๐Ÿฆ… [ perspective ix ]
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๐Ÿค” What do you think?

This is an interesting viewpoint. It seems that the more money you make from technology the more you shield your children from it. Thoughts?

๐Ÿš€ @PerspectiveIX
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๐ŸŽ‚ Google's 20th Birthday

#Google's video Doodle takes a stroll down memory lane by exploring popular searches all over the world throughout the last two decades.

๐Ÿš€ @PerspectiveIX
โ€‹โ€‹๐Ÿ™„ 360-degree Customer View

๐Ÿš€ @PerspectiveIX via Marketoonist.
โ€‹โ€‹๐Ÿ–ผ Instagram Image Formats

According to SocialBakers, the format of your #Instagram image does not influence engagement. So, keep Instagramming and don't worry if your photo is horizontal or vertical!

๐Ÿš€ @PerspectiveIX via SocialBakers.

โ“ What's your preferred format?
๐Ÿค– Design is Never Done
the Android Edition

โœ๏ธ by Luke Wroblewski: prs.pctvix.co/2xVUeGz

๐Ÿš€ @PerspectiveIX
โ€‹โ€‹๐Ÿšฅ The Future of Social Media

The change in user behavior is a natural one and doesnโ€™t signify the demise of #SocialMedia. The social media activities and purposes are not disappearing, but rather becoming more sophisticated and diverse.

In both US๐Ÿ‡บ๐Ÿ‡ธ & UK๐Ÿ‡ฌ๐Ÿ‡ง markets, 61% are comfortable using social media for entertainment. 52% are comfortable using social media to follow news, opinions and current affairs, and 44% are comfortable using it for reviews on brands/products in the future.

These are closely followed by motivations like buying/selling products (43%) and researching product ideas.

๐Ÿš€ @PerspectiveIX via GWI.
โ€‹โ€‹๐Ÿ‘จโ€๐Ÿ’ป WeWork: A $16 Billion Start-up

Listen to How I Built This with Guy Raz talking to Miguel McKelvey, one the co-founders of #WeWork, a shared workspace for startups and freelancers, currently valued nearly $16 billion.

Listen on ๐Ÿ“ป @iXRadio: t.me/iXRadio/349

PS. With Telegram's latest update, you don't have to download the whole episode before you could listen! You can now stream!

๐Ÿš€ @PerspectiveIX
โ€‹โ€‹๐ŸŽง The Steady Rise of Podcasts

Over the past decade, #Podcasts have seen a steady rise in popularity. According to Edison Research, 64% of Americans are now familiar with the term โ€œpodcastingโ€ and more than 4 in 10 have listened to a podcast themselves.

The formatโ€™s rise in popularity clearly coincides with a general increase in digital media consumption, specifically on mobile devices. Also, #Podcast is the only format users can consume passively.

โ—๏ธ You can start listening to some fantastic podcasts on ๐Ÿ“ป @iXRadio.

๐Ÿš€ @PerspectiveIX via Statista.

โ“ How familiar are you with podcasting? I...
โ€‹โ€‹โ›ช๏ธ Great Quote!

"Tweet others as you want to be tweeted"
Tweet us as you want to be tweeted!

๐Ÿš€ @PerspectiveIX via Reddit/u/Localrecordsoffice.
โ€‹โ€‹๐Ÿ“‰ Facebook Engagement is on a Decline

Engagement is down for brands on #Facebook in 2018, but Organic Reach remains stable.

๐Ÿš€ @PerspectiveIX via SocialBakers.
๐Ÿ’Œ Weekly Pulse!
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๐Ÿคฃ Launch of Windows 95

Nothing is more motivational than this #MondayMotivation - featuring Bill Gates, obviously! ๐Ÿ˜‚

๐Ÿš€ @PerspectiveIX
๐Ÿ’Œ Weekly Pulse: prs.pctvix.co/2wj5dt3
โ€‹โ€‹๐Ÿ–ผ Billboards Are Back!

Itโ€™s the era of internet #advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do.

But surprisingly, a seemingly retro ad format โ€” outdoor advertising โ€” is also having its heyday.

Ads on billboards, buses and at venues like baseball stadiums are expected to see record spending this year. Worldwide ad spend on so-called โ€œout-of-homeโ€ advertising is expected to reach $38 billion this year, up 3 percent since last year and 35 percent since 2010, according to data from ad measurement company Zenith.

๐Ÿš€ @PerspectiveIX via Recode.
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โ€‹โ€‹๐Ÿค” Honesty!

#TweetOfTheDay

๐Ÿš€ @PerspectiveIX via Recode.
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โ“ Would you use this app?
โ€‹โ€‹๐Ÿ“บ Whoโ€™s Watching the Ads on YouTube?

