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🔉 When Peter Rahal was trying to find early investors for RXBAR, he went to his father for a little help...
Listen to the complete episode on 📻 @iXRadio:
https://t.me/iXRadio/345
Listen to the complete episode on 📻 @iXRadio:
https://t.me/iXRadio/345
💸 Where do teens hang out online?
Class division in social media
According to Pew Research data, as shown in the chart below, household income seems to play a role in where on #SocialMedia the family's kids hang out.
However, Lynn Schofield Clark, a professor in the media, film, and journalism department at the University of Denver believes, in the end, the most important indicator of where teenagers go is simply where their friends are. And this, in itself, can be the very reason why class division in social media exists - and is growing.
🚀 @PerspectiveIX
📖 via Quartz: https://prs.pctvix.co/2nESnBf
Class division in social media
According to Pew Research data, as shown in the chart below, household income seems to play a role in where on #SocialMedia the family's kids hang out.
However, Lynn Schofield Clark, a professor in the media, film, and journalism department at the University of Denver believes, in the end, the most important indicator of where teenagers go is simply where their friends are. And this, in itself, can be the very reason why class division in social media exists - and is growing.
🚀 @PerspectiveIX
📖 via Quartz: https://prs.pctvix.co/2nESnBf
📰 #iXDailyBrief
STAT
⚡️ The influencer marketing space is currently valued at £3.9bn globally. 54% of that is being spent on A-list celebrities. Meanwhile millennials remain the most receptive generational audience, followed by Gen Z. (Source: Zine)
INSIGHT
🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2wcX4WQ
OTHER NEWS
🗞 Google releases a searchable database of US political ads: https://t.me/iXNews/31535
🤦♀️ Motorola’s latest phone looks exactly like an iPhone X with a Huawei paint job: https://t.me/iXNews/31539
💸 Uber reportedly lost $891 million in the second quarter of 2018 as growth slows: https://t.me/iXNews/31540
🤔 Tesla whistleblower tweets photos of allegedly damaged batteries: https://t.me/iXNews/31549
💰 Crypto firm Pantera Capital is looking to raise up to $175 million for a new venture fund: https://t.me/iXNews/31560
—
Do you listen to podcasts and audiobooks?
Try 📻 @iXRadio - it's like Perspective IX, but you can listen to it!
Have a great day!
Ben, @iXNews
🚀 @PerspectiveIX
STAT
⚡️ The influencer marketing space is currently valued at £3.9bn globally. 54% of that is being spent on A-list celebrities. Meanwhile millennials remain the most receptive generational audience, followed by Gen Z. (Source: Zine)
INSIGHT
🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2wcX4WQ
OTHER NEWS
🗞 Google releases a searchable database of US political ads: https://t.me/iXNews/31535
🤦♀️ Motorola’s latest phone looks exactly like an iPhone X with a Huawei paint job: https://t.me/iXNews/31539
💸 Uber reportedly lost $891 million in the second quarter of 2018 as growth slows: https://t.me/iXNews/31540
🤔 Tesla whistleblower tweets photos of allegedly damaged batteries: https://t.me/iXNews/31549
💰 Crypto firm Pantera Capital is looking to raise up to $175 million for a new venture fund: https://t.me/iXNews/31560
—
Do you listen to podcasts and audiobooks?
Try 📻 @iXRadio - it's like Perspective IX, but you can listen to it!
Have a great day!
Ben, @iXNews
🚀 @PerspectiveIX
Telegraph
🐦 A future for third-party Twitter apps
What now for third-party Twitter apps? Twitter is today switching off the APIs that let them offer a decent experience to their users. For an idea of just how much worse they’ll be as a result, here’s Tweetbot’s latest changelog
😬 And when you finally connected, someone rang to talk to dad!
#Nostalgia: Are you old enough to remember?
🚀 @PerspectiveIX
#Nostalgia: Are you old enough to remember?
🚀 @PerspectiveIX
🤝 Size, Volume or Engagement?
According to SocialBakers, #Instagram is the major interactions driver for brands - more so than #Facebook or #Twitter - even though it doesn't have the biggest audience or the highest activity volume.
#SocialMedia
🚀 @PerspectiveIX
🤔 https://prs.pctvix.co/2MSb8wf
According to SocialBakers, #Instagram is the major interactions driver for brands - more so than #Facebook or #Twitter - even though it doesn't have the biggest audience or the highest activity volume.
