😎 AR vs VR: the Engagement
In a recent research study conducted by GWI in the UK and U.S., it was found that over 90% of consumers in these markets are aware of VR, with around 65% saying they’re aware of AR.
Awareness of AR hovers between the 70-75% mark among the 16-44 age group, but drops dramatically among 45-54s (56%) and 55-64s (44%). By gender, males (71%) display a notably higher level of awareness of AR compared to women (59%).
These awareness level figures stand in sharp contrast to the rate of consumers who are actually engaging with AR and VR on a monthly basis in the UK and U.S.
🚀 @PerspectiveIX via GlobalWebIndex.
❓ Which one do you prefer?
In a recent research study conducted by GWI in the UK and U.S., it was found that over 90% of consumers in these markets are aware of VR, with around 65% saying they’re aware of AR.
Awareness of AR hovers between the 70-75% mark among the 16-44 age group, but drops dramatically among 45-54s (56%) and 55-64s (44%). By gender, males (71%) display a notably higher level of awareness of AR compared to women (59%).
These awareness level figures stand in sharp contrast to the rate of consumers who are actually engaging with AR and VR on a monthly basis in the UK and U.S.
🚀 @PerspectiveIX via GlobalWebIndex.
❓ Which one do you prefer?
🖤 Cyber Weekend
According to new research from VoucherCodes and the Centre for Retail Research, UK consumers are predicted to spend £13.41m per minute over the Cyber Weekend this year. This equates to £8.29bn in online and offline sales from Black Friday through to Cyber Monday – a 6% uplift on the £7.78bn spent in 2017.
The figures reveal that spending over the Cyber Weekend has grown significantly over the last five years, with online and offline spend up 66% and 68% respectively since 2013. In total, spending online and on the high street over those four days alone now accounts for 24% of festive sales, compared to 14% in 2013.
This year, shoppers are expected to spend £2.44bn on Black Friday. Sales are set to continue to increase over the weekend, reaching their peak on Cyber Monday as consumers are predicted to spend almost £2.96bn on the final day of the weekend.
🚀 @PerspectiveIX via VoucherCodes.
According to new research from VoucherCodes and the Centre for Retail Research, UK consumers are predicted to spend £13.41m per minute over the Cyber Weekend this year. This equates to £8.29bn in online and offline sales from Black Friday through to Cyber Monday – a 6% uplift on the £7.78bn spent in 2017.
The figures reveal that spending over the Cyber Weekend has grown significantly over the last five years, with online and offline spend up 66% and 68% respectively since 2013. In total, spending online and on the high street over those four days alone now accounts for 24% of festive sales, compared to 14% in 2013.
This year, shoppers are expected to spend £2.44bn on Black Friday. Sales are set to continue to increase over the weekend, reaching their peak on Cyber Monday as consumers are predicted to spend almost £2.96bn on the final day of the weekend.
🚀 @PerspectiveIX via VoucherCodes.
😰 Social Media FOMO
- 1 in 4 global internet users have a 'fear of missing out' on #SocialMedia.
- 51% of these #FOMO Networkers are female.
- Social media FOMO is most prevalent in EMEA (22%) and North America (33%).
🚀 @PerspectiveIX via GlobalWebIndex.
❓ Have you experienced FOMO during the last 10 days?
- 1 in 4 global internet users have a 'fear of missing out' on #SocialMedia.
- 51% of these #FOMO Networkers are female.
- Social media FOMO is most prevalent in EMEA (22%) and North America (33%).
🚀 @PerspectiveIX via GlobalWebIndex.
❓ Have you experienced FOMO during the last 10 days?
📺 Design is Never Done
the YouTube Android App Edition
✏️ by Luke Wroblewski: prs.pctvix.co/2PMMDWA
🚀 @PerspectiveIX
the YouTube Android App Edition
✏️ by Luke Wroblewski: prs.pctvix.co/2PMMDWA
🚀 @PerspectiveIX
💃 TikTok
Riding a wave of ramped up international marketing and notoriety among influencers, video-based social app #TikTok from Beijing’s Bytedance saw its highest earning month to date in October. According to Sensor Tower’s Store Intelligence estimates, TikTok grew its user spending on in-app purchases some 275% or 3.75x YoY last month to more than $3.5 million worldwide.
🚀 @PerspectiveIX via SensorTower.
❓ Have you used TikTok during last month?
Riding a wave of ramped up international marketing and notoriety among influencers, video-based social app #TikTok from Beijing’s Bytedance saw its highest earning month to date in October. According to Sensor Tower’s Store Intelligence estimates, TikTok grew its user spending on in-app purchases some 275% or 3.75x YoY last month to more than $3.5 million worldwide.
🚀 @PerspectiveIX via SensorTower.
❓ Have you used TikTok during last month?
"We must be careful not to believe things simply because we want them to be true.