This week, #YouTube announced a new type of in-stream ad format, positioned as a new way for โ€œadvertisers to connect with their audienceโ€ by allowing viewers to move beyond mere click-through interactions and onto more complex transactions, like downloading an app or buying a movie ticket.

According to Verto data gathered over the past year, men and Millennials spend the most time watching ads on YouTubeโ€™s mobile app.

Men spend an average of 6 minutes per month watching ads on the app, compared to just under 4 minutes per month among women (and an average of just under 5 minutes per month for all users).

Younger #Millennials (18-24) rack up an average of 9 minutes per month watching ads on the YouTube mobile app, which is nearly double the amount of time that older Millennials (25-34) spend with ads on the YouTube app.

๐Ÿš€ @PerspectiveIX via VertoAnalytics.
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โ“ Have you watched a video on YouTube during last 7 days?
โ€‹โ€‹โฃ๏ธ Emotions in Europe

After analysing over 6 billion #Emojis over two years on #Twitter, Brandwatch published the Emoji report. Using Unicodeโ€™s official classifications, the emojis were segmented as positive and negative. Here's how Europe feels - in Emoji!

Europe ๐Ÿ‡ช๐Ÿ‡บ
- The most positive countries are Montenegro ๐Ÿ‡ฒ๐Ÿ‡ช, Monaco ๐Ÿ‡ฒ๐Ÿ‡จ, and Gibraltar ๐Ÿ‡ฌ๐Ÿ‡ฎ
- The most negative countries are Netherlands ๐Ÿ‡ณ๐Ÿ‡ฑ, United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง, and Greece ๐Ÿ‡ฌ๐Ÿ‡ท
- 85% of tweets from Vatican City ๐Ÿ‡ป๐Ÿ‡ฆ are positive ๐Ÿ˜‡

United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง
- The most negative city in the UK is Edinburgh
- The most positive city is Belfast

๐Ÿš€ @PerspectiveIX via Brandwatch.
โ€‹โ€‹๐Ÿ˜Ÿ Phonelessness

Teens encounter a range of emotions when they do not have their cellphones, but anxiety tops the list. According to Pew Research, girls are more likely than boys to express feelings of anxiety (by a 49% to 35% margin) and loneliness

Share of teen girls who say they feel ........... when they do not have their cellphone:
๐Ÿ˜Ÿ Anxious 49%
๐Ÿ˜” Lonely 32%
โ˜น๏ธ Upset 28%
๐Ÿ˜Œ Relieved 18%
๐Ÿ˜ Happy 18%
โญ•๏ธ None of these 23%

๐Ÿš€ @PerspectiveIX via Pew Research.
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โ“ How would you feel if you did NOT have your phone for over a week?
๐Ÿ“ก Pulse Weekly Newsletter
News Highlights, Insights, Stats, and Useful Apps & Tools of the Week. Plus fun.

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โ€‹โ€‹๐Ÿš– Half Uber Drivers Don't Make More $10 an Hour After Vehicle Expenses

According to a new study by Ridester, the median hourly pay with tip for #Uber drivers in the U.S. is $14.73. That figure includes tips but doesnโ€™t account for expenses like insurance, gas and car depreciation incurred while working. Using Ridesterโ€™s low-end estimate of $5 per hour in vehicle costs, drivers would bring in $9.73 per hour and potentially much less.

That implies a driver working 40 hours per week would make an annual salary of almost $31,000 before vehicle expenses, and about $20,000 after expenses (but still before taxes). Thatโ€™s below the poverty threshold for a family of three. Itโ€™s also a far cry from the $70,000 to $90,000 Uber once claimed its drivers made in major markets.

๐Ÿš€ @PerspectiveIX via Recode.
โ€‹โ€‹๐Ÿ˜‚ Kids these days!

๐Ÿš€ @PerspectiveIX via Futurism.
โ€‹โ€‹๐Ÿ‘‘ Fortnite: King of the Multiplayer Action Hill

According to Sensor Tower, in just under seven months since launching as an invite-only beta on March 15, the iOS version of #Fortnite from Epic Games has grossed a total of $300 million worldwide, with about 65% of that coming from players in the United States ๐Ÿ‡บ๐Ÿ‡ธ.

To have some context, Fortnite has grossed about 32% more than Supercellโ€™s Clash Royale launch in March 2016, and more than 200% as much as #Tencentโ€™s smash MOBA Honor of Kings managed on Chinaโ€™s App Store in the same amount of time post-release.

As for the fastest game to hit $300 million on #iOS, that was Nianticโ€™s mega-hit #PokemonGO, which achieved this feat in just 113 days.

๐Ÿš€ @PerspectiveIX via SensorTower.

โ“ Have you played Fortnite during last two weeks?