#SocialMedia
🚀 @PerspectiveIX
🤔 https://prs.pctvix.co/2MSb8wf
📰 #iXDailyBrief
STAT
⚡️ 60% of 16-24-year-olds claim to notice ads more if they deal with important issues, compared to 55% of 35-44-year-olds and 37% of those aged 45 and older. (Source: Channel 4)
INSIGHT
🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2MXnDXv
OTHER NEWS
⚽️ Facebook secures deal to stream Champions League matches in Latin America: https://t.me/iXNews/31612
🏈 Adidas kicks off Twitter live streaming partnership with high school football: https://prs.pctvix.co/2waxfGR
💰 Coinbase now supports buying and selling Ethereum Classic: https://t.me/iXNews/31647
🤔 As demand for Instagram Stories ads heats up, some early adopters turn to Facebook Stories: https://t.me/iXNews/31643
🚘 Update: New whistleblower claims against Tesla allege drug trafficking, theft and phone hacking coverup: https://t.me/iXNews/31634
—
"Success is a lousy teacher. It seduces smart people into thinking they can't lose." ― Bill Gates
Ben, @iXNews
🚀 @PerspectiveIX
STAT
⚡️ 60% of 16-24-year-olds claim to notice ads more if they deal with important issues, compared to 55% of 35-44-year-olds and 37% of those aged 45 and older. (Source: Channel 4)
INSIGHT
🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2MXnDXv
OTHER NEWS
⚽️ Facebook secures deal to stream Champions League matches in Latin America: https://t.me/iXNews/31612
🏈 Adidas kicks off Twitter live streaming partnership with high school football: https://prs.pctvix.co/2waxfGR
💰 Coinbase now supports buying and selling Ethereum Classic: https://t.me/iXNews/31647
🤔 As demand for Instagram Stories ads heats up, some early adopters turn to Facebook Stories: https://t.me/iXNews/31643
🚘 Update: New whistleblower claims against Tesla allege drug trafficking, theft and phone hacking coverup: https://t.me/iXNews/31634
—
"Success is a lousy teacher. It seduces smart people into thinking they can't lose." ― Bill Gates
Ben, @iXNews
🚀 @PerspectiveIX
Telegraph
😑 We can’t know
A poll on Twitter has got me mulling our arrogance about the future. Entrepreneur Marshall Kirkpatrick tweeted: “Do you agree with people who say that empathy, problem solving, communication skills etc will be the key workplace skills in a more automated…
😁 Someone is improving Facebook's ads in London
🚀 @PerspectiveIX
via Protest Stencil: twitter.com/protestencil
🚀 @PerspectiveIX
via Protest Stencil: twitter.com/protestencil
💩 Social Media Users Notice Spam Increase
With ongoing discussions about #SocialMedia’s role in the spread of fake news and hate speech, user awareness about the responsibility of tech giants to manage these problems also rise.
Even though #Facebook & #Twitter recently introduced steps to keep their platforms clean, 47% of respondents of a survey conducted by Hubspot perceived their social media feeds to be more spam-loaded in recent months.
This might be due to Facebook’s definition of spam which reads a bit vaguely and does not include for instance fake news. However, 79% of all internet users polled agree that fake news counts as spam.
🚀 @PerspectiveIX
❓ Do you count fake news as spam?
With ongoing discussions about #SocialMedia’s role in the spread of fake news and hate speech, user awareness about the responsibility of tech giants to manage these problems also rise.
Even though #Facebook & #Twitter recently introduced steps to keep their platforms clean, 47% of respondents of a survey conducted by Hubspot perceived their social media feeds to be more spam-loaded in recent months.
This might be due to Facebook’s definition of spam which reads a bit vaguely and does not include for instance fake news. However, 79% of all internet users polled agree that fake news counts as spam.
🚀 @PerspectiveIX
❓ Do you count fake news as spam?
👋 Hey iX people!
We need you help. And also, we want to help you.
We rarely post ads because we value your time. And we will continue to do so as our goal is to inform & educate.
Therefore, we have created a comprehensive guide to help you start Creating Your Digital Marketing Plan to engage with your audience and find new customers online.
💸 You can support us by buying us a coffee for it (or three!), or
🆓 You can download it for FREE using the code 'iXFriends' - no judgement.
Download link:
📕 prs.pctvix.co/2yVgsML
Our Gift to You
🎁 If you're one of the first 100 people to support us by buying this guide, in addition to our eternal gratitude, you will have a chance to receive $20 cash and a special mystery prize. The choice is yours!
Thank you so much for being an iX Friend 🙏
Ben,
🚀 @PerspectiveIX
We need you help. And also, we want to help you.
