๐Ÿš€ Perspective IX
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The Best of New Media & Technology.
It's not for everyone. It's for you.

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๐Ÿ“ Manchester, UK
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๐Ÿ—ณ "One day or day one. You decide." โ€” Paulo Coelho
Anonymous Poll
35%
One day
65%
Day one
โœˆ๏ธ Top Travel Apps in Europe for 2018 by Downloads

The most downloaded travel category app in Europe for 2018 was Booking with close to 25 million installs. Germany๐Ÿ‡ฉ๐Ÿ‡ช, Great Britain๐Ÿ‡ฌ๐Ÿ‡ง, and France๐Ÿ‡ซ๐Ÿ‡ท were the top countries with the most new installs of the app. The full top 10 ranking of travel apps in Europe by downloads for 2018 is above. App download estimates are from Sensor Towerโ€™s Store Intelligence platform.

#Uber was the second most installed travel app in Europe last year with more than 21 million downloads. Yandex Navigator, Yandex Taxi, and BlaBlaCar made up the remainder of the top five most installed travel apps in the region.

๐Ÿš€ @PerspectiveIX via SensorTower.
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๐Ÿ‘€ Security Matters - NOT!

Nothing to see here, just the President of Kosovo unlocking his computer that certainly doesn't contain any sensitive information.

๐Ÿš€ @PerspectiveIX via Jameson Lopp.
๐Ÿค” Internet, social media use and device ownership in U.S. have plateaued after years of growth

The use of digital technology has had a long stretch of rapid growth in the United States, but the share of Americans who go online, use #SocialMedia or own key devices has remained stable the past two years, according to a new analysis of Pew Research Center data.

๐Ÿš€ @PerspectiveIX via Pew Research Center.
๐Ÿ—ณ Let's settle this: Coca-Cola or Pepsi?
Anonymous Poll
66%
Coca-Cola
34%
Pepsi
โŒ Global Ad-Blocking Behaviour

Since it developed into a mainstream trend, ad-blocking has become a key concern for agencies. With consumers taking more control over their online experiences, GWI has taken a snapshot of consumers' views in their latest infographic.

Find out:
- Why are consumers using ad-blocking tools?
- How does behavior differ across regions?
- How are users discovering brands, if not through online ads?

Download the complete infographic at GlobalWebIndex.

๐Ÿš€ @PerspectiveIX
๐Ÿ—ณ Do you use an Ad-Blocker on your default Desktop/Laptop web browser?
Anonymous Poll
81%
Yes
19%
No
โ€‹โ€‹๐Ÿ’ฐ Google Hit With Another Antitrust Fine in Europe

The European Commission announced yet another #antitrust fine against #Google today, imposing a โ‚ฌ1.49 billion ($1.69b) penalty for unfairly shielding its AdSense advertising platform from competition. "Today the Commission has fined Google โ‚ฌ1.49 billion for illegal misuse of its dominant position in the market for the brokering of online search adverts. Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites", commissioner Margrethe Vestager said in an official statement.

The European Commissionโ€™s latest ruling against Google is by no means the first time that the EUโ€™s watchdog has taken action against an American tech company. In fact, Google itself got a taste of EU antitrust regulation as recently as last year. In July 2018, the European Commission hit Google with a record-breaking โ‚ฌ4.3 billion fine for allegations related to #Android after having fined the company โ‚ฌ2.4 billion ($2.7b) for anticompetitive behavior related to Google Shopping in July 2017.

As the following chart illustrates, other tech giants have felt the wrath of the European Commission as well. #Microsoft alone has been fined four times over the past two decades including three times for allegedly ignoring previous antitrust sanctions and for breaking promises made in an earlier antitrust settlement. The EUโ€™s competition commissioner, Margrethe Vestager, has made U.S. tech companies a central focus, cracking down on anticompetitive behavior, tax avoidance and mishandling of user privacy.

๐Ÿš€ @PerspectiveIX via Statista.
๐ŸŽ‚ Happy Birthday, Twitter!

