๐Ÿฆ… [ perspective ix ]
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The Best of New Media, Tech & Business.
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๐Ÿ’Œ โ”‚ Pulse โ€” Our Sunday Newsletter: prs.pctvix.co/3bXXJlI
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โ€‹โ€‹๐Ÿ• UpTown Spot

Boston Dynamics #Robot gets a little funky to 'Uptown Funk' by Bruno Mars!

On #YouTube comments, Onat noted:
'to be fair, i too would be in a dancing mood after finally exterminating human race. so this is a very much needed improvement.' - which seems fair!

๐Ÿš€ @PerspectiveIX

โ“ How do you feel about it?
โ€‹โ€‹๐ŸŽง Which Music Streaming Services?

According to Verto Analytics, so-called Music Lovers, the top 20% of all US ๐Ÿ‡บ๐Ÿ‡ธ adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.

#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.

๐Ÿš€ @PerspectiveIX via VertoAnalytics.
โ€‹โ€‹๐Ÿค” Technology.

"The first rule of technology used in business is that automation applied to an efficient operation will magnify the efficiency.
The second is that automation applied to an inefficient operation will magnify the inefficiency." โ€” Bill Gates

๐Ÿš€ @PerspectiveIX
๐Ÿ’Œ Have you joined Pulse yet? Do it right now.
โ€‹โ€‹๐Ÿ“บ Netflix on the Right International Track

Although the US ๐Ÿ‡บ๐Ÿ‡ธ has always been the main source of #Netflix's financial success, company's Q3 figures shows the still growing profitability of the international streaming side of the business.

In Q1 of this year though, there was a big increase in the contribution margin of 'international streaming' and this increased again slightly in Q2 before a second more significant jump in this latest quarter - reaching 17.1%.

These increases appear to be due to revenues outgrowing the cost of revenues (49% to 28%). Marketing is still a big part of Netflix's international expansion, and indeed, these costs also grew quite a lot, 37% up on Q3 2017.

๐Ÿš€ @PerspectiveIX via Statista.
โ€‹โ€‹๐Ÿ” Most Enaging Brands

Here's the list of the top 10 most engaging brands on #Facebook, according to SocialBakers:

1. Red Bull
2. Dream Team FC
3. LG US

๐Ÿš€ @PerspectiveIX via SocialBakers.
โ€‹โ€‹โšก๏ธ Generation Z & Their Love for Aesthetic Boards

#GenZ is often referred to as one of the most unique, values-driven generations. They see identity as fluid and care about social impact, with 56% considering themselves socially conscious, according to #Pinterest.

There are over 37 million aesthetic related boards on Pinterest, with Gen Zโ€™ers searching for โ€œaestheticโ€ 447% more than #Millennials. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity.

- Witch Aesthetic +281%, 3.1X more than millennials
- Grunge Aesthetic +262%, 6.3X more than millennials
- Love Aesthetic +351%, 2.6X more than millennials
- Art Aesthetic +353%, searching 3.3X more than millennials
- Writing Aesthetic +241%, searching 7.0X more than millennials

As Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions.

โ—๏ธGeneration Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends, but demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years.

๐Ÿš€ @PerspectiveIX via Pinterest .

โ“ When were you born?
โ€‹โ€‹๐Ÿ“‘ Q4 2018 Internet Report
The next billion doesnโ€™t seem so far anymore!

Millions of people across Africa and South Asia came online for the first time in the past three months, with almost all of these new users accessing the #Internet solely via mobile devices.

- There are almost 4.2 billion internet users around the world in October 2018, up seven percent since this time last year.
- Around 3.4 billion people around the world used #SocialMedia in September 2018, up 10% since September 2017.
- More than 5.1 billion people now use a mobile phone, with most using a #smartphone.

๐Ÿš€ @PerspectiveIX via SlideShare (Slide Deck).
โ€‹โ€‹๐Ÿคณ Stickiest Social Media Platforms

While #Snapchat may lack #Facebookโ€™s massive user numbers, its efforts to create an engaging app continue to show signs of success. While Facebookโ€™s 69% stickiness still tops the list, Snapchat racks of a 43% stickiness rating, placing it comfortably ahead of larger competitors like #Google Hangouts (37% stickiness) and #Instagram (35% stickiness).

โ—๏ธ Stickiness is Vertoโ€™s measure of user engagement, comparing daily users to monthly users.

๐Ÿš€ @PerspectiveIX via VertoAnalytics.

