π± Top App Categories Worldwide for Q4 2018 by Downloads - App Store
The top #AppStore category worldwide by downloads in Q4 2018 was Games with 2.09 billion installs for the quarter. Despite passing the two billion mark, the category saw downloads decrease 1.3 percent year-over-year from 2.11 billion in 4Q17.
#iOS
Read more on SensorTower.
π @PerspectiveIX
The top #AppStore category worldwide by downloads in Q4 2018 was Games with 2.09 billion installs for the quarter. Despite passing the two billion mark, the category saw downloads decrease 1.3 percent year-over-year from 2.11 billion in 4Q17.
#iOS
Read more on SensorTower.
π @PerspectiveIX
π± Top App Categories Worldwide for Q4 2018 by Downloads - Google Play
Games was also the top category worldwide on #Google Play in Q4 2018 with more than 7.25 billion installs, followed by Tools, Entertainment, Communication, and Social.
Games saw modest growth on #GooglePlay in Q4, with installs increasing 3 percent year-over-year. The Social category grew 53 percent year-over-year, surpassing Photography to take the No. 5 spot. This change was driven by enormous growth of social media apps in India, specifically #TikTok, along with two other ByteDance-owned apps, Helo and Vigo Video.
#Android
Read more on SensorTower.
π @PerspectiveIX
Games was also the top category worldwide on #Google Play in Q4 2018 with more than 7.25 billion installs, followed by Tools, Entertainment, Communication, and Social.
Games saw modest growth on #GooglePlay in Q4, with installs increasing 3 percent year-over-year. The Social category grew 53 percent year-over-year, surpassing Photography to take the No. 5 spot. This change was driven by enormous growth of social media apps in India, specifically #TikTok, along with two other ByteDance-owned apps, Helo and Vigo Video.
#Android
Read more on SensorTower.
π @PerspectiveIX
π Gen Z is Still on Facebook
Think you cannot target #GenZ on #Facebook? Think again!
Socialbakers' data shows that this generation is giving brands as much love as #Millennials!
π @PerspectiveIX via Socialbakers.
Think you cannot target #GenZ on #Facebook? Think again!
Socialbakers' data shows that this generation is giving brands as much love as #Millennials!
π @PerspectiveIX via Socialbakers.
Is your phone on vibrate or ringer?
Anonymous Poll
40%
Always vibrate
42%
Sometimes vibrate, sometimes ringer
18%
Always ringer
π΅ Streaming Dominates Music Industry Revenue
The #music industry is generating the lion share of its revenue from streaming. A recent Recording Industry Association of America report found that three quarters of all revenue in the industry comes from streaming services like #Spotify. Last year RIAA reported that only 65 percent of revenue came from streaming, pointing to how prevalent and essential streaming has become to making money in music.
Overall revenue from streaming music grew by 30 percent year-over-year, hitting a total of $7.4 billion for 2018. While the growth seems to be ramping up, the industry is rebounding from a low. This year is the first time the industry is even nearing what its total revenue was over a decade ago. The major reasons for the slump in recent years has been the digitization of music circulated on the internet.
π @PerspectiveIX via Statista.
β Do you stream music?
The #music industry is generating the lion share of its revenue from streaming. A recent Recording Industry Association of America report found that three quarters of all revenue in the industry comes from streaming services like #Spotify. Last year RIAA reported that only 65 percent of revenue came from streaming, pointing to how prevalent and essential streaming has become to making money in music.
Overall revenue from streaming music grew by 30 percent year-over-year, hitting a total of $7.4 billion for 2018. While the growth seems to be ramping up, the industry is rebounding from a low. This year is the first time the industry is even nearing what its total revenue was over a decade ago. The major reasons for the slump in recent years has been the digitization of music circulated on the internet.
π @PerspectiveIX via Statista.
β Do you stream music?
π Lyft Closing New User Gap with Uber in U.S. as IPO Approaches
As it prepares for its long-awaited IPO, #Lyft has been slowly yet surely pulling alongside rival #Uber in the United States when it comes to the number of new users both services are adding each month.
According to Sensor Tower, which count first-time downloads of apps by unique App Store and Google Play users, Lyft added close to 1.5 million new riders in the U.S. last month, compared to Uberβs 1.9 million, giving the soon-to-be-public company a 43 percent share of those acquired between the two. This is a significant turnaround from April 2015, when Uber accounted for 82 percent of new U.S. riders added by the two services that month.
Read more on SensorTower.
π @PerspectiveIX
As it prepares for its long-awaited IPO, #Lyft has been slowly yet surely pulling alongside rival #Uber in the United States when it comes to the number of new users both services are adding each month.
According to Sensor Tower, which count first-time downloads of apps by unique App Store and Google Play users, Lyft added close to 1.5 million new riders in the U.S. last month, compared to Uberβs 1.9 million, giving the soon-to-be-public company a 43 percent share of those acquired between the two. This is a significant turnaround from April 2015, when Uber accounted for 82 percent of new U.S. riders added by the two services that month.
Read more on SensorTower.
π @PerspectiveIX
πΈ Leading Payment Methods Used in 2018
A credit card stored automatically on a computer is the main form of online payment in the U.S, according to a survey on Mobile Banking conducted by Ipsos and ING. #Paypal came in second place with about 1 in 5 respondents citing the online payment as their preferred form of online payment.
#AmazonPay, #GooglePay, and #ApplePay were some of the less common forms of online payment for respondents interviewed by Ipsos and ING.