We rarely post ads because we value your time. And we will continue to do so as our goal is to inform & educate.
Therefore, we have created a comprehensive guide to help you start Creating Your Digital Marketing Plan to engage with your audience and find new customers online.
💸 You can support us by buying us a coffee for it (or three!), or
🆓 You can download it for FREE using the code 'iXFriends' - no judgement.
Download link:
📕 prs.pctvix.co/2yVgsML
Our Gift to You
🎁 If you're one of the first 100 people to support us by buying this guide, in addition to our eternal gratitude, you will have a chance to receive $20 cash and a special mystery prize. The choice is yours!
Thank you so much for being an iX Friend 🙏
Ben,
🚀 @PerspectiveIX
Media is too big
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😍 The Coolest Jet Ski!
The Flyride is a personal watercraft with powerful jet propulsion that allows it to lift and become a 'hydroflyer.'
🚀 @PerspectiveIX
The Flyride is a personal watercraft with powerful jet propulsion that allows it to lift and become a 'hydroflyer.'
🚀 @PerspectiveIX
💸 Global Ad Spend (in billion US$)
#Facebook is responsible for almost an entire #SocialMedia ad spend!
- Global ad spend: $511B
- Global digital ad spend: $242B
- Global social media ad spend: $44B
- Facebook's ad revenue: $40B
via SocialBakers.
🚀 @PerspectiveIX
🤔 https://prs.pctvix.co/2MSb8wf
#Facebook is responsible for almost an entire #SocialMedia ad spend!
- Global ad spend: $511B
- Global digital ad spend: $242B
- Global social media ad spend: $44B
- Facebook's ad revenue: $40B
via SocialBakers.
🚀 @PerspectiveIX
🤔 https://prs.pctvix.co/2MSb8wf
👻 Snapchat Users Most Open to Influencer Marketing
Almost 4 in 10 #Snapchat users say they discover brands via celebrity endorsements, online posts from expert bloggers or through vlogs.
#YouTube may have once been the home for vloggers, and key in initial stages of influencer marketing, but here it falls at the bottom of the list alongside #Facebook.
🚀 @PerspectiveIX
📖 via GWI: https://prs.pctvix.co/2wfg3Ab
Almost 4 in 10 #Snapchat users say they discover brands via celebrity endorsements, online posts from expert bloggers or through vlogs.
#YouTube may have once been the home for vloggers, and key in initial stages of influencer marketing, but here it falls at the bottom of the list alongside #Facebook.
🚀 @PerspectiveIX
📖 via GWI: https://prs.pctvix.co/2wfg3Ab
📰 #iXDailyBrief
STAT
⚡️ New research suggests that six second linear television ads can generate good levels of engagement. In this research, despite six second ads accounting for just 3%, they actually drove 6% of attention. Interestingly, six second ads generated more attention per second than 15 or 30 second ads. They also yielded higher attention per second among all age groups, with adults aged 35 and over paying slightly better attention to six second ads than younger consumers. (Source: Advertising Research Foundation (ARF))
INSIGHT
🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2Mym4Cj
OTHER NEWS
⏯ Netflix sets the record straight over plans to introduce ads: https://prs.pctvix.co/2MIgQ6O
🎰 Apple cracks down on gambling apps in China: https://t.me/iXNews/31756
🐦 Jack Dorsey admits Twitter hasn’t ‘figured out’ approach to fake news: https://t.me/iXNews/31739
🗣 A university is outfitting living spaces with thousands of Echo Dots: https://t.me/iXNews/31735
👨👩👦👦 LinkedIn set to launch redesigned Groups platform by end of August: https://prs.pctvix.co/2nTpxgK
—
"Success is to wake up each morning and consciously decide that today will be the best day of your life." ― Ken Poirot
Happy Monday!
Ben, @iXNews
🚀 @PerspectiveIX
STAT
⚡️ New research suggests that six second linear television ads can generate good levels of engagement. In this research, despite six second ads accounting for just 3%, they actually drove 6% of attention. Interestingly, six second ads generated more attention per second than 15 or 30 second ads. They also yielded higher attention per second among all age groups, with adults aged 35 and over paying slightly better attention to six second ads than younger consumers. (Source: Advertising Research Foundation (ARF))
INSIGHT
🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2Mym4Cj
OTHER NEWS
⏯ Netflix sets the record straight over plans to introduce ads: https://prs.pctvix.co/2MIgQ6O
🎰 Apple cracks down on gambling apps in China: https://t.me/iXNews/31756
🐦 Jack Dorsey admits Twitter hasn’t ‘figured out’ approach to fake news: https://t.me/iXNews/31739
🗣 A university is outfitting living spaces with thousands of Echo Dots: https://t.me/iXNews/31735
👨👩👦👦 LinkedIn set to launch redesigned Groups platform by end of August: https://prs.pctvix.co/2nTpxgK
—
"Success is to wake up each morning and consciously decide that today will be the best day of your life." ― Ken Poirot
Happy Monday!