โ“ Among these platforms, Which one do you prefer?
๐Ÿ“ฑ iPod Launch

On this day (23 October) in 2001, Steve Jobs launched the iPod, and everything changed for #Apple.
#History

๐Ÿš€ @PerspectiveIX
โ€‹โ€‹๐Ÿ‘ฅ Q4 2018 Social Media Report

Around 3.4 billion people use #SocialMedia every month with over 42% of them accessing it on their mobile devices.

Here are the most active platfroms:

๐Ÿš€ @PerspectiveIX via SlideShare.
๐Ÿ’ธ Blockchain ICOs

This artist finally made me realize why all my money seem to vanish over time...
#Blockchain #ICO

๐Ÿš€ @PerspectiveIX via Reddit/u/nichlaes.

โ“ Have you invested in any ICOs?
๐Ÿš— Teslaโ€™s Q3 2018

Q3 2018 has been a truly history quarter for #Tesla:
- $6.8 billion revenue
- $311.5 million in profit, most ever for the company & first in 2 years
- $3 billion in cash, up $731mm from Q2

๐Ÿš€ @PerspectiveIX via TheVerge.

โ“ What type of car do you prefer?
โŒจ๏ธ Microsoft Word

On this day (25 October) in 1983, #Microsoft released Microsoft Word for Xenix and MS-DOS; it was followed by four very similar versions that were not very successful. The first Windows version was released in 1989, with a slightly improved interface. When Windows 3.0 was released in 1990, Word became a huge commercial success (via Wikiperdia).
#History

๐Ÿš€ @PerspectiveIX
๐Ÿฆ Twitter's Bot Problem

It took more than a decade, but #Twitter just turned a profit for the fourth quarter in a row. The company brought in $106 million on $758 million in revenue, which was better than expected.

Twitter also reported a loss of 9 million monthly active users, a decline it had prepared Wall Street for. The company has said this decline in MAUs is mostly due to its efforts to clean up the โ€œhealthโ€ of the service - aka bot crackdown.

๐Ÿš€ @PerspectiveIX via Recode.

โ“ Do you use Twitter at all?
โšฐ๏ธ Cyber Cemetery

Home of the dearly and nearly departed...

๐Ÿš€ @PerspectiveIX via WrongHands1.
๐Ÿ’ฐ The World's $80 Trillion Economy - in one chart

Here are the worldโ€™s top 10 economies, which together combine for a whopping two-thirds of global GDP.

In nominal terms, the US ๐Ÿ‡บ๐Ÿ‡ธ still has the largest GDP at $19.4 trillion, making up 24.4% of the world economy.

While Chinaโ€™s ๐Ÿ‡จ๐Ÿ‡ณ economy is far behind in nominal terms at $12.2 trillion, you may recall that the Chinese economy has been the worldโ€™s largest when adjusted for purchasing power parity (PPP) since 2016.

The next two largest economies are Japan ๐Ÿ‡ฏ๐Ÿ‡ต ($4.9 trillion) and Germany ๐Ÿ‡ฉ๐Ÿ‡ช ($4.6 trillion) โ€“ and when added to the US ๐Ÿ‡บ๐Ÿ‡ธ and China ๐Ÿ‡จ๐Ÿ‡ณ, the top four economies combined account for over 50% of the world economy.

๐Ÿš€ @PerspectiveIX via WEF.
โ˜•๏ธ But Coffee Does Help!

Programmers can relate! ๐Ÿ˜‰

๐Ÿš€ @PerspectiveIX via Reddit/u/sk2977.
๐Ÿคณ Instagram & the Fortune 500

Almost two-thirds (63%) of Fortune 500 companies are now actively using #Instagram, marking the 6th consecutive year of increases in the platformโ€™s use by these companies, according to the latest annual analysis of Fortune 500 corporate #SocialMedia usage from the University of Massachusetts Dartmouth Center for Marketing Research. This is up from 53% last year, 45% in 2016, 30% in 2015 and 20% in 2014, per the report.

#LinkedIn continues to be the most popular social platform for Fortune 500 companies, with virtually all (98%) using the platform this year, consistent with last yearโ€™s report.

#Twitter (91%) and #Facebook (89%) are also widely used by the Fortune 500. Each saw an incremental increase in usage, from 88% and 85%, respectively, last year.

๐Ÿš€ @PerspectiveIX via MarketingCharts.

โ“ Do you use Instagram?