No one can fool you as easily as you can fool yourself." — Professor Richard Feynman
🚀 @PerspectiveIX
No one can fool you as easily as you can fool yourself." — Professor Richard Feynman
🚀 @PerspectiveIX
🗨 Instagram vs. Facebook: The Most Engaging Industries
#Instagram:
1. Fashion
2. Beauty
3. Ecommerce
#Facebook:
1. Others
2. Ecommerce
3. Retail
🚀 @PerspectiveIX via SocialBakers.
❓ Which one do you prefer?
#Instagram:
1. Fashion
2. Beauty
3. Ecommerce
#Facebook:
1. Others
2. Ecommerce
3. Retail
🚀 @PerspectiveIX via SocialBakers.
❓ Which one do you prefer?
📱 Your Phone's Radiation
For most people nowadays, their #smartphone is within arm's reach 24 hours a day. It's in their pocket while they're at work, it's in their hand on the train ride home and it's on their bedside table as they go to sleep. With this level of proximity and usage, many can't quite shake the niggling feeling that they might be risking damage to themselves in the long run. While conclusive longitudinal research on the effects of cell phone radiation is still hard to come by, for those looking to hedge their bets, this infographic shows the phones that emit the most radiation when held to the ear while calling.
The German Federal Office for Radiation Protection (Bundesamt für Strahlenschutz) has a comprehensive database of #smartphones - new and old - and the level of radiation they emit. Following the criteria set for this chart (see footnotes), the current smartphone creating the highest level of radiation is the Mi A1 from Chinese vendor Xiaomi. In fact, the top list is dominated by handsets made by Chinese companies, with #Xiaomi, #OnePlus, #Huawei and #ZTE accounting for 12 of the 15 phones with the largest values. It must be said though, that premium #Apple phones such as the #iPhone 7 and the recently released iPhone 8 are also here to be seen.
🚀 @PerspectiveIX via Statista.
❓ Would this concern you and the smartphone you might buy?
For most people nowadays, their #smartphone is within arm's reach 24 hours a day. It's in their pocket while they're at work, it's in their hand on the train ride home and it's on their bedside table as they go to sleep. With this level of proximity and usage, many can't quite shake the niggling feeling that they might be risking damage to themselves in the long run. While conclusive longitudinal research on the effects of cell phone radiation is still hard to come by, for those looking to hedge their bets, this infographic shows the phones that emit the most radiation when held to the ear while calling.
The German Federal Office for Radiation Protection (Bundesamt für Strahlenschutz) has a comprehensive database of #smartphones - new and old - and the level of radiation they emit. Following the criteria set for this chart (see footnotes), the current smartphone creating the highest level of radiation is the Mi A1 from Chinese vendor Xiaomi. In fact, the top list is dominated by handsets made by Chinese companies, with #Xiaomi, #OnePlus, #Huawei and #ZTE accounting for 12 of the 15 phones with the largest values. It must be said though, that premium #Apple phones such as the #iPhone 7 and the recently released iPhone 8 are also here to be seen.
🚀 @PerspectiveIX via Statista.
❓ Would this concern you and the smartphone you might buy?
📺 Netflix Tops Live TV As The Destination For Viewers’ Favorite Shows
It’s the era of peak TV, and it looks like #Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content study, Hub Entertainment Research finds that TV viewers are becoming pickier about the shows they try, and identify fewer shows as being among their favorites. But here’s the rub: for the first time, those favourite shows are more likely to be found on Netflix than on live TV.
The study notes that video platforms continue to invest in scripted series, with 5% YoY growth as of August. However, there are stark differences among platforms, with streaming service providers boosting their original scripted series by 46% and premium cable providers by 42%, whereas basic cable and broadcast providers have cut back. (Last year, IHS Markit detailed a 2.3% compound annual decline in scripted hours in the US from broadcast network and cable over the previous 3 years, with online services instead soaring with a compound annual growth rate of 53% in scripted hours over that time span.)
🚀 @PerspectiveIX via MarketingCharts.
❓ Which one do you prefer?
It’s the era of peak TV, and it looks like #Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content study, Hub Entertainment Research finds that TV viewers are becoming pickier about the shows they try, and identify fewer shows as being among their favorites. But here’s the rub: for the first time, those favourite shows are more likely to be found on Netflix than on live TV.
The study notes that video platforms continue to invest in scripted series, with 5% YoY growth as of August. However, there are stark differences among platforms, with streaming service providers boosting their original scripted series by 46% and premium cable providers by 42%, whereas basic cable and broadcast providers have cut back. (Last year, IHS Markit detailed a 2.3% compound annual decline in scripted hours in the US from broadcast network and cable over the previous 3 years, with online services instead soaring with a compound annual growth rate of 53% in scripted hours over that time span.)
🚀 @PerspectiveIX via MarketingCharts.
❓ Which one do you prefer?
📱 Mobile Subscriptions Worldwide Q3 2018
The total number of mobile subscriptions was around 7.9 billion in Q3 2018, with 120 million new subscriptions added during the quarter.
- As of Q3 2018, the number of global mobile subscriptions totalled 7.9 billion.