Ben, @iXNews
🚀 @PerspectiveIX
Telegraph
🃏 A ‘boring’ problem still waiting to be solved
A ‘boring’ problem still waiting to be solved “Someone’s trying to solve business cards again,” I tweeted yesterday, much to the amusement of my Twitter followers. Apps that aim to replace business cards with a better way of exchanging contact information…
👀 Sitting at the Intersection of Advertising, Digital, and TV
Verto research on UK audiences demonstrates the impact that incremental reach has upon viewers across different device types.
🚀 @PerspectiveIX
📖 via VertoAnalytics: https://prs.pctvix.co/2weW6JK
Verto research on UK audiences demonstrates the impact that incremental reach has upon viewers across different device types.
🚀 @PerspectiveIX
📖 via VertoAnalytics: https://prs.pctvix.co/2weW6JK
📰 #iXDailyBrief
STAT
⚡️ People Spent 85 Billion Hours In WhatsApp In The Past 3 Months (Versus 31 Billion In Facebook).
85 billion hours is a lot of time. It's 3.5 billion days, or over nine million years -- 9,582,650 years, to be exact. And it's 11.425 hours for every human being on the planet. (Source: Apptopia)
INSIGHT
🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2woglF9
OTHER NEWS
🏛 Why Facebook needs a Supreme Court for content moderation: https://t.me/iXNews/31828
📺 Lifestyle publisher Stylist quits IGTV in favor of Apple News: https://t.me/iXNews/31818
🍕 Google created a fake pizza brand to test out creative strategies for YouTube ads: https://t.me/iXNews/31811
🎮 Amazon is ending its 20 percent Prime discount on video game preorders: https://t.me/iXNews/31803
🇻🇪 Venezuela ties its currency to a state-run cryptocoin: https://t.me/iXNews/31799
🚗 Tesla challenger Lucid Motors also in talks with Saudi Arabia for reported $1 billion funding: https://t.me/iXNews/31788
—
Have you heard about Pulse? Check it out: https://prs.pctvix.co/2wj5dt3
Ben, @iXNews
🚀 @PerspectiveIX
STAT
⚡️ People Spent 85 Billion Hours In WhatsApp In The Past 3 Months (Versus 31 Billion In Facebook).
85 billion hours is a lot of time. It's 3.5 billion days, or over nine million years -- 9,582,650 years, to be exact. And it's 11.425 hours for every human being on the planet. (Source: Apptopia)
INSIGHT
🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2woglF9
OTHER NEWS
🏛 Why Facebook needs a Supreme Court for content moderation: https://t.me/iXNews/31828
📺 Lifestyle publisher Stylist quits IGTV in favor of Apple News: https://t.me/iXNews/31818
🍕 Google created a fake pizza brand to test out creative strategies for YouTube ads: https://t.me/iXNews/31811
🎮 Amazon is ending its 20 percent Prime discount on video game preorders: https://t.me/iXNews/31803
🇻🇪 Venezuela ties its currency to a state-run cryptocoin: https://t.me/iXNews/31799
🚗 Tesla challenger Lucid Motors also in talks with Saudi Arabia for reported $1 billion funding: https://t.me/iXNews/31788
—
Have you heard about Pulse? Check it out: https://prs.pctvix.co/2wj5dt3
Ben, @iXNews
🚀 @PerspectiveIX
Telegraph
🛴 Scooting into the emergency ward
BuzzFeed reports that US hospitals are seeing daily injuries through their doors as a result of the scooter boom there. In case it’s passed you by, scooters are a hit new mode of transport in a number of American cities. You book one with an app, and just…
⏳ How are you spending your time?
People spent 85 billion hours in #WhatsApp in the past 3 months (vs 31 billion in #Facebook).
85 billion hrs = 3.5 billion days = 9,582,650 years.
It's 11.425 hours for every human-being on the planet.
🚀 @PerspectiveIX
📖 via Apptopia: https://prs.pctvix.co/2N5MOqy
People spent 85 billion hours in #WhatsApp in the past 3 months (vs 31 billion in #Facebook).
