. Платформа интегрирует стандартные функции — заказ такси, покупки, анализ данных. Алиса AI показывает неплохие результаты: менее известна, чем конкуренты, поэтому предлагает щедрые лимиты на видеогенерацию и работу с контентом. Яндекс планирует внедрить…
➡️ Читайте на сайте: https://aff.top/blog/alisa-ai-budet-konkurirovat-s-google-ai-studio
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В Zennoposter добавили ИИ-помощник
Zennolab добавил в Zennoposter встроенный ИИ-кубик с доступом к четырём моделям (Gemini, DeepSeek, Claude, ChatGPT) — 50 бесплатных запросов в сутки. Есть режимы Assistant (чтение) и Agent (автоматическое создание скриптов), плюс новый GET-запрос по API. Нейросети хорошо справляются с регистрацией, постингом, фармингом аккаунтов и простым кодированием, но требуют проверки при парсинге динамических сайтов и диагностике ошибок. В связке с Zennoobr…
➡️ Читайте на сайте: https://aff.top/blog/v-zennoposter-dobavili-ii-pomoschnik
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Zennolab добавил в Zennoposter встроенный ИИ-кубик с доступом к четырём моделям (Gemini, DeepSeek, Claude, ChatGPT) — 50 бесплатных запросов в сутки. Есть режимы Assistant (чтение) и Agent (автоматическое создание скриптов), плюс новый GET-запрос по API. Нейросети хорошо справляются с регистрацией, постингом, фармингом аккаунтов и простым кодированием, но требуют проверки при парсинге динамических сайтов и диагностике ошибок. В связке с Zennoobr…
➡️ Читайте на сайте: https://aff.top/blog/v-zennoposter-dobavili-ii-pomoschnik
🧠 Ещё больше инсайтов → в канале AFF.top
Q: A top affiliate is demanding a higher rate. How do I respond?
Don't reflexively say yes or no. Turn the rate request into a performance deal so you only pay more for more.
Your playbook:
— Ask what they'll commit to in return: volume, an exclusive placement, a content piece, dropping a competitor
— Offer an incremental bonus above their current baseline rather than raising the whole rate. They earn the bump on growth, you don't overpay on existing volume
— Time-box it: a 90-day elevated rate you review, not a permanent raise
— Know your number first. Calculate what margin you can give at their volume before the call, not during it
If they're genuinely your best partner and the ask is reasonable, paying more to keep them is cheaper than recruiting a replacement.
Caveat: never quietly give one partner a special rate and hope it stays secret. This industry talks. If you'd be embarrassed when other partners find out, structure it as a public, earnable tier instead.
Got a question? Send it in.
Don't reflexively say yes or no. Turn the rate request into a performance deal so you only pay more for more.
Your playbook:
— Ask what they'll commit to in return: volume, an exclusive placement, a content piece, dropping a competitor
— Offer an incremental bonus above their current baseline rather than raising the whole rate. They earn the bump on growth, you don't overpay on existing volume
— Time-box it: a 90-day elevated rate you review, not a permanent raise
— Know your number first. Calculate what margin you can give at their volume before the call, not during it
If they're genuinely your best partner and the ask is reasonable, paying more to keep them is cheaper than recruiting a replacement.
Caveat: never quietly give one partner a special rate and hope it stays secret. This industry talks. If you'd be embarrassed when other partners find out, structure it as a public, earnable tier instead.
Got a question? Send it in.