- The number of new mobile subscriptions worldwide during Q3 reached 120 million.
- China had the most net additions in Q3, likely due to intense competition among communications service providers.
- There are now 5.7 billion mobile broadband subscriptions.
- Global subscription penetration in Q3 2018 was 104 percent.
🚀 @PerspectiveIX via Ericsson.
The total number of mobile subscriptions was around 7.9 billion in Q3 2018, with 120 million new subscriptions added during the quarter.
- As of Q3 2018, the number of global mobile subscriptions totalled 7.9 billion.
- The number of new mobile subscriptions worldwide during Q3 reached 120 million.
- China had the most net additions in Q3, likely due to intense competition among communications service providers.
- There are now 5.7 billion mobile broadband subscriptions.
- Global subscription penetration in Q3 2018 was 104 percent.
🚀 @PerspectiveIX via Ericsson.
🔫 Fortnite is Taking Over
#Fortnite, the free-to-play multiplayer game particularly popular among young players and professional athletes, just reached another milestone. Epic Games, the company behind Fortnite, announced this week that its blockbuster title now has more than 200 million registered users. That’s up from just 45 million in January 2018, meaning that the global hype surrounding the game has attracted more than 150 million new players over the past 11 months.
Last month, Epic Games raised $1.25 billion from a group of investors in a deal valuing Epic at $15 billion. If Fortnite can keep the momentum going into 2019, the company’s valuation could be propelled even higher.
🚀 @PerspectiveIX via Statista.
❓ Have you played Fortnite during last seven days?
#Fortnite, the free-to-play multiplayer game particularly popular among young players and professional athletes, just reached another milestone. Epic Games, the company behind Fortnite, announced this week that its blockbuster title now has more than 200 million registered users. That’s up from just 45 million in January 2018, meaning that the global hype surrounding the game has attracted more than 150 million new players over the past 11 months.
Last month, Epic Games raised $1.25 billion from a group of investors in a deal valuing Epic at $15 billion. If Fortnite can keep the momentum going into 2019, the company’s valuation could be propelled even higher.
🚀 @PerspectiveIX via Statista.
❓ Have you played Fortnite during last seven days?
🎄 Best Christmas ads of 2018
Iceland beats John Lewis for social buzz (but not YouTube views).
🚀 @PerspectiveIX via Socialbakers data via Netimperative.
Iceland beats John Lewis for social buzz (but not YouTube views).
🚀 @PerspectiveIX via Socialbakers data via Netimperative.
🔈 Most Common Smart Speaker Usage
People are doing plenty of things with voice commands on their #SmartSpeakers, but shopping isn’t really one of them. Only about a quarter to a third of U.S. smart speaker owners have ever purchased something using voice. Very few do so on a regular basis. An Information article this summer said just 2 percent of #Alexa owners had made a purchase via Alexa in 2018.
🚀 @PerspectiveIX via Recode.
❓ Do you own a Smart Speaker, like Apple HomePod, Google Home, Amazon Echo, etc?
People are doing plenty of things with voice commands on their #SmartSpeakers, but shopping isn’t really one of them. Only about a quarter to a third of U.S. smart speaker owners have ever purchased something using voice. Very few do so on a regular basis. An Information article this summer said just 2 percent of #Alexa owners had made a purchase via Alexa in 2018.
🚀 @PerspectiveIX via Recode.
❓ Do you own a Smart Speaker, like Apple HomePod, Google Home, Amazon Echo, etc?
🏆 TV at the Top
#TV continues to rank 1st as Americans' preferred platform for getting #news!
🚀 @PerspectiveIX via PewResearch.
❓ Which of the following would you say you prefer for getting news?
#TV continues to rank 1st as Americans' preferred platform for getting #news!
🚀 @PerspectiveIX via PewResearch.
❓ Which of the following would you say you prefer for getting news?
📺 YouTube Is A Very Important Source of How-To Videos
#YouTube is the primary destination for videos online. The platform has grown in overall popularity in recent years. Pew’s report indicates that roughly 2 in 3 adults (68%) use YouTube as of Q2, up from fewer than half (48%) at the beginning of 2016.
🚀 @PerspectiveIX via MarketingCharts.
#YouTube is the primary destination for videos online. The platform has grown in overall popularity in recent years. Pew’s report indicates that roughly 2 in 3 adults (68%) use YouTube as of Q2, up from fewer than half (48%) at the beginning of 2016.
🚀 @PerspectiveIX via MarketingCharts.
📱 Latest Device Trends
- Digital consumers now own an average of 3.2 devices.
- 55% now use smart home entertainment products.
- 40% used mobile voice search last month.
- Smartphones are deemed the most important device, with 67% saying so.
🚀 @PerspectiveIX via GWI.
⬇️ Download the report here.
- Digital consumers now own an average of 3.2 devices.
- 55% now use smart home entertainment products.
- 40% used mobile voice search last month.
- Smartphones are deemed the most important device, with 67% saying so.
🚀 @PerspectiveIX via GWI.
⬇️ Download the report here.