13 years ago today at 8:50pm, Twitter co-founder Jack Dorsey, has sent the very first tweet. Let's look back at the important moments in #Twitter's history.

๐Ÿš€ @PerspectiveIX via Socialbakers.
๐Ÿ“Š Platforms for Shopping

Hereโ€™s how #Pinterest is selling ads ahead of its IPO (aimed to list shares on NYSE in April) compared to #Facebook, #Instagram, #Twitter, and #Snapchat.

๐Ÿš€ @PerspectiveIX via Kerry Flynn.
๐Ÿ—ณ Have you sent a Tweet during the last 7 days?
Anonymous Poll
28%
Yes
22%
No. I don't have a Twitter account
49%
I have a Twitter account, but no.
๐Ÿ‘ฅ Facebook Post Engagements

According to Socialbakers, these are the top engaging post types on #Facebook:

1. Live video ๐Ÿ”ด
2. Photo ๐Ÿ“ธ
3. Video ๐Ÿ“น
4. Link ๐Ÿ”—

๐Ÿš€ @PerspectiveIX via Socialbakers.
โ€‹โ€‹๐Ÿ›Ž American consumers spent more on Airbnb than on Hilton last year
And that means Airbnb now owns about 20 percent of the entire US consumer lodging market!

#Airbnb has long felt like an existential threat to hotel companies. New data shows that it actually is one.

US consumers spent more money on Airbnb last year than than they did on Hilton and its subsidiary brands like DoubleTree and Embassy Suites, according to new data from Second Measure, a company that analyzes billions of dollars in anonymized debit and credit card purchases. Their Airbnb spending is even catching up to Marriott, the worldโ€™s largest hotel company, which added to its revenue by acquiring Starwood hotels in 2016.

The data shows roughly 30 percent growth last year in US consumer spending on Airbnb, which is expected to go public next year and is currently valued at about $38 billion company.

Much of that growth, according to Second Measure, is coming from travelers who live in the Central US. Currently about a third of Airbnbโ€™s US customers are from populous coastal states California, New York and Florida. Thatโ€™s a departure from 2012 when people from those states made up half its customers.

๐Ÿš€ @PerspectiveIX via Recode.
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๐Ÿ‘จโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Good parenting!

๐Ÿคฏ @TiikkTok
๐Ÿ“บ Netflix Growth

Number of #Netflix subscribers from 2008 to 2018

๐Ÿš€ @PerspectiveIX
๐ŸŽง Spotify Growth

The number of #Spotify users - both Premium and total.

Live Chart by ๐Ÿš€ @PerspectiveIX
๐Ÿ“ท Instagram Ads

#Instagram ad placements selected by marketers:

๐Ÿ”ธ10% Story
๐Ÿ”ธ33% Feed & Story
๐Ÿ”ธ57% Feed

๐Ÿš€ @PerspectiveIX via Socialbakers.
โ€‹โ€‹๐Ÿ›ซ Discovering Holiday Destinations

Thereโ€™s no shortage of user-generated content (UGC) on #SocialMedia that keeps friends and family updated and allows users to save a snapshot of their experiences; two thirds post about their holiday on social media, with 4 in 10 posting while on the holiday.

This has a huge impact on vacationersโ€™ decisions. Consumers are actually more likely to discover #travel destinations through content their peers share on social media โ€“ whether thatโ€™s photos/videos (37%) or recommendations (32%) โ€“ than branded travel ads (24%).

BONUS: a super-cool website to inspire you!
Escape: Travel inspiration by price from your city: http://rev.vu/bJmrdm


๐Ÿš€ @PerspectiveIX via GlobalWebIndex.
๐Ÿ•ถ When #VR is too real!

๐Ÿš€ @PerspectiveIX via @TiikkTok

๐Ÿคฏ Join @TiikkTok for more!
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๐Ÿคฆโ€โ™‚๏ธ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

๐Ÿคฏ @TiikkTok