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Новую Google reCapcha прошли статичной картинкой
Google выпустил обновленную reCAPTCHA, требующую движений рук для прохождения, но система оказалась уязвима к обходу. Достаточно транслировать статичное изображение с нужным жестом через виртуальную камеру с помощью простого Python-скрипта, чтобы нейросеть пропустила пользователя. Это создает серьёзный риск для сайтов: защита от ботов, позиционировавшаяся как прорыв, на деле не работает. Баг остается актуальным и позволяет спамерам легко автомат…
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Google выпустил обновленную reCAPTCHA, требующую движений рук для прохождения, но система оказалась уязвима к обходу. Достаточно транслировать статичное изображение с нужным жестом через виртуальную камеру с помощью простого Python-скрипта, чтобы нейросеть пропустила пользователя. Это создает серьёзный риск для сайтов: защита от ботов, позиционировавшаяся как прорыв, на деле не работает. Баг остается актуальным и позволяет спамерам легко автомат…
➡️ Читайте на сайте: https://aff.top/blog/novuiu-google-recapcha-proshli-statichnoi-kartinkoi
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DeepSeek представит последнюю версию v4
DeepSeek выпустит v4 в середине июля с новой моделью ценообразования API: токены подорожают в 2 раза в часы пиковой нагрузки (09:00–12:00 и 14:00–18:00 по пекинскому времени). Компания планирует уведомлять пользователей по почте за 24 часа до изменения тарифов. Проблема с ошибками «server busy» останется, но обойдётся дороже — это может существенно повлиять на экономику проектов, которые активно используют API DeepSeek для автоматизации и масшта…
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DeepSeek выпустит v4 в середине июля с новой моделью ценообразования API: токены подорожают в 2 раза в часы пиковой нагрузки (09:00–12:00 и 14:00–18:00 по пекинскому времени). Компания планирует уведомлять пользователей по почте за 24 часа до изменения тарифов. Проблема с ошибками «server busy» останется, но обойдётся дороже — это может существенно повлиять на экономику проектов, которые активно используют API DeepSeek для автоматизации и масшта…
➡️ Читайте на сайте: https://aff.top/blog/deepseek-predstavit-posledniuiu-versiiu-v4
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Q: Should I pay affiliates per lead or per sale?
Pay per sale unless you have a strong reason not to, because per-lead shifts all the conversion risk onto you. With cost-per-lead, you pay for a form fill that may never buy, and affiliates optimize for volume of leads, not quality.
When per-sale is right:
— You have a reliable checkout and can track the full path
— Your sales cycle is short enough that affiliates see the payoff
When per-lead can make sense:
— Long or offline sales cycle (the affiliate can't wait months to get paid)
— You qualify and convert leads yourself, so lead quality is in your control
The hybrid that protects you: pay a small per-lead amount only on validated leads (passed a quality check), plus a larger per-sale bonus. That aligns the affiliate with quality, not just quantity.
Caveat: if you go cost-per-lead, define 'valid lead' precisely and hold a rejection right for junk. Without it, you'll fund a flood of fake form fills within a week.
Got a question? Send it in.
Pay per sale unless you have a strong reason not to, because per-lead shifts all the conversion risk onto you. With cost-per-lead, you pay for a form fill that may never buy, and affiliates optimize for volume of leads, not quality.
When per-sale is right:
— You have a reliable checkout and can track the full path
— Your sales cycle is short enough that affiliates see the payoff
When per-lead can make sense:
— Long or offline sales cycle (the affiliate can't wait months to get paid)
— You qualify and convert leads yourself, so lead quality is in your control
The hybrid that protects you: pay a small per-lead amount only on validated leads (passed a quality check), plus a larger per-sale bonus. That aligns the affiliate with quality, not just quantity.
Caveat: if you go cost-per-lead, define 'valid lead' precisely and hold a rejection right for junk. Without it, you'll fund a flood of fake form fills within a week.
Got a question? Send it in.
