📌 How Pinterest Compares to Other Social Networks Pre-IPO
#Pinterest announced the price range for its long-awaited initial public offering (#IPO) on Monday morning. The social media company, slated for a public trading debut next week, plans to sell 75,000,000 shares at a price of $15 to $17. At this price range, Pinterest would be valued between $10 and $11.3 billion, surprisingly lower than the $12.3 billion valuation it had when it last raised capital as a private company in 2017. It would also be less than half the valuation that Snap (#Snapchat's parent company) was given in its much-hyped IPO in 2017, despite the fact that Pinterest has more users and is closer to profitability than Snap was ahead of its public trading debut in March 2017.
As the following chart illustrates, Pinterest generated $756 million in revenue last year, posting a net loss of $63 million. In the year leading up to Snap’s $24 billion IPO, its revenue and net loss amounted to $405 and -$515, respectively. Snap had 158 million daily active users by the time it went public, while Pinterest had 265 million monthly active users at the end of 2018. Pinterest also compares favorably to #Twitter, which went public in November 2013 at a $14 billion valuation with less to show for than Pinterest has now.
🚀 @PerspectiveIX via Statista.
❓ Which one is your favourite among their apps?
#Pinterest announced the price range for its long-awaited initial public offering (#IPO) on Monday morning. The social media company, slated for a public trading debut next week, plans to sell 75,000,000 shares at a price of $15 to $17. At this price range, Pinterest would be valued between $10 and $11.3 billion, surprisingly lower than the $12.3 billion valuation it had when it last raised capital as a private company in 2017. It would also be less than half the valuation that Snap (#Snapchat's parent company) was given in its much-hyped IPO in 2017, despite the fact that Pinterest has more users and is closer to profitability than Snap was ahead of its public trading debut in March 2017.
As the following chart illustrates, Pinterest generated $756 million in revenue last year, posting a net loss of $63 million. In the year leading up to Snap’s $24 billion IPO, its revenue and net loss amounted to $405 and -$515, respectively. Snap had 158 million daily active users by the time it went public, while Pinterest had 265 million monthly active users at the end of 2018. Pinterest also compares favorably to #Twitter, which went public in November 2013 at a $14 billion valuation with less to show for than Pinterest has now.
🚀 @PerspectiveIX via Statista.
❓ Which one is your favourite among their apps?
🤫 The Rise of Dark Social
There’s no shortage of discussion around the decline of sharing on #SocialMedia. But it’s not that users are sharing less, they’re sharing differently.
Social media feeds have become overcrowded with content, and consumers are privacy-aware more than ever.
Both these factors are contributing to the rise of a not-so-new space: #DarkSocial. Dark Social means private messaging apps, SMS or emails.
Based on a research by GlobalWebIndex, in UK and US, when consumers have something to share, they’re more likely to head to dark social channels to do so (63%) rather than open social media platforms (54%). What’s even more revealing is that around 20% share only via these channels, with #WhatsApp and #FacebookMessenger the go-to services.
🚀 @PerspectiveIX via GlobalWebIndex.
There’s no shortage of discussion around the decline of sharing on #SocialMedia. But it’s not that users are sharing less, they’re sharing differently.
Social media feeds have become overcrowded with content, and consumers are privacy-aware more than ever.
Both these factors are contributing to the rise of a not-so-new space: #DarkSocial. Dark Social means private messaging apps, SMS or emails.
Based on a research by GlobalWebIndex, in UK and US, when consumers have something to share, they’re more likely to head to dark social channels to do so (63%) rather than open social media platforms (54%). What’s even more revealing is that around 20% share only via these channels, with #WhatsApp and #FacebookMessenger the go-to services.
🚀 @PerspectiveIX via GlobalWebIndex.
🤯 TiikkTok TiikkTok
your mind is about to get blown.
🤯 Join @TiikkTok -> https://t.me/joinchat/AAAAAEf-wsxVKWDMOAvv9A
your mind is about to get blown.
🤯 Join @TiikkTok -> https://t.me/joinchat/AAAAAEf-wsxVKWDMOAvv9A
📱 Top Social Media Apps in the U.S. for Q1 2019 by Downloads
The most downloaded #SocialMedia app in the 🇺🇸 for Q1 2019 was #TikTok with nearly 13.5 million installs, up 184% over 1Q18. The full top 10 ranking of Social Media apps in the U.S. by downloads for Q1 2019 is above.
#Instagram was the second most installed Social Media app in the U.S. last year with more than 10 million downloads. #Facebook, #Snapchat, and #Pinterest comprised the remainder of the top five most installed apps in the category.
🚀 @PerspectiveIX via SensorTower.
The most downloaded #SocialMedia app in the 🇺🇸 for Q1 2019 was #TikTok with nearly 13.5 million installs, up 184% over 1Q18. The full top 10 ranking of Social Media apps in the U.S. by downloads for Q1 2019 is above.
#Instagram was the second most installed Social Media app in the U.S. last year with more than 10 million downloads. #Facebook, #Snapchat, and #Pinterest comprised the remainder of the top five most installed apps in the category.
🚀 @PerspectiveIX via SensorTower.
📱 The Old Tech Giants Do NOT Control the Next Generation
According to VertoAnalytics, among teens, #Snapchat is the top social service, and #Facebook is number five (among adults, these stats are almost the opposite).
Mobile apps and all-inclusive services/platforms have a significant impact on everyone: An equal number of monthly users watch videos on the Facebook App and on the YouTube app (however, only 21% of total Facebook mobile app time is about video usage versus 84% for #YouTube).