85 billion hrs = 3.5 billion days = 9,582,650 years.
It's 11.425 hours for every human-being on the planet.
🚀 @PerspectiveIX
📖 via Apptopia: https://prs.pctvix.co/2N5MOqy
💰 Fortnite Revenue Hits $200 Million on iOS
It took #Fortnite 90 days to reach $100 million in global player spending on iOS, but just 60 more to add another nine-figure sum to that total.
According to Sensor Tower Store Intelligence estimates, Fortnite has grossed $200 million worldwide on #Apple’s platform just five months after its mid-March launch.
This spending was predominantly driven by players in the US🇺🇸, who have spent approximately $126 million. The top five countries by spending are (percent of all revenue):
1. 🇺🇸 United States: 63%
2. 🇬🇧 Great Britain: 5%
3. 🇦🇺 Australia: 3.7%
4. 🇨🇭 Switzerland: 3.6%
5. 🇨🇦 Canada: 3.5%
🚀 @PerspectiveIX
📖 via SensorTower: https://prs.pctvix.co/2ME7rxn
It took #Fortnite 90 days to reach $100 million in global player spending on iOS, but just 60 more to add another nine-figure sum to that total.
According to Sensor Tower Store Intelligence estimates, Fortnite has grossed $200 million worldwide on #Apple’s platform just five months after its mid-March launch.
This spending was predominantly driven by players in the US🇺🇸, who have spent approximately $126 million. The top five countries by spending are (percent of all revenue):
1. 🇺🇸 United States: 63%
2. 🇬🇧 Great Britain: 5%
3. 🇦🇺 Australia: 3.7%
4. 🇨🇭 Switzerland: 3.6%
5. 🇨🇦 Canada: 3.5%
🚀 @PerspectiveIX
📖 via SensorTower: https://prs.pctvix.co/2ME7rxn
📰 #iXDailyBrief
STAT
⚡️ Research involving 109,780 internet users, aged 16-64 in 42 countries, shows that 46% use social media to stay abreast of current affairs. Out of this group, 29% are people aged 24-35, while 22% are 35-44. (Source: GWI)
INSIGHT
🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2MJN5Te
OTHER NEWS
📸 Instagram is testing Recommended Posts in the feed: https://prs.pctvix.co/2MLexzW
💸 Netflix is testing a payment feature to bypass Apple’s App Store fees: https://t.me/iXNews/31885
🗣 Snapchat Users Can Activate Face Effects Using Voice Commands: https://prs.pctvix.co/2MPpYa9
🤔 There should be ‘consequences’ for platforms that don’t remove people like Alex Jones, Senator Ron Wyden says: https://t.me/iXNews/31929
⚖️ Facebook is rating the trustworthiness of its users on a scale from zero to one: https://prs.pctvix.co/2MJnv0N
🎮 Excitement brewing: Snap about to launch a game platform for Snapchat: https://prs.pctvix.co/2MGAmRb
—
💌 https://prs.pctvix.co/2wj5dt3
Ben, @iXNews
🚀 @PerspectiveIX
STAT
⚡️ Research involving 109,780 internet users, aged 16-64 in 42 countries, shows that 46% use social media to stay abreast of current affairs. Out of this group, 29% are people aged 24-35, while 22% are 35-44. (Source: GWI)
INSIGHT
🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2MJN5Te
OTHER NEWS
📸 Instagram is testing Recommended Posts in the feed: https://prs.pctvix.co/2MLexzW
💸 Netflix is testing a payment feature to bypass Apple’s App Store fees: https://t.me/iXNews/31885
🗣 Snapchat Users Can Activate Face Effects Using Voice Commands: https://prs.pctvix.co/2MPpYa9
🤔 There should be ‘consequences’ for platforms that don’t remove people like Alex Jones, Senator Ron Wyden says: https://t.me/iXNews/31929
⚖️ Facebook is rating the trustworthiness of its users on a scale from zero to one: https://prs.pctvix.co/2MJnv0N
🎮 Excitement brewing: Snap about to launch a game platform for Snapchat: https://prs.pctvix.co/2MGAmRb
—
💌 https://prs.pctvix.co/2wj5dt3
Ben, @iXNews
🚀 @PerspectiveIX
Telegraph
🦄 Death to unicorns. Please.
Work collaboration software company Slack is now worth $7.1bn. That’s following a $427m funding round. Just – please – don’t call it a ‘seven-times unicorn.’ In fact, let’s stop using 'unicorn’ at all – there are now too many $1bn+ companies for 'unicorn’…