🤳 Stories Usage Across Networks
In the last 2 years, #Snapchat has added 42 million uDo sers, while Facebook's Stories combined (meaning #Instagram, #FacebookMessenger, #WhatsApp and #Facebook) have added 1 billion.
🚀 @PerspectiveIX via SocialBakers.
❓ Do you share/watch stories on any of these platforms?
In the last 2 years, #Snapchat has added 42 million uDo sers, while Facebook's Stories combined (meaning #Instagram, #FacebookMessenger, #WhatsApp and #Facebook) have added 1 billion.
🚀 @PerspectiveIX via SocialBakers.
❓ Do you share/watch stories on any of these platforms?
🔍 The War of Search Engines
Nearly 30 million searches are entered every day in the search box of #DuckDuckGo. Unlike #Google, this search engine does not collect user data and does not use personalised advertising.
This, and probably the steadily growing list of data scandals has been assisting a sustained upward trend for the past few years. In 2015, the milestone of ten million searches in one day was cracked for the first time. Two years later, it was already 20 million and in October 2018 it is almost at 30 million.
Nevertheless, compared to Google, these are still very small figures - according to TechCrunch, the search giant handles at least 3 billion search requests a day.
🚀 @PerspectiveIX via Statista.
❓ Have you ever used DockDockGo?
Nearly 30 million searches are entered every day in the search box of #DuckDuckGo. Unlike #Google, this search engine does not collect user data and does not use personalised advertising.
This, and probably the steadily growing list of data scandals has been assisting a sustained upward trend for the past few years. In 2015, the milestone of ten million searches in one day was cracked for the first time. Two years later, it was already 20 million and in October 2018 it is almost at 30 million.
Nevertheless, compared to Google, these are still very small figures - according to TechCrunch, the search giant handles at least 3 billion search requests a day.
🚀 @PerspectiveIX via Statista.
❓ Have you ever used DockDockGo?
🚖 Uber's First Round
On this day (15 October) in 2010, #Uber raised $1.3 million in its first round of financing.
Valuation:
2010 → $5 million
2018 → $72 billion
#History
🚀 @PerspectiveIX
On this day (15 October) in 2010, #Uber raised $1.3 million in its first round of financing.
Valuation:
2010 → $5 million
2018 → $72 billion
#History
🚀 @PerspectiveIX
🔑 The Key to a Great Ad Campaign
Having a strategy for your #SocialMedia ad campaign is key. According to Sprout Social, the top three most engaging ad content include:
1. being entertaining,
2. offering a discount, and
3. teaching something.
🚀 @PerspectiveIX via Nate Baldwin.
Having a strategy for your #SocialMedia ad campaign is key. According to Sprout Social, the top three most engaging ad content include:
1. being entertaining,
2. offering a discount, and
3. teaching something.
🚀 @PerspectiveIX via Nate Baldwin.
🌐 US Internet and Social Media Usage Plateau
#Internet usage, as well as #SocialMedia adoption and device ownership, have seemingly reached a plateau after several years of growth. For example, the percentage of US adults using social media rests at 69% this year, unchanged from 2016.
Internet use, for its part, now stands at 89% of US adults, up only marginally from 2016 (88%). And device use is largely unchanged, too:
- 95% of US adults own or use a cellphone, flat from 2016;
- 77% own or use a #smartphone, unchanged from 2016;
- 73% own or use a desktop or laptop computer, down from 78% in 2016; and
- 53% own or use a tablet, up slightly from 51%.
🚀 @PerspectiveIX via MarketingCharts.
#Internet usage, as well as #SocialMedia adoption and device ownership, have seemingly reached a plateau after several years of growth. For example, the percentage of US adults using social media rests at 69% this year, unchanged from 2016.
Internet use, for its part, now stands at 89% of US adults, up only marginally from 2016 (88%). And device use is largely unchanged, too:
- 95% of US adults own or use a cellphone, flat from 2016;
- 77% own or use a #smartphone, unchanged from 2016;
- 73% own or use a desktop or laptop computer, down from 78% in 2016; and
- 53% own or use a tablet, up slightly from 51%.
🚀 @PerspectiveIX via MarketingCharts.
🐕 UpTown Spot
Boston Dynamics #Robot gets a little funky to 'Uptown Funk' by Bruno Mars!
