🤝 Trust in Brands & Influencers
UK #Millennials are still more likely to follow recommendations from #SocialMedia influencers than the over 35s category, with 21% swayed by celebrity endorsements – compared to just 4% of over 35s.
🚀 @PerspectiveIX - by SurveyMonkey via TheDrum.
❓Would celebrity endorsement influence your decision?
UK #Millennials are still more likely to follow recommendations from #SocialMedia influencers than the over 35s category, with 21% swayed by celebrity endorsements – compared to just 4% of over 35s.
🚀 @PerspectiveIX - by SurveyMonkey via TheDrum.
❓Would celebrity endorsement influence your decision?
📊 Teens’ Favourite Social Platform: Snapchat vs Instagram
#Snapchat has reigned supreme as teens’ favorite social platform for a couple of years now, according to Piper Jaffray’s semi-annual teen surveys. But Snapchat’s rise may be cooling off, and #Instagram may be seeing renewed interest from teens, latest results show.
Asked their favourite #SocialMedia platform, 46% of the 8,600 teens surveyed (almost half) cited Snapchat. That was squarely in the range set in the past 2 surveys.
What’s different about this latest edition of the survey is the uptick in popularity for Instagram. 32% reported that Instagram is their favourite platform, up from 26% in the previous survey, and reaching the highest level in at least 3 years.
Interestingly, Instagram’s rising influence isn’t coming at the expense of Snapchat, but rather #Facebook and #Twitter. For example, just 5% of teens named Facebook their favorite social media platform, down from 8% in the previous survey. And Twitter didn’t fare much better, with its 6% share of the vote being down from 9% in the previous study.
🚀 @PerspectiveIX via MarketingCharts.
❓ Which one do you prefer?
#Snapchat has reigned supreme as teens’ favorite social platform for a couple of years now, according to Piper Jaffray’s semi-annual teen surveys. But Snapchat’s rise may be cooling off, and #Instagram may be seeing renewed interest from teens, latest results show.
Asked their favourite #SocialMedia platform, 46% of the 8,600 teens surveyed (almost half) cited Snapchat. That was squarely in the range set in the past 2 surveys.
What’s different about this latest edition of the survey is the uptick in popularity for Instagram. 32% reported that Instagram is their favourite platform, up from 26% in the previous survey, and reaching the highest level in at least 3 years.
Interestingly, Instagram’s rising influence isn’t coming at the expense of Snapchat, but rather #Facebook and #Twitter. For example, just 5% of teens named Facebook their favorite social media platform, down from 8% in the previous survey. And Twitter didn’t fare much better, with its 6% share of the vote being down from 9% in the previous study.
🚀 @PerspectiveIX via MarketingCharts.
❓ Which one do you prefer?
🚘 Design is Never Done
the Tesla Software Edition
✏️ by Luke Wroblewski: prs.pctvix.co/2T0HesV
🚀 @PerspectiveIX
the Tesla Software Edition
✏️ by Luke Wroblewski: prs.pctvix.co/2T0HesV
🚀 @PerspectiveIX
👥 Facebook: from Harvard Dorm To 25,000 Employees
Since Mark Zuckerberg co-created #Facebook in his Harvard dorm room in 2005, the social network has grown into a huge global company employing 25,000 people. Facebook is still growing and this week it announced that it is expanding its investment in Ireland, enabling it to grow its workforce by 5,000. The company already employees 4,000 people across the country.
🚀 @PerspectiveIX via Statista.
❓ Would you like to work at Facebook?
Since Mark Zuckerberg co-created #Facebook in his Harvard dorm room in 2005, the social network has grown into a huge global company employing 25,000 people. Facebook is still growing and this week it announced that it is expanding its investment in Ireland, enabling it to grow its workforce by 5,000. The company already employees 4,000 people across the country.
🚀 @PerspectiveIX via Statista.
❓ Would you like to work at Facebook?
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Want to share a small, but nice channel for your entrepreneurship aspirations!
@coolhunt - A personally selected collection of cool startups and projects on Product Hunt 💎
@coolhunt - A personally selected collection of cool startups and projects on Product Hunt 💎
🔈 Smart Assistants Usages
According to GlobalWebIndex, that functional activities are the leading use case for #Smartphone voice assistant, like asking for directions or for checking the weather.
