🤝 Median Interaction per Post Type on Organic Posts
via SocialBakers
#Facebook is obviously pushing Live videos.
🚀 @PerspectiveIX
💌 prs.pctvix.co/2wj5dt3
via SocialBakers
#Facebook is obviously pushing Live videos.
🚀 @PerspectiveIX
💌 prs.pctvix.co/2wj5dt3
Media is too big
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#️⃣ Happy Birthday, Hashtag!
11 years ago today (23 August 2007), Chris Messina proposed the use of the pound sign to tag a topic on Twitter.
🚀 @PerspectiveIX
Read more: prs.pctvix.co/2NfaIzZ
11 years ago today (23 August 2007), Chris Messina proposed the use of the pound sign to tag a topic on Twitter.
🚀 @PerspectiveIX
Read more: prs.pctvix.co/2NfaIzZ
📺 The State of TV: Traditional vs. Connected
As the data indicates, there are huge differences by age group in terms of viewing behavior, with traditional TV time far greater among older audiences and connected TV time (while still trailing traditional TV) much higher among younger groups.
🚀 @PerspectiveIX
As the data indicates, there are huge differences by age group in terms of viewing behavior, with traditional TV time far greater among older audiences and connected TV time (while still trailing traditional TV) much higher among younger groups.
🚀 @PerspectiveIX
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🤝 Collaboration
There is no such thing as a self-made man.
You will reach your goals only with the help of others!
🚀 @PerspectiveIX
There is no such thing as a self-made man.
You will reach your goals only with the help of others!
🚀 @PerspectiveIX
👀 Media Usage by Demographic
It’s no secret that media usage varies by demographic—not only by total time spent, but also in the distribution of time spent across media platforms. Older demos tend to lean more on traditional mediums, while younger generations are often early adopters of nascent technology.
🚀 @PerspectiveIX via Nielsen.
It’s no secret that media usage varies by demographic—not only by total time spent, but also in the distribution of time spent across media platforms. Older demos tend to lean more on traditional mediums, while younger generations are often early adopters of nascent technology.
🚀 @PerspectiveIX via Nielsen.
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👦👧 Generation Z will outnumber Millennials by 2019
And 40% of #GenZ consider working wifi more important than working bathrooms 😐
🚀 @PerspectiveIX via WEF
❓Which one do YOU consider more important?
And 40% of #GenZ consider working wifi more important than working bathrooms 😐
🚀 @PerspectiveIX via WEF
❓Which one do YOU consider more important?
🤳 The Story of Stories
According to a VidMob survey conducted among a thousand 16-24-year-olds in the US, #Snapchat (73%) edges #Instagram (70%) for consumption of Stories. However, the gap in #GenZ's content creation for Stories is a lot bigger on these platforms where Snapchat (58%) is way ahead of Instagram (39%).
For #Millennials, however, the story is a bit different. According to the accompanying survey of a thousand 25-34-year-olds, they seem to prefer Instagram (58%) instead of Snapchat (53%) for story consumption. But just like their younger counterparts, Snapchat (34%) is their platform of choice when it comes to creating stories compared to Instagram (31%) or #Facebook (20%).
🚀 @PerspectiveIX
via MarketingCharts: prs.pctvix.co/2MTD6e9
❓Where do YOU WATCH Stories?
According to a VidMob survey conducted among a thousand 16-24-year-olds in the US, #Snapchat (73%) edges #Instagram (70%) for consumption of Stories. However, the gap in #GenZ's content creation for Stories is a lot bigger on these platforms where Snapchat (58%) is way ahead of Instagram (39%).
For #Millennials, however, the story is a bit different. According to the accompanying survey of a thousand 25-34-year-olds, they seem to prefer Instagram (58%) instead of Snapchat (53%) for story consumption. But just like their younger counterparts, Snapchat (34%) is their platform of choice when it comes to creating stories compared to Instagram (31%) or #Facebook (20%).
🚀 @PerspectiveIX
via MarketingCharts: prs.pctvix.co/2MTD6e9
❓Where do YOU WATCH Stories?
🇨🇳 98% Of Chinese Internet Users Are Mobile
According to the China Internet Network Information Center (CNNIC), 802 million people are now actively using the internet in China, which is 57% of the population.
Out of these 802 million internet users, 788 million are mobile users, which is 98% of the country's user base.
🚀 @PerspectiveIX
❓ What's your main device to use the internet?
According to the China Internet Network Information Center (CNNIC), 802 million people are now actively using the internet in China, which is 57% of the population.
Out of these 802 million internet users, 788 million are mobile users, which is 98% of the country's user base.
🚀 @PerspectiveIX
❓ What's your main device to use the internet?
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💃 Use AI to fake those dance moves you always wanted!
Deepfakes for Dancing uses #AI to read someone’s dance moves and copy them on to a target body!
🚀 @PerspectiveIX
Deepfakes for Dancing uses #AI to read someone’s dance moves and copy them on to a target body!
