📱 2018's Highest Grossing iPhone Apps
#Netflix was by far the highest grossing #iPhone and #iPad app in 2018, bringing in 790 million dollars. Tencent’s video streaming app was the second highest earning iOS app, grossing 490 million dollars. Netflix blew the other top ten apps out of the water, racking up 62 percent more revenue than second-place iOS app,Tencent.
While Netflix outperformed #Tencent, video streaming and sharing applications did well overall, dominating the top ten list. Seven out of the ten highest grossing iOS apps were video streaming or sharing applications. Notably, half of the apps were owned by Chinese companies like #Baidu, Tencent, and #Alibaba.
🚀 @PerspectiveIX via Statista.
#Netflix was by far the highest grossing #iPhone and #iPad app in 2018, bringing in 790 million dollars. Tencent’s video streaming app was the second highest earning iOS app, grossing 490 million dollars. Netflix blew the other top ten apps out of the water, racking up 62 percent more revenue than second-place iOS app,Tencent.
While Netflix outperformed #Tencent, video streaming and sharing applications did well overall, dominating the top ten list. Seven out of the ten highest grossing iOS apps were video streaming or sharing applications. Notably, half of the apps were owned by Chinese companies like #Baidu, Tencent, and #Alibaba.
🚀 @PerspectiveIX via Statista.
🔍 Google’s Top Trending Searches of 2018
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2018 show that natural disasters and celebrity deaths were atop our minds again this year, though nothing trended quite as much on our keyboards as the exciting World Cup.
🚀 @PerspectiveIX via MarketingCharts.
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2018 show that natural disasters and celebrity deaths were atop our minds again this year, though nothing trended quite as much on our keyboards as the exciting World Cup.
🚀 @PerspectiveIX via MarketingCharts.
👤 e-Commerce App vs Web Engagement
Using the top four e-commerce brands, here Verto dives into what form of traffic was driving the majority of their visits. Unsurprisingly, Web (including mobile & desktop) continues to dominate e-commerce reach and time spent. 179 million unique monthly visitors access #Amazon at least once via Web which is 97% of Amazon’s user base for September 2018; only 53% of those users, 98 million, access it via the application. Even in terms of engagement, the average user on Amazon spent slightly more than 5 hours on web browsers compared to slightly under an hour on the app.
🚀 @PerspectiveIX via VertoAnalytics.
Using the top four e-commerce brands, here Verto dives into what form of traffic was driving the majority of their visits. Unsurprisingly, Web (including mobile & desktop) continues to dominate e-commerce reach and time spent. 179 million unique monthly visitors access #Amazon at least once via Web which is 97% of Amazon’s user base for September 2018; only 53% of those users, 98 million, access it via the application. Even in terms of engagement, the average user on Amazon spent slightly more than 5 hours on web browsers compared to slightly under an hour on the app.
🚀 @PerspectiveIX via VertoAnalytics.
🎄 We would like to wish you all a very Merry Christmas and a Happy New Year!
🚀 @PerspectiveIX will be back in 2019!
🚀 @PerspectiveIX will be back in 2019!
How do you feel about that? 😄
Anonymous Poll
25%
I'm gonna miss you!
56%
Happy Holidays!
18%
Thank God you're gone for a while!
😅 So... We're back - after a loooong break and not scrolling so much!
🚀 @PerspectiveIX via Reddit/u/notjohncampbell.
🚀 @PerspectiveIX via Reddit/u/notjohncampbell.
🎶 TikTok Continues Its Climb With 75 Million New Users in December, Up 275% From 2017
Short-form video social networking app #TikTok from Beijing’s Bytedance continues to expand its global footprint, chalking up its biggest month yet in terms of first-time installs during December. According to Sensor Tower’s Store Intelligence estimates, the app added 75 million new users worldwide across the App Store and Google Play last month, representing year-over-year growth of 275 percent from 20 million in December 2017.
🚀 @PerspectiveIX via SensorTower.
😅 PS. We caved, too, and joined TikTok - follow us: prs.pctvix.co/2HM7Igx
Short-form video social networking app #TikTok from Beijing’s Bytedance continues to expand its global footprint, chalking up its biggest month yet in terms of first-time installs during December. According to Sensor Tower’s Store Intelligence estimates, the app added 75 million new users worldwide across the App Store and Google Play last month, representing year-over-year growth of 275 percent from 20 million in December 2017.
🚀 @PerspectiveIX via SensorTower.
😅 PS. We caved, too, and joined TikTok - follow us: prs.pctvix.co/2HM7Igx
📊 Facebook's User Growth Stalls Where It Hurts
Considering its size, it’s not a surprise that #Facebook’s user growth has been slowing down recently. After all, the social network has more than 2.3 billion (!) monthly active users while the International Telecommunications Union puts the number of global internet users at around 3.9 billion.
What hurts the company though, is the fact that the regions most affected by the slowdown are the ones where Facebook generates the lion’s share of its revenue. Over the past three months, the social network has added just 2 million users in North America & 5 million users across Europe, which is where it generated 50% & 25% of its total revenue in the past quarter, respectively.
🚀 @PerspectiveIX via Statista.
Considering its size, it’s not a surprise that #Facebook’s user growth has been slowing down recently. After all, the social network has more than 2.3 billion (!) monthly active users while the International Telecommunications Union puts the number of global internet users at around 3.9 billion.
What hurts the company though, is the fact that the regions most affected by the slowdown are the ones where Facebook generates the lion’s share of its revenue. Over the past three months, the social network has added just 2 million users in North America & 5 million users across Europe, which is where it generated 50% & 25% of its total revenue in the past quarter, respectively.
🚀 @PerspectiveIX via Statista.
