โโ๐ผ Instagram Image Formats
According to SocialBakers, the format of your #Instagram image does not influence engagement. So, keep Instagramming and don't worry if your photo is horizontal or vertical!
๐ @PerspectiveIX via SocialBakers.
โ What's your preferred format?
According to SocialBakers, the format of your #Instagram image does not influence engagement. So, keep Instagramming and don't worry if your photo is horizontal or vertical!
๐ @PerspectiveIX via SocialBakers.
โ What's your preferred format?
๐ค Design is Never Done
the Android Edition
โ๏ธ by Luke Wroblewski: prs.pctvix.co/2xVUeGz
๐ @PerspectiveIX
the Android Edition
โ๏ธ by Luke Wroblewski: prs.pctvix.co/2xVUeGz
๐ @PerspectiveIX
โโ๐ฅ The Future of Social Media
The change in user behavior is a natural one and doesnโt signify the demise of #SocialMedia. The social media activities and purposes are not disappearing, but rather becoming more sophisticated and diverse.
In both US๐บ๐ธ & UK๐ฌ๐ง markets, 61% are comfortable using social media for entertainment. 52% are comfortable using social media to follow news, opinions and current affairs, and 44% are comfortable using it for reviews on brands/products in the future.
These are closely followed by motivations like buying/selling products (43%) and researching product ideas.
๐ @PerspectiveIX via GWI.
The change in user behavior is a natural one and doesnโt signify the demise of #SocialMedia. The social media activities and purposes are not disappearing, but rather becoming more sophisticated and diverse.
In both US๐บ๐ธ & UK๐ฌ๐ง markets, 61% are comfortable using social media for entertainment. 52% are comfortable using social media to follow news, opinions and current affairs, and 44% are comfortable using it for reviews on brands/products in the future.
These are closely followed by motivations like buying/selling products (43%) and researching product ideas.
๐ @PerspectiveIX via GWI.
โโ๐จโ๐ป WeWork: A $16 Billion Start-up
Listen to How I Built This with Guy Raz talking to Miguel McKelvey, one the co-founders of #WeWork, a shared workspace for startups and freelancers, currently valued nearly $16 billion.
Listen on ๐ป @iXRadio: t.me/iXRadio/349
PS. With Telegram's latest update, you don't have to download the whole episode before you could listen! You can now stream!
๐ @PerspectiveIX
Listen to How I Built This with Guy Raz talking to Miguel McKelvey, one the co-founders of #WeWork, a shared workspace for startups and freelancers, currently valued nearly $16 billion.
Listen on ๐ป @iXRadio: t.me/iXRadio/349
PS. With Telegram's latest update, you don't have to download the whole episode before you could listen! You can now stream!
๐ @PerspectiveIX
โโ๐ง The Steady Rise of Podcasts
Over the past decade, #Podcasts have seen a steady rise in popularity. According to Edison Research, 64% of Americans are now familiar with the term โpodcastingโ and more than 4 in 10 have listened to a podcast themselves.
The formatโs rise in popularity clearly coincides with a general increase in digital media consumption, specifically on mobile devices. Also, #Podcast is the only format users can consume passively.
โ๏ธ You can start listening to some fantastic podcasts on ๐ป @iXRadio.
๐ @PerspectiveIX via Statista.
โ How familiar are you with podcasting? I...
Over the past decade, #Podcasts have seen a steady rise in popularity. According to Edison Research, 64% of Americans are now familiar with the term โpodcastingโ and more than 4 in 10 have listened to a podcast themselves.
The formatโs rise in popularity clearly coincides with a general increase in digital media consumption, specifically on mobile devices. Also, #Podcast is the only format users can consume passively.
โ๏ธ You can start listening to some fantastic podcasts on ๐ป @iXRadio.
๐ @PerspectiveIX via Statista.
โ How familiar are you with podcasting? I...
โโโช๏ธ Great Quote!
"Tweet others as you want to be tweeted"
Tweet us as you want to be tweeted!
๐ @PerspectiveIX via Reddit/u/Localrecordsoffice.
"Tweet others as you want to be tweeted"
Tweet us as you want to be tweeted!
๐ @PerspectiveIX via Reddit/u/Localrecordsoffice.
โโ๐ Facebook Engagement is on a Decline
Engagement is down for brands on #Facebook in 2018, but Organic Reach remains stable.
๐ @PerspectiveIX via SocialBakers.