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Anthropic выпустили Sonnet 5
30 июня вышла Claude Sonnet 5 — новая версия позиционируется как самая агентная в линейке и приближается к флагманской Opus 4.8. Модель лучше справляется со сложными многоуровневыми задачами, устойчива к вредоносным запросам и не генерирует эксплойты. Sonnet 5 доступна на Free-тарифе, но тестирование показало скромные улучшения: хотя работает лучше Sonnet 4.6, её обгоняют конкуренты, включая китайские модели, которые дешевле через API при лучшей…
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30 июня вышла Claude Sonnet 5 — новая версия позиционируется как самая агентная в линейке и приближается к флагманской Opus 4.8. Модель лучше справляется со сложными многоуровневыми задачами, устойчива к вредоносным запросам и не генерирует эксплойты. Sonnet 5 доступна на Free-тарифе, но тестирование показало скромные улучшения: хотя работает лучше Sonnet 4.6, её обгоняют конкуренты, включая китайские модели, которые дешевле через API при лучшей…
➡️ Читайте на сайте: https://aff.top/blog/anthropic-vypustili-sonnet-5
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Clickstar прекращает работу
Clickstar закрывается. Легендарная пуш-сеть прекращает закуп трафика с 1 августа, полная остановка — 20 августа.
Сетка работала почти 8 лет и была одним из лучших источников качественного трафика на Россию и СНГ. Сейчас пуш-трафик стал слишком ботовым из-за гугловских банов на скрипты сбора.
Что это означает для арбитражников — разбираемся в ста…
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Clickstar закрывается. Легендарная пуш-сеть прекращает закуп трафика с 1 августа, полная остановка — 20 августа.
Сетка работала почти 8 лет и была одним из лучших источников качественного трафика на Россию и СНГ. Сейчас пуш-трафик стал слишком ботовым из-за гугловских банов на скрипты сбора.
Что это означает для арбитражников — разбираемся в ста…
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Q: Where do I actually find good affiliates to recruit?
Stop waiting for them to apply and go to where your buyers already are. The best partners rarely fill out application forms; they're busy running their own traffic.
Productive sources, roughly in order:
— Your own customers. People who already love your product convert best; pitch your program in post-purchase emails
— Who already ranks for your category and 'best [category]' / review terms. Those publishers monetize with affiliate links by definition
— Niche communities and creators with engaged audiences in your vertical
— Competitor comparison content (the author is open to promoting your space)
— Existing partners' referrals, incentivized with a small finder's bonus
Reach out individually with a specific reason and your best offer, not a copy-paste blast.
Caveat: recruiting is slow, relationship work, not a numbers game. Ten well-chosen partners you personally onboard will out-earn five hundred who auto-signed up and went dormant. Resource it accordingly.
Got a question? Send it in.
Stop waiting for them to apply and go to where your buyers already are. The best partners rarely fill out application forms; they're busy running their own traffic.
Productive sources, roughly in order:
— Your own customers. People who already love your product convert best; pitch your program in post-purchase emails
— Who already ranks for your category and 'best [category]' / review terms. Those publishers monetize with affiliate links by definition
— Niche communities and creators with engaged audiences in your vertical
— Competitor comparison content (the author is open to promoting your space)
— Existing partners' referrals, incentivized with a small finder's bonus
Reach out individually with a specific reason and your best offer, not a copy-paste blast.
Caveat: recruiting is slow, relationship work, not a numbers game. Ten well-chosen partners you personally onboard will out-earn five hundred who auto-signed up and went dormant. Resource it accordingly.
Got a question? Send it in.
Forwarded from AFF.TOP
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Facebook запретил рекламу онлайн-казино Mr Vegas
Британский ASA запретил рекламу казино Mr Vegas из-за «слишком милых» мультяшных животных в креативах — регулятор счёл, что такой стиль привлекает детей, в том числе через Facebook. Рекламодатель запустил кампанию в феврале, бан вышел в июле. Логика регулятора вызывает вопросы: дети неплатёжеспособны, а таргетировать их на гемблинг бессмысленно.
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Британский ASA запретил рекламу казино Mr Vegas из-за «слишком милых» мультяшных животных в креативах — регулятор счёл, что такой стиль привлекает детей, в том числе через Facebook. Рекламодатель запустил кампанию в феврале, бан вышел в июле. Логика регулятора вызывает вопросы: дети неплатёжеспособны, а таргетировать их на гемблинг бессмысленно.
➡️ Читайте на сайте: https://aff.top/blog/facebook-zapretil-reklamu-onlain-kazino-mr-vegas
🧠 Ещё больше инсайтов → в канале AFF.top