π @PerspectiveIX via Statista.
A credit card stored automatically on a computer is the main form of online payment in the U.S, according to a survey on Mobile Banking conducted by Ipsos and ING. #Paypal came in second place with about 1 in 5 respondents citing the online payment as their preferred form of online payment.
#AmazonPay, #GooglePay, and #ApplePay were some of the less common forms of online payment for respondents interviewed by Ipsos and ING.
π @PerspectiveIX via Statista.
β What's your preferred form of online payment?
Anonymous Poll
17%
Credit Card (Stored)
15%
Credit Card (Manual)
20%
PayPal
3%
Amazon Pay
1%
Apple Pay
16%
Google Pay
13%
Pay on delivery
15%
Others
π Brand Reputations That Took a Hit in 2019
#Facebook certainly had a tough year and it shows in the recent Axios and Harris Poll report: The 100 Most Visible Companies. The company had the largest dip in the reportβs ranking, plummeting 43 places between 2018 and 2019. Barely in the top 100 brands, the social network fell to the bottom of the pack. Facebook has had to answer to legislators around the world this year about how it shares usersβ data with third parties, the role it plays in spreading disinformation, and the vulnerabilities it has to hacks.
Read more on Statista | Download the Report (PDF).
π @PerspectiveIX
#Facebook certainly had a tough year and it shows in the recent Axios and Harris Poll report: The 100 Most Visible Companies. The company had the largest dip in the reportβs ranking, plummeting 43 places between 2018 and 2019. Barely in the top 100 brands, the social network fell to the bottom of the pack. Facebook has had to answer to legislators around the world this year about how it shares usersβ data with third parties, the role it plays in spreading disinformation, and the vulnerabilities it has to hacks.
Read more on Statista | Download the Report (PDF).
π @PerspectiveIX
π΄ Americans drift from Uber and Lyft, test alternative forms of transportation
Americans are exploring alternative methods of transportation. Looking at average daily active users (DAUs) per month over the past 13 months, weβre estimating decreases in active usage for #Uber and #Lyft, while seeing increases in active usage for things like public transportation, bikes and scooters.
The above data is for the United States and is a combination of iOS + Google Play apps. Lyft has said its market share in the United States was at about 35% in early 2018, and is now closing in at around 40%. Lyft is losing less average DAUs than Uber, which has in fact grown its percentage of market share in the United States.
Read more on Apptopia.
π @PerspectiveIX
Americans are exploring alternative methods of transportation. Looking at average daily active users (DAUs) per month over the past 13 months, weβre estimating decreases in active usage for #Uber and #Lyft, while seeing increases in active usage for things like public transportation, bikes and scooters.
The above data is for the United States and is a combination of iOS + Google Play apps. Lyft has said its market share in the United States was at about 35% in early 2018, and is now closing in at around 40%. Lyft is losing less average DAUs than Uber, which has in fact grown its percentage of market share in the United States.
Read more on Apptopia.
π @PerspectiveIX
This media is not supported in your browser
VIEW IN TELEGRAM
π World Wide Web turns 30 today!
Remember the dial-up struggle?
On this day 30 years ago, Tim Berners-Lee submitted a proposal with the dreary title βInformation Managementβ to his superior at the European physics laboratory CERN.
π Read more: https://t.me/iXNews/46938
π @PerspectiveIX
Remember the dial-up struggle?
On this day 30 years ago, Tim Berners-Lee submitted a proposal with the dreary title βInformation Managementβ to his superior at the European physics laboratory CERN.
π Read more: https://t.me/iXNews/46938
π @PerspectiveIX
This media is not supported in your browser
VIEW IN TELEGRAM
π₯§ Happy Ο Day!
Ο = 3οΈβ£.1οΈβ£4οΈβ£15926535897932384626433832795028841971693993751058209749445923078164062862089986280348253421170679821480865132823066470938446095505822317253594081284811174502841027019385211055596446229489549303819644288109756659334461284756482337867831652712οΈβ£0οΈβ£1οΈβ£9οΈβ£
π @PerspectiveIX via Fermat'sLibrary.
Ο = 3οΈβ£.1οΈβ£4οΈβ£15926535897932384626433832795028841971693993751058209749445923078164062862089986280348253421170679821480865132823066470938446095505822317253594081284811174502841027019385211055596446229489549303819644288109756659334461284756482337867831652712οΈβ£0οΈβ£1οΈβ£9οΈβ£
π @PerspectiveIX via Fermat'sLibrary.
πΊ YouTube is Responsible for 37% of All Mobile Internet Traffic
A new report by Sandvine has revealed the applications responsible for the most downstream mobile traffic in the world. Underlining the popularity of streaming services, #YouTube accounts for the most megabytes with 37 percent - an awfully long way ahead of second-placed #Facebook with 8.4 percent and #Snapchat with 8.3 percent. #Netflix, which accounts for the most internet traffic overall, only manages 2.4 percent when it comes to mobile.
π @PerspectiveIX via Statista.
A new report by Sandvine has revealed the applications responsible for the most downstream mobile traffic in the world. Underlining the popularity of streaming services, #YouTube accounts for the most megabytes with 37 percent - an awfully long way ahead of second-placed #Facebook with 8.4 percent and #Snapchat with 8.3 percent. #Netflix, which accounts for the most internet traffic overall, only manages 2.4 percent when it comes to mobile.
π @PerspectiveIX via Statista.