Home assistants, on the other hand, provide a more relaxing and interactive experience. The research also revealed that home assistant users perform a greater variety of behaviors on average, with an emphasis on content and entertainment, like streaming #Music.
🚀 @PerspectiveIX via GlobalWebIndex.
❓ In the past month, have you used any Voice Assistants, such as Siri, Cortana, Alexa?
According to GlobalWebIndex, that functional activities are the leading use case for #Smartphone voice assistant, like asking for directions or for checking the weather.
Home assistants, on the other hand, provide a more relaxing and interactive experience. The research also revealed that home assistant users perform a greater variety of behaviors on average, with an emphasis on content and entertainment, like streaming #Music.
🚀 @PerspectiveIX via GlobalWebIndex.
❓ In the past month, have you used any Voice Assistants, such as Siri, Cortana, Alexa?
🌎 Facebook's Revenue by Geography
#Facebook’s revenue in the Q3 2018 grew 33% YoY to $13.7 billion (35% on a constant currency basis).
Despite mixed results, the Q3 earnings have shown yet again that for marketers, no other platform comes close to Facebook and its family of apps, in terms of scale and audience engagement.
🚀 @PerspectiveIX via SocialBakers.
❓ Do you use Facebook at least once a week?
#Facebook’s revenue in the Q3 2018 grew 33% YoY to $13.7 billion (35% on a constant currency basis).
Despite mixed results, the Q3 earnings have shown yet again that for marketers, no other platform comes close to Facebook and its family of apps, in terms of scale and audience engagement.
🚀 @PerspectiveIX via SocialBakers.
❓ Do you use Facebook at least once a week?
🔈 Alexa Rules American Smart Homes
Still capitalizing on its first mover advantage, #Amazon continues to dominate the smart speaker landscape in the United States. According to a survey conducted by research firm Strategy Analytics in July and August 2018, the e-commerce giant accounted for 63% of the U.S. installed base at the time, beating Google (17%) and Apple (4%) by quite a margin.
Amazon had started the smart speaker craze in November 2014 with the release of the first Amazon Echo. The Consumer Technology Association expects smart speaker sales to amount to $3.2 billion in the U.S. this year, up 64% over the 2017 total.
🚀 @PerspectiveIX via Statista.
Still capitalizing on its first mover advantage, #Amazon continues to dominate the smart speaker landscape in the United States. According to a survey conducted by research firm Strategy Analytics in July and August 2018, the e-commerce giant accounted for 63% of the U.S. installed base at the time, beating Google (17%) and Apple (4%) by quite a margin.
Amazon had started the smart speaker craze in November 2014 with the release of the first Amazon Echo. The Consumer Technology Association expects smart speaker sales to amount to $3.2 billion in the U.S. this year, up 64% over the 2017 total.
🚀 @PerspectiveIX via Statista.
🎥 Stan Lee's Billion-Dollar Legacy
Stan Lee, the legendary comic book writer and former editor-in-chief of Marvel Comics, has passed away. Born in 1922, Lee was involved in the creation of some of the most iconic comic characters in the world, including Spider-Man, the X-Men, Iron Man and Hulk. Lee eventually became the figurehead of Marvel, known and beloved by comic book fans around the world.
Despite the decade-spanning popularity of Marvel Comics, it wasn’t until the 21st century that Lee’s work really became a money-making machine. The success of the first live-action Spider-Man movie in 2002 kicked off a comic book movie craze, creating billions of dollars in box office revenue across the globe. The following chart ranks characters/franchises (co-)created by Stan Lee in terms of their success at the box office.
RIP Stan Lee
🚀 @PerspectiveIX via Statista.
Stan Lee, the legendary comic book writer and former editor-in-chief of Marvel Comics, has passed away. Born in 1922, Lee was involved in the creation of some of the most iconic comic characters in the world, including Spider-Man, the X-Men, Iron Man and Hulk. Lee eventually became the figurehead of Marvel, known and beloved by comic book fans around the world.
Despite the decade-spanning popularity of Marvel Comics, it wasn’t until the 21st century that Lee’s work really became a money-making machine. The success of the first live-action Spider-Man movie in 2002 kicked off a comic book movie craze, creating billions of dollars in box office revenue across the globe. The following chart ranks characters/franchises (co-)created by Stan Lee in terms of their success at the box office.
RIP Stan Lee
🚀 @PerspectiveIX via Statista.
