UK #Millennials are stuck to their #smartphones. [via BingAds]

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⁣Each month, 8 in 10 internet users globally visit/use social networks on their mobiles – giving #smartphones a 6-point lead over PCs/laptops.⁣

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Headphones are the most wanted gift of 2016 ahead of #smartphones.

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In Canada 🇨🇦, #smartphones act as a nerve center of the #shopping experience.

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How electronic devices sales have changed during the lasy 10 years:

Portable media players: -87%
Portable navigation systems: -80%
Digital cameras: -66%

#Smartphones: +536%

🚀 @PerspectiveIX

#Smartphones will account for the most data traffic in 2021.
🇺🇸 & 🇨🇳 will dominate global data traffic.
[via PwC: http://prs.pctvix.co/2t9P86o]

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Future #Smartphones will fold and bend by using plastic transistors!

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📱 Users check their #SmartPhones 75+ times/day.
Increased user engagement = need for snackable content.

🚀 @PerspectiveIX

#Smartphones are becoming more and more important as other devices are losing their importance.

🚀 @PerspectiveIX

Which one can't YOU live without?
🖥 Desktop PC
💻 Laptop
📱Smartphone/Mobile
📲 Tablet

While time spent on all game consoles remained flat, usage of apps & the web on #smartphones saw notable lifts in time spent. Overall, media usage increased by 30 mins in Q2 2017.

🚀 @PerspectiveIX

​​🎧 Smartphones Drive Podcast Usage

More than 23 million adults in the U.S. have listened to a #Podcast in the past month on a #Smartphone. That’s double the amount who listened on a computer in 2017.

Three years ago, the computer is where the largest podcast audience could be found.

From 2014 to 2017, the podcasting audience on smartphones increased by 157%. The growth of podcasting is being driven by #smartphones.

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​​📱 Have We Reached Peak Smartphone?

After a decade of growth, the global #smartphone market came to a standstill in 2017. According to latest estimates from market research firm IDC, a worldwide total of 1,472 million #smartphones were shipped in 2017, virtually unchanged from the 1,473 million units shipped in the previous year.

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​​📱 vs 📺 Mobile Soon to Pass TV in Time Spent
But IoT could one day soon capture some of those mobile minutes

Americans are spending less time with most major media, with one major exception: #smartphones.

In 2018, adults will still dedicate more time per day to #TV—nearly 3 hours, 50 minutes—than to any other medium, but TV time is shrinking, down from 4 hours, 37 minutes in 2012. #Mobile time will increase to 3 hours, 35 minutes in 2018, and by 2019 mobile will be the new leader in time spent, with 3 hours, 43 minutes of engagement vs. TV’s 3 hours, 42 minutes.

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