๐ Weekly Pulse!
Engagement is down for brands on #Facebook in 2018, but Organic Reach remains stable.
๐ @PerspectiveIX via SocialBakers.
๐ Weekly Pulse!
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๐คฃ Launch of Windows 95
Nothing is more motivational than this #MondayMotivation - featuring Bill Gates, obviously! ๐
๐ @PerspectiveIX
๐ Weekly Pulse: prs.pctvix.co/2wj5dt3
Nothing is more motivational than this #MondayMotivation - featuring Bill Gates, obviously! ๐
๐ @PerspectiveIX
๐ Weekly Pulse: prs.pctvix.co/2wj5dt3
โโ๐ผ Billboards Are Back!
Itโs the era of internet #advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do.
But surprisingly, a seemingly retro ad format โ outdoor advertising โ is also having its heyday.
Ads on billboards, buses and at venues like baseball stadiums are expected to see record spending this year. Worldwide ad spend on so-called โout-of-homeโ advertising is expected to reach $38 billion this year, up 3 percent since last year and 35 percent since 2010, according to data from ad measurement company Zenith.
๐ @PerspectiveIX via Recode.
๐ Join Pulse Weekly
Itโs the era of internet #advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do.
But surprisingly, a seemingly retro ad format โ outdoor advertising โ is also having its heyday.
Ads on billboards, buses and at venues like baseball stadiums are expected to see record spending this year. Worldwide ad spend on so-called โout-of-homeโ advertising is expected to reach $38 billion this year, up 3 percent since last year and 35 percent since 2010, according to data from ad measurement company Zenith.
๐ @PerspectiveIX via Recode.
๐ Join Pulse Weekly
โโ๐ค Honesty!
#TweetOfTheDay
๐ @PerspectiveIX via Recode.
๐ Join Pulse Weekly: prs.pctvix.co/2wj5dt3
โ Would you use this app?
#TweetOfTheDay
๐ @PerspectiveIX via Recode.
๐ Join Pulse Weekly: prs.pctvix.co/2wj5dt3
โ Would you use this app?
โโ๐บ Whoโs Watching the Ads on YouTube?
This week, #YouTube announced a new type of in-stream ad format, positioned as a new way for โadvertisers to connect with their audienceโ by allowing viewers to move beyond mere click-through interactions and onto more complex transactions, like downloading an app or buying a movie ticket.
According to Verto data gathered over the past year, men and Millennials spend the most time watching ads on YouTubeโs mobile app.
Men spend an average of 6 minutes per month watching ads on the app, compared to just under 4 minutes per month among women (and an average of just under 5 minutes per month for all users).
Younger #Millennials (18-24) rack up an average of 9 minutes per month watching ads on the YouTube mobile app, which is nearly double the amount of time that older Millennials (25-34) spend with ads on the YouTube app.
๐ @PerspectiveIX via VertoAnalytics.
๐ Join Pulse Weekly
โ Have you watched a video on YouTube during last 7 days?
This week, #YouTube announced a new type of in-stream ad format, positioned as a new way for โadvertisers to connect with their audienceโ by allowing viewers to move beyond mere click-through interactions and onto more complex transactions, like downloading an app or buying a movie ticket.
According to Verto data gathered over the past year, men and Millennials spend the most time watching ads on YouTubeโs mobile app.
Men spend an average of 6 minutes per month watching ads on the app, compared to just under 4 minutes per month among women (and an average of just under 5 minutes per month for all users).
Younger #Millennials (18-24) rack up an average of 9 minutes per month watching ads on the YouTube mobile app, which is nearly double the amount of time that older Millennials (25-34) spend with ads on the YouTube app.
๐ @PerspectiveIX via VertoAnalytics.
๐ Join Pulse Weekly
โ Have you watched a video on YouTube during last 7 days?
โโโฃ๏ธ Emotions in Europe
After analysing over 6 billion #Emojis over two years on #Twitter, Brandwatch published the Emoji report. Using Unicodeโs official classifications, the emojis were segmented as positive and negative. Here's how Europe feels - in Emoji!
Europe ๐ช๐บ
- The most positive countries are Montenegro ๐ฒ๐ช, Monaco ๐ฒ๐จ, and Gibraltar ๐ฌ๐ฎ
- The most negative countries are Netherlands ๐ณ๐ฑ, United Kingdom ๐ฌ๐ง, and Greece ๐ฌ๐ท
- 85% of tweets from Vatican City ๐ป๐ฆ are positive ๐
United Kingdom ๐ฌ๐ง
- The most negative city in the UK is Edinburgh
- The most positive city is Belfast
๐ @PerspectiveIX via Brandwatch.