Which OS (Operating System) do you use on your desktop/laptop computer?
anonymous poll
Windows – 145
👍👍👍👍👍👍👍 54%
Linux – 54
👍👍👍 20%
Ubuntu – 34
👍👍 13%
macOS – 32
👍👍 12%
Others – 2
▫️ 1%
ChromeOS – 1
▫️ 0%
👥 268 people voted so far.
anonymous poll
Windows – 145
👍👍👍👍👍👍👍 54%
Linux – 54
👍👍👍 20%
Ubuntu – 34
👍👍 13%
macOS – 32
👍👍 12%
Others – 2
▫️ 1%
ChromeOS – 1
▫️ 0%
👥 268 people voted so far.
📌 the State of Pinterest
29% of US Adults Use #Pinterest. Of the other social platforms, it’s fourth in popularity, behind #YouTube, #Facebook and #Instagram. However, the metric has been slowly climbing.
According to Pinterest’s own demographic data, more than half of Pinners are international and more than half of new signups are men. This means that even if US audiences aren’t gaining as quickly, there’s potential for an international audience to take off.
Bonus:
💰 Pinterest delivers $2 in profit per $1 spent on ads.
📌 70% of Pinners will search, save or click on a Pin.
📱 85% of Pinterest searches happen on mobile.
🚀 @PerspectiveIX via SproutSocial.
❓ Have you used Pinterest in the last month?
29% of US Adults Use #Pinterest. Of the other social platforms, it’s fourth in popularity, behind #YouTube, #Facebook and #Instagram. However, the metric has been slowly climbing.
According to Pinterest’s own demographic data, more than half of Pinners are international and more than half of new signups are men. This means that even if US audiences aren’t gaining as quickly, there’s potential for an international audience to take off.
Bonus:
💰 Pinterest delivers $2 in profit per $1 spent on ads.
📌 70% of Pinners will search, save or click on a Pin.
📱 85% of Pinterest searches happen on mobile.
🚀 @PerspectiveIX via SproutSocial.
❓ Have you used Pinterest in the last month?
📱 Unfold: Create beautiful stories for Instagram
Unfold is a toolkit for storytellers. Users can create beautiful and engaging stories for social media with minimal, easy-to-use templates.
🔗 Website
⬇️ Download now for free: iOS | Android
#TopApps
🚀 @PerspectiveIX
Unfold is a toolkit for storytellers. Users can create beautiful and engaging stories for social media with minimal, easy-to-use templates.
🔗 Website
⬇️ Download now for free: iOS | Android
#TopApps
🚀 @PerspectiveIX
🥊 Facebook vs. Instagram
Each of them offers a unique advantage for brands:
#Facebook: the biggest audience
#Instagram: the most engaging
🚀 @PerspectiveIX via SocialBakers.
❓ Which one do use more often?
Each of them offers a unique advantage for brands:
#Facebook: the biggest audience
#Instagram: the most engaging
🚀 @PerspectiveIX via SocialBakers.
❓ Which one do use more often?
📷 Instagram: Stories vs. Posts
- Over 50% of the content shared on top business profiles of #Instagram is now shared as Stories.
- However, stories reach less than 10% of their fans compared to over 20% reach of regular posts. But this makes sense due to the temporary nature of stories.
🚀 @PerspectiveIX via SocialBakers.
❓ Which one do you prefer to watch/see more?
- Over 50% of the content shared on top business profiles of #Instagram is now shared as Stories.
- However, stories reach less than 10% of their fans compared to over 20% reach of regular posts. But this makes sense due to the temporary nature of stories.
🚀 @PerspectiveIX via SocialBakers.
❓ Which one do you prefer to watch/see more?
📺 Video Works!
Video marketing has been growing in popularity in recent times, and new statistics from a Brightcove study provide some reasons why that’s the case. Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.
The Brightcove report indicates that video holds even greater appeal among #Millennials, as 85% of 18-34-year-olds said they’d made a purchase after watching a marketing video.
🚀 @PerspectiveIX via MarketingCharts.
Video marketing has been growing in popularity in recent times, and new statistics from a Brightcove study provide some reasons why that’s the case. Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.
The Brightcove report indicates that video holds even greater appeal among #Millennials, as 85% of 18-34-year-olds said they’d made a purchase after watching a marketing video.
🚀 @PerspectiveIX via MarketingCharts.