🚀 @PerspectiveIX via VertoAnalytics.
👻 Add us on Snapchat and don't miss out: perspectiveix
According to VertoAnalytics, among teens, #Snapchat is the top social service, and #Facebook is number five (among adults, these stats are almost the opposite).
Mobile apps and all-inclusive services/platforms have a significant impact on everyone: An equal number of monthly users watch videos on the Facebook App and on the YouTube app (however, only 21% of total Facebook mobile app time is about video usage versus 84% for #YouTube).
🚀 @PerspectiveIX via VertoAnalytics.
👻 Add us on Snapchat and don't miss out: perspectiveix
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📱 the Evolution of Video
As the definition of #TV becomes increasingly fluid, #mobile has opened additional opportunities to provide viewers with high-quality content—where they want it, when they want it and how they want it. As of August 2018, mobile phones have become the dominant device for watching online video, surpassing computers and other internet-connected devices.
2019 is shaping up to be an inflection point for video. It is forecasted that mobile will surpass traditional TV entirely as the medium attracting the most entertainment minutes in the US.
🚀 @PerspectiveIX via Snap.
As the definition of #TV becomes increasingly fluid, #mobile has opened additional opportunities to provide viewers with high-quality content—where they want it, when they want it and how they want it. As of August 2018, mobile phones have become the dominant device for watching online video, surpassing computers and other internet-connected devices.
2019 is shaping up to be an inflection point for video. It is forecasted that mobile will surpass traditional TV entirely as the medium attracting the most entertainment minutes in the US.
🚀 @PerspectiveIX via Snap.
🏦 Challenger Banks in the UK
Banking is an unbearably dry topic, except in the UK, where the traditional incumbents are stuck in a pitched battle for survival with a swathe of new app-only “challenger banks.” Without a doubt, the most famous of these is #Monzo. Data from Apptopia paints a rosy picture of the company’s growth, with monthly downloads of the company’s flagship app growing 211% in 12 months and 347% since January 2018.
🚀 @PerspectiveIX via Apptopia.
Banking is an unbearably dry topic, except in the UK, where the traditional incumbents are stuck in a pitched battle for survival with a swathe of new app-only “challenger banks.” Without a doubt, the most famous of these is #Monzo. Data from Apptopia paints a rosy picture of the company’s growth, with monthly downloads of the company’s flagship app growing 211% in 12 months and 347% since January 2018.
🚀 @PerspectiveIX via Apptopia.
🗳 Waterproof mobile phones will ruin shower ideas.
Anonymous Poll
33%
Yes!
18%
No!
50%
Wtf are you talking about!?
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🚀 @PerspectiveIX
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📊 Social Media Networks User Base
Latest numbers are in, and here are #SocialMedia networks with the most active users (in billion):
🥇 #Facebook
🥈 #YouTube
🥉 #WhatsApp
4. #FacebookMessenger
5. #WeChat
6. #Instagram
🚀 @PerspectiveIX via Socialbakers.
Latest numbers are in, and here are #SocialMedia networks with the most active users (in billion):
🥈 #YouTube
4. #FacebookMessenger
5. #WeChat
6. #Instagram
🚀 @PerspectiveIX via Socialbakers.
📱 Top Grossing Google Play Categories in Q1 2019
There are some stark contrasts here with the top iOS grossing categories in Q1 2019. We're all just humans with #smartphones, and yet, how #iOS users and #Android users spend their money on mobile varies so drastically.
Business apps are getting a lot more spend from Android users. Entertainment is still a power category, but definitely less so in North America and Latin America. The most significant drop-off is spending on Social apps. The category is completely gone from the top 10 Google Play picture. Like Social, the Lifestyle category is gone from the top list altogether.
🚀 @PerspectiveIX via Apptopia.
There are some stark contrasts here with the top iOS grossing categories in Q1 2019. We're all just humans with #smartphones, and yet, how #iOS users and #Android users spend their money on mobile varies so drastically.
Business apps are getting a lot more spend from Android users. Entertainment is still a power category, but definitely less so in North America and Latin America. The most significant drop-off is spending on Social apps. The category is completely gone from the top 10 Google Play picture. Like Social, the Lifestyle category is gone from the top list altogether.
🚀 @PerspectiveIX via Apptopia.
📱 Top Grossing iOS Categories in Q1 2019
Entertainment apps are where consumers are easily convinced to spend their hard earned money. Apps like #Netflix, #Hulu, OZEE, Hotstar provide us entertainment when we're bored or traveling. That this category sits up top is likely not surprising.
#iOS #Android #Smartphone
🚀 @PerspectiveIX via Apptopia.
Entertainment apps are where consumers are easily convinced to spend their hard earned money. Apps like #Netflix, #Hulu, OZEE, Hotstar provide us entertainment when we're bored or traveling. That this category sits up top is likely not surprising.
#iOS #Android #Smartphone
🚀 @PerspectiveIX via Apptopia.
🗳 Myth 1: Do smartphone cameras with more megapixels capture better photos?
Anonymous Poll
27%
Yes.
73%
Not necessarily.
🗳 Myth 2: Can charging a cellphone overnight ruin the battery?
Anonymous Poll
39%
Yes.
61%
Not necessarily.
🗳 Myth 3: Can airport X-ray machines wipe the memory on a phone or laptop?
Anonymous Poll
12%
Yes.
88%
No.