๐Ÿฆ… [ perspective ix ]
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The Best of New Media, Tech & Business.
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๐Ÿ“ โ”‚ Manchester, UK
๐Ÿ—ž โ”‚ @iXNews
๐ŸŽ™ โ”‚ @iXRadio
๐Ÿ“ฐ โ”‚ @iXDaily
๐Ÿ‘จโ€๐Ÿ’ป โ”‚ Admin: @iXContactBot
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Want to share a small, but nice channel for your entrepreneurship aspirations!

@coolhunt - A personally selected collection of cool startups and projects on Product Hunt ๐Ÿ’Ž
๐Ÿ”ˆ Smart Assistants Usages

According to GlobalWebIndex, that functional activities are the leading use case for #Smartphone voice assistant, like asking for directions or for checking the weather.

Home assistants, on the other hand, provide a more relaxing and interactive experience. The research also revealed that home assistant users perform a greater variety of behaviors on average, with an emphasis on content and entertainment, like streaming #Music.

๐Ÿš€ @PerspectiveIX via GlobalWebIndex.

โ“ In the past month, have you used any Voice Assistants, such as Siri, Cortana, Alexa?
๐ŸŒŽ Facebook's Revenue by Geography

#Facebookโ€™s revenue in the Q3 2018 grew 33% YoY to $13.7 billion (35% on a constant currency basis).

Despite mixed results, the Q3 earnings have shown yet again that for marketers, no other platform comes close to Facebook and its family of apps, in terms of scale and audience engagement.

๐Ÿš€ @PerspectiveIX via SocialBakers.

โ“ Do you use Facebook at least once a week?
๐Ÿ˜‚ Marketer of the Year!

๐Ÿš€ @PerspectiveIX via Reddit/u/Nambypamby63.
๐Ÿ”ˆ Alexa Rules American Smart Homes

Still capitalizing on its first mover advantage, #Amazon continues to dominate the smart speaker landscape in the United States. According to a survey conducted by research firm Strategy Analytics in July and August 2018, the e-commerce giant accounted for 63% of the U.S. installed base at the time, beating Google (17%) and Apple (4%) by quite a margin.

Amazon had started the smart speaker craze in November 2014 with the release of the first Amazon Echo. The Consumer Technology Association expects smart speaker sales to amount to $3.2 billion in the U.S. this year, up 64% over the 2017 total.

๐Ÿš€ @PerspectiveIX via Statista.
๐ŸŽฅ Stan Lee's Billion-Dollar Legacy

Stan Lee, the legendary comic book writer and former editor-in-chief of Marvel Comics, has passed away. Born in 1922, Lee was involved in the creation of some of the most iconic comic characters in the world, including Spider-Man, the X-Men, Iron Man and Hulk. Lee eventually became the figurehead of Marvel, known and beloved by comic book fans around the world.

Despite the decade-spanning popularity of Marvel Comics, it wasnโ€™t until the 21st century that Leeโ€™s work really became a money-making machine. The success of the first live-action Spider-Man movie in 2002 kicked off a comic book movie craze, creating billions of dollars in box office revenue across the globe. The following chart ranks characters/franchises (co-)created by Stan Lee in terms of their success at the box office.

RIP Stan Lee

๐Ÿš€ @PerspectiveIX via Statista.
Which OS (Operating System) do you use on your desktop/laptop computer?
anonymous poll

Windows โ€“ 145
๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ‘ 54%

Linux โ€“ 54
๐Ÿ‘๐Ÿ‘๐Ÿ‘ 20%

Ubuntu โ€“ 34
๐Ÿ‘๐Ÿ‘ 13%

macOS โ€“ 32
๐Ÿ‘๐Ÿ‘ 12%

Others โ€“ 2
โ–ซ๏ธ 1%

ChromeOS โ€“ 1
โ–ซ๏ธ 0%

๐Ÿ‘ฅ 268 people voted so far.
๐Ÿ“Œ the State of Pinterest

29% of US Adults Use #Pinterest. Of the other social platforms, itโ€™s fourth in popularity, behind #YouTube, #Facebook and #Instagram. However, the metric has been slowly climbing.

