📊 The State of Social Media Marketing
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.
While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.
While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX
📊 Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019
From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains
#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch
We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.
Mary Meeker's Internet Trends 2019
From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains
#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch
We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.
🗞 News Use Across Social Media Platforms in 2020
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media “often” or “sometimes,” and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
🦅 @perspectiveix
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media “often” or “sometimes,” and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
🦅 @perspectiveix