After analysing over 6 billion #Emojis over two years on #Twitter, Brandwatch published the Emoji report. Using Unicodeโs official classifications, the emojis were segmented as positive and negative. Here's how Europe feels - in Emoji!
Europe ๐ช๐บ
- The most positive countries are Montenegro ๐ฒ๐ช, Monaco ๐ฒ๐จ, and Gibraltar ๐ฌ๐ฎ
- The most negative countries are Netherlands ๐ณ๐ฑ, United Kingdom ๐ฌ๐ง, and Greece ๐ฌ๐ท
- 85% of tweets from Vatican City ๐ป๐ฆ are positive ๐
United Kingdom ๐ฌ๐ง
- The most negative city in the UK is Edinburgh
- The most positive city is Belfast
๐ @PerspectiveIX via Brandwatch.
โโ๐ Phonelessness
Teens encounter a range of emotions when they do not have their cellphones, but anxiety tops the list. According to Pew Research, girls are more likely than boys to express feelings of anxiety (by a 49% to 35% margin) and loneliness
Share of teen girls who say they feel ........... when they do not have their cellphone:
๐ Anxious 49%
๐ Lonely 32%
โน๏ธ Upset 28%
๐ Relieved 18%
๐ Happy 18%
โญ๏ธ None of these 23%
๐ @PerspectiveIX via Pew Research.
๐ Join Pulse Weekly
โ How would you feel if you did NOT have your phone for over a week?
Teens encounter a range of emotions when they do not have their cellphones, but anxiety tops the list. According to Pew Research, girls are more likely than boys to express feelings of anxiety (by a 49% to 35% margin) and loneliness
Share of teen girls who say they feel ........... when they do not have their cellphone:
๐ Anxious 49%
๐ Lonely 32%
โน๏ธ Upset 28%
๐ Relieved 18%
๐ Happy 18%
โญ๏ธ None of these 23%
๐ @PerspectiveIX via Pew Research.
๐ Join Pulse Weekly
โ How would you feel if you did NOT have your phone for over a week?
๐ก Pulse Weekly Newsletter
News Highlights, Insights, Stats, and Useful Apps & Tools of the Week. Plus fun.
โ๏ธ Not for everybody. For you.
๐ Join here: prs.pctvix.co/2wj5dt3
News Highlights, Insights, Stats, and Useful Apps & Tools of the Week. Plus fun.
โ๏ธ Not for everybody. For you.
๐ Join here: prs.pctvix.co/2wj5dt3
โโ๐ Half Uber Drivers Don't Make More $10 an Hour After Vehicle Expenses
According to a new study by Ridester, the median hourly pay with tip for #Uber drivers in the U.S. is $14.73. That figure includes tips but doesnโt account for expenses like insurance, gas and car depreciation incurred while working. Using Ridesterโs low-end estimate of $5 per hour in vehicle costs, drivers would bring in $9.73 per hour and potentially much less.
That implies a driver working 40 hours per week would make an annual salary of almost $31,000 before vehicle expenses, and about $20,000 after expenses (but still before taxes). Thatโs below the poverty threshold for a family of three. Itโs also a far cry from the $70,000 to $90,000 Uber once claimed its drivers made in major markets.
๐ @PerspectiveIX via Recode.
According to a new study by Ridester, the median hourly pay with tip for #Uber drivers in the U.S. is $14.73. That figure includes tips but doesnโt account for expenses like insurance, gas and car depreciation incurred while working. Using Ridesterโs low-end estimate of $5 per hour in vehicle costs, drivers would bring in $9.73 per hour and potentially much less.
That implies a driver working 40 hours per week would make an annual salary of almost $31,000 before vehicle expenses, and about $20,000 after expenses (but still before taxes). Thatโs below the poverty threshold for a family of three. Itโs also a far cry from the $70,000 to $90,000 Uber once claimed its drivers made in major markets.
๐ @PerspectiveIX via Recode.
โโ๐ Fortnite: King of the Multiplayer Action Hill
According to Sensor Tower, in just under seven months since launching as an invite-only beta on March 15, the iOS version of #Fortnite from Epic Games has grossed a total of $300 million worldwide, with about 65% of that coming from players in the United States ๐บ๐ธ.