On #YouTube comments, Onat noted:
'to be fair, i too would be in a dancing mood after finally exterminating human race. so this is a very much needed improvement.' - which seems fair!
🚀 @PerspectiveIX
❓ How do you feel about it?
Boston Dynamics #Robot gets a little funky to 'Uptown Funk' by Bruno Mars!
On #YouTube comments, Onat noted:
'to be fair, i too would be in a dancing mood after finally exterminating human race. so this is a very much needed improvement.' - which seems fair!
🚀 @PerspectiveIX
❓ How do you feel about it?
🎧 Which Music Streaming Services?
According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.
#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.
🚀 @PerspectiveIX via VertoAnalytics.
According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.
#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.
🚀 @PerspectiveIX via VertoAnalytics.
🤔 Technology.
"The first rule of technology used in business is that automation applied to an efficient operation will magnify the efficiency.
The second is that automation applied to an inefficient operation will magnify the inefficiency." — Bill Gates
🚀 @PerspectiveIX
💌 Have you joined Pulse yet? Do it right now.
"The first rule of technology used in business is that automation applied to an efficient operation will magnify the efficiency.
The second is that automation applied to an inefficient operation will magnify the inefficiency." — Bill Gates
🚀 @PerspectiveIX
💌 Have you joined Pulse yet? Do it right now.
📺 Netflix on the Right International Track
Although the US 🇺🇸 has always been the main source of #Netflix's financial success, company's Q3 figures shows the still growing profitability of the international streaming side of the business.
In Q1 of this year though, there was a big increase in the contribution margin of 'international streaming' and this increased again slightly in Q2 before a second more significant jump in this latest quarter - reaching 17.1%.
These increases appear to be due to revenues outgrowing the cost of revenues (49% to 28%). Marketing is still a big part of Netflix's international expansion, and indeed, these costs also grew quite a lot, 37% up on Q3 2017.
🚀 @PerspectiveIX via Statista.
Although the US 🇺🇸 has always been the main source of #Netflix's financial success, company's Q3 figures shows the still growing profitability of the international streaming side of the business.
In Q1 of this year though, there was a big increase in the contribution margin of 'international streaming' and this increased again slightly in Q2 before a second more significant jump in this latest quarter - reaching 17.1%.
These increases appear to be due to revenues outgrowing the cost of revenues (49% to 28%). Marketing is still a big part of Netflix's international expansion, and indeed, these costs also grew quite a lot, 37% up on Q3 2017.
🚀 @PerspectiveIX via Statista.
🔝 Most Enaging Brands
Here's the list of the top 10 most engaging brands on #Facebook, according to SocialBakers:
1. Red Bull
2. Dream Team FC
3. LG US
🚀 @PerspectiveIX via SocialBakers.
Here's the list of the top 10 most engaging brands on #Facebook, according to SocialBakers:
1. Red Bull
2. Dream Team FC
3. LG US
🚀 @PerspectiveIX via SocialBakers.
⚡️ Generation Z & Their Love for Aesthetic Boards
#GenZ is often referred to as one of the most unique, values-driven generations. They see identity as fluid and care about social impact, with 56% considering themselves socially conscious, according to #Pinterest.
There are over 37 million aesthetic related boards on Pinterest, with Gen Z’ers searching for “aesthetic” 447% more than #Millennials. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity.
- Witch Aesthetic +281%, 3.1X more than millennials
- Grunge Aesthetic +262%, 6.3X more than millennials
- Love Aesthetic +351%, 2.6X more than millennials
- Art Aesthetic +353%, searching 3.3X more than millennials
- Writing Aesthetic +241%, searching 7.0X more than millennials
As Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions.
❗️Generation Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends, but demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years.
🚀 @PerspectiveIX via Pinterest .
❓ When were you born?
#GenZ is often referred to as one of the most unique, values-driven generations. They see identity as fluid and care about social impact, with 56% considering themselves socially conscious, according to #Pinterest.
There are over 37 million aesthetic related boards on Pinterest, with Gen Z’ers searching for “aesthetic” 447% more than #Millennials. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity.