🚀 @PerspectiveIX
👻 Snapchat's Growth
In their Q2 2018 earnings report, Snap, #Snapchat's parent company, reported beating revenue expectations by 5%, but user growth, after slowing considerably for two years, went in the opposite direction. Snap’s Daily Active Users were (DAUs) still up 9% YoY, but for the first time declined sequentially by 2%.
🚀 @PerspectiveIX
Read more about Snap's growth excuses at Stratechery.
In their Q2 2018 earnings report, Snap, #Snapchat's parent company, reported beating revenue expectations by 5%, but user growth, after slowing considerably for two years, went in the opposite direction. Snap’s Daily Active Users were (DAUs) still up 9% YoY, but for the first time declined sequentially by 2%.
🚀 @PerspectiveIX
Read more about Snap's growth excuses at Stratechery.
Media is too big
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🇷🇺 Russian SHERP ATV
Bred for the outdoors, its wheels are buoyant & its hermetically-sealed body prevents water from entering the cabin. It can save lives in ice, mud & deep water!
🚀 @PerspectiveIX
Bred for the outdoors, its wheels are buoyant & its hermetically-sealed body prevents water from entering the cabin. It can save lives in ice, mud & deep water!
🚀 @PerspectiveIX
📱 Smartphone Usage: Adults vs. Teens
Many of us are concerned about the amount of time we spend online, but surprisingly, it's not just adults that are increasingly self-aware of the dangers of excessive screen time. More than half (54%) of teens in the survey expressed a similar concern compared to about a third (36%) of adults surveyed.
🚀 @PerspectiveIX
via VertoAnalytics: prs.pctvix.co/2wp1yuA
Many of us are concerned about the amount of time we spend online, but surprisingly, it's not just adults that are increasingly self-aware of the dangers of excessive screen time. More than half (54%) of teens in the survey expressed a similar concern compared to about a third (36%) of adults surveyed.
🚀 @PerspectiveIX
via VertoAnalytics: prs.pctvix.co/2wp1yuA
📺 Facebook Watch
A year after launching #FacebookWatch in the United States 🇺🇸, #Facebook announced that it’s making the video-on-demand platform available everywhere.
Although the global rollout is a logical next step, a recent study suggests that the service hasn’t really made an impact in the U.S. yet.
According to a survey conducted by The Diffusion Group, nearly 3 in 4 adult Facebook users in 🇺🇸 haven’t used the service yet. More importantly though, 50% of the respondents have never even heard of Facebook Watch despite its presence on the social network’s navigation bar.
🚀 @PerspectiveIX via Statista.
❓ Are you a Facebook Watch user?
A year after launching #FacebookWatch in the United States 🇺🇸, #Facebook announced that it’s making the video-on-demand platform available everywhere.
Although the global rollout is a logical next step, a recent study suggests that the service hasn’t really made an impact in the U.S. yet.
According to a survey conducted by The Diffusion Group, nearly 3 in 4 adult Facebook users in 🇺🇸 haven’t used the service yet. More importantly though, 50% of the respondents have never even heard of Facebook Watch despite its presence on the social network’s navigation bar.
🚀 @PerspectiveIX via Statista.
❓ Are you a Facebook Watch user?
Media is too big
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😳 The Life-size LEGO Technic Bugatti Chiron that DRIVES!
#LEGO has done some amazing work here!
🚀 @PerspectiveIX via LEGO
#LEGO has done some amazing work here!
🚀 @PerspectiveIX via LEGO
🗣 The State of Chinese Voice Assistants
China is the second-largest consumer market in the world, hitting $4.3T in consumer expenditure in 2016 alone (for reference, the US ranked first with $12.5T, and Japan third with $2.7T).
The Chinese smart home market will reach nearly $23B in 2018, according to Juniper Research. #SmartSpeakers and #AI voice assistants are becoming an integral part of that.
Now that smart speakers are becoming commonplace, the early entrant, #Amazon, is losing its market share — and not just to its rival #Google, but to newer players emerging in China.
🚀 @PerspectiveIX via CBInsights.
❓ Do you own a smart speaker?
China is the second-largest consumer market in the world, hitting $4.3T in consumer expenditure in 2016 alone (for reference, the US ranked first with $12.5T, and Japan third with $2.7T).
The Chinese smart home market will reach nearly $23B in 2018, according to Juniper Research. #SmartSpeakers and #AI voice assistants are becoming an integral part of that.
Now that smart speakers are becoming commonplace, the early entrant, #Amazon, is losing its market share — and not just to its rival #Google, but to newer players emerging in China.
🚀 @PerspectiveIX via CBInsights.
❓ Do you own a smart speaker?
🙏 This is why we do what we do here!
Thank you so much for the kind words, Rid. Moh. 🙂
🚀 @PerspectiveIX
Thank you so much for the kind words, Rid. Moh. 🙂
🚀 @PerspectiveIX