To have some context, Fortnite has grossed about 32% more than Supercellโs Clash Royale launch in March 2016, and more than 200% as much as #Tencentโs smash MOBA Honor of Kings managed on Chinaโs App Store in the same amount of time post-release.
As for the fastest game to hit $300 million on #iOS, that was Nianticโs mega-hit #PokemonGO, which achieved this feat in just 113 days.
๐ @PerspectiveIX via SensorTower.
โ Have you played Fortnite during last two weeks?
According to Sensor Tower, in just under seven months since launching as an invite-only beta on March 15, the iOS version of #Fortnite from Epic Games has grossed a total of $300 million worldwide, with about 65% of that coming from players in the United States ๐บ๐ธ.
To have some context, Fortnite has grossed about 32% more than Supercellโs Clash Royale launch in March 2016, and more than 200% as much as #Tencentโs smash MOBA Honor of Kings managed on Chinaโs App Store in the same amount of time post-release.
As for the fastest game to hit $300 million on #iOS, that was Nianticโs mega-hit #PokemonGO, which achieved this feat in just 113 days.
๐ @PerspectiveIX via SensorTower.
โ Have you played Fortnite during last two weeks?
โโ๐บ We Launched on Product Hunt
Today, we launched @PerspectiveIX Telegram channel on Product Hunt. Product Hunt is the biggest tech community in the world, where a successful launch can expose you to the world unlike anything else. And weโre inviting you to help us upvote the channel you're a part of.
All you will need to do is to:
- Sign up for Product Hunt (You can do this using your Gmail, Facebook or Twitter account).
- Upvote PerspectiveIX here: ProductHunt.com/posts/PerspectiveIX
Thank you so much!
Ben,
๐ @PerspectiveIX
Today, we launched @PerspectiveIX Telegram channel on Product Hunt. Product Hunt is the biggest tech community in the world, where a successful launch can expose you to the world unlike anything else. And weโre inviting you to help us upvote the channel you're a part of.
All you will need to do is to:
- Sign up for Product Hunt (You can do this using your Gmail, Facebook or Twitter account).
- Upvote PerspectiveIX here: ProductHunt.com/posts/PerspectiveIX
Thank you so much!
Ben,
๐ @PerspectiveIX
โโ๐ธ Social & Search to Dominate the Global Advertising Market
According to a forecast from Zenith, the global #advertising market is expected to expand by 4.5% this year and then by 4.2% in both 2019 and 2020.
Driving growth will be #SocialMedia advertising, predicted to rise by 16% annually from 2017 through 2020, and search, with a forecast annual growth rate of 8% through that period.
๐ @PerspectiveIX via MarketingCharts.
โ Have you ever done any advertising online?
According to a forecast from Zenith, the global #advertising market is expected to expand by 4.5% this year and then by 4.2% in both 2019 and 2020.
Driving growth will be #SocialMedia advertising, predicted to rise by 16% annually from 2017 through 2020, and search, with a forecast annual growth rate of 8% through that period.
๐ @PerspectiveIX via MarketingCharts.
โ Have you ever done any advertising online?
โโ๐ The Internet's History
The #Internet's history goes back some decades by now โ #Email has been around since the 1960s, file sharing since at least the 1970s, and TCP/IP was standardized in 1982. But it was the creation of the world wide web (www) in 1989 that revolutionised our history of communication. The inventor of the world wide web was the English scientist Tim Berners-Lee who created a system to share information through a network of computers. At the time he was working for the European physics laboratory CERN in the Swiss Alps.
The chart below shows the share and number of people that are using the Internet, which in these statistics refers to all those who have used the Internet in the last 3 months.
Read more on OurWorldInData and see the full-size chart here.
๐ @PerspectiveIX
The #Internet's history goes back some decades by now โ #Email has been around since the 1960s, file sharing since at least the 1970s, and TCP/IP was standardized in 1982. But it was the creation of the world wide web (www) in 1989 that revolutionised our history of communication. The inventor of the world wide web was the English scientist Tim Berners-Lee who created a system to share information through a network of computers. At the time he was working for the European physics laboratory CERN in the Swiss Alps.
The chart below shows the share and number of people that are using the Internet, which in these statistics refers to all those who have used the Internet in the last 3 months.
Read more on OurWorldInData and see the full-size chart here.
๐ @PerspectiveIX