According to Pinterestโ€™s own demographic data, more than half of Pinners are international and more than half of new signups are men. This means that even if US audiences arenโ€™t gaining as quickly, thereโ€™s potential for an international audience to take off.

Bonus:
๐Ÿ’ฐ Pinterest delivers $2 in profit per $1 spent on ads.
๐Ÿ“Œ 70% of Pinners will search, save or click on a Pin.
๐Ÿ“ฑ 85% of Pinterest searches happen on mobile.

๐Ÿš€ @PerspectiveIX via SproutSocial.

โ“ Have you used Pinterest in the last month?
๐Ÿ“ฑ Unfold: Create beautiful stories for Instagram

Unfold
is a toolkit for storytellers. Users can create beautiful and engaging stories for social media with minimal, easy-to-use templates.

๐Ÿ”— Website
โฌ‡๏ธ Download now for free: iOS | Android

#TopApps

๐Ÿš€ @PerspectiveIX
๐ŸฅŠ Facebook vs. Instagram

Each of them offers a unique advantage for brands:
#Facebook: the biggest audience
#Instagram: the most engaging

๐Ÿš€ @PerspectiveIX via SocialBakers.

โ“ Which one do use more often?
๐Ÿ˜ Perfect Internet

๐Ÿš€ @PerspectiveIX via Reddit/u/ElectedTulip462.
๐Ÿ“ˆ S Curves

And how technology is connecting everyone.

๐Ÿš€ @PerspectiveIX via Benedict Evans.
๐Ÿ˜ค You're not listening to me!

#TweetOfTheDay

๐Ÿš€ @PerspectiveIX
๐Ÿ“ท Instagram: Stories vs. Posts

- Over 50% of the content shared on top business profiles of #Instagram is now shared as Stories.
- However, stories reach less than 10% of their fans compared to over 20% reach of regular posts. But this makes sense due to the temporary nature of stories.

๐Ÿš€ @PerspectiveIX via SocialBakers.

โ“ Which one do you prefer to watch/see more?
๐Ÿ“บ Video Works!

Video marketing has been growing in popularity in recent times, and new statistics from a Brightcove study provide some reasons why thatโ€™s the case. Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.

The Brightcove report indicates that video holds even greater appeal among #Millennials, as 85% of 18-34-year-olds said theyโ€™d made a purchase after watching a marketing video.

๐Ÿš€ @PerspectiveIX via MarketingCharts.
๐Ÿ™€ Oh my god, that is so relatable!

๐Ÿš€ @PerspectiveIX via HappyJar.
๐Ÿ’ธ Amazon's HQs

#Amazonโ€™s relationship to its hometown, Seattle, WA, has been complicated at best. The company has poured close to $4 billion in real estate spending into the city. Amazon is currently employing 45,000 people who have an average annual salary of $110,000. Critics say these moves have driven up the cost of living in the city. While the tech giant has grown, it has also deferred 54 million in state taxes alone, due to a high-tech corporate incentive in Washington state.

๐Ÿš€ @PerspectiveIX via Statista.
๐Ÿ’ค the Enemy

๐Ÿš€ @PerspectiveIX via owlturd.
๐Ÿ˜Ž AR vs VR: the Engagement

In a recent research study conducted by GWI in the UK and U.S., it was found that over 90% of consumers in these markets are aware of VR, with around 65% saying theyโ€™re aware of AR.

Awareness of AR hovers between the 70-75% mark among the 16-44 age group, but drops dramatically among 45-54s (56%) and 55-64s (44%). By gender, males (71%) display a notably higher level of awareness of AR compared to women (59%).

These awareness level figures stand in sharp contrast to the rate of consumers who are actually engaging with AR and VR on a monthly basis in the UK and U.S.

๐Ÿš€ @PerspectiveIX via GlobalWebIndex.

โ“ Which one do you prefer?