- Witch Aesthetic +281%, 3.1X more than millennials
- Grunge Aesthetic +262%, 6.3X more than millennials
- Love Aesthetic +351%, 2.6X more than millennials
- Art Aesthetic +353%, searching 3.3X more than millennials
- Writing Aesthetic +241%, searching 7.0X more than millennials
As Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions.
❗️Generation Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends, but demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years.
🚀 @PerspectiveIX via Pinterest .
❓ When were you born?
📑 Q4 2018 Internet Report
The next billion doesn’t seem so far anymore!
Millions of people across Africa and South Asia came online for the first time in the past three months, with almost all of these new users accessing the #Internet solely via mobile devices.
- There are almost 4.2 billion internet users around the world in October 2018, up seven percent since this time last year.
- Around 3.4 billion people around the world used #SocialMedia in September 2018, up 10% since September 2017.
- More than 5.1 billion people now use a mobile phone, with most using a #smartphone.
🚀 @PerspectiveIX via SlideShare (Slide Deck).
The next billion doesn’t seem so far anymore!
Millions of people across Africa and South Asia came online for the first time in the past three months, with almost all of these new users accessing the #Internet solely via mobile devices.
- There are almost 4.2 billion internet users around the world in October 2018, up seven percent since this time last year.
- Around 3.4 billion people around the world used #SocialMedia in September 2018, up 10% since September 2017.
- More than 5.1 billion people now use a mobile phone, with most using a #smartphone.
🚀 @PerspectiveIX via SlideShare (Slide Deck).
🤳 Stickiest Social Media Platforms
While #Snapchat may lack #Facebook’s massive user numbers, its efforts to create an engaging app continue to show signs of success. While Facebook’s 69% stickiness still tops the list, Snapchat racks of a 43% stickiness rating, placing it comfortably ahead of larger competitors like #Google Hangouts (37% stickiness) and #Instagram (35% stickiness).
❗️ Stickiness is Verto’s measure of user engagement, comparing daily users to monthly users.
🚀 @PerspectiveIX via VertoAnalytics.
❓ Among these platforms, Which one do you prefer?
While #Snapchat may lack #Facebook’s massive user numbers, its efforts to create an engaging app continue to show signs of success. While Facebook’s 69% stickiness still tops the list, Snapchat racks of a 43% stickiness rating, placing it comfortably ahead of larger competitors like #Google Hangouts (37% stickiness) and #Instagram (35% stickiness).
❗️ Stickiness is Verto’s measure of user engagement, comparing daily users to monthly users.
🚀 @PerspectiveIX via VertoAnalytics.
❓ Among these platforms, Which one do you prefer?
📱 iPod Launch
On this day (23 October) in 2001, Steve Jobs launched the iPod, and everything changed for #Apple.
#History
🚀 @PerspectiveIX
On this day (23 October) in 2001, Steve Jobs launched the iPod, and everything changed for #Apple.
#History
🚀 @PerspectiveIX
👥 Q4 2018 Social Media Report
Around 3.4 billion people use #SocialMedia every month with over 42% of them accessing it on their mobile devices.
Here are the most active platfroms:
🚀 @PerspectiveIX via SlideShare.
Around 3.4 billion people use #SocialMedia every month with over 42% of them accessing it on their mobile devices.
Here are the most active platfroms:
🚀 @PerspectiveIX via SlideShare.
💸 Blockchain ICOs
This artist finally made me realize why all my money seem to vanish over time...
#Blockchain #ICO
🚀 @PerspectiveIX via Reddit/u/nichlaes.
❓ Have you invested in any ICOs?
This artist finally made me realize why all my money seem to vanish over time...
#Blockchain #ICO
🚀 @PerspectiveIX via Reddit/u/nichlaes.
❓ Have you invested in any ICOs?
🚗 Tesla’s Q3 2018
Q3 2018 has been a truly history quarter for #Tesla:
- $6.8 billion revenue
- $311.5 million in profit, most ever for the company & first in 2 years
- $3 billion in cash, up $731mm from Q2
🚀 @PerspectiveIX via TheVerge.
❓ What type of car do you prefer?
Q3 2018 has been a truly history quarter for #Tesla:
- $6.8 billion revenue
- $311.5 million in profit, most ever for the company & first in 2 years
- $3 billion in cash, up $731mm from Q2
🚀 @PerspectiveIX via TheVerge.
❓ What type of car do you prefer?