📺 The Social Side of TVideo Viewing
As internet-connected devices proliferate and streaming services grow in popularity, it’s easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of #TV or video total viewing time in the 🇺🇸 is still done in groups – and this may even be growing as a social activity.
🚀 @PerspectiveIX - #Infographic from GfK via MarketingCharts.
As internet-connected devices proliferate and streaming services grow in popularity, it’s easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of #TV or video total viewing time in the 🇺🇸 is still done in groups – and this may even be growing as a social activity.
🚀 @PerspectiveIX - #Infographic from GfK via MarketingCharts.
🚕 Uber vs. Lyft: Loyalty Edition
Ride-sharing customers are becoming less loyal.
Americans who used both #Uber and #Lyft in the last quarter of 2018 accounted for about a third of the companies’ ride-sharing revenue, according to new data from Earnest Research. That’s up 13 percentage points from the beginning of 2016.
🚀 @PerspectiveIX via Recode.
Ride-sharing customers are becoming less loyal.
Americans who used both #Uber and #Lyft in the last quarter of 2018 accounted for about a third of the companies’ ride-sharing revenue, according to new data from Earnest Research. That’s up 13 percentage points from the beginning of 2016.
🚀 @PerspectiveIX via Recode.
📈 Microsoft's Share Price Tripled Under Satya Nadella
Five years ago, Satya Nadella took over as CEO at #Microsoft, following in the footsteps of Bill Gates and Steve Ballmer. It wasn’t an easy situation to come in for Nadella, considering that Microsoft had missed the transition to mobile devices, Windows 8 had flopped miserably and the PC market had started its decline, putting Microsoft’s core business, Windows, into question.
Back in 2014, most people given the choice to invest $1,000 in either Microsoft or #Apple, probably would have invested in the latter, considering the huge success that Microsoft’s old foe was having with its mobile devices, most importantly the iPhone. And yet, here we are, five years into Nadella’s tenure and Microsoft is not only the most valuable public company on the planet, it has also outperformed Apple over the past five years.
🚀 @PerspectiveIX via Statista.
Five years ago, Satya Nadella took over as CEO at #Microsoft, following in the footsteps of Bill Gates and Steve Ballmer. It wasn’t an easy situation to come in for Nadella, considering that Microsoft had missed the transition to mobile devices, Windows 8 had flopped miserably and the PC market had started its decline, putting Microsoft’s core business, Windows, into question.
Back in 2014, most people given the choice to invest $1,000 in either Microsoft or #Apple, probably would have invested in the latter, considering the huge success that Microsoft’s old foe was having with its mobile devices, most importantly the iPhone. And yet, here we are, five years into Nadella’s tenure and Microsoft is not only the most valuable public company on the planet, it has also outperformed Apple over the past five years.
🚀 @PerspectiveIX via Statista.
📰 The most engaged publishers on Facebook in January 2019
It’s time once again for our monthly rankings of the top publishers on Facebook, and it’s certainly been a busy news month.
This has been reflected in the engagements driven by the top publishers on Facebook, with abnormally high numbers in the first month of 2019 compared with previous months we have looked at.
Some top-line insights first:
- Overall engagements were well up on the previous month, as much as 50% higher for some publishers
- CNN leaped back up the rankings, jumping to almost 40 million engagements for the month
- The Daily Mail also jumped in engagements, from 27 million to nearly 40 million
🚀 @PerspectiveIX via Newswhip.
It’s time once again for our monthly rankings of the top publishers on Facebook, and it’s certainly been a busy news month.
This has been reflected in the engagements driven by the top publishers on Facebook, with abnormally high numbers in the first month of 2019 compared with previous months we have looked at.
Some top-line insights first:
- Overall engagements were well up on the previous month, as much as 50% higher for some publishers
- CNN leaped back up the rankings, jumping to almost 40 million engagements for the month
- The Daily Mail also jumped in engagements, from 27 million to nearly 40 million
🚀 @PerspectiveIX via Newswhip.
📺 Competing for Consumer Attention
The pressure on linear TV isn’t just coming from streaming services such as #Netflix and #Hulu. Both are part of a wider competition for the consumer’s free time with other media formats.
Consumers are now clocking up an average of around 2:20 hours per day on #SocialMedia, rising to around 3 hours among 16-24s. Online and print press, games consoles, music streaming and broadcast radio collectively constitute around 5 hours of a consumer’s day. That’s not including the hour and a quarter spent watching online #TV, and the 6 ¾ hours spent online more broadly on a daily basis.
Consumer attention in this crowded environment has become harder to maintain.
Linear TV, does however, have a lot to boast about here. With the exception of social media, linear TV captures the largest share of daily media time among consumers, standing at 18%, significantly above online TV’s 12%. And considering social media engagement happens frequently throughout the day whereas TV engagement is mostly in long durations, that’s an impressive feat.
🚀 @PerspectiveIX via GlobalWebIndex.
The pressure on linear TV isn’t just coming from streaming services such as #Netflix and #Hulu. Both are part of a wider competition for the consumer’s free time with other media formats.
Consumers are now clocking up an average of around 2:20 hours per day on #SocialMedia, rising to around 3 hours among 16-24s. Online and print press, games consoles, music streaming and broadcast radio collectively constitute around 5 hours of a consumer’s day. That’s not including the hour and a quarter spent watching online #TV, and the 6 ¾ hours spent online more broadly on a daily basis.
Consumer attention in this crowded environment has become harder to maintain.
Linear TV, does however, have a lot to boast about here. With the exception of social media, linear TV captures the largest share of daily media time among consumers, standing at 18%, significantly above online TV’s 12%. And considering social media engagement happens frequently throughout the day whereas TV engagement is mostly in long durations, that’s an impressive feat.
🚀 @PerspectiveIX